Liu Donglai was dumbfounded, investing millions of dollars, just for these?

That's too much to pay!

He thought of what Yu Wenfei said just now, his heart moved, and he hurriedly asked.

"You just said that this model is not suitable for the Zhou market, does that mean it is suitable for other places? But in my experience, this model is really difficult to do, and I can't think of where the profit point is. ”

"Uncle Liu should know better than me about the supermarket profit model, which is nothing more than purchasing in large quantities, lowering the purchase price, and then selling quickly and selling more, exchanging price for volume, and making small profits but quick turnover, right?"

Liu Donglai nodded, the profit model of large supermarkets is very simple, everyone understands.

Yu Wenfei continued: "Then if my sales volume is higher than all competitors, will I be able to get the lowest purchase discount?"

"Theoretically, yes. Liu Donglai replied.

"Since the purchase discount is the lowest, even if I sell at a cheaper price than my peers, I can still guarantee a certain profit margin. Plus, I charge a membership fee. Let's say, if I have 100,000 members, or even 200,000, 500,000 members in a store, and each member charges 300 yuan a year, how much is the membership fee in a year?"

Liu Donglai is also a veteran in business, although Yu Wenfei's idea is very unique, and it suddenly sounds like it can be done.

However, no matter how beautiful the plan is, if it can't be implemented, it will be a mirage and it will not be true.

He immediately retorted: "It is still possible for you to get the lowest purchase price, but I don't think it is possible to do it at all! That is, your member, believe me, brother, in our mainland market, the common people only like to be greedy and cheap, and no one is willing to spend real money to buy any members." The so-called membership system, in fact, is now used in all shopping malls and supermarkets, and my few mass sellers are also using it, but the effect is very poor, many people get the card for free, and throw it away when they turn around, and they don't care about it at all. ”

Liu Dong is right, the membership system is actually not new at all, many shopping malls and supermarkets, and even beauty salons and barbershops are using it.

However, none of them have really made this membership system, perhaps it has something to do with the habits of the Chinese people.

Yu Wenfei didn't explain further, because if he continued to talk about it, it would involve more complicated operations, and he couldn't explain it clearly for a while.

Liu Donglai, who is a mass retailer and all the large supermarkets in China now, is not willing to spend too much energy on the membership system, and there is a reason.

Because you don't need to work intensively to make a lot of profits.

So why do the thankless work?

In 2000, it was really profitable to be a supermarket.

At that time, the domestic business situation was still in the stage of rapid development, and a lot of money could be made by rough management, and business competition was not so fierce.

There are counterfeit and shoddy goods everywhere in the market, as long as you sell genuine goods and do not ask for prices, you can be called a "conscientious enterprise"!

Take a look at the shops in small cities, all kinds of "Kang Shuaifu", "Cori", "Wangzi Milk", "Rimao Laundry Detergent", "Zhou Jia Laundry Detergent", ......

It will definitely blow your mind away.

............

"Uncle Liu, let's not discuss this for now, I want to try it and see how it works. Let's start with the issue of product procurement, which is the main thing. ”

Yu Wenfei smiled and diverted the topic.

Liu Donglai shook his head and stopped persuading him.

He believes that Yu Wenfei is young and vigorous, a little idealistic.

Young man, it's not a good thing if it's too smooth, just let him try, only after being "beaten" by reality, he will get real growth, and now it's useless to say more to yourself.

"It's easy to say that the procurement on your side is linked to a few wholesale sellers on my side, and you can get a good price. However, it is not difficult to find a local supplier for fresh vegetables and the like. ”

Liu Donglai said briskly.

He can kill two birds with one stone by doing this, which can be regarded as selling Yu Wenfei's favor, and it is also good for himself.

Supermarket procurement, of course, follows the principle of "large quantity and excellent price".

Originally, the volume of his several mass sellers was not small, but now with Yu Wenfei's store, the purchase volume will become larger.

In this way, the purchase price on his side can be lowered a little more.

Why not.

"Uncle Liu, how many wholesale sellers are there over there now?" Yu Wenfei asked again.

"There are six of them, and the area is not small, so our purchase discount is still available. Liu Donglai said a little proudly.

"Are there many local supermarkets like Uncle Liu in the province now, the scale is quite large. ”

Liu Donglai thought for a while before replying: "I do this business, and I often deal with my counterparts in the province, and there are many supermarkets, but if you really want to talk about the scale, there are really few of them." Let's put it this way, in addition to my fat Donglai, it is Dazhang in Yangluo City, West Asian American merchants in Yangxin City, and Wan Delong in Yangnan City. These companies are doing very well, and they are a monopoly in the local area. ”

Yu Wenfei nodded, which was exactly the same as the information in his memory.

"Then Uncle Liu has never thought that since everyone is a supermarket, and they are doing well, they are also regional supermarkets, and there is no competition at all. In this case, can you join forces to make purchases so that you can get a lower discount? ”

Hearing this, Liu Donglai felt his heart beat violently.

Yes!

Everyone is a peer, we all need to purchase in large quantities, and there is no competition between each other, why can't we join forces to form a larger volume?

In this way, when you go to negotiate with the supplier about procurement, the purchase volume will be several times that of now!

Of course, the price can be lowered, and it will be more confident to speak.

"My new supermarket here, plus Uncle Liu, your fat Donglai, plus Dazhang, West Asia Meishang, and Wandelong. It can be said that most of the province is covered. Together, we can deal with the coming war. ”

Yu Wenfei said meaningfully.

Liu Donglai understood what he meant.

The Central Plains has always been a battleground for merchants, and with the collapse of Asia, it is estimated that domestic and foreign retail giants are already on the move.

Not to mention anything else, Dennis has already gained a firm foothold in the provincial capital, and it is estimated that the next step is to expand to the lower cities.

These regional supermarkets want to compete with the giants, rather than hugging a group.

"It's a good idea! It's very feasible, so let's leave this matter to me to contact, I have a good relationship with the CEOs of those three families, I'll call them later and try to settle this matter as soon as possible!"

Liu Donglai said excitedly.

This model of group procurement, if it is not proposed by Yu Wenfei, will also appear two years later, and it is proposed by Liu Donglai himself.

Now there are more Yuwenfei participants, so the model that should have been called "four-party joint mining" has now become "five-party joint mining"!

It is undeniable that in the future, these regional retail "small giants" can resist the invasion of foreign business giants, and live a very nourishing life, which also has a lot to do with this joint procurement model.