Chu Yuanxi continued: "First of all, we want to be a regular traffic owner, and in the future, we must not only promote our own products, but also provide advertising services for other domestic game companies to go overseas, so we need to have a formal and clear process and advertising effect evaluation standards." Of course, there are different models for different products, but to form several specifications and corresponding standard contracts, the less things that can be changed, the better, so that it is convenient to grasp the process of collaboration.

You must know that as long as we are hard enough, then the customer resources of large brands are extremely large, which is determined by supply and demand. Specific advertising services, I personally think that it should simply have the advertising content of our account's own style and elements, in other words, Party A throws a video or copy for us to post on the account, this model is simple, but it is not friendly to our fans, you have to consider it at your discretion. ”

Monica said in her heart that discretionary consideration is discretionary consideration? That's called discretionary consideration! See if Party A's father is willing to spend a lot of money, I understand!

"As for the content of the advertisement, if we produce it, we can charge a production fee, and the Media Support Department can produce it. Now there are talents in the company who play video special effects and animation, hand-written, hand-drawn, dance, game commentary, live broadcast, video special effects, etc., no problem, as well as music customization, package singing, turning words and filling in words, these are the company's strengths, you already know more about it, I won't say much. In short, we should seek benign development in overseas advertising services, not disgusting fans, and it is best to attract fans when advertisements are sent. ”

Monica nodded. During this time, she had more contact with Liao Xingxing, "Out of the Mountains in Troubled Times" is the idea of advertising in China, advertising materials and Jackie Chan's big brother attacking sand are two extremes, advertising content not only carries product information, but also enhances the compulsion and appeal, so that the brand image not only does not fall but improves.

Chu Yuanxi slowed down his speech when he said this: "The information you brought today is very valuable, so I now think about whether to create a new IP, repeat the successful experience of the Ba people in the past, and target the European and American markets." Then we make our own game products and go overseas, use our own self-media to promote, and run down such a set of processes, and there are methodologies and everything. Once successful, this overseas business company will definitely be able to go public separately in the future, and it should be easy to go to NASDAQ or something. ”

Chu Yuanxi is more opposed to the listing of Pakistani people in the United States, but it doesn't matter if the subsidiary is separated, it is separated by a layer of relationships, and it is also separated by a layer of firewalls.

"Are you taking too big a step?" Monica was shocked. Chu Yuanxi's meaning is that he wants to use the routine of pushing "Out of the Mountain in Troubled Times" to push a new IP on the social media on the Internet, which is completely European and American themes.

The success of "Out of the Mountains in Troubled Times" is indeed traceable, with the strong flow pool of the Ba people, the blessing of a scientific and reasonable self-media matrix, as well as the fairly good content and good painting skills, which were blown up in the comic outlet, and it is not surprising in hindsight.

However, it is difficult to replicate the self-media and traffic pool of the Ba people on the Internet, because if there is no Douyin dividend, even if Chu Yuanxi is allowed to do it again, it may not be able to rush in China, and Douyin is Chu Yuanxi's father.

What's worse is that "good content" is a big problem. It's like asking a European or American to write Chinese, if you can write well, you will see the hell, this kind of talent is not nothing, but it is definitely rare. In the same way, how can Baren Entertainment have the kind of talent to produce themes suitable for Europe and the United States?

"It's not big, it's not big at all, when we create European and American themes, we directly do animation. Chu Yuanxi is actually not too sure, but he understands a truth, if you have money in your hands, you can waste it, you can try and make mistakes, and you can exchange opportunity cost for what you want.

What's more, the plan he thought of was not particularly unreliable. Directly made into animation can cross a lot of hurdles,The presentation of the video can cover a lot of differences,User differences、Cultural differences、Regional differences and even language differences,With animation,You only need to pay attention to whether the dialogue is natural and smooth,So as to hide the shortcomings of literature and art to the greatest extent,This is incomparable to comics。

All in all, the only thing that can be considered when the audience is focused on the content is whether the content is engaging enough. Monica can figure out these joints as soon as she does them.

However, thinking of this plan is already the limit of Chu Yuanxi's ability overseas, the well-off in the original world has a lot of thinking and wisdom achievements in overseas exploration, but the specific implementation is too little, so he doesn't know how far he can go if he really does this.

But waves are sure to be waves, especially when there is money, which is the same for both people and companies.

Monica hasn't jumped out of the role of executor yet, and there is no need to object to seeing Chu Yuanxi say this, but she is still very curious: "Chu Yuanxi, how did you open your brain? Why did you suddenly think of doing European and American themes?

"It's very simple, "Out of the Mountains in Troubled Times" is not particularly suitable for Westerners, right? If you make a European and American one, won't you take up the map of the East and the West? Besides, if you make a national style theme now, isn't that a fight with the brothers of "Out of the Mountain in Troubled Times"? ”

However, the almighty Uncle Sheng couldn't help this time, which made Chu Yuanxi extremely uncomfortable. He doesn't know about European and American themes or related writers, if you want to say that he understands fantasy themes very well, after all, it used to be a mixed online text, but fantasy and Western fantasy have a bad old nose.

Uncle Sheng gave only one suggestion, in terms of content, it is still based on historical themes, with a little mythology and supernatural power, which is how "Out of the Mountain in Troubled Times" is done. Writing about the past, the audience's tolerance is relatively high, and it is not easy to expose the shortcomings of Orientals in writing Western themes, especially in the West, there are also a lot of historical studies, ancient Greece, ancient Rome, Byzantium, etc., which are easy to push away. In addition, it is best not to engage in alternate history, because people who do not have a deep understanding of history cannot write alternate history, and it is not so easy to find people who have a deep understanding of European and American history in China, and it is not convenient to promote it.

This is all good words, but it is not the key to achieving 0 to 1, the key to going from 0 to 1 is to find the right person.

He decided to turn to the almighty circle of friends: Heaven, earth, I have encountered something that I can't handle! I want to make an IP suitable for promotion in Europe and the United States, and I want to focus on historical themes and supplement them with a small amount of magic, who can provide ideas or even help?

Li Jingfei: Thank you for taking away the Song of Ice and Fire.

Yuan Yu: What kind of big news are you going to make again? Ilaron won't thank you for taking it.