Of course, Yu Wenfei is not messing around, let alone having money and nowhere to spend.

For the construction of the brand image store, he has a clear plan.

This STAR image store is not only responsible for selling the THINK series and alien series products.

It is also shaping the tall image of THINK and the alien brand.

He wants all customers who buy THINK products and alien products not only to buy really good products, but also to make everyone proud to buy this brand!

JUST LIKE TODAY IN PACIFIC COMPUTER CITY, THERE IS NO DIFFERENCE BETWEEN BUYING A THINKPAD AND BUYING A LAPTOP FOR THREE OR FOUR THOUSAND YUAN, AND THE CONSUMER EXPERIENCE IS COMPLETELY INDISTINGUISHABLE!

MANY CONSUMERS WILL FEEL THAT IT IS NOT WORTH SPENDING SO MUCH MONEY ON A THINKPAD.

For a long time, as the quality of other brands' products slowly improves, they will lose a lot of potential consumers.

It is not enough to rely only on quality, because the quality of other products can also be slowly improved.

But once the brand is really established, it is not something that others can catch up with in a short period of time.

It's like a watch, if you let a lot of people say the best brand.

I guess everyone will blurt out, Patek Philippe!

So is Patek Philippe's watch quality the best?

Not necessarily, but one of the best.

Is Lange & Söhne worse than Patek Philippe?

But how many people have heard of the A. Lange & Söhne brand.

At the end of the day, this is how the brand is recognized, and how Patek Philippe has been building and maintaining its brand image for a long time.

A brand like Patek Philippe spares no effort to maintain its own brand image.

Every aspect must be perfect.

From store image design, to site selection to decoration, as well as staff training, sales etiquette, etc.

All the programs must be done to the best of their ability.

And after persisting for a long time, in the minds of the majority of consumers, the impression that "Patek Philippe is the most awesome brand" has been formed.

Some people may ask, is it worth it to spend too much money, time and energy to do so?

This question may be answered by all watch brand manufacturers.

In the luxury industry, Hermès is also a good example.

Most ordinary people have only heard of this brand, but they have never seen its store.

Because it does not have many stores, it is only located in cities with sufficient spending power.

Moreover, Hermes' annual revenue is actually not high.

may not be able to compare with the revenue of brands such as Heilan Home and Anta in China.

However, the market value of Hermes is as high as 60 billion euros!

Most of this is the brand valuation of the Hermes brand.

In other words, as long as the Hermes trademark is transferred, it can be sold for two or three billion euros without any other assets.

…………

Of course, Yuwenfei is not trying to build a luxury brand.

He just wants to build a high-end brand in consumer electronics.

Let all consumers who buy THINK and alien products feel that they have not only bought an electronic product, but also bought a satisfaction and pride!

It is necessary to distinguish THINK and Alien's products from other ordinary brands in terms of consumption.

Let everyone realize that buying THINK and Alien is to buy a higher level than buying other brands......

Of course, this will not be publicized, but will only cultivate the subconscious of consumers.

This plan has been prepared since the moment of the acquisition of IBM's personal computer business.

This store design plan was made by him asking Peier to contact the world's leading design firm.

The design cost alone can be in the millions of dollars.

As for the cost of store decoration, it is as high as 300 million yuan as Zhou Mengyi saw!

It can be said that this store is completely stacked with RMB!

When it opens in the future, it will inevitably cause an uproar in the entire industry.

But the question of what the effect will be in the long run.

AT THE VERY LEAST, YOU HAVE TO WAIT UNTIL THE FIRST STEP THINKPHONE COMES OUT TO SHOW THE INITIAL EFFECT.

…………

Although the cost of store decoration is very high, the pressure is not too great for Star Electronics Group.

Because this kind of store will not be built many at once.

Lenovo Huimin computer's tens of billions of subsidies can be smashed in, what is this money?

NEXT, LET ZHOU MENGYI CLEAN UP THE DOMESTIC THINKPAD SALES CHANNELS FIRST.

Cut down everything that should be cut, and take back what should be taken back.

In the end, it will retain the direct stores, and the national chain 3C channels, that is, Gome Suning.

Other scattered channels, especially places like the computer city, are absolutely not allowed to be re-sold!

It's better not to have those sales revenues, than to lower the brand image.

………………

After chatting about business, the two began to chat.

"I talked to my second sister once and persuaded her not to study for a doctorate anymore and to work directly in the company. What does a girl do with such a high degree of education?" Zhou Mengyi said with a smile.

"Oh, what did Meng Qi say?" asked Yu Wenfei with concern.

He respects Zhou Mengqi's choice, but if Zhou Mengqi is willing to return to him as soon as possible.

Of course, Yu Wenfei is also willing.

Although the second sister did not answer me clearly, it can be seen that she is a little shaken. No more, as before, simply refuse. It may be that when she came back this time, what she saw and heard had a greater impact on her. Zhou Mengyi continued.

"Hey, this stupid girl, I didn't see it before, she is stubborn. Yu Wenfei could only shake his head.

Zhou Mengqi is the kind of girl who is soft on the outside and strong on the inside.

Although he looks soft and weak on the outside, he is actually very assertive on the inside.

Once you decide on something, you will go all the way to the dark, and you won't look back.

At this point, she and Wu Xiu are just the opposite.

Wu Xiu used to look like she had the potential to be a strong woman, and she was a little arrogant.

But in fact, she is very weak in her heart.

Especially when the family encounters that kind of big event, they have no opinion at all.

If it weren't for Yu Wenfei to lend a hand, it is estimated that Wu Xiu would not be able to get out of the shadows in his life

Now, I can only wait for Zhou Mengqi to make a decision by herself.

But no matter how she chooses, Yu Wenfei will not force her.

…………

Get busy, time always flies.

During this summer vacation, Facebook continued to maintain stable and rapid development.

Especially for Facebook games, thanks to the golden time of summer vacation, students are more idle during the holidays.

The monthly revenue of the two major online games, World of Warcraft and CSOL, has once again broken through a new high!

In August, the revenue of the two games both exceeded the 3 billion mark!

And the number of active players has reached 20 million and 50 million respectively!