Chapter 860: Xue Jianhua's "Charming" Idea

This is what Li Jingfei said, "It's not a big deal", it's a big deal!

This is also the reason why Li Jingfei did not hesitate to take the risk of Jiang Gan stealing books, there are too many doubts here!

This is what Chu Yuanxi doesn't know, if he knows, he has to praise the dumb, for the young man's spirit of courage to bear pressure. When sailing on the sea, your boatman told the captain that our ship was driving in the wrong direction, not only did it go in the wrong direction, but our ship was not suitable, so why don't you sell the big ship and buy a small boat?

Chu Yuanxi really didn't expect that he would deviate from this angle in the withdrawal of the dumb man, but he was indeed very busy on his own side, and he didn't have time to care about others too much.

After a busy weekend, 10 new stores opened south along Line 5 and into the 4th Ring Road all at once. In fact, during this period, the well-off was still relatively calm, because it was in the state of being the most well prepared, the most abundant and even overflowing. In this kind of map-like strategic advancement, the more you advance, the more experience you can accumulate, but from the perspective of war, the longer the supply line is, the longer the logistics supply and so on, you need to advance the base, and these auxiliary positions are actually the more critical units in this milestone.

On Monday, August 12th, Chu Yuanxi was waiting for the news of the termination of the contract with "Late Night Gallery" from Taishan Terrace with a relaxed mood, but he didn't expect Xue Jianhua, who he personally recruited, to come out first and call a report.

In fact, Chu Yuanxi's schedule is quite full recently, in addition to milestone 4, there are also well-off A round of financing, Ba Ren's withdrawal of shares, Yizhuang Robot Conference, and Ali made an early appointment for a door-to-door interview. Many of his subordinates are also working hard for this schedule, such as Lu Yu, who has been rotating for a long time, just to come up with a reasonable robot purchase demand before the Yizhuang Conference. He even got two robots to study in the company.

So after seeing Xue Jianhua's report, Chu Yuanxi almost vomited blood, and Xue Jianhua didn't know which tendon was wrong, so he continued to suggest that Xiaokang sell milk tea.

Chu Yuan Xixin said that your brain is watered by milk tea? I see that you have never worked in a bubble tea shop in your resume?

But if you look closely at the report, you find that the ideas and conclusions seem to be quite remarkable?

Mainly on the day of the 12th, there were rumors of the independence of the Xiaolu tea brand, and it was recruited to join after independence. Deer tea is a very popular item in Luckin's products, and this rumor is still quite strong, especially when Luckin is about to release their first financial report after the Nasdaq IPO on the 15th, that is, three days later.

And Xue Jianhua, he was addicted to the combination of various coupons during this time, and then the rumors of Xiaolucha's independent recruitment became the trigger that ignited the spark of his wisdom and made him explode.

Chu Yuanxi's well-off wool scheme has a kind of magic, and the mutual exclusion or non-mutual exclusion between the discounts makes people addicted. Xue Jianhua, who was obsessed with studying Xue and being studied, accidentally saw the information of the Ba people under the same roof Lu Yu and started to play with robots, and immediately had an inspiration, and then he was stimulated by Xiaolu Tea independently, and immediately wrote a report and told Chu Yuanxi - I thought of an operation that could quickly earn him one or two tens of billions!

Chu Yuanxi looked down, raised his eyelids from time to time to glance at Xue Jianhua, who was sitting opposite with an excited face, and found that this guy was really a ghost!

Chu Yuanxi said that he knew that this project was too famous last year, and how could he not know that there were too many people.

The so-called answer tea is to write on the milk tea of the cream type, the customer writes a question when buying tea, and then enters it into the computer, the system gives an answer, and then uses the machine to penetrate the answer into the cream, so that the user can read it first and then drink. This game was popular last year, and the queue of Internet celebrity stores became a hit on Douyin, but its development is also in line with the law of Internet communication, and the speed of decline is faster than the speed of rise.

The reason why Chu Yuanxi knows is because the answer tea is an Internet celebrity brand that has become popular in the real sense of Douyin, at that time, the artifact company also has to engage in branding, Chu Yuanxi and Cao Shan have communicated remotely several times, how to establish a brand through Douyin, how can this be a ready-made example? Although in the end, Cao Shan gave up combing the brand of the artifact company Barana through Douyin according to the actual situation, she didn't want the Internet celebrity brand to rise and fall quickly, so she gave up, but the case must have been written down.

And Xue Jianhua, along the idea of answering tea, comprehensively considered all the resources in Chu Yuanxi's hands, not only the threshold of the well-off, but also the resources of a large number of Ba people, and came to the conclusion: We can do better than the answer tea, and it is a sustainable franchise model, which can be extended to other directions, and the franchise fee is soft.

Then Chu Yuanxi noticed that Xue Jianhua also named this model, called the circular franchise model.

"What loop?" Chu Yuanxi was puzzled, and Xue Jianhua couldn't bear the loneliness and had already gone around to the back of Chu Yuanxi, pointing to the printer paper and saying, "I wrote everything you look back." ”

This report obviously took a lot of thought, and Xue Jianhua directly wrote the BP model, that is, the business plan, which can be seen in the kind of investors who pull venture capital.

According to BP's format, he first listed some precious resources available to us, such as the Baren Group has full experience in creating Internet celebrity hits, well-off stores can provide convenient conditions and a formal business environment, have strong AI genes and talent reserves, and have a complete back-end system. Then, based on this, it is proposed to create Douyin's popular fresh food and fast-selling drinks, etc.

This kind of hit can't be robot oden, although robot oden is also regarded as an Internet celebrity, but it is too complicated and the cost is too high. It has to be a fast-moving consumer product, simple, easy to copy, and low cost, so that it can be recruited.

For example, a popular milk tea like fawn tea, first promoted in well-off stores, and then Ba people made Internet celebrity hits, and after the explosion, independent brands opened to join, and there was naturally an endless stream of people seeking to join. Joining is very profitable, assuming that 10,000 franchisees are recruited, a franchise earns 150,000, and 10,000 franchises are 1.5 billion. This is the correct posture for cutting leeks on Douyin, cutting commercial leeks, those who engage in food exploration and e-commerce live streaming are simply weak!

Chu Yuanxi was quite embarrassed when he saw this, and Xue Jianhua stood next to him and asked, "Is this the Yitian Sword and Dragon Slayer Knife that Mr. Chu said when you went to ChinaJoy for an interview?"

No wonder he asked, because under this set of franchise logic, the cost required is only: first, to create a popular effect on Douyin, and second, to replan the zoning of well-off stores, push out the popular models, and create an explosive buying effect. In March last year, the answer tea became popular on Douyin, and almost all the messages in the video were asking for joining, and more than 6,000 franchisees were recruited in three months. After Xiaokang launched a blockbuster, naturally some people saw business opportunities and asked to join, and with Douyin's business environment, no one would come at all.

In the plan, Xue Jianhua called the Douyin account of those who do food exploration stores "our low allies", and the Ba people are considered the leaders of the martial arts alliance in his eyes, and they have very sufficient network resources, and they can exchange enough resources to promote the popularity of Internet celebrities. The well-off future plan has already joined, the whole franchise process is very high-end and strict, the system function has begun to do, only need to do subtraction in it, you can sort out a set of joining rules and implementation plans suitable for Internet celebrities.

That is to say, it takes almost nothing to do under the framework of the well-off, this thing can be done, the only thing owed is the executive team, the well-off is still far away from the time point of joining, so the corresponding departments and teams have not yet been formed, but the future will always be formed, this is a matter of beating rabbits.

The "charming" part of this plan is that this is not a one-shot deal, after the well-off pushes the first hit, you can change the category and then push the second, such as pushing milk tea and fried chestnuts with sugar, and then the third and fourth. That's why Xue Jianhua named it the "circular franchise model".

And the well-off can be pushed into one and then not do it, which is called "giving the user space to the franchisee" and making new hits by yourself. Xiaokang is originally a seller of goods, and if he makes explosive products with his heart, it is always okay to be hit by his ten or twenty fast-moving consumer goods explosives, right? Isn't this about one or two tens of billions of inputs? It doesn't take much effort, and it will take four or five years to earn it when you pass by!

The essence of this thing lies in the fact that only Chu Yuanxi can do this in China, and he has mastered the business environment of Internet celebrity killer + explosive model at the same time.

Others have no store with Internet celebrity resources, and those with stores have no Internet celebrity resources, but the well-off has enough space, and only one store needs to squeeze out ten square meters, and just change the money. And there is also a mature membership system, the system is compatible and shared with franchisees, just like the control system like coco milk tea, is it not a minute to get out of the well-off?

When Chu Yuanxi saw this, Xue Jianhua asked in a low voice: "Mr. Chu, have you thought of a similar plan a long time ago?"

"Huh, why do you think that?"

"Isn't that a coincidence? You've created an environment that fits all the requirements perfectly. ”

"Perfect fart, I'm not as bad as you!"

Xue Jianhua didn't like to hear this, "I don't cheat my father, Mr. Chu, not cheating my father is the key." The answer tea left a lot of chicken feathers because they didn't have the ability to continue to push and explode, and the explosion opened a wave of franchise to harvest the franchise fee and then it was over, they couldn't maintain the heat of the answer tea, and the franchisee was pitted. Our operation is systematic, you can continue to create hot spots, just look at the big size of the Ba people those franchisees will also feel reliable. ”

Chu Yuanxi couldn't help but fall into deep thought, what he could offer was much more than that. You must know that although there are not many users at present, the future goal is to achieve 100 million, and there is not only one 100 million, and a lot of growth work must be done. In other words, the well-off future users are massive, and it is necessary to establish a set of delicate system functions to face these users, which itself includes franchisee functions.

For Internet celebrity franchisees, you can expand this franchisee system a little, add some Internet celebrity franchisee functions, and incorporate them into your own system.

In this way, well-off users are a huge dividend for Internet celebrity franchisees, and Xiaokang can also get more offline users through Internet celebrity franchisees in turn. It is impossible for these Internet celebrity franchisees to only sell products to Ba people's fans and well-off users, and more or less will bring new users. Just like buying Luckin's APP, the system function of the well-off is different from that of pure milk tea, and this will also be a growth at that time.

I only heard Xue Jianhua say excitedly: "Ba people boost the heat, ensure that the Internet celebrity will not be cold, so that the franchisees have to earn, don't we have this way of playing in a cycle? In two years, we have fulfilled our responsibilities to franchisees, and a franchisee can still charge two or three franchise fees, how much money does this have to make, no slower than "Out of the Mountains" - "

Looking at Xue Jianhua's feeling of dancing and losing money in his eyes, Chu Yuanxi said slowly: "Your idea is simply too genius! But, I can go to your uncle's! Do you know that I have a more profitable model? I will scare you to death if I say it!"

As if he had been suddenly frozen, Xue Jianhua froze and maintained a difficult posture for three or four seconds before recalling, which was not a compliment to him.

I only heard Chu Yuanxi say: "The first thing you harvest is the money of my Ba people's fans, and then it is the franchisee." Do you know what an Internet celebrity product is? Internet celebrity product is the antonym of value for money, and there is an IQ tax. I've been trying my best to stop Lu Yu from doing live broadcast e-commerce to harvest fans, why are ......you?

Do you know the answer: how many franchisees have been pitted when the tea is cold? In addition to the earliest entry, how can it be possible to ensure that the popular style of Xiaokang Tui is not cold? How to make this kind of guarantee for franchisees?

And you have to change more than a dozen models, and at least ten models that need to maintain the heat at the same time, don't do anything else with the information of the Ba people, Lu Yu has to come over and kill you! Ba Ren and Xiaokang are two special companies, you are treating the Ba people as a garbage heap!"

Xue Jianhua was stunned, mainly because Chu Yuanxi did not deny his financial predictions, which means that Chu Yuanxi recognized that he could earn one or two tens of billions of dollars by playing like this. Under this premise, Chu Yuanxi, the actual controller of these two companies, refused to earn the one or two tens of billions at his fingertips, or even more? "You, isn't it to make money? This can make 15 billion......

I only heard Chu Yuanxi knock on the table and say, "I'm here to make money, but I can't use Ba Ren's fans so inefficiently." In the process of the rise of the well-off, the help of the fans of the Ba people is indispensable, you can make money by playing this game, even if you can make 15 billion? The value of the Ba people fans is far more than 15 billion for the well-off. ”

However, Chu Yuanxi was not really angry. Because Xue Jianhua can have such a wonderful idea, it shows that Xiaokang is a well-off enterprise with vitality and employees with wisdom. Dynamic companies breed wonders, and can provide a variety of choices for people to toss, showing that enterprises provide enough freedom. The government agencies and units are not wonderful, the rules and regulations are limited to death, if everyone in the well-off can contribute this level of wisdom, it is simply wonderful.

He also knew why Xue Jianhua was so excited that he danced, because if this idea passed, it would be too good for Xue Jianhua himself, and he jumped from an executor to a planner and promoter. When the time comes, a similar "franchise business group" will be established, and Xue Jianhua will definitely be the vice president of this business group, in charge of this product line.

And he will be able to plate a layer of gold immediately, and it only takes about two years to transform into an operator who has operated dozens of billions of large projects, and he has been exposed to countless resources in the process, and the starting point of going out to start a business is 100 million. A round of 100 million valuation, usually this is the treatment that only when the entrepreneur has successfully started a business three or four times, and the entrepreneur has brought out a company with a valuation of billions or tens of billions, and then starts a new adventure.

Therefore, Xue Jianhua was excited, and it can be said that he is very positive and thoughtful in writing the plan in his position. The position is different, the idea and vision are not the same, people will instinctively consider the problem from the perspective of their own benefit first, and then the good character will be the second to consider the overall interests of the company, only the boss because the company is his so will be purely from the company's point of view.

If Chu Yuanxi was in Xue Jianhua's position and faced the resources of Ba Ren and Xiaokang, there might be more strange ideas, and at this moment he seemed to see himself five years ago.

So he said, "But, although I'm not going to adopt your brain, it's not completely worthless." It's not a Heavenly Sword Dragon Slaying Knife, the Five Tiger Broken Door Knife is at the level of a knife, it's stronger than a pig-killing knife.

But don't just think about it, how is your job? How is the online content combing? Why didn't I see the report?"

Xue Jianhua's face stiffened, because he was still relatively unfamiliar in this aspect. "Uh, I think, online content or something, let's see what the version content looks like before combing, right? It's not too late to sort out the version of Milestone 6 when it comes out, otherwise there is no product blind guess, it's too laborious. ”

"There is some truth in what you say, but there is no escaping the fact that you have not done the homework you should have done. Bonus deduction bonus deduction. ”

Xue Jianhua wailed: "No, Mr. Chu-"

In fact, he is right about one thing, that is, what the online content itself is made is the key. Chu Yuanxi did not intend to perfectly reproduce the well-off online content in the original world, the general framework is the same, but it must be fine-tuned according to the existing situation. In this regard, Chu Yuanxi gave clues on how online content can be linked to payment, social networking and blockchain.

Only in this way do you need to think in advance, how can you wait until the APP version of Milestone 6 is typed out?

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Come on, come on, recommend this book, "From Traffic to Actor", as soon as I look at the title of this book, I feel that it has a fate with this salted fish.