The focus of Xiaokang's online content in Milestone 6 is a game called "City Treasure", and the specific form of the game is mainly manifested in the fact that the user's trajectory in reality is projected into a completely realistic LBS city map, and the map nodes that move through can be invested in building houses.

There are many masterpieces of LBS+AR games, but the first thing that people can think of must be Pokémon. Crooked Nut was even too addicted to Pokémon and fell to his death in the real world in order to get the Poké Ball under the pier.

In addition, Penguin QQ often engages in some small games and activities. For example, if you bury a treasure chest in a real map, and if you walk near the treasure chest with your mobile phone and turn on the scanning function, you can see a penguin flying exaggeratedly on the screen of your phone through the AR function, and leave a treasure, usually a coupon or something, or a bubble or a costume.

The principle of City Treasure is similar to this, according to the real world map, some points are generated in the LBS, but instead of burying treasure chests, they are used to build houses. This is the reason why Liu Lu understands the treasure of the city as the AR version of Monopoly.

But she didn't notice that these points are usually some real-world shopping malls, supermarkets, restaurants, parks, sports fields and other buildings, and players consume health coins to buy resources in LBS+AR games, build houses or invest with resources, so as to obtain income.

These benefits are strongly oriented, some point to community socialization, and some point to mobile payment.

Cao Xiang may have a different view, the focus of milestone 6 is the spread of the Internet of games, and the health coin will completely innovate the output model through "on-chain" and become a real "valuable" currency.

However, this is an effort in the background that users are not able to see. Presented in the foreground, in front of the user is the "City Treasure", the health coin is just the currency in the city treasure, or a random generation in the new version of the APP.

Of course, Cao Xiang can't say that it's wrong to think so, because the chain reaction brought by the health coin on the chain is the guarantee and cornerstone of the internal logic of the entire online content. And it's not just City Treasures that the online content is, with other content to come after Milestone 7 in the future. But just looking at Milestone 6, users will undoubtedly have their eyes on the city's treasures.

Liu Lu didn't understand, Chu Yuanxi's first feeling was that she didn't play according to the mood of ordinary users at all. What is the first thing that ordinary users care about after opening a shopping app? Although the well-off life APP is not a common shopping APP, the e-commerce APP is, but there are coupons in the well-off life APP, and you can enjoy the discounts that cannot be enjoyed by scanning the code directly with WeChat and Alipay to pay through the APP, so price sensitivity is the first.

Therefore, Liu Lu brought herself into the identity of a tester to see that every specific function is unnecessary and undesirable, and the function must ultimately be reflected in the user's shopping price, she can't just stare at the speed of health coins produced after opening the well-off APP on her mobile phone, and she can't just stare at the price of health coins to buy urban treasure resources.

Nowadays, there are many APPs, especially those named "XX Speed Edition", which are exchanged for cash withdrawal rights by giving gold coins to users, so as to encourage users to spend a lot of time in their own APP. Looking at it this way, the so-called "gold coins" also have a price, no matter how low the value is, it always has a price. But this value is the price paid by the company behind the app in order to attract new users or increase daily activity.

The health coins produced by the user's mobile phone are not exchanged for money, but the user provides the computing power of the mobile phone in exchange, which reflects the value of computing power.

The nature of this value is completely different, and the process of generating it is that the system enriches the computing power and provides it to the units that need it, which can be Xiaokang's own cloud computing working group, or it can be exported as Laas (infrastructure service). Its value is collected by the well-off through the mining mechanism of the Internet of Swimming, and then returned to the user to form a health coin.

Therefore, the value of health coins is truly reflected in social life, and it is the value of resources, even compared with traditional resources such as oil and steel, there is no essential difference.

"Another reason that causes you to be blind is that I think you are not familiar with the development process of mobile Internet products. Chu Yuanxi said as she drew a simple schematic diagram on the blackboard, and successfully transformed the experience summary meeting into a small meeting of criticism of Liu Lu.

"The development of mobile Internet products is different from what you think, the interface is discussed before the development of various functional modules, and then they are developed separately, and finally put together. So a lot of features are in front of you, but you don't have a big picture in your head, you don't know what they're for. I don't know why I did it. ”

Liu Lu knew that there were huge and complete development documents in the development team, but due to the permission problem of the library, each project team could not see the documents of other groups, and she, the senior vice president, could see it, but she was not in the mood to read it.

Just like the bosses of many content companies don't read the content at all, millions of words at every turn, how can the big boss have that mood to read it?

Therefore, Chu Yuanxi, Liu Lu, had to eat it whole. However, her brain is also very fast, and she immediately understood that the goal of this Monopoly existence is to make the health coin on the chain worthwhile.

It stands to reason that the on-chain Healthy Coin should be able to be cashed out on purchases, or withdrawn directly as cash. However, Xiaokang cannot allow users to withdraw or cash directly, so it will extract the resource attributes of the health coin and become a simple cash token.

The so-called an inch of time is an inch of gold, and it is difficult to buy an inch of time, and the analogy of time here is very easy to understand as a resource, resources are scarce in many occasions, but cash does not have this scarcity.

The gameplay of the well-off online content is to wash the health coin through the city treasure, and cash it into cash withdrawal rights or shopping cash while giving full play to its resource attributes, specifically in "City Treasure", which is the "treasure coin" and other valuable materials produced in the map nodes invested by users.

The correct way to open the health coin is that the user finds a virtual currency that can be used for cash when shopping after the novice guidance and the first wave of "coins".

In this way, through the stimulation brought by cheapness, users can step by step from ordinary users to the LBS+AR game with a well-off structure, and discover more functions.

Of course, this mode is completely different from various speed version of the APP.

This is the first function of online content bearing, called currency circulation, where multiple currencies are circulated through a complete online content system, with consumption and output, as well as transactions.

Through this way of tossing in circles, the user gradually gets lost in the fluctuating price, so as to reach the goal of unconsciously directing the user to follow the baton of the system. For example, when promoting mobile payment, it is actually not appropriate to directly subsidize users, but it is possible to have miraculous effects when users scan the code of the well-off to replenish some health coins or building resources of urban treasures.

This is all an old routine in the game industry, to contain the output caliber of a certain resource, so that players can feel the shortage of materials, and then do operational activities.

The second function is called hashrate enrichment. When there is no online content, if the well-off must gather users, the computing power can also be strong. However, when the number of users who provide computing power is tens of thousands, this computing power cannot be used, which is small and discontinuous, and cannot be enriched at all.

However, as long as the daily activity reaches a certain level and the APP open time reaches a certain level, this enrichment behavior can be realized, because the number is large enough to completely ignore the small probability events. Chu Yuanxi worked hard to envelop Cao Xiang to do the Internet of Tours and develop internal and external chain technology, in order to aggregate the huge edge computing power of mobile phones in the 5G era to do great things.

Although the currency returned by this edge computing power aggregation is called "health coin", the output does not have to be in a state of cycling, and theoretically as long as you open the well-off APP, you can mine it. Just to match the concept of a well-off life, it was named a health coin.

Although the function of this aggregate edge computing power is very advanced, it is the easiest for Liu Lu and Yuan Lu to understand, because business logic and technical means are linked. In other words, it is the breakthrough of technical means to bring innovation in the business model, so as to establish a high-dimensional and low-dimensional model, which is common in the business world, so the game networking module is a well-off technical highlight to promote the upgrading of the industry, which is easy to understand.

And because Cao Xiang has just made a great contribution, both of them have honey trust in Cao Xiang.

The third function of online content is mobile payment, and the fourth is community socialization, both of which are actually built on location-based services.

Taking social networking as an example, Xiaokang can initiate activities through the urban treasure function to stimulate collective behavior among users in a certain area. For example, there is an indoor badminton hall next to a certain community, and the venue fee is charged by the hour. Unless there is a neighborhood committee, it is difficult to organize a large-scale, multi-person badminton match, and it costs money to charter the court, and there are a lot of them.

But now that there is City Treasure, users can launch an event, activate the tournament attributes of this node, and then start crowdfunding.

Crowdfunding in City Treasure, of course, is raising health coins or corresponding resources, as long as the price is set up correctly, and the minimum funding standard for a single person to participate in crowdfunding is set, the event can be organized, and no one needs to pay cash.

The cost of this charter is borne by Xiaokang, because the equivalent of health coins is recovered. This organization is organized by the well-off store near the node, which is responsible for communicating with the badminton hall, determining the time, etc., as well as providing drinks and snacks needed for the game. These are included in the crowdfunding project.

Therefore, from a business point of view, the City Treasure module is actually a Saas service for Xiaokang to establish a vision in the field of community socialization, that is, a software basic service. Without it, there would be a lack of social pathways in the community, and it would be difficult to run.

Of course, there is still a lot of social content in the community, and not all of them grow in the treasure of the city, but this game is actually a service output base with a very clear goal of using the community in the real map as the goal of gathering fire. The model of social development of the well-off is actually to provide a variety of modes of services with the community as a unit, and induce the community users to form a whole through the service, so as to strengthen the social demand.

However, this is also difficult for Liu Lu and Yuan Yu, there are only two of them, and even if they open unlimited health coins in two days, they can't experience the uniqueness of this function, so they have to listen to Chu Yuanxi brag: "How wild is this function? Let me tell you this, there will be more people participating in the future, and it will not even be crowdfunding to charter the venue, but to crowdfund the construction and purchase of the venue." For example, build a swimming pool, buy a small football field, or even a ski resort, do you believe it?"

Yuan Yu was immediately stunned, because no one knew better than her how much money the ski resort burned, and Chu Yuanxi couldn't compare. Although Chu Yuanxi came up with an idea, he also invested some money in it, after all, he was the shopkeeper and had never done it, and the snow project they invested in was Zheng De in operation.

Not to mention anything else, the money spent on Douyin drainage alone is a rather exaggerated number, of course, this big pit jumps into one by one, the life cycle value is large, and the future will earn more.

Chu Yuanxi knew what she was thinking when she looked at her, "You need hundreds of millions of funds, right? The question is that there are hundreds of millions of funds? From the user's point of view, Tiantongyuan has a community of one million people, and one person can get it for one hundred yuan." From the perspective of input and output, the domestic market size of Laas service was 100 billion yuan last year, what is 100 million? How else can we say that technology is for good?"

"You are really a younger brother!" Yuan Ali had a black line on his face, and said in his heart that your bragging look is so cute!"The scale of 100 billion is the scale of other people's 100 billion, how much money has people invested in technology, management and service for so many years?

"Hey, don't you know that the Internet is all about subversion? What is subversion? It is to rely on new models and technologies to break the old pattern and make others have no way out. Our computing power comes from the user's mobile phone, others are building Internet data centers, decentralization VS centralization, you are an investor, listen to what entrepreneurs say, do you feel it?

If not, let's make a simple analogy, we are equivalent to the UGC model, but the user provides not content but computing power, and other people's home or ancient models, is it powerful? Why don't you have confidence in us?"

Chu Yuanxi said that the most important magic weapon for success in the original world is really a set, the original world has not used the blockchain has been relatively successful, and now there is Cao Xiang's internal and external chains, of course, fearless.

"This is equivalent to Xiaokang helping users in a region realize their vision. Originally, even if these users were willing to raise funds and contribute money, they couldn't do it, because it was not just a matter of money, but also various procedures, processes, and public-to-business negotiations. This is something that retail investors don't have, but the well-off can get through.

Then there is the operation and management, and even if the site can be bought with raised funds, how can it be maintained? Crowdfunding shareholders are responsible for enjoying it. Do you think it's attractive for us to draw a beautiful blueprint? Can we realize the dreams of many people? And it is also very beneficial to the society, stimulating investment and engineering, and creating a lot of jobs, the key is to consume a lot of users' health coins, perfect!"

Yuan Ali immediately-for-tat: "The wild pie you painted, the attraction is indeed there, but the question is that after the user raises funds to buy the sports field, whose assets are counted? How to distribute the equity? It can't be considered a well-off asset, right? So what are the users trying to do?"

"Alas......" Chu Yuanxi looked up at the starry sky at a 45-degree angle and sighed, then patted the blackboard and said: "It's okay for others to ask like this, you also ask? Trust! Haven't you even thought of an asset trust? What have you been doing investing for so many years? You Zheng De started as a trust!"

Then, he exaggerated and learned one: "OMG!"

Yuan Yu suddenly blushed, and immediately thought that this business seemed to be quite good, Zheng De still maintained the trust business, and it would be another business when the time came.

What Chu Yuanxi didn't talk about in detail was mobile payment, which he had never dabbled in in his original world, and it was also the most complicated part of the process of designing online content this time. It is in two branches with community socialization, and there is no relationship between each other, and the online content and user volume in Milestone 6 are still relatively difficult to push, so we need to continue to enrich the online content in the future.

It's not that Chu Yuanxi is not in a hurry to push mobile payment, in fact, he is still in a hurry, but the development of mobile Internet products has its own scientific laws, as an old Sankei, he knows very well that it is difficult to have any product that is completely stated, that is, fully mature and fully functional.

Therefore, the city treasure taken out by the milestone 6 version must be improved according to the actual situation in the future, and it will be more suitable for mobile payment after a wave of improvement. Mobile payment involves money and a massive flow of funds, which requires both caution and a sufficient number of users to support.

It can be said that mobile payment is a natural result, not a motivation, and the launch of the City Treasure version is a stage to expand the number of users, rather than a stage to harvest the fruit. At this stage, you only need to prepare the function of mobile payment and test the work.

However, Liu Lu and Yuan Lu were limited by the short time and did not have time to consider the whole situation in such detail, so they experienced it for two days, and their attention was focused on the details and gameplay.

In fact, Urban Treasure is not the same as Monopoly, which is a zero-sum game, building houses to monopolize real estate, and then collecting tolls from each other. This is not the case with urban treasures, the nodes on the map are not exclusive, everyone can invest as they wish, so that they do not affect each other, but they can also choose to unite.

Because the points in the map correspond to the commercial resources in the overlapping locations in reality, they must have their own attributes, whether it is a sports venue or a restaurant, it must have different development methods and profit models.

At the same time, when users invest in building a house, they can also choose the construction direction according to their preferences, such as building a goose plucking mode, building a pompous style model, and so on. Therefore, the return of the end user's investment in building a house is determined by the combination of the two.

Although this gameplay is monotonous, it is okay, but it is not as confrontational as in Monopoly. Chu Yuanxi intends to replace it with cooperation, which is not only the cooperation between users and users, but also the cooperation between users and real merchants, and finally forms a driving force for mobile payment.

The specific content of these collaborations also needs new features to carry them, and they are not needed for the time being. In addition, it is the community group function of strong socialization, and it is necessary to wait until the function of Milestone 7 is launched, and then the two versions of 6 and 7 "click" a pair to form a complete puzzle.

In any case, whether it is adding other game items, enriching the city's treasures, or even adding real strong social functions, it will definitely be much better than the online content in the current version of the Xiaokang APP.

Sending Yuan Mu and Liu Lu away, Chu Yuanxi also began to sort it out.

If you look at it from the timeline, the current version of the ride will produce coins, but this coin is similar to the nature of the gold coins in the various popular so-called "speed version" APP, but it is not a gimmick for withdrawal, but is used to stimulate users to buy some unsalable products at a low price, and the other is to grab a parking space.

In fact, Chu Yuanxi originally had high hopes for grabbing parking spaces, and from the day there was a well-off store, he asked to bring parking spaces as much as possible when taking land and selecting a location. In the original world, because of the rush for parking spaces, cycling coins were in short supply, and the trading market was particularly hot. Many people even enter the market to speculate on cycling coins, because parking spaces are just needed in big cities. This is also the reason why the business of sharing parking piles can always find a living space.

As a result, when the parking space was designed this time, Chu Yuanxi was apprehensive about the scene of the original world hyping cycling coins, so he postponed the launch of the trading market function, but he didn't expect that the whole game of grabbing parking spaces did not reach the expected popularity because of this.

After the data came out and the momentum was not seen for a long time, Chu Yuanxi seemed to be out of step when he wanted to push the transaction function, so he saw that the parking space was basically in a calm atmosphere, but the concept of "grabbing" was not highlighted, so he didn't care about himself.

However, this matter still has a certain impact, that is, when the land was acquired on a large scale later, Yuan Yu strongly recommended not to continue to be obsessed with taking parking spaces when taking land because of financial pressure and the popularity of this module. And Chu Yuanxi took into account that under the new situation of land acquisition, Xiaokang often had to take land near schools, hospitals and other locations, so he didn't insist. This is the dividend after the convenience store policy continued to be liberalized last year, which is a good thing for the well-off, but not for parking spaces.

Therefore, the game of grabbing a parking space is the first point in the original world that is obviously insufficient, and even makes Chu Yuanxi summarize the lessons of failure.

Then wait until milestone 6, the appearance of urban treasures, which should have a great mobilization and spontaneous dissemination of users, that is, with the help of WeChat, but it should not arouse the vigilance of penguins, because strong social networking has not yet been launched.

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Thanks to the leader of the little bookworm boss who is idle, so there are more than 2000 words.