The preparation for operation is also relatively simple, because there is no need for ground promotion, and the operating rules of Apple and Google Play are relatively transparent, which is nothing more than smashing advertisements. If it's a game to smash ads, Google also needs to provide a lot of services, and the ads of the peak visual effects are the simplest according to Chu Yuanxi's idea, and directly place advertising orders on the UP master with a large degree of overlap on the user's spider web map, mainly those game anchors, and the effect will definitely be outstanding.

Therefore, the translation work must be done properly, and if the translation level is poor, it will be much more difficult for users to accept it, whether it is a sample or a teaching.

The animation of the English version of "Animal Inc" is both a sample and a teaching content, and like the mainland, a detailed production and teardown video is produced, with the manual, which is enough for users with normal intelligence to understand how to make animated content through the platform.

In this sense, why did Disney pay attention to "Animal Inc."? Did you hear about the UGC production model of peak visual effects? Chu Yuanxi smiled and secretly observed Defoe.

This foreigner has a golden hair but a pigtail, a yellow beard, and not very good skin, so I can't tell whether he is in his fifties or sixties, but the momentum brought by the height advantage is very strong, and his eyes are sharp, at first glance he looks a bit like Schurle, a German player who used to play at Chelsea.

I only heard Defoe say, "Although the production is crude, I have heard about your production mode, which gives little people the opportunity to realize their dreams and make works with inspiration, which is very powerful." I want to get a movie license. ”

"What are you talking about, what kind of authorization?" Chu Yuanxi was a little weak-hearted, mainly because Disney is also a big factory with technical capabilities, and it doesn't seem to be too difficult for them to copy a peak visual effect.

The embarrassment of the peak visual effects lies in the pure Internet model innovation, without any barriers, whoever wants to be a copycat can be a copycat, it depends on whether people are willing to spend this matter. In other words, to see if others have this business vision and find the value contained in it, whether to see it as a piece of or as a sky full of stars. If you really want to start, you can do better with a thick foundation, if Disney is a copycat, you can't even read the text......

"It's the authorization of "Animal Inc.", this animation is still quite interesting, I think we can extract the core of it, turn it into an animated movie, and move it to the big screen. ”

Chu Yuanxi secretly breathed a sigh of relief, it turned out that this was the case. However, this requirement is still quite strange, a big factory like Disney is doing the film business on the surface, but the income from IP licensing and development is not a lot at all, there is no reason why there is only one license, right? People in the Celestial Empire are almost the same as the home field, and even better than the home field, and they have to abide by the law in the United States, so I won't say what the specific awesome law is in the Celestial Empire.

"You mean, Disney 'only' has one film adaptation?"

Chu Yuanxi specially added an accent to only, but Elizabeth didn't understand the obscurity of the Orientals, and said directly: "Chu means that IP licensing development is an important profit point for Disney, and he wants to make it clear whether Disney wants the full copyright of "Animal Inc" or only the film adaptation rights, and the latter will make the right of IP licensing remain in Chu's company." ”

"It's all a minor issue. Defoe slapped his big hand, "Minor business problems." ”

"Mr. Defoe, who has no minor problems in business, every clause and sentence of a contract that is different may be interpreted differently in court. ”

"Well, I mean ......" Defoe rolled his eyes and thought for a moment and said, "Disney has more than one animation studio, and not all of them follow the same IP strategy, and there are many business models. Since you are serious, then I will say more, I think it can be like this, investment rights, investment rights. ”

His pu fan waved his hand again, "When Disney gets the right to adapt the movie, we must have the right to invest in all the peripheral and cultural tourism development of this IP, and the same goes for game adaptation." ”

“NoNoNo。 Chu Yuanxi shook his fingers continuously, "I believe in your sincerity, but I must put forward a few conditions. My company has a systematic strategy, and although Animal Company is still small, it is part of the company's strategy and must play a role in the plan.

Therefore, firstly, there must be a deadline for the time when the movie is launched, secondly, this investment right can only take effect after the movie is launched, and finally, the investment right is limited to North America. This will help to ensure that the company's overall plan does not evolve negatively, at the very least. ”

"No price?" Defoe seemed a little surprised, looking at his expression seemed to mean that Chu Yuanxi would pay attention to the authorization money, but not only did it not, but these three conditions showed that he was mentally prepared to take the initiative to reject Disney. Taking the initiative to reject Disney's olive branch, even for a big company like Penguin, it is not easy for all the film and television companies here, even if they are not so decisive. Is it because he makes games and is not a practitioner in the film and television industry, so he is so fearless?

"Regarding the price, I see it this way, someone helps me amplify the total possible benefits of this IP, and I don't have this amplification ability, then the other party should get a corresponding proportion of the benefits in the value-added part, so the price itself is not a problem. But what I must insist on is that whoever is involved in the cooperation should not exaggerate their role excessively, and the value claimed should be within a certain limit. Or as the owner and developer of IP, we should have the greatest benefits, and Disney is the world's largest copyright developer, so we should understand my thoughts, right?"

"Understand, I understand, if only Sony thought like you hahaha. Defoe pretended to remember something and asked, "Oh, Chu, I heard that you are also a gamer, I wonder if you are interested in acquiring a game studio in the United States?"

Chu Yuanxi was fortunate not to drink water, otherwise he would have to squirt out. He and Elizabeth looked at each other with strange eyes, "That...... Which studio are you talking about?"

Defoe proudly said, "It's the FoxNext studio that used to make Attack on Marvel." ”

Chu Yuanxi almost held back his breath, if memory serves, last year, the studio also announced that the annual turnover of "Attack on Marvel" reached 150 million $, note that it was $......

This studio knows that it is a Fox property by looking at its name, and it was obviously acquired by Disney as a whole, probably, because I didn't have to smoke? Or probably, Defoe has a deep relationship with the studio itself?

Elizabeth suddenly accommodated Chu Yuanxi: "How much?"

Hey, I'm not going to ask for the price yet. Chu Yuanxi's lips moved, and he was about to speak, when he suddenly saw Elizabeth glaring at him, and said in his heart, "This sister is planning to pit me with strength?

He didn't intend to cooperate with Elizabeth, but made a pause T-sign and asked, "Sir, before I talk about money, I want to know that there are many powerful game companies in North America, and they don't have an offer for this quality studio? I mean, why did they recommend it to us, um, our business?"

"Their offers are too low, chu, really too low, not worthy of the value of FoxNext. Defoe shook his head, and Chu Yuanxi was very embarrassed to find that the hair on the white man's head after middle age was too thick, and he directly abolished his ability to observe words and feelings......

"But it's hard for our company to know the value of a studio like FoxNext, right? It's not a matter of more money and less money, if I know that a subject matter is really valuable, then I can think about whether I have enough money and can afford it. But if I don't have enough confidence to know enough information, I won't risk any amount of money, I'm a cautious person. ”

After speaking, Chu Yuanxi muttered in his heart, as soon as you open your mouth, it is estimated to be a super large number, it is too hurtful and angry......

Defoe shrugged, feeling that he had a long way to go. Fortunately, almost all large game companies in the Celestial Empire will come to this event, and there should be many of them who have the right to speak and the right to make money. "Listen to me, Chu, this doesn't affect the licensing of Animal Inc., okay? I hope that the hope of making it into a theatrical animated film and the hope of selling the game studio are two different hopes. ”

"Okay, I understand what you mean, then let's leave a contact information, and we'll find time to bring the business manager to talk together." ”

The meaning of the business manager is that in the case of a big principle, the business manager PK each other and smooth out the remaining distance, so that it can basically be negotiated, if there is no sudden change of hexagram on one side.

For example, how to land the investment rights demanded by Defoe, whether it will be implemented in the form of a joint venture or in the form of a regional agent? These are the scenarios in which business managers can give full play to their talents.

Seeing Defoe leave, Chu Yuanxi and Elizabeth both wanted to talk, but of course Chu Yuanxi asked first: "What's the situation?

"No, no, I only talked about animated films before, and the game studio was Defoe who proposed it on the fly. But I happen to know about this studio, well, I think ......"

Chu Yuanxi and Tuiren: "I think the valuation models of game companies in the capital markets of the two countries are different, so they can't sell in North America, and they can get a very high premium in the Celestial Empire? They can do "Attack on Marvel" because of Disney's authorization, which authorizes the most common card collection and development games in the past There is no market in North America, and the life cycle and value of this game can be seen at a glance. ”

Speaking of which, this is really the characteristic of my big A shares, and the game companies all give dozens of times the PE, if the shareholders of the game company are not allowed to die in the United States?

In this regard, the two countries are simply at two extremes, there are many decades of old stores in the United States that have experienced ups and downs to prove their ability to resist risks, and still can't get a higher valuation, and the Celestial Empire is simply not mentioned, companies like this year's A-share loss king have not proven their ability to resist risks at all, because they have not experienced real risks at all, but they can get a very high valuation and then go all the way down to the leek.

Elizabeth was stunned, "I'm not thinking about it from a valuation perspective, well, seriously, I'm afraid of hurting your self-esteem, I think the technology gap between the two countries may be the reason why North American game companies don't bother to give a reasonable valuation but you should give it." ”

"You mean I'm in dire need of their technology?" Chu Yuanxi was stunned, "What kind of technology do they have?"

"It's not a dad group, it's a well-off. Elizabeth counted with her fingers: "There are some strong R&D personnel in FoxNext, who are good at AR, VR and LBS games, aren't these all needed by the well-off? ”

"Sister, have you never done mergers and acquisitions before?" Chu Yuanxi said with a dark face, and said in her heart that maybe she really didn't do mergers and acquisitions, her original model was not a practical model, and there was no point in doing mergers and acquisitions......

"Of course I've done M&A!" Elizabeth said angrily, "that's why I knew it was a good opportunity." Disney's decision to shut down its own games in 2016 shows that they have little interest in game development, and I suspect that Defoe's acquisition may be due to Disney's intention to exit the game field entirely, and such a price should be very flexible.

The company's previous performance will not be without buyers, so if you can collect it at a more reasonable price, with your means, you can take out the development resources it needs internally and put it into the well-off, and then package other assets and resell them to other companies on your side. I have observed the capital market on your side during this time, and it seems that we are still relatively recognized by the relatively high-quality assets on our side. ”

Chu Yuan Xixin said that what you observe is actually a bit of a problem, what you recognize is not the high-quality assets on your side, but a new type of capital operation model, referred to as the money laundering channel, what is recognized is to invest in ¥ and then sell on the NASDAQ for $, in a word, some people recognize $.

If you follow this line of thought, Elizabeth's plan is not impossible, because Chu Yuanxi can accept to buy with $ and then sell for ¥. The problem is that the $ on the account of the Pakistani people is not very much, and it is only more than 100 million in total, can it satisfy Defoe's appetite?

"Wait, how did you introduce me to Defoe?" He suddenly thought that Elizabeth would introduce herself to the entrepreneurial magny? So the other party thought that he had caught a fat sheep? In the United States, the entrepreneurial magnates of the Celestial Empire have a common name, called TyCoon, which is suitable for ordinary youth, repentant Ali and nothing, so I don't know if I will be seen as this over there when I return to China next week.

"It's just a successful entrepreneur, just introduce the situation of the Ba people and the well-off. Don't worry, I've known Defoe for more than ten years, and he doesn't cheat people very often. ”

Chu Yuanxi covered his face, needless to say, the other party must have misunderstood that he was super rich.

"I don't think it's reliable, although your intentions are good. Chu Yuanxi explained to Elizabeth, "Both the Ba people and the well-off have their own business development plans, and if it is an opportunity with high certainty and great value, then it is worth considering whether to disrupt your own pace." In this situation, where the certainty is relatively small but the noise is very loud, I don't think it should interfere with our own plans. ”

This refusal was formal, and it did need to be explained to Elizabeth, because the rejection of her intellectual achievements was lost. Chu Yuanxi has a good habit of respecting the wisdom of employees, and he always believes that the boss has this habit to continuously improve the company's level.

The Pakistani people do have a lot of money in their accounts, but the problem is that the money cannot be used for waste, and cannot be used for opportunity investment, which is referred to as speculation.

Elizabeth seems to think that this chicken is worth stealing, both practical and value-preserving and appreciative, and the profit margin is not low in terms of input-output expectations, especially if it is a transaction rather than an investment, you can buy it at a low price and sell it at a high price, at least that's how she sees it.

Therefore, maybe she sees this kind of transaction as a breakthrough in the realization of network resources? If it is done, according to the industry rules, Chu Yuanxi must give her a share of the game company.

The problem is that the Pakistani people can't carry out equity mergers and acquisitions, they can only take cash, which is impossible, Chu Yuanxi is now a ruthless man, and there is money to be rich, and it is impossible to throw it out. At the same time, cross-border mergers and acquisitions also involve a series of banks and insurance companies, which are very complex, and regardless of what the core assets with transaction value are after the merger and acquisition, how to absorb the technical talents in the target is actually a huge problem, and how many successful Celestial Empire enterprises want to absorb it can not absorb it.

Not to mention absorbing existing talent, it is even a question of whether it can maintain the ability to recruit in the past. There is no guarantee that FoxNext will be able to recruit high-end talent before the merger, and it will still be able to recruit after the merger.

Therefore, it is cost-effective for Elizabeth to calculate this matter from the perspective of the price-to-earnings ratio, and Chu Yuanxi should consider the process and implementation difficulty, and consider the landing risk, so she doesn't have to think about it too much, and she directly coaxes it.

But even if it doesn't work out, Elizabeth's line is still good, and she said that she still has a little connection in Hollywood, which is really not bragging. The middle level of the behemoth Disney is actually a good network compared to a self-media company.

But the truth of this matter is doubtful, if Disney is really willing to take away the adaptation of "Animal Inc.", Chu Yuanxi can even accept the copyright co-development of "Animal Inc.", of course, it is impossible to say this as a negotiation strategy.

It's just that Defoe's reaction is really unbelievably sincere, what is the situation? Is it a negotiation strategy used to take over the big face of the basket? Chu Yuanxi deeply doubted that his face was blown too big by Elizabeth.

Disney makes animated films, especially animal-themed films, such as "Zootopia", which beats its global peers, and the value of IP is definitely cultural and tourism-level. Chu Yuanxi did not force the amplification of this IP value, but even if it was only half or even one-third, Chu Yuanxi could jump up with a smile from the perspective of capital operation, and at that time, Ba Ren Group might really want to consider going public.

But Disney is not a good person, why would it be so kind?