The screening of the film "I Obeyed" had a score of 7.1 on a certain petal, which may be very, very unexpected by some people in the circle. Because the Spring Festival stalls still have to make movies, isn't this a sign of obvious lack of confidence? The result actually exceeded 7 points, which is worth it?

You must know that a certain petal is a place that worships the ocean, whether it is an island country, a universe film or an Indian film, it is like finding a bag and taking something with a score of more than 7. Even foreign films made up out of thin air by film reporters in the form of performance art, as long as the packaging is fooled, they can get a high score of 8.9, but this is not the case when it comes to domestic films, 3 points will be deducted first.

This is called a magic horse? Do you still need to ask? Either it is a rating with a fan filter, or it is a water army, or both! Anyway, can the Pakistani people engage in the media still have a water army? Can those who engage in Internet celebrities still have fans? Heh!

The question is, why did you do it just after the screening? Do you say that people are angry?

Originally, the so-called interlacing is like a mountain, and the film "I Obey" seems to be a make-up in the film industry. Of course, the hype ability of the Ba Ren Group has been heard of in the film industry, especially on Douyin for three years, and it is not a day or two for the movie to look red, and if you change to other schedules, you may still be able to do something, but the Spring Festival file? New Year's movie? Are you funny?

Those who can participate in the New Year's film must be the highlight, and those who don't go up to grab money without their own strength are basically bruised and swollen. Really speaking, the producer of "Nezha" can be said to be full of self-confidence, which can be felt from the distribution operation, but it did not rush to the Spring Festival file. Therefore, except for a few people who have grievances, most of them say that young people don't know awe, and they don't take it very seriously.

has a good relationship, such as Zhang Dongdong, that is, to compliment the speed and execution of the two things of Ba Ren's dragon mark and arranging schedules. Chu Yuanxi generally replied that he relied on Zheng De's strength and his friends to help him maintain a harmonious relationship.

But when the news came out that the Pakistani people were engaged in on-demand screenings and might implement full ticket compensation, not only the stakeholders who sprinted for the New Year file were suspicious, but also the people inside and outside the circle who did not release the works in this New Year file were also a little unable to sit still, and there was nothing like this in the world!

And how shameless are you, dare to brush yourself up with more than 7 points? You must know that the water army is a traditional art in the film and television industry, especially Heishui, which is a compulsory course! This is a complete provocation!

Therefore, just a few days after the screening, on the one hand, the film and television big V was wildly criticized, using a magnifying glass to find the flaws in the film, and on the other hand, thousands of Vs turned together, as if this famous scene could release the power of KOLs, vowing to break the fan filter!

As for the rating of a certain petal, what about the water army?

However, many people in the film and television industry don't know that the Ba people are not only making waves on Douyin, but they are not vegetarians on Weibo, but because there is basically no need to buy hot searches, outsiders can't feel it. Ba Ren Media's film and television Weibo is average, but Ba Ren Entertainment never posts blogs according to the rules of any circle, neither publishes press releases, nor does it step on, but whether it is read or forwarded, or comments, it is not low, because almost every article has something to say, which is related to the fans of a certain group.

One of the most informative is when Chu Yuanxi scolds and fights with others! You break my fan filter, right? I especially break your identity as a KOL! I can't solve the problem, can't I solve the problem, and I can't solve the person who raised the problem?

However, his method is not always achievable, and after checking it, he found that the other party doesn't seem to have any black material, except that this person has some interests with a certain movie during the Spring Festival, there is nothing worth hacking, and it is really difficult to solve......

It's not that he can't, but it's too late, and at this point in time, it's impossible to investigate him for three days before arranging. Chu Yuanxi had to praise the opponent for being meticulous in his work, and he actually found a big V who couldn't see anything wrong at first glance, a miracle.

In fact, there are many experienced people in the information of the Ba people, and they asked their Mr. Chu: "Is it possible to use a three-way approach?"

"For example, rumors, no, no!" Chu Yuanxi flatly refused.

He believes that his subordinates can definitely do it seamlessly, and people can't grasp it, but he can't do it! This is a temporary coolness, but it is not in line with the values of the Baren group.

"If you are really forced into a corner, then all options are open, not yet, let's see the move. The Ba people are already a company to be listed, and if the ship capsizes because of rumors, it is really worth the loss. ”

In fact, the other side of the matter is that Weibo is not very important for movie promotion now, and it is an order of magnitude worse than Douyin. Douyin can be called the strongest medium, followed by other short video platforms, but word-of-mouth fermentation depends on the circle of friends, and the power of Weibo is minimal.

This is the reason why many movie publicity and distribution stage main projection film and television public accounts, and it is also the origin of the restriction on the forwarding of WeChat Xiongwen that made Chu Yuanxi thunderous, relatively speaking, this bit of wind and waves on Weibo is not comparable at all. Because of this, Xiaokang didn't intend to destroy Kangkang's internal user experience, but now it has to start injecting information into it.

Kangkang is still a nascent social ecosystem, and injecting official information at this time is a similar behavior to "monetization", which is not suitable. But in order for the movie to form a word-of-mouth fermentation, the lesser of two evils has to be carefully injected.

Fortunately, this is an officially controlled social scene, and the way to inject information can be more appropriate, such as reminding users to pay attention to the fact that Xiaokang has added movie ticketing activities after updating the APP version this time. This is a kind of functional prompt, which will not cause dissatisfaction among users, and then follow this topic from the beginning to pull up the highlights of "I Obey".

Therefore, the strategy implemented by the Ba people is that you hack yours and I blow mine, don't you criticize my black spots? I will blow up the bright spots, blow them on Weibo, blow them on Douyin, blow them on the Toutiao APP, and blow them in Kangkangli......

This film must have bright spots, and the general characteristics of director Xiangjiang are that he has a strong sense of the camera and is good at lighting.

Some movies do need to rely on filter rubbing to rub off the imperfections on the actor's skin to create a special viewing experience, but how can the skin texture not damage the texture of the picture after the skin texture is worn off?

This kind of scene, open the works of director Xiangjiang almost abound, for example, on both sides of the face is warm light, on the other side is cold light, it looks very layered, making the brow arch, eye wheel and other bones turn extremely clear, when presented to the audience on the big screen, naturally ignore the sense of disobedience of the skin without texture, and only pay attention to the actor's expression, as well as the emotions embodied.

In other words, this kind of director can bring a buff to the actor's acting skills.

For example, in "New Dragon Gate Inn", Zhang Manyu's face is half-hidden in the gloom, but on the one hand, it expresses the cold light of the moonlight outside the window, and on the other hand, the warm candlelight in the room flickers, making this character's expression of just a squint look like both good and evil. In addition, Zhang Manyu's bare skin shows a healthy wheat color, and her skin is moisturized, not only with texture but also with desire.

Director Li in the well-off movie also inherited the genes of this vein, and there are many highlights in the whole film. If he continues to make film and television dramas in the future, he may fall into a strange circle similar to the famous actor Jin Dong playing everyone like himself, but this one must be played at a super level, and there are quite a few scenes that can stand up to scrutiny.

As a result, this PK quickly became a contest between the Ba people and the voices of some units in the traditional film and television industry, which is equivalent to pulling the opponent to the position that he is good at, and then defeating the opponent with rich experience.

In the traditional film and television industry, black people may be good at engaging in water armies, and it is okay to write some propaganda and publish soft articles, and it is even better at brushing Weibo data. Some people even describe media companies as organizing trolls and fans as funny as militarized management.

However, in order to form a real PK that reaches the user level, it is necessary to encourage the participation of more than one million real people, and it is really as hard as a march to war, and the Ba people group can beat them up! The Ba people not only know how to use the Internet hotspot, but also know how to create the Internet hotspot, and can be very skilled in producing video, audio and even comics and other materials to fight, and can also intersperse and mix editing, carry out all kinds of dubbing, and reach the user with high efficiency, what is a professional team?

On the other hand, the opponent's superpower basically stays at the level of rumor-mongering, which is not easy to use in the battlefield where video is used as a weapon. The exposure of short videos is so high, where you hack me, I will put a movie clip that can cover the black spots, and the product will speak for itself.

The wonderful thing about the production process of the film is that the total amount of film is basically ten times that of the edited film, which is then cut into a finished film. That's why there will be a "director's cut" and a "producer's cut" for the same movie, and the viewing experience is completely different, why "Avengers 4" can be rebroadcast, because there are three completely different endings.

Therefore, Xiaokang has a position similar to home advantage in the battle, and has a lot of resources in hand, much more than the films released in the screening!

This also made Chu Yuanxi thank the sunspots in just two days, and he really thanked him on Weibo. Unilateral speculation is very inefficient and loses popularity, but the battle with the cooperation of someone is very natural, and the back and forth of you and me has brought the movie-related video views to a new level. Therefore, we must thank the other party for their cooperation, and we are lively to get things done, and Xiaokang was also looking for big Vs to help publicize, which saves a promotion fee, thank you very much.

At this special point before the Spring Festival, some large and small enterprises have holidays in advance, and some are still fighting fiercely at their posts, and the people of the whole country are in a busy situation. Therefore, basically the whole social level is dominated by joy and peace, and even the enterprises that fight throughout the year are rarely increasing at this time, and they are generally quiet.

In this atmosphere, the announcement of "I Obey" and the battle between Heishui have become a scenery on the Internet, and one side is coming with great momentum and quickly collapses, which makes everyone who watches the excitement a little surprised.

So much so that some people say that this is the first time that video weapons have been used on a large scale in a public opinion war in China, which is full of tricks, orderly, and extremely lethal. You must know that the war of public opinion is not to refute the opponent, but to conquer the bystanders, and this organizational power alone is not something that a rabble can provoke.

On the side of the Pakistani people, of course, we are enjoying the joy of victory, the time has come to February 6th, only 5 days before the official release, we have a great advantage!

But Chu Yuanxi didn't dare to take it lightly, if the interference of the film industry on the well-off movie was only to this extent, wouldn't it become a playhouse? This battle is at most a lively fight, how can it be so easy to pass the test?

Sure enough, soon news came from Kang Li that someone began to carry out activities at the theater level.

It stands to reason that it is normal for the Spring Festival movies to be released and run to the theaters, and the Spring Festival files will not arrange "batch films", that is, foreign film imports, how can they not run the theaters? But there is no impermeable wall in the world, and Kang Li is also an old man in the circle.

The film industry is a very friendly circle, which is also a disadvantage on Chu Yuanxi's side. The introduction of elites in the circle similar to Kang Li and the promise of high positions are half because of ability, and half because of where is the friendship of others.

Talking about friendship is the rivers and lakes, and specifically in the film and television industry, it is drinking. Bao Beier sold his "Happy Hunter" for four years and couldn't sell it, but he drank countless wines and friendships in four years. Zhu Wei and other main creators, including the director, went out to run a roadshow together, in fact, they also drank one by one, dozens of key cities across the country, one cinema after another, what is a roadshow?

Go to the theater to show the film and then have a meeting? No, drinking with the theater managers and pulling the film is a roadshow. This is a unique scenery in the film industry, and such a big benefit of film scheduling can be solved by drinking the wine well. Of course, if you want to drink this wine, you have to have a little friendship, otherwise you can't find the temple gate with a pig's head.

Well-off movies are inherently disadvantaged, for example, pre-sale is a huge disadvantage.

Usually, the most powerful way for a film to pull up the film is to take the pre-sale box office of a few days before it is launched to have an urgent talk with the theaters. This data is very convincing, although there are also those who buy their own box office, and there are those who lock the market, but the theater managers are more recognized. There is no benefit to cheating, the theater chain is very sensitive in adjusting the film schedule, even if the film schedule is good at the beginning, you will soon find out whether it is a real blockbuster or not, and the film schedule will be removed within two days.

But Chu Yuanxi is afraid, his plan must be exposed in advance, and if it is exposed, it will be studied. And where is the pre-sale mainly? Taopiao and Tiger's Eye, one belongs to Ali and the other belongs to Huangtuan. It's hell if this pre-sale can be good, Chu Yuanxi is even worried that the two will join forces to create some small bugs and harmonize the movie ticketing of "I Obey", so that the audience can only go to the theater to buy tickets......

In fact, it is inevitable that someone will do something to the well-off, even if the film industry does not engage in action, others will do it, and the Internet circle is eyeing the well-off a lot, which involves a lot of movies and cinema-related businesses.

What Chu Yuanxi is afraid of is at the regulatory level, such as being "guided by the window", and he is confident to overcome the small actions in other aspects. This is also the reason why he does not take the usual path and simply engages in on-demand screenings, and the on-demand data is more convincing instead of pre-sales!

But this disadvantage will naturally be magnified when others use friendship, and Xiaokang is not the kind of large-head publishing agency, at least not yet, and it can't threaten the theater chain. The distribution of dozens of films a year has the ability to control channels, if you don't schedule the films for me, the next time I have a good film, I won't be in your theater.

Fortunately, Chu Yuanxi also had a plan for this situation. Therefore, when Kang Li came to look for him, Chu Yuanxi only made a gesture of making a call.

"Do you really want to do this?" Kang Li is still a little unwilling, the implementation of this plan makes him feel that his work is worthless, before talking about sharing, talking about ticket compensation, talking about materials, what is the point of putting in so much effort?

In fact, he has not been well-off for a long time, but he has communicated with Chu Yuanxi a lot of times, and what others may do is not undeduced.

For example, stealing the box office, which is also a traditional art in the film industry. Why can the distributor's bad films get the theater manager? Don't the managers know that scheduling bad movies is equivalent to losses? Of course they do, but if there are too many films and no one watches them, they can steal the box office......

This is the rivers and lakes, and it is necessary to distinguish between the interests of the theater chain and the interests of the theater manager. In the case that the distribution conditions of each film are similar, stealing the box office itself is not good for the theater chain, but the rebate of the stolen box office can be returned to the individual.

Chu Yuanxi also saw Kang Li's emotions, and hurriedly comforted him: "Lao Kang, you don't have to think so, there are still a lot of Taoists issued, and we can't have such a high efficiency without an old driver like you leading the team." ”

In fact, there will only be more ways in the distribution than most people imagine, for example, roll-up banners are placed outside the theater door or inside the door, the absorption effect on the audience is different, and the details of this material can only be handled well with a large number of ground manpower and rich experience.

If it is another schedule, Chu Yuanxi can even accept the trend of "The Return of the Great Sage". At that time, Dasheng was neither a big company nor a celebrity dubbing, and the publicity budget was very low, what should I do? The only way is word-of-mouth fermentation. Therefore, a large-scale screening was done before the release, and the three-week screening was used to gather popularity, just like that, after the official release, they had to wait for the films of the same period to go down before they took the initiative to make a counterattack on the film schedule.

But the Spring Festival file is not this way to play, so Chu Yuanxi gave a very simple plan, that is, the plan that was used in "Little Times" and scolded by the insiders, called Concession, but it was not divided in the first two days, and all the proceeds went to the theater. Why scold? Because isn't this encouraging theaters to steal other people's box office?

We're all ready to throw money at it, be confident, we can smash more!