At this moment, Chu Yuanxi finally knew where he felt something was wrong before, and the feeling of being too reasonable came from the fact that Yang Jiangang and the two of them had too narrow an understanding of "other rights", and there was only a little bit of territory around the animation in their eyes, at most they thought of the problem of relicensing the game of animation, but they didn't expect the so-called surrounding scope to extend to the real estate field......

So even if Chu Yuanxi was a little wary in his heart, he also restricted the right to readapt the animation, and he didn't expect that Guan Xin was a drunkard and didn't mean to drink. The so-called ridiculous Lantai son, I don't understand Zhuang Sheng's natural sound, and there are male and female in Gangdao, which is probably the case when Su Shi said.

In the past two years, there is a saying in the cultural and creative industry called "top IP playing cultural tourism". Although this is true, the top IP may not be able to play well. The IP Cultural Tourism Industrial Park has been hot in China for a while, but recently, Chu Yuanxi pondered for a while, the recent momentum in China is relatively large, it seems that there is no news about the Wudang project, and the Jingzhou project has not moved.

On the contrary, some cultural tourism projects that do not hang IP are blooming in various places, to be precise, they do not hang the IP of Xianxue, but focus on local characteristics and humanities, once they become Internet celebrity attractions, it is easy to get far more than the target of the income, with personalization and differentiation as their own vitality.

Therefore, IP cultural tourism in China is becoming more and more dull after the peak of the previous year, but it is a distinctive attraction that has become popular with the rise of Douyin Kuaishou. For example, the glass plank road that made Chuyuan Xipit miserable (that chapter is applying for unsealing) has become popular in China, and the Internet celebrity attractions and Internet celebrities who check in complement each other.

In short, there are not many projects with IP cultural tourism in China, but there is a lack of successful precedents, and the cases that can be cited are all so successful by Disney. The problem is that people are too successful to give examples, and the scale of investment is not easy to manage.

In the final analysis, this is caused by the domestic IP format, only the four famous novels can be on the same level as Disney in China, and other so-called IPs, especially new IPs, even if they have a certain degree of popularity, can this popularity be maintained for ten years?

On the contrary, the Internet celebrity game can create a short-term traffic spike and attract an unconventional number of tourists. But there are also problems that are difficult to sustain.

However, what if you combine IP and Internet celebrity?Internet celebrity = peak pulse, and IP = battery life, Chu Yuan Xixin said that I don't know if anyone has walked through this idea, he has always been very concerned about IP, and he also has a certain amount of research on the phenomenon of Internet celebrities, but cultural tourism or something is completely a layman, so he doesn't dare to make an assertion.

Even if you don't dare to assert it, but, why don't you care about Xin, aren't you? How much do you look down on me, big brother? Can you say this kind of good thing? I care about that share?

Yes, I would.

However, you're simply contributing to my plan to sell the game, and the point is that my first target is Ali!

Then, the key question is, what attitude should I use to say yes?

It is said that in this kind of scene, you have to show your unhappiness and then take care of it, but Chu Yuanxi's mind turned, and her heart said that this is not in line with my personality!

His own personality should be like this, Chu Yuanxi waited for Guan Xin to finish speaking, nodded, stared at Guan Xin intently, and said: "Mr. Guan, are you hiding such a key information, are you afraid that I will be dissatisfied with the sharing status, or are you afraid that I am not interested in this project and do not want to authorize? Or are you afraid that I have other ideas, huh?"

The so-called other ideas are what Guan Xin is worried about, once Chu Yuanxi feels that he can get rid of him and connect with the local area, there is nothing to do with him......

I only heard Chu Yuanxi laugh for a while, and asked a little gloomy: "Youtu, known as a national-level big IP, should have cooperated a lot, right?"

"No, no, those who can't, don't have the ability to continue operating, they can't be considered real citizens, it's good to have two or three years of enthusiasm, and the industrial park hasn't been built yet." ”

Guan Xin hurriedly answered, and the answer was fluent, as if he had already considered the appearance of the other resources he had at hand.

But Chu Yuanxi's brows suddenly wrinkled, because his thoughts diverged and he thought of more complicated things.

The so-called national level is not only a classic content, it must have continuous popularity and exposure, and it must be topical, and it is not just a peak peak to reach users, but always provide high-quality content to continue to reach a large number of users after the momentum. This is a point that is often overlooked by domestic IP operators, so that many IPs that may become national-level are not operated for a long time, and then die out naturally.

In fact, the operation strategy of the traffic Xiaoxian Meat is similar to that of the national IP, but it is difficult for the content provided by Xiaoxian Meat to stand the test of time, and it is difficult to constitute IP.

In contrast, it is easier to incubate national-level IPs for animations and games, because of the long period of continuous operation. There are many animations that have been in operation for more than ten years and large-scale games that have been in operation for more than ten years, and the high-quality content can support the skeleton of a big IP.

For example, "Legend" and "Fantasy Journey to the West" are huge in terms of the number of people who continue to reach them, but it is almost meaningless for the legend to be called national, because the content is too single and the space that can be extended is too narrow. And Fantasy Journey to the West has this opportunity, not to mention the quality of the content for the time being, it is backed by the super-national "Journey to the West", and there are many points that can diverge.

But they don't have the corresponding film and television dramas to form a linkage.

Film-game linkage is always considered to be a commercial closed loop of the IP economy - through game mowing, in fact, it is the master who realizes the value of operating IP itself through film-game linkage.

However, when it comes to the high-quality and continuous output of content, this is not an ordinary test for IP operation, especially when various unexpected things will happen under the washing of time. Continuing to operate like "Pleasant Goat" and then confusing yourself is enough to show how bumpy the road is.

It can be seen that it is difficult to create a national-level IP, so that the domestic IP market has been on fire for several years, but I really can't think of an IP that can really be called a national-level and suitable for licensing. Thinking about the word "national", what pops up in my mind are the four famous novels and Jin Yong.

In this sense, Chu Yuanxi didn't know if Guan Xin looked up to himself very much, or if he didn't have any good intentions and planned to profit from it, and it didn't matter what he ended up looking like?

This difficulty is also the reason why Chu Yuanxi has always been cautious, and has never claimed that "Out of the Mountain in Troubled Times" is a national-level IP, at most, it is "expected to become a national-level".

Even if the heat rises for a while, how long will it last? What will happen in this long cycle? No one knows.

In particular, after the value of an IP is highlighted, it will be followed by commercial operation, that is, licensing transactions, and complex transactions can easily put the copyright of a quasi-national IP in a complex environment.

For example, once the full copyright of the game "Out of the Troubled Times" is injected into the game and then sold, will it interrupt the process of its evolution to the national level? The capitalists do not care about this kind of problem. If the buyer starts to pay attention, then he has to continue to add money to buy the full copyright in the true sense.

Otherwise, the IP is operated by the seller, and the revenue of the game belongs to the buyer, so why does the seller still work hard to operate?

This is not a speculative speculation, but something that has already happened in life, such as the light of Guoman "My name is MT" by Colorful Film Studio. In order to cut off the buyer's roots, its operators would rather take the initiative to decapitate this extremely valuable IP than let the buyer continue to use it. However, because of the disadvantageous position of the copyright division, it is too late for the buyer to buy the full copyright, and the operator does not sell it, even if it wants to continue the operation at its own expense.

So in the competition for interests, an IP was stifled. Will there be a similar situation in "Out of the Mountain in Troubled Times"? Will Uncle Sheng cry?

As a businessman, Chu Yuanxi is so emotional, and he doesn't care if Uncle Sheng will cry. He can also shed a few crocodile tears when necessary, but in fact, he is concerned about whether the potential buyers of the future merger and acquisition of Pakistan Games understand the essence of the IP business. Whether you understand it or not, the clauses in the contract regarding certain "fixed price" and "priority" aspects will be very different.

Therefore, Chu Yuanxi didn't speak for a long time, and he had to carefully weigh what kind of gains and losses Guan Xin's request for authorization would bring from a business perspective. Following this line of thinking, licensing the rights related to cultural tourism will have a great bonus to the value of the entire IP in the short term, but in the long run, it may not be all good, and some problems may arise?

However, Chu Yuanxi's brows gradually relaxed, because no one knew what would happen in the distant future, he knew that he was not a superman, especially in the relatively unfamiliar field of IP development and copyright trading, even Guan Xin almost surrounded him, so, what did he want to do so far?

Thinking of this, Chu Yuanxi looked at Guan Xin, only to see him holding his breath and concentrating, with a serious look waiting for the catastrophe.

So Chu Yuanxi laughed, and the solemn atmosphere in the tea room was suddenly swept away. "Mr. Guan, I have to complain to you. If you're not worried that I'll swallow you, then you should go straight to me, don't go around the bend, it's not good for any of us. You have to think about it this way, is this a good thing for the Palestinians group? It's a good thing, right? It's a good thing, you just come to me and convince me that this is much better than 'using a trick'. ”

"So you agreed?" Guan Xin was excited and asked in surprise: "You don't blame me?"

"There's no need to blame. As for whether to agree or not, in fact, "Out of the Troubled Times" is not national-level, but considering that there is no real national-level IP suitable for authorization in China, and my family is indeed more promising, so I lick my face and come down, alas, there is a long way to go......"

Guan Xin suddenly asked eagerly: "Then, what about your requirements?"

"It's very simple, you don't need to make any animation, and you don't need to go through the layer of Youtu, just authorize it directly from the Baren Group. Cultural tourism authorized a separate project company to inject relevant rights including cultural tourism development and peripheral product development and operation rights, and my request is that Baren Group has a 10% stake. Then, if the industrial park needs to purchase the services of the Ba people, and separately calculate, what do you think?"

"What is this purchase service you are talking about?" Guan Xin asked suspiciously, and at the same time said in his heart, how did Chu Yuanxi know that this matter should not be over?

"It's very simple, you want to create Internet celebrity attractions in this project, right? Although I haven't done Internet celebrity attractions, but I've been an Internet celebrity, right? If you want to build an Internet celebrity attraction, someone must always operate it for you, right? ”

Guan Xin gradually pondered the taste, and immediately rejoiced, "Oh, Mr. Chu, many people say that you porcelain rooster iron crane, this is absolutely nonsense! This condition is absolutely fair!"

"Hey, let's say it first, when you don't buy services, I'm the one who shakes my hands, and I only publish the copyright, don't have the energy and don't pay for it. Chu Yuanxi smiled secretly in his heart when he spoke, and said in his heart that anyway, he wanted to inject the full game copyright of "Out of the Mountain in Troubled Times" into the Ba Ren game, there is a cultural tourism industry, this IP is steep and rich, and it is assumed to be worth 100 yuan, so how much is it worth now? It's okay to say 200, it's not impossible to say 300, it's a little too much to shout 1000, but control your expression and shout it.

Well, then the main contradiction becomes how to logically seduce buyers to the door. Do you want to reveal a little bit to Guan Xin now?

Thinking about Guan Xin's rank and position, it seems that he is not a very good candidate. Especially in the case of such a thing as the cultural tourism industry, it is better not to make it too complicated.

But it's not appropriate not to say anything, so it's better to ......

Thinking of this, Chu Yuanxi pretended to ask: "By the way, if the Ba people want to invest money, what is the situation?"

Guan Xin's face suddenly looked strange, "Mr. Chu, this investment, its amount is very large, you know, hundreds of acres of land, this assessment is not an ordinary assessment." ”

"Do you think the Ba people have no money?" Chu Yuanxi chuckled fakely, "I won't talk about the running water in our country, Mr. Guan." You know that we are also on the island country, right? In the second quarter, Nai ** Bao, the company that acted as an agent for us, passed the data, the three-month turnover was 130 million, ranking fourth in the entire island country mobile game, and we split the money fifty-fifty. We not only come out of ¥, but also out of the sky. ”

"Gripping the grass is amazing!" Guan Xin exclaimed, "That's a company from the Universe Country, right?

"The data hasn't been counted yet, maybe the teams operating on the two sides are different, but it's going to be fast anyway. The global game market is the first in the United States, we are the second, and then there are the island countries and the universe countries, and the universe countries are not far behind. Chu Yuanxi said triumphantly and asked, "Where is the other cultural tourism project? At least now you can always get to the bottom of it, right?"

"Place, ......"

It seemed that he had done a psychological struggle, and Guan Xin found that he couldn't get off the stage without saying it, so he had to keep his voice as low as possible, "Huancui." In fact, it has something to do with the filming of your IP drama, isn't that Zhang Dongdong himself the person who made the film? The leader over there asked if he wanted to make a movie after filming the drama, and if he wanted to make a movie or something. As you know, Hengdian and Xiangshan have benefited from various film cities, and the leaders of many places still attach great importance to this kind of project.

Later, it became a simple construction of a cultural tourism industry, the framework is larger, the spirit is bigger, what film and television needs and the like can be compatible, driving GDP, which is very good for the local economy, and the TV series is also provincial broadcast, no matter how you watch it, there is a door. ”

"That's it?" Chu Yuan Xixin said that it wasn't that he had filtered for a long time and felt that I was a pit, but that he planned to cheat me from the beginning? Fortunately, there was no such thing when I signed the film and television drama, otherwise I would have let you take away the rights of surrounding development, do you regret not being at the beginning?

After sending Guan Xin away, Chu Yuanxi had time to watch the news, and then found that he had a big slot, and a lot of things happened today. Not to mention that Dou Shark was listed on the NASDAQ, and in order to sell the IPO at a good price, he also made the Q1 financial report very beautiful, turning losses into profits and making 18 million;

The first thing, the coin token platform collapsed! It was the three people who came to the door with Huadeng Block Dog and Zhang Sheyu a few days ago. Not only collapsed, but also internal and external double cutting, not to mention the specific methods, Chu Yuanxi was dumbfounded, and said in his heart, why are you co-authoring a partnership to get me and then run in a group, right?

The second is a big news that shakes the world, Iron Man Elon Musk officially announced that his invasive brain-computer interface has made a breakthrough, and the brain signals of monkeys and mice can be recognized by machines with a high probability, and human clinical trials will be conducted next year.

The term "brain-computer interface" is actually not unfamiliar, and the paralyzed teenager who kicked off at the 2014 World Cup used the brain-computer to control the mechanical leg to kick that kick.

In this field, mankind has repeatedly lost wars, and the European Union has spent 1 billion euros on the development of a project that simulates the human brain, and it has died silently.

But there are not a few teams that are close to making a breakthrough, and Facebook is doing similar research topics to Musk, but I didn't expect it to be the madman Musk who took the lead in officially putting human clinical trials in the timetable.

This technology is just excitement for ordinary people and even for geeks, but for those who are interested in developing virtual online games, it is no longer a matter of excitement or excitement, but the need to prepare money!

Of course, even if a breakthrough is made, it is only a breakthrough from 0 to 0.01, because if you want to develop the kind of future online game you want to play in online games, the signals of the human brain must not only be recognized by the machine, but also require the human brain to be able to recognize the machine signals, and the latter step is the real 1.

And the third one is more weird, a fan of an aquatic giant touched Dong Chou, and suddenly posted on a certain petal and asked: Dong Chou's Weibo data is so bad, he can't get on the Weibo super talk ranking, and the official endorsement and forwarding comments can't break 10,000, why is it so difficult to buy concert tickets?