Chapter 542: The Value of Going to Sea
This is determined by objective conditions, and it is not a crime of war. The Internet at home and abroad is two worlds, and the tangible diaphragm makes the distance between the two more than the distance before the capital, second only to the distance from the Internet to telecommunications ten years ago. Therefore, under this sense of alienation, not to mention the methodology and model, even the real opportunity to accumulate experience is very rare.
The reason why the "real" opportunity is emphasized is because after several layers of networking, a company does not dare to say whether the things it has accumulated for half a day are experience or not, whether there is any guiding significance, and can only be determined by sacrificing several products in the same model.
This is also a common problem that a large number of mobile game companies have to face when going overseas - the cost of trial and error is too big!
Of course, the situation may be much better for mobile game companies in the future, because they can completely hand over the business to Google, and let Google provide one-stop brainless services, which will save worry.
However, the overseas business that Chu Yuanxi hopes to build for the Ba people is an advertising service provider, and it is an advertising service provider based on Internet celebrity self-media. This thing doesn't cost money, but it takes a lot of effort and effort, and you have to accumulate experience, summarize the methodology, and form an effective model.
In this sense, this event should not be easily missed. Chu Yuanxi regarded the other party's linkage invitation as an event, which was equivalent to the operational activities that Liao Xingxing was good at. If the event is an event, it must have a plan, steps, and feedback, rather than simply po a video or two to show fans.
It's a great opportunity to gain experience. The best way to understand something is to bend down and do it, and get first-hand experience. The key is that this is the promotion of a mobile game, and through the promotion of others, you can also establish a case and find a pattern.
Thinking of this, Chu Yuanxi decided to speed up overseas, especially when Google has launched a full set of services with such powerful functions. A two-step plan has become very feasible, first using "Out of the Troubled Times" to promote it in the European and American markets to test the depth of the water, and then, the next game product, focusing on European and American themes, will make efforts overseas.
Although the next focus will be shifted to the well-off project, it does not mean that Ba Ren Entertainment will herd sheep. It is impossible to herd sheep, and sheep herding is not only irresponsible to investors, but also irresponsible to the brothers who are fighting in Pakistan, and the vast majority of them will not be transferred to a well-off job.
This is also the reason why Chu Yuanxi hopes to promote the reorganization of the company into a group. At present, there are many business lines of the Ba people, but they all maintain direct contact with Chu Yuanxi and are directly manipulated by him, and the others are actually high, medium and low-level executors except for the artifact company and Cao Shan. The purpose of the reorganization is to allow the individual modules to remove this direct contact, even if it is as thin as a leek leaf.
It is also for this reason that Chu Yuanxi attaches great importance to employees who can put forward their own ideas, such as Zhao Jie and Yu Wenhui, and does not hesitate to give heavy rewards and important positions.
It's a pity that because of the fast picture, Chu Yuanxi has introduced too many old brothers of Pengfei Technology, so that the genetic composition of the staff team is not particularly scientific.
The current situation is that there is no problem in working, the old brothers are willing to accept sweatshop-style exploitation, as long as they are given bonuses, they seem to be a team with combat effectiveness, but they are seriously socialized. The life pursuit of social animals has been more or less castrated, obviously capable but not ambitious. Don't talk about others, the salted fish-like self in this world is typical, and his ability is enough every second, but he is ravaged by Li Zhaokai every day. Li Zhaokai is okay if he is a capable person, the key is still a scumbag, and Li Zhaokai is not even as good as Hong Xing in terms of ability.
The direct result of this gene is that Chu Yuanxi has worked very hard to stimulate, through various ways, options, positions and even bonuses, but there are very few people who take the initiative to seek an upward leap, obviously there are a lot of opportunities, but there is a lack of people who are willing to seize the opportunity, and they are all working in a boring position.
You can't really make a girl, right? The situation of the Ba people is not suitable for deliberately introducing beautiful women among the low-level employees, so that they don't wait for the stimulation of bleeding, and mess up the stable team first.
He needs to develop the leadership of the group in these months, or bring in the right people from the outside, first join the Pakistani people for a while, and then fill the various structures of the group when the reorganization is time.
The problem of Baren Entertainment is that it pursues speed too much, so that everyone focuses on specific business and becomes a good screw and nut on the business line, but it fails to focus on management ability and cannot become a metronome. In other words, the overall background is ultra-low, and there is no thick accumulation process.
Chu Yuanxi knew that this pot was mainly his own, and his super control ability did all the work of the metronome, and others did not need to think high-end. It's not easy to make mistakes if you don't think, which is super efficient, but it also inhibits people's initiative.
One of the main problems is the root cause, that is, when Chu Yuanxi built the founding team, he was eager to pursue the business ability of the team members, and actively ignored the growth attribute of management. In a word, the grassroots style is strong, and it doesn't look like a workplace elite, and even Yang Yuanmei, a workplace rice worm, joined by chance. Workplace elites will consciously maintain their own voice, so that the company often hears their voice, instead of being transparent people, putting aside business ability, and taking the initiative is very strong.
This is not a problem at present, even if it is reorganized into a group, if Chu Yuanxi does not go to be well-off, it is not a problem, but there is a big buffer, which can promote Uncle Sheng and Yang Yuanmei in a seedling style, giving them enough time to exercise their abilities and have enough time to think and make mistakes.
However, Chu Yuanxi wants to shift his focus to the well-off, and his ideal situation for the business of the Ba people is that he only mentions the stage goals, grasps the general strategic direction, urges the completion of each unit, coordinates the relationship between various subsidiaries, increases synergy and reduces internal friction.
The work can be summed up as if you were standing by and watching most of the time, because you don't touch the specific business.
But this requires the lines of business to be able to let go, and the key to that is people.
People can do it, the company must still be thriving, just like playing CM to run a team, and when it comes to the development conference, what is said is: we signed Rooney yesterday, we signed Ronaldo today, and we signed Van Persie tomorrow. Signing Stam is decisive for the team, and signing Dong Fangzhuo is a mistake that must be avoided in the future. The relationship in the locker room needs to be adjusted, what if I spray the player Balabala like this, and it's been 90 minutes behind by one goal? Tough Barcelona, our strength is still almost there, and we have to learn from Mourinho's bus Balabala.
How much more to speak like this?
But people are not competent, and the style of painting changes at once: I almost signed Messi, Niang Xifart! I almost signed Ronaldo, Niang Xifart! I almost signed Da Ibu, Niang Xifart! Na Zili this traitor! Fa Zhongyi this traitor! Fan Xiongxin this traitor! Song Gongming this traitor! There are 200 million deposits in the team account, and the strongest person is already in the formation!
Don't talk about morale when you speak like this, you will soon be transformed into a terrier king.
Therefore, it is easy for Ba Ren Entertainment to be transformed into Ba Ren Group, but it is difficult for Chu Yuanxi to liberate himself, and there is not enough time, and it will take five months to fight.
Among them, overseas business is a newly added sector in Chuyuan Xi's wit, which was not at the beginning of the plan. Chu Yuanxi glanced at Monica, who was sitting next to her, her report this time was a bit of a look, and it was worth continuing to cultivate.
Even from the perspective of talent training, participating in the activity of Brother Beard is very meaningful, and Monica has to think about a lot of things that she doesn't need to think about in the process.
The work of overseas business has absolute value, even if Google does a good job, it is not Baidu, and advertising in its own search function still has to be disciplined after all, and ultimately it is necessary to rely on traffic owners to advertise.
The head video broadcaster is the most valuable category among the traffic hosts, with the same number of fans, and the official statistics show that the advertising effectiveness of the video broadcaster is 5 times that of the graphic blogger. Selling water for overseas gold diggers is a business with a super high return on investment, especially since Ba Ren Entertainment is a Celestial Empire enterprise.
What does the Celestial Empire Mobile Game Company need to go to sea? What it needs is a foreign "comprador". The word comprador is definitely not unfamiliar to the common people of the Celestial Empire, and it has a negative image of knocking on the bone and sucking the marrow. In fact, this is the case, the comprador stands on the side of the foreigners, imports the imported goods into the domestic market, and makes money for the foreigners through the relationship, and makes a difference in the price, the key is that most of the imported products are foreign garbage.
However, when the mobile game goes to sea, the form is reversed, and the foreign comprador needs to re-export our local product "domestic pit daddy mobile game" abroad for distribution. At this time, it doesn't matter if it's garbage or not, as long as it's legal.
Speaking of garbage and legality, the reliable news said that the day after tomorrow, that is, on October 17, Canada's Prime Minister Justin Trudeau will declare marijuana fully legal, as his most important political achievement will forever be recorded in history. So, will it become legal to export marijuana to Canada?
This news is worth 10,000 dollars, because people with flexible ideas will think of it if they follow this clue, will the concept stocks related to marijuana rise in the domestic A-share market?
At this time, if there is a comprador who has cultivated the Canadian market and has a perfect connection and goes through the process of direct sales stores, then the concept stock is not a concept stock, how much money do you have to make? This is the most profitable bad business in the world, and the average country has to write it into the criminal law, but in Canada you can make money openly and are protected by law.
The point is that Canadians are still relatively rich, God bless Canada!
This is the meaning of the existence of compradors.
The Ba people are Celestial Empire enterprises, and when local game companies go overseas, the communication cost will be reduced to a minimum, and customized advertising can be done.
Communication is the most important thing in the cooperation between Party A and Party B. You must know that the mobile game company of the Celestial Empire will step on the pit fancy when looking for anchor resources to promote in China, like Pengfei Technology, which belongs to the grandfather after falling into the pit, not to mention going overseas to find a comprador?
Thinking of this, Chu Yuanxi opened a new document on Monica's hand, and wrote as he spoke: "I think I can agree to this cooperation, but there are a few questions that you need to think about."
First, whether Brother Hu Zi is reliable and whether he is worthy of acceptance. Today we help him, tomorrow he will help us, this is a normal exchange, I feel that his connections are still okay, can we borrow in the future? For foreign friends, we will be direct, just see the relationship between using and being used.
Second, I would like to see the other party's complete promotion plan, at least you should know it. If we participate, we will offend Epic Games, and if there are many participants, we will rush behind and shout 666 is fine, but we must not become cannon fodder for the charge, which is very important. ”
"What do you mean......" Monica's face became slightly ugly, in fact, she understood, this matter will not be signed, Chu Yuanxi means that he is ready to give up the psychological barrier at any time.
"I mean to look at it slowly, and if it doesn't work, you have to remember the secret of these eight words. If the promotion of his organization starts and no one follows, we are sorry. ”
"What's the excuse for you? What is your most basic credibility for promises?"
"I'm sorry, it's very simple, but there is a time difference at home and abroad. Chu Yuanxi slapped his thigh, "We belong to help, and credibility is based on the other party's trustworthiness first, right? Since Brother Hu Zi said that he wanted to cause a sensation on the whole network and make that copycat chicken mobile game famous in North America, this is his promise to us. Then it's right for us to ask him to start cashing in first, right?"
"You're going to bring me to the bottom of my reputation!" Monica couldn't figure it out, "and there's nothing wrong with rejecting him if you're afraid the company will risk offending Epic Games." But you rode the wall like this and promised others, but they asked me to start posting videos and I said that I had a time difference, and I had a guilty conscience!"
"The most important thing for a person is to have a clear conscience, and if there is, convince yourself that there is none. Chu Yuanxi patted the table: "You are now the person in charge of the company's overseas business, and you need to weigh the company's interests and personal gains and losses, which is the most basic, because your personal gains and losses are largely bound to the company's interests." Learn from me about this. ”
If this can't be done, no matter how strong Monica's ability is, she can't be the person in charge, so pull it down as soon as possible. This is not Chu Yuanxi's test for her, but an order for her.
The Internet celebrity world is a river and lake, and Chu Yuanxi's requirements are like the people of the rivers and lakes have entered the six doors, and when they become a court eagle dog, the first thing they need to consider is to use their own connections in the rivers and lakes to maintain stability for the court, rather than using their identity as a court eagle dog to do value rent-seeking for friends in the rivers and lakes.
Monica's face stiffened, and she didn't feel like she lowered her head when she was stared at by Chu Yuanxi's blazing gaze, and she felt super awkward: Obviously he is the villain, why is it as if I am in the wrong?
She raised her head, just in time to hear Chu Yuanxi say, "It seems that you have already figured it out, then I will explain some specific questions to you." ”