"Wait a minute. Chu Yuanxi first gave Feng Lin a warm hug, and then said in her ear, "I'll go back to me first." ”

The reason why a group of investment bigwigs cue him is because of the recent positive news in the market, and at the beginning of the month, when the annual meeting of the investment circle was held, Chu Yuanxi slapped Li Jingfei twice in public, called - the future will be better.

At that time, he was because Li Jingfei ridiculed the game industry for its difficulties, and asked him to hurry back to make his game to harm teenagers, so he swore in front of a group of investors - I want to inflate it, whether it is games or the entire economic field, of course, including investment and financing, the state will definitely introduce favorable policies one after another to alleviate the huge pressure on various industries;

This bullish angle is quite flattering, so he overpowered Li Jingfei and became the most beautiful boy in the audience. In fact, this idea has always been believed in by Chu Yuanxi, and later inspired Lu Yin and Yang Heng with the same reason.

As a result, this prophecy was fulfilled at the speed of light during Chu Yuanxi's southward journey, and a total of one week was passed.

On December 13, the China Securities Regulatory Commission (CSRC) announced at a press conference the pilot regulations for the domestic listing of subsidiaries of listed companies, and the news was boiling in the industry.

You must know that PE giants' participation in the spin-off of subsidiaries of listed companies is almost a sure-fire business, and domestic institutions also have very successful cases overseas, so they are very enthusiastic. This loose regulation is simply to allow all kinds of PE/VC to enter my big A-share market to pick up wallets, and even at that time, there were investment bosses who excitedly said: "This is a huge benefit for the shareholders of the parent company to reduce their holdings and realize their realization, and if the spin-off business itself has a lot of space, it is another good project." ”

In his words, it was as if he saw the feeling that the plate was full of fat.

Assuming that Baren Group is now a listed company, this clause corresponds to the spin-off and listing of Gobi Network, Mediterranean Games, Panana and Peak Visual Effects. If the Pakistani Group is willing to make the Pakistani Media independent, the Pakistani Media can also be spun off.

This room for operation is a bit large, although the above-mentioned subsidiaries and the Baren Group have not yet complied with the most basic listing regulations due to the lack of time to be established.

In the past, the model that can be compared in China's large A-shares is "overall listing". That is, for example, the Baren Group is not on the Gobi Network, and then the Baren Group will hold the equity of the Mediterranean Games, Peak Visual Effects, Baren Media, Barana and other subsidiaries into an asset package, and inject them into the listed company through private placement, and then the listed company will be renamed the Baren Group, this process is called the overall listing.

It is clear that capital has more room to maneuver under the new terms.

The next day, on December 14th, the Imperial Capital Municipal Party Committee actually put forward the overall goal of building the Imperial Capital into an international online game capital, and officially issued relevant policy documents!

This document, titled "Several Opinions on Promoting the Healthy Development of the Game Industry in the Imperial Capital", shocked Chu Yuanxi when it was transmitted to Yangcheng through the air, and then slapped his thigh hard, crying bitterly: "It's cheaper to sell Tebaba games!

Of course, the Baren clique cannot be said to be at a loss, because after all, "The Enemy of Rome" and "The Unconscious King" were left behind in the process of closing, and the spark of revolution was retained.

This set of policies is cool on the relaxation, and in the future, you can enjoy over-standard treatment when you open a game company in the imperial capital, and the chains around your neck will be untied, and you don't have to worry about the discrimination and differential treatment of the game industry by the relevant departments in various senses.

In particular, in terms of edition numbers, the "Opinions" put forward specific measures in key links such as game development, publishing, and distribution, and made a clear commitment to give strong support to the publication, distribution, publicity and promotion of innovative games. The imperial capital took the lead, is that the version of the uncle still a problem? Since last year, what has been the most haunting thing about domestic game companies?

Of course, this will probably make many other game companies have the idea of moving to the imperial capital, but in any case, it is a huge benefit for the local game companies in the imperial capital.

Therefore, a group of investors have already slipped Chu Yuanxi's foresight in the WeChat group, and they have said that when Mr. Chu comes back, they must wash the dust for Mr. Chu.

Chu Yuanxi came back today, but I didn't expect that someone hadn't forgotten about it a few days later.

However, looking at Feng Lin's enthusiastic gaze, Chu Yuanxi immediately found a reason to stay at home on the grounds that he had just returned home and was tired, and then took off his hot clothes and began to teach "hand in hand".

"Hey, hey, you don't have to teach like that, do you?"

"Otherwise, how can it be called a 'hand-in-hand' teaching?"

Feng Lin opened Chu Yuanxi's hand: "Then you don't need to teach on the tatami mat." Wouldn't it be nice for us to work first and then be happy?"

"Isn't it doubly happy for us to do what we like and learn what we need to learn at the same time?"

Feng Lin rolled over and climbed up on the tatami mat, and a second later slipped out and lay back down. Although the decoration style of several rooms in the Yue villa is different, they are all heated by the floor, and the temperature in the room is quite warm, but the bare skin in the air is always a little cold in winter.

"Chu Yuanxi, do you think I'm joking when I go to the president class? I'm serious. ”

"No, no, I know you're serious. Chu Yuanxi saw that Feng Lin was a little upset, so he had to stop doing evil, Feng Lin didn't matter whether he was serious or not, the key was not to make her feel despised or not. As for Feng Lin's seriousness, in fact, Chu Yuanxi is not rejected, because if she can find a suitable and reliable entry point, she can also start a business, isn't it just to participate in the president class to broaden her horizons and see if there is anything suitable.

In this regard, Chu Yuanxi felt that he was responsible, because he couldn't accept Feng Lin into the well-off and Ba people, otherwise let Feng Lin walk around the enterprise in the way of a management trainee, and in about two years, he would have enough confidence to let Feng Lin gain enough ability. And now, even if she finds a suitable track, it is estimated that there is a high probability of failure if she goes directly to it.

Although Chu Yuanxi felt that she was enrolled in a pheasant president class, and the so-called certificate of completion was of no value, it was quite professional, and the students needed to defend after graduation. This is why it is not enough to only get the BP and plan given by Chu Yuanxi, Feng Lin must fully understand his concept in order to successfully pass the defense.

"That's good, do you know how many books I've gnawed on these days?" Feng Lin also hugged Chu Yuanxi tightly, Chu Yuanxi's legs were cold, especially her knees, and her hairs stood on end.

Hot and cold are relative, Chu Yuanxi felt extremely warm, "It's time for you to shave, forget all the books you gnaw on when you shave." ”

"Why do you look down on me?"

"I'm not denying you, but look at what kind of books you got back? Did you take all the second-hand books that others don't want?"

These books were piled up in the house, and Chu Yuanxi saw them when he entered the house. "Brand - Do Not Disturb If You Are Honest", "9 Rules of Corporate Excellence", "Personality Determination Brings Self-Charm", "Strategic Winning - Chinese Manager", "Top Road - Buffett of Newspapers", "My Success Can Be Designed" ......

Just looking at the title of the book, there is a strong smell of chicken soup, and it is the kind of unnutritious chicken soup that Chu Yuanxi does not have a cold for, and usually drinking this kind of chicken soup lowers immunity.

"Hmph, I'll make you happy if I say it again!" Feng Lin snorted fiercely.

As a result, when Yanan returned from workout at 9 o'clock, what he saw was the picture of Chu Yuanxi and Feng Lin sitting side by side in front of the laptop computer explaining the business case.

She has now signed up for advanced fitness courses, and she is no longer satisfied with exercising at home, and when she entered the door, she saw that Chu Yuanxi was actually bare-chested, and the air conditioner was not even turned on in the house, so she hurriedly took a towel and walked over.

The first paper is actually very simple, it is nothing more than to find a track with energy first, and then find a successful target for benchmarking, determine what advantages you have, how to do it, come up with achievable methods and paths, and what resources are needed on the path. The purpose of the business plan is to tell investors how awesome they will be after they are done, and they don't have it yet, so they can only brag, listen to my bragging, and you can make money as soon as you are happy.

However, because it is virtual, Chu Yuanxi skipped the "own advantage" part, and defaulted to his own advantage. This is also a must, without any advantages to run out of financing, that is, to waste investors' money, is immoral.

As for the specific e-cigarettes, although there are no visible dividends now, and they may be suppressed, the track energy is not only a dividend, but the huge money-making prospect is also energy.

Since JUUL developed nicotine salt, a nuclear bomb for the e-cigarette industry, small cartridges have become the industry standard. Then it is enough to copy JUUL to a as an entrepreneurial concept in the United States, so this BP is very easy to write. What is difficult to write is the final request, to evaluate the entrepreneurial idea from the perspective of a third party.

Chu Yuanxi's self-evaluation is that this BP has a strong entrepreneurial style, only talking about a better future, and not emphasizing potential risks, such as the risk of the national team going down in person.

Stronger regulation and rules, restricting the additable ingredients of cigarette cartridges, and even direct suppression from the cigarette industry are not risks, because even if they are regulated, the nicotine content in cigarette cartridges is far greater than that of cigarettes.

E-cigarettes help smokers quit smoking is "quitting cigarettes", because the nicotine content of a cigarette is only 1mg, and it cannot be added. The content of a small cartridge of e-cigarettes can easily reach 50mg, which directly improves the tolerance strength of nicotine in smokers.

But the national team personally went out to do this, official endorsement + heavenly channels + brand value, any e-cigarette entrepreneur is a small arm and leg in comparison. (Thanks to the potatoes for being too delicious, the big guy provided this chapter says)

However, not writing risks in BP is also a potential industry rule, otherwise why do investors need to do due diligence?

When Yu Yanan came back, Chu Yuanxi was talking about the second part, that is, how to plan the next development of the company as the president based on the current market situation of Luckin Coffee.

So Yu Yanan also came over, only to hear Chu Yuanxi say: "Luckin's boasting to investors last year has come true, opening 4,500 stores, with a peak market value of nearly 10 billion, and now there are more than 8 billion." So whether it rises or falls in the capital market, its credit is still good. Now that you have brought yourself into the position of the head of money, the first thing you should understand is that you have a big advantage. ”

"Can you get money?" Feng Lin heard Chu Yuanxi nagging more than once about Pinduoduo's financing of one billion convertible bonds from the rice market at 0 interest rates. If Luckin had better credit, wouldn't it be easy to raise money?

"No, being able to finance money is a performance, and the deeper advantage is that you are 'flexible'. Being flexible means that you have the opportunity to do whatever you want to do next, without being too cramped. In business, you usually have to focus on the main business, and you have to consider the cost and cash flow when you want to do something, but Luckin is very flexible in this regard. Even if Luckin changes to a convenience store in the future, I think it is possible to PK with me head-on. You need to plan based on this advantage. ”

As he spoke, Chu Yuanxi made a gesture of please to guide Feng Lin to think about the plan. Unlike the first one, this one must be heuristic rather than cramming. At the same time, his other hand also made a request to Yanan to sit closer.

Yu Yanan came over and found that Chu Yuanxi seemed to have less meat on her stomach, which showed that she was tired of running south in the past few days. Across Chu Yuanxi, she saw Feng Lin looking very serious and said, "Will Luckin's convenience store become a capital story?"

The so-called capital story is to tell the market the future outlook, usually to open a new business, cross-border, and seek higher profits, so as to increase the valuation.

Chu Yuanxi thought for a moment, and said that he didn't need to tell Feng Lin if it was too complicated, so he said: "It depends on whether Luckin can solve the poison of the coupon." You see that if you don't issue coupons, GMV will fall immediately, and if Luckin is the same in the future, it is very likely to tell the story of capital. But now you don't have to think about this problem, you can not do cross-border categories when you make plans. ”

Feng Lin flipped through the information she researched a few times, at present, there are many non-coffee categories of Luckin, there are self-owned brands of juice, nuts and other products, third-party FMCG, and there are also deer tea, which are open to joining, online and offline, so what to do now? There is actually a misunderstanding here, Luckin can actually do nothing new at all, and completely focus on the existing business to consolidate and digest, and she feels that this is the right solution.

However, now that I am doing a thesis, I definitely can't submit it like this, so I need Chu Yuanxi to make some suggestions. Chu Yuanxi's way of mentioning the point is: "Think big, you should consider upgrading your own dimension, and don't just focus on the present when making plans. ”

Yu Yanan smiled secretly with the side, and said in her heart that Feng Lin still upgraded the dimension?

Unexpectedly, Feng Lin suddenly exclaimed: "Do you think I want to do this? I transplanted it to Luckin according to the development model of Ba Ren and Xiaokang?"

I saw Chu Yuanxi show a look of surprise: "What development model?"

"The traffic model, our professor said, there is a product and traffic, you can build a platform. Now that Luckin has a product, can't it develop into a platform if there is traffic? I remember you said many times that it is better to be a platform than to sell products. ”

Yu Yanan said in her heart Feng Lin, this treacherous guy! There is no trace of Chu Yuanxi's sycophant! Why can't I think of such a good form?

"What else did your professor teach?" Chu Yuanxi was quite curious, this professor has something. Professors who have something are not new, but those who know how to use traffic are relatively scarce.

"I also taught ......" Feng Lin rolled his eyes: "I also taught copy to know how to copy, and who is the most important copy." ”

"Give me your contact information for this professor. Chu Yuan Xixin said that he had just recruited Yang Heng as a consultant and let him go, and now the consultant has become vacant again, this professor seems to be very pragmatic, it is worth talking about, and it is also a very reasonable choice to let the professor be a business consultant.

"As for the strategy you planned, it's very good, but it's not enough to have a strategy, what about the specific tactics?

"You're too embarrassed for me, aren't you? How does the traffic come from? Luckin has 40 million paying users, isn't this all traffic?"

Chu Yuan Xixin said that this is indeed too excessive, because few people can clearly understand what traffic is. To explain in one sentence, that is, there is not a user who has traffic, the traffic must "flow" up to be called traffic, there must be content, use content to drive users, users can become traffic, otherwise it is the amount of "no flow".

As for what is considered "content", and what kind of content is suitable for Luckin as a platform?

As far as Luckin's current state is concerned, only their 10,000 users can barely get along with "traffic". However, for Feng Lin, it is probably not possible to clearly distinguish the characteristics of online traffic and offline traffic, so it is too much to discuss the nature and motivation of traffic with her, and Chu Yuanxi decided to say the answer directly.

"If I were to make a simple plan, I could do it like this...... Well, it's time to start a round of funding for the layout of the coffee machine. Have you heard of self-service coffee machine entrepreneurship?"

Feng Lin nodded, although Yu Yanan hadn't heard of it, he quickly nodded like a piece of chicken and rice.

I only heard Chu Yuanxi say: "This entrepreneurial track is not particularly prosperous, but there are indeed a few players who are okay, such as Morningside coffee." It's even more fitting that Luckin should do this. Although it is bound to lose money, no one understands losses better than Luckin, and the tone is quite matched. And Luckin's logistics and SKUs are very strong, and they should do better than small players.

The most important thing is that the cost of self-service coffee machines is much lower than that of store customer acquisition, and they should be able to get more offline traffic by still applying their previous coupon policy, which is nothing more than a question of how much money to burn. ”