AT THAT TIME, THE SALES CHANNELS OF THINKPAD NOTEBOOKS IN CHINA WERE REALLY CHAOTIC.

In addition to the high prices of BNM, there are also many profiteers who sell parallel goods.

In this kind of high-priced notebook that costs 20,000 or 30,000 yuan, the price advantage of parallel imports is more prominent.

It can be thousands cheaper!

Therefore, many consumers actually buy more parallel goods.

The vast majority of the merchants who sell parallel goods are concentrated in the magic capital, and the sales method is still very advanced, using online sales.

Just like the Modu Ocean Electronic Trading Company that Yuwenfei and the three of them just went to, in fact, their sales came more from the Internet.

Ocean Electronics has built a professional notebook forum on the Internet, through the forum, the parallel THINKPAD notebook quotation is carried out every day, and then the questions of the intended buyers are answered.

Finally, those who are sure to buy can come directly to the store and buy it.

Or send it by money and ship it by courier.

However, most people don't dare to send money directly to such valuable things.

Even if Ocean Electronics has released its physical store pictures, stock photos, on-site transaction photos, etc.

Many buyers still prefer to travel all the way by train to trade in person.

Of course, this is the pattern of the first two years.

When Taobao became popular last year, they also opened stores on Taobao.

Buying through Taobao will give buyers more peace of mind.

............

BUT IN ANY CASE, THIS REPRESENTS A BIG PROBLEM WITH THE THINKPAD'S SALES CHANNEL.

In China, parallel goods are overflowing, but the sales volume of licensed goods is not high, and the sales channels are not formal.

This time, Yu Wenfei is going to start sorting out this piece.

If you want to establish a long-term image of a high-end brand, the sales channel is very important.

TRUTH BE TOLD, WITH A NOTEBOOK AS EXPENSIVE AS THE THINKPAD, THOSE WHO CAN AFFORD IT ARE EITHER RICH OR EXPENSIVE.

In those years, people who were willing to spend 20,000 or 30,000 yuan to buy a computer had what the conditions at home were, you can imagine.

These are the best customer resources!

Moreover, these consumers also recognize and love the THINK brand very much.

IN THE FUTURE, WHEN THINKPHONE COMES OUT, THESE PEOPLE WILL DEFINITELY BE THE FIRST BATCH OF LOYAL CONSUMERS!

It must be maintained and maximized to increase their brand loyalty.

..................

Back at the company, Yu Wenfei instructed Pei'er: "Take that design plan, it's from the brand store." ”

Pei nodded knowingly and turned to get the design.

ZHOU MENGYI ASKED IN SURPRISE: "MR. FEI, HAVE YOU ASKED PEOPLE TO DESIGN THE STORE PLAN? DO WE WANT TO BUILD OUR OWN STORE ON THINKPAD?"

Yu Wenfei shook his head and said with a smile: "It's not THINKPAD, the name of this image store will be named after STAR, which sells products under the Star Electronics Group." ！”

"HUH, IS IT TO SELL THINKPADS, ALIENS, AND LENOVO TOGETHER? OH, AND LEGENDARY PHONES. Zhou Mengyi asked in surprise.

It makes sense for her to ask, because there are many brands under Star Electronics Group.

"Lenovo and Legend phones will not be put in, only sell THINK series products and alien series products. Yu Wenfei replied.

He wants to build a high-end brand store, and only high-end brands need to maintain their brand image at any cost.

As for Lenovo and Legend mobile phones, this is the best channel for mass consumer sales, and they don't need to be sold in offline stores.

Because in that case, it will increase the cost a lot, and it will have an impact on the cost performance.

DERIVATIVES SUCH AS THINKPAD AND ALIEN, AS WELL AS THINKPHONE IN THE FUTURE, BECAUSE THE PRICE IS RELATIVELY HIGH, THE BRAND PREMIUM ACCOUNTS FOR A LARGE PROPORTION.

Therefore, you can put it in offline stores to sell, and you don't have to care about the cost.

..................

Back in the office, Pei'er quickly took a thick and beautifully printed booklet and put it in front of Zhou Mengyi.

As soon as she opened the first page, Zhou Mengyi exclaimed: "What a beautiful store!"

What appeared in front of her was a crystal clear square shop.

Each side of the store is a huge glass curtain wall, and she also noticed that each glass curtain wall is made up of three huge panes of glass.

The store is two stories high, and according to the units marked above, the length and width are about 30 meters, and the height is 12 meters!

If this is the case, then each piece of glass must be ten meters long and twelve meters high!

The area reached one hundred and twenty square meters!

Is there such a big glass?

Anyway, Zhou Mengyi has never seen it.

"Mr. Fei, such a large glass must be very demanding if it is to be used as an exterior curtain wall. This design looks beautiful, but it's hard to implement, right?"

Zhou Mengyi asked.

In the past, when the Tangong Villa was renovated, Zhou Mengyi also had contact with the designers for a while.

She also understands the habit of some top designers, which is that when it comes to design, if you don't limit them, it's really crazy.

Think only about the art, and don't think about how hard it is to achieve.

"It's hard, but it's not impossible. At present, only two companies in the world can manufacture such glass, one in the United States and one in Germany. Yu Wenfei said with a smile.

Zhou Mengyi couldn't help but smack her tongue and said: "Even if there is a manufacturer that can produce it, how can such a big glass be shipped back." By the way, this glass should be very, very expensive. ”

"By air! If each piece of this glass is transported to the magic capital, the cost will be about five million yuan. Yu Wenfei smiled.

This price shocked Zhou Mengyi again.

Her eyes are wide open, her mouth is slightly open, and a piece of glass costs five million?!

Then this shop will use 12 pieces of glass, and this alone will cost 60 million......

So, how much does it cost to renovate this store!

Of course, Yu Wenfei knew what Zhou Mengyi was thinking, so he didn't wait for her to ask again, and explained directly.

"This is the first STAR image store we will build! The location has been selected, it will be placed in Hang Lung Plaza, and the store decoration cost will reach about 300 million. ”

Zhou Mengyi didn't know what to say.

For a store, the decoration cost alone will cost 300 million!

How many products do you have to sell to get it back......

Even if THINPAD is very famous and the price of alien computers is very expensive, how much can this store sell for in a year?

It's unknown whether it can be sold for 30 million!

Is it necessary to be so extravagant?

Not to mention electronic products, as far as Zhou Mengyi knows, even those luxury brands.

Hermes, Chanel, Burberry, etc., the decoration cost of their flagship stores cannot be so high.

Just like Hermes, who is most willing to spend money on decoration, the decoration cost of their flagship store in the magic capital is only twenty or thirty million.

And what kind of STAR image store is that Mr. Fei is directly ten times more than others!