On the contrary, Taotao.com, during this period, began the mid-year shopping carnival, and the website organized a group of powerful merchants to carry out preferential activities, which made the business atmosphere of the entire Taotao.com suddenly rich.

Originally, Taotao's product variety was not as many as Baibao.com and Global Mall, which was also one of the reasons why marketing was more difficult, so He Guojun seized the opportunity of this mid-year shopping carnival and organized a large number of powerful sellers to settle in the Taotao platform, and provided them with more intimate services, so that a large number of sellers entered the Taotao system, greatly enriching the shopping categories of the entire platform, making Taotao's shortcomings be filled.

Under the halo of the new dream group, coupled with the large amount of traffic imported by the major subsidiaries for Taotao.com, as well as Li Feng's investment in the promotion of advertising, Taotao.com has almost become the focus of everyone's attention in recent times, not only in the Internet industry, but also in the field of people's daily life, Taotao.com has also become a popular way of life.

When Li Feng carried out advertising promotion, he injected the concept of online shopping to change life into the advertisement, which made the user's acceptance very high, detached from the original blunt sales model, and made Taotao and people's lifestyles become an organic whole.

Although this method of promoting ideas and feelings has been completely used in the Chinese advertising industry more than ten years later, in the early days of this market in 2003, such advertising was fresh and fashionable, changing the local flavor of most advertisements, making the image of Taotao.com suddenly raised a lot.

Judging from the results of market feedback, in just a few days, Taotao has seen a significant increase in the number of registered users. Both settled sellers and shopping sellers have begun to become active.

At present, the number of registered users of the entire Taotao network has exceeded the 2 million mark, and the average number of daily active users has increased from less than 100,000 to about 150,000, and the market share has also begun to rise.

In many cases, the key to the success of a platform is to look at the activity of users, people have the mentality of getting together to join in the fun, this mentality for marketing, there will be a magnification effect, often some e-commerce sellers and buyers who were not originally Taotao users, seeing that people around them have begun to use Taotao, will also try out of curiosity.

And as long as they are willing to give it a try, Taotao has many opportunities to retain them and become regular users of their own platform.

Judging from the current development situation, in the case of the negative news breaking out in the global mall, and the situation that Baibao.com is not moving, Taotao's sudden counterattack has suddenly drawn the market's attention to this new e-commerce platform website, and many people in the industry even believe that Taotao.com adopts a completely different marketing strategy from the global mall, and adopts the method of promoting feelings and novel lifestyles, and has achieved more than tens of millions of dollars in the global mall in the case of extremely limited consumption of funds, so that the market has high hopes for the future development of Taotao.com。

In the days following the big counterattack, He Guojun has been in a state of excitement.

During this time, not only Li Feng's exposure in the market has surged, but even He Guojun, the vice president in charge of e-commerce affairs, has begun to increase his popularity in the industry. Many even believe that in Li Feng's Internet empire, He Guojun is actually the number two person who wields great power, and is the direct executor of the actual policies of the New Dream Group.

In fact, the e-commerce and online payment division led by He Guojun is currently the core business of New Dream Group, and it plays a mainstay role in major businesses. If there is a big problem in this division, it will affect the development of the whole group.

When the average number of daily active users on Taotao exceeded 150,000, He Guojun came to Li Feng's office and began to discuss the next counterattack strategy.

As of yesterday's data, our Taotao market share in the Huaxia e-commerce market has been close to 15%, an increase of five percentage points compared with before, and this is still on the basis of no large-scale red envelope promotion. Once we use red envelopes to promote, the effect will be multiplied. He Guojun's face was full of excitement, and even his usual swarthy face looked a lot ruddy.

"About the red envelope promotion, I have not been in favor, because this money-burning model is not suitable for the current development stage of the new dream group, from another point of view, the red envelope promotion to absorb the user stickiness is very low, most people are only because of the greed for red envelope benefits, are willing to register and use our products, once our promotion efforts decline, or even cancel the promotion policy, they will immediately have a sense of gap, which will have a large number of users choose to leave. Li Feng said, "The global mall is a lesson, why their market share declined rapidly after the suspension of promotion, is because the stickiness of these users is too poor, they only enter the market when they get short-term benefits, once the benefits disappear, they will naturally leave." ”

He Guojun nodded: "The lesson of the global mall is indeed profound, Rioport still can't change his personality of great joy, and he is very high-profile in everything, thinking that through this high-profile, he can accumulate reputation in the industry and let everyone know their strength, but from the perspective of this marketing effect, their purpose has not been achieved, just to let the users of the Chinese market enjoy a red envelope feast, which has played a great role in stimulating the e-commerce atmosphere of the Chinese market." Now that they have withdrawn their troops in advance, it seems that the e-commerce war cannot be sustained, so how far do you think it is more appropriate to advance the market share of our Taotao.com?"

"I think the target in the short term is 20%, we are not in a hurry, and the remaining 80% will be divided equally between Baibao.com and Global Mall, which is the most beneficial for our group in the short term. "Once we grow larger, our operating costs will rise sharply, and at the same time, the pressure on our market expansion will also increase greatly, which is a huge challenge for us." Of course, we are not afraid of such challenges in the future, but in the near term, with our limited financial and human resources, it will be a huge victory to hold this boundary. So we still have five percentage points to fight for. ”

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