According to the jargon, this is called adjusting the distribution strategy, and with the adjustment of Xiaokang, the entire film industry has been in a sensation. Originally, the film industry looked at the theaters, but the theaters obviously pinned more money on money, and as soon as the distribution strategy of Xiaokang came out, it was more pragmatic for the theater than anything else, and the plan to maximize profits was needless to say, and it was necessary to rely on good industry ethics to restrain the devil in the heart.

Moreover, not only does the income from the first day or two of the thirtieth and new year go to the theater, but if the audience also watches the movie for free, they obviously have stronger consumption**, which will make the popcorn and drinks in the theater more sellable. In addition, the theaters are all insiders, and insiders don't read Weibo, as long as you look at what the major short video platforms are pushing recently, do you need to ask how to arrange the films?

In fact, in the screening stage, Xiaokang has already begun to grab the film schedule, this trick was used in "The God of Medicine" back then, and the film schedule is higher than some of the so-called blockbusters that are being released, not only invincible during this schedule, but also the film that was originally well water and river water in the previous schedule was scattered.

So much so that some filmmakers strongly call for the Spring Festival file to open strong batches such as "Avengers" to enter the market, we can't clean you up, can't "Avengers" clean you up?

Some people also angrily denounced, saying that some films didn't even pass the review after a year, and they couldn't finish all kinds of processes, and after the bureau review, the public security review, and after the review, they were put back to continue the bureau review, the so-called back-to-back review of films, the judge and the creator didn't meet and didn't communicate at all, why did "I Serve" be completed in October, and they could get the dragon mark in December? Did they get it on a rocket? Is the power of capital so much stronger than respecting creators?

In addition, some people who really went to watch the screening were so angry that they couldn't say anything, and shouted: This is not an advertisement for a well-off person embedded in the film! I am Rinima! This film is a big advertisement lasting more than 100 minutes! The person surnamed Chu has put the advertisement in the cinema!

Hearing this roar, Yuan said that he was very right, and that this expenditure should be recorded as advertising expenses to be financially reasonable, so that the financial report is true and effective. Now it is recorded as a business promotion expense, which is very false and suspected of beautifying the statements.

There are also people who come up with the pomp of the big guy and comment on this matter and say that the current juniors are so arrogant? Before and after, Huangtuan Ali monopolized the ticketing control channel, and then there were headlines to stir up the market, and now even a freshly bubbling Ba Ren Entertainment ran to our head to and pee?

Originally, Chu Yuanxi didn't plan to deal with these rumors, because it was not lethal to "I Obeyed", but would boost the curiosity of passers-by. Especially some bigwigs are really difficult to deal with, just endure it and pass, it is true to get the benefits, and it is not wise to provoke some giant crocodiles lurking underwater. In the final analysis, no matter what the well-off does, it will only affect the relevant interests of the Spring Festival films.

However, I heard that some people have begun to move the upper route, and they must seize the breakthrough of ticket compensation to ask for window guidance, and order the well-off to cancel the ticket compensation, otherwise it is not conducive to the healthy development of the industry. In this way, it is necessary to come up with prepared countermeasures.

Regarding ticket compensation, or the regulations on the film and television industry, many times it is not based on red-headed documents, but verbal notices, which is an industry practice, but it is also the basis for many things to be in a vague state. Even if there are explicit provisions, different interpretations can be made, for example, the annual broadcast time of any theater domestic film must exceed two-thirds of the total duration, which is basically in an interpretable state.

As for the regulations on ticket compensation, that is, the minimum of 19.9 yuan per ticket, it can also be interpreted, and the ticketing platform is very simple to make a second ticket supplement through VIP cards, memberships, etc.

Therefore, Xiaokang can theoretically interpret his own behavior as not making any ticket compensation, and Chu Yuanxi has always said this in his external caliber: We did not make any ticket compensation. What we do is not ticket compensation, it is promotion, we do not let the audience pay less for tickets, why is it not conducive to the healthy development of the industry?

In fact, the ticket exchange of Xiaokang is not to give money directly, or to give users tokens that can be withdrawn, but to send vouchers to the user's mobile payment wallet, which can only buy things in the Xiaokang system, similar to Pinduoduo's threshold-free cash coupons, and only one ticket is valid for each user account. This is really not like ticket compensation, which can be enjoyed no matter how many times you swipe it.

But in fact, this is Chu Yuanxi redefining the ticket supplement.

If you want to say whether the Ba people have a water army, there is no one, but the employees of the Ba people information are not water armies are better than water armies, and for a while, a certain petal, Weibo, and even the post bar are full of the voices of the Ba people. You can't say this to the air, so Chu Yuanxi also asked the Ba people's pen to concoct a heroic article, to the effect that it is very simple, who made more than 80% of your Spring Festival movies hate to cheat money?

Who still remembers "Peppa Pig for the Spring Festival"? This kind of thing that can't even be called cultural garbage can't even be called a movie, what did you do when you went to the Spring Festival? Go join them! Xu Shanzheng's film was fortunately not launched last year, otherwise Qiang Shang would still want to net 600 million? That must have a box office of 1.8 billion, isn't it a dream!

Therefore, please stare at the old and four young people from all walks of life, and see the movies that can really be played.

Do you know why the capital of the Internet is going wherever it goes? Because the prices in that place are unreasonable. Brother Qiang Dong did Jingdong back then, and brought the major appliances online, and indeed smashed the plate of the home appliance department store, but this plate should be smashed! Because the department store does not add 50% to the price, there is no profit, the profit margin is unreasonable, the cost is too high and the efficiency is too low, so the Internet only comes in.

According to tradition, the Spring Festival stalls are actually the simplest, whose cast is big, whose publicity is ruthless, whose box office is high, it's so straightforward, straightforward like some kind of spoils sharing conference that has reached an agreement in advance, the gangsters in the rivers and lakes have reached a big scale and divide the money when the time comes, everything has been set, not without accidents, but there are very few accidents that accidentally hit the street and accidentally exploded.

This is called Shenma? This is called involution. This is the biggest disadvantage to the industry!

The well-off distribution benefits the theater chain, which can make the theater chain quickly recover after the tragic situation for most of last year, benefit users, benefit themselves, and the quality of the film is well-known, bringing innovation to the whole industry, isn't it a very good thing?

......

As soon as this article came out, many people who ate melons looked confused, and said in their hearts that you are fighting hard, why did you suddenly emphasize that you have become a theater? Why did you praise and belittle the film industry? People sprayed your unreasonable ticket compensation! But some insiders could see at a glance that this just shows the difference between capital and ordinary people.

For the film industry, cinemas are a must, and the high cost of movies makes it impossible for any online channel to support its return on investment, at least for large-budget and large-production films, not to mention that in addition to money laundering, filmmakers make movies in order to make money rather than return to their costs. Therefore, only the cinema box office can carry this industry, at least domestically. At least the theater can let the audience N swipe, and one person can contribute multiple movie tickets, but does the webcast platform give a reward to the film?

Hollywood's movies have a complete window system, so that the theatrical box office only accounts for 30 or 40 percent of the total revenue. However, the premise of people eating more fish is that the genuine protection is in place, so that the four window periods can be courteous to each other, first go to the theater, then release the disc at the same time as the online broadcast platform pays for on-demand, and then enters the paid TV station, and finally goes to the monthly paid network platform.

In this way, the charging period can be extended to more than two years, and the time window for not infringing on each other is not infringed on each other, but piracy has been flying all over the world before the domestic cinema chain is launched, so there is no window period system at all, there is no basis for implementation, and it can only grow savagely.

Therefore, as a unique movie-watching scene, the cinema chain gives people a special experience, which must be valued by the entire industry, and it is also the object that the relevant departments must take care of, and it has also become the target of Chu Yuanxi as a direct strategy of capital. But for ordinary people, there are still many simple thinking components, and when it comes to movies, the first thing that comes to mind is what the reputation is, which stars make up the cast, how the online evaluation is, and even who uses unfair competition, and then sympathizes with the weak, rather than caring about the opening of channels.

For the same reason, the article is actually not written for the people who eat melons and the enemy, this factor is actually more direct, and it is more beneficial to the publicity of the well-off.

During this time, Chu Yuanxi can't completely wait for the bullet to hit the target, there are many things that need to be done after the Spring Festival, and some must make reasonable arrangements before the holiday.

For example, the franchise store plan, the investment is started in December, the preliminary preparations for the franchise city will be promoted in January, and a lot of work must be completed in February, so as to smoothly connect the line after the holiday, improve the efficiency after the holiday, and let the first batch of franchisees settle in March as scheduled.

Another example is the shared arcade, because the preparation cycle is shorter, as soon as the Spring Festival holiday is over, it can be launched, from the proposal to the launch of the horse exactly one month, just to take back the local push personnel who were transferred to film and television distribution, and start a new round of ground war.

The good news is that Xiaokang's movements are relatively fast, and all those who can be called giants, and at the same time, the ground teams are more capable of playing, have not yet reacted, so Xiaokang has once again won the window period of leading on this promising track.

The promotion of mobile payment has not been done in the world of Chuyuan Xiyuan, so there is no clear concept at the beginning of this venture, but now it has formed a relatively clear impression, that is, it is difficult to achieve it overnight.

The grand occasion of the sneak attack on Pearl Harbor was difficult for latecomers to replicate, and the right time, place, and people were indispensable, and the opponent had to cooperate. Even if Jack is the one who is very cooperative, at the most critical time, he is engaged in social networking, which is the one called "back and forth" back then, and shouted: "I'd rather die on the way to and from than live in a WeChat group."

However, even if the opponent has such a stupid trick, and it is an epic stupid trick that lasted until 2015, it depends on the stupid trick of 100 friends per employee to go to the Spring Festival Gala again and again, and launch the shake function to shake the red envelope, so as to completely establish its position as a giant in the field of mobile payment.

Therefore, Chu Yuanxi no longer uses milestones as the approved standard for well-off payment, but only arranges what we need to try, calculates how much money we need to spend for this, and how much help it will help the mobile payment industry, and no longer requires how it must be. In other words, he has seen "we can succeed with mobile payment by doing this" as a quick success, and has turned to pursue natural success.

In his spare time, he still has time to pay attention to other things, such as how Elizabeth's label is doing on Line's social network. Although it was Penguin and Line who teamed up, it was Line who took the lead.

To engage in hashtag socialization, you must be mindful, and it is best to rely on a large number of mesh strongholds. From the perspective of the Internet, it is not necessary, but from the time of landing, these outlets carry the function of revitalizing the entire community.

This is also one of the reasons why Chu Yuanxi let Elizabeth follow her steps, although even if Penguin is willing to spend money to open a convenience store in Southeast Asia, he will also make Elizabeth calm.

So after communicating with another strategic shareholder in the Series A investment, Elizabeth decided to take the lead in launching the AI team in Vietnam and the Philippines, which have already established a foothold, and wait until the services purchased from Google are connected before going to City Treasure, and then push Thailand. In the telephone communication meeting, she even said that this is the effective operation of the Xiaokang Headquarters in the country, and each has achieved remarkable results, so there is no doubt that it has succeeded, and it is time to start thinking about the next action plan.

As a result, before Chu Yuanxi could remind her, she had already suffered a lot, because the national conditions of the dynasty and Southeast Asia are different, and the business environment is also different, and even Vietnam and the Philippines have differences in details. Not only are the units and distribution different, but the human feelings are also very different.

For example, the first-tier cities of the dynasty must have many large-scale supermarkets, and the density and distribution trends have distinct characteristics, and the popularity of the AI head product and the difficulty of communication are also the same. The product design of the well-off is specially designed according to this, of course, it is a full house as soon as it appears, and it becomes a real friend, as for the false friend, jealousy can also be understood as a situation of applause.

But after copying it to Southeast Asia, friends don't necessarily need to use it, there is a large supermarket in the nearby ten miles and eight towns, users usually have nowhere to go, there is no competition, all have to come to my house, so what am I going to do with your AI leader?

Although not every region has similar problems, just as Elizabeth was a little outwardly probing, she immediately received a lot of negative feedback, and in just a few days, it was found that the plan had to be adjusted......

This is the problem that needs to be faced to replicate the successful experience of the local overseas, and if Chu Yuanxi wants to go global, he will have to consider these problems personally, but now, of course, he only needs to give Elizabeth encouragement.

However, it can be seen that Line must have a series of pits to step on if he wants to reproduce the label social in Southeast Asia, not to mention the second brother.

In order to increase his understanding of Line, Chu Yuanxi also went down to a Line a few days ago to experience it on the spot. The interface of this APP is almost the same as WeChat, so there is no difficulty in using it, it is nothing more than that there is no social relationship and I don't know the words of the island country.

Chu Yuanxi's experience of it is not for the function, but to experience whether it has formed a unique social atmosphere and user habits, but he himself has no social relations in the island country, so after installing it, he found that he seemed to have done something stupid. And you can't let people bluntly pull him into any group, it's like a crooked nut suddenly appearing in the WeChat group to visit the door, and the experience will definitely not be good. Besides, what are you pulling in for*****?

As a result, he was casually on the account, and someone really added it. I thought it was the Ikoma family or Grandpa Suzuki, but I didn't expect it to be Natsume-chan who hadn't shown up for a long time, it turned out that she had gone to the island country to develop, and it had been more than a year.

In fact, as a Hokage fan, Chu Yuanxi has wanted to go to the island country for so many years and visit Kishimoto, although he is just a painter who knows what Hokage is. It's just that I've been busy with life, whether it's a brave life or a life of doing my best, in short, there is no such leisure. I didn't expect that after a long time, Natsume had already made such a major decision, and I hadn't heard Yu Yanan talk about it.

However, the mouth is stricter, which is Yu Yanan's biggest advantage, otherwise the figure in the tender model is much better and smoother, and it will not be her turn to be favored.

I didn't expect Natsume to be a mobile game addict player, Chu Yuanxi just picked up her next "Enemy of Rome" to play, the island area was originally a key operation area, but now although it is not the most focused, it is still the first area to open the service.

Of course, it's best to play the VR version directly: "If you want to play, I'll send you a VR headset!"

"Excuse me, you're the boss of such a big company, give me a helmet, and you can take it too? Is there a tow number, give me one? Only a tow number can make me have the fun of the game." ”

Chu Yuanxi Khan: "There is no one in the game of the Ba people!"

"Forget it, I'll play my Sopranos. ”

"Rub, you like to play like this?"

"Underworld" is a game produced by a purebred country company, but the target users are aimed at island countries, because it is the only country in the world where underworld associations are legalized, and in China, they must not even get a version number. And it is very, very gold-absorbing, when "Out of the Troubled Times" was still in the game of Pakistan, "The Underworld" was a product that followed closely in the island country, which was worse than "Wilderness Action" but also very strong.

But the reason why Chu Yuanxi pays attention is not because of the game itself, anyway, he doesn't like the COK genre very much. He pays attention to it because the now famous Pinduoduo was incubated by this company, otherwise Pinduoduo's game genes would not be so strong, and the routines would not be so deep......

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Happy holidays, book friends......