Hu Lili hesitated for a while, whether to pay to open a membership.

It is written clearly above that after opening a membership, there are many benefits.

The most important thing is to be able to watch one more episode of a new drama a day than non-members!

Don't underestimate this, if a die-hard fan like Hu Lili can only listen to other people's discussions, he will have to wait a day to watch it.

Then you might as well kill her!

Gritted his teeth, opened, isn't it eighteen yuan a month!

Click "Open Member" on the page, and a recharge page will pop up, which is very simple and has only two items.

One is a "monthly membership", and the price is eighteen yuan.

The other is the "Annual Membership", which is priced at 18 for the preferential period.

Just about to click on "Monthly Membership" to recharge, Hu Lili suddenly stopped, she looked left and right, and felt that the annual membership was more cost-effective......

Twelve months in a year, as long as one hundred and eighteen, is equal to only fifteen yuan a month.

And "Youth Trilogy" has made it very clear that at least 80 episodes will be filmed in four seasons, and now the first season of 20 episodes has been filmed.

It's possible that this year, the four seasons won't be finished, and if you only buy a one-month membership, then you will continue to buy it in the future.

After all, it is better to buy an annual membership directly, so I can save thirty-six yuan, which is a lot.

On impulse, Hu Lili directly clicked on "Annual Member", logged in to her WeChat Pay account, spent 180 yuan, and bought it.

After buying it, Hu Lili let out a sigh of relief and felt a little regretful.

Hey, it's impulsive again......

However, she found a hint of comfort when she saw the eye-catching golden crown logo flashing in front of her username, a logo unique to the annual membership.

For monthly membership, it's a silver crown logo, and it's a lot smaller.

In the future, when you speak in the comment area under the episodes you have watched, you will also have this logo in front of your username to highlight the distinguished status of a paid member!

Users who have spent money, of course, should be distinguished from those who have not spent money, and they are differentiated in all aspects.

............

The next day, after arriving at the company, the female colleagues in the company really discussed the topic of "Youth Trilogy" to be launched.

This made Hu Lili a little surprised, she thought that she was the only "cousin" in the company.

Because there are fewer little girls like Hu Lili in the company, and there are more eldest sisters and aunts, I don't usually see how everyone is.

"Sister Liu, you ...... Also watch "Youth Trilogy"?" Hu Lili couldn't hold back a little and asked curiously.

"Haha, look, that's what my girl introduced me. At first, I heard that it was written by a high school kid, but I didn't want to read it, and I felt that the writing was very poor. Once again, I was idle and had nothing to do, so I turned a few pages, and I was attracted as soon as I saw it. Later, I learned about Yu Wenfei and knew how good he was. That sings ...... Tsk tsk. Sister Liu said with a smile.

"That's it, I was also infected by my child, and now our whole family, except for my family, is all fans of Yu Wenfei!" Sister Li next to her also said.

"Ah, do you want to watch the youth trilogy series, it will be launched in two days. Hu Lili asked again.

"That's definitely something to watch, and I like to watch TV series the most. By the way, which TV station will this TV series be broadcast, why didn't I see the trailer?" Sister Liu said with a smile.

"It can only be watched online, and it is broadcast exclusively on the Facebook video website, not on the TV station. Hu Lili told her.

"It's so troublesome, but I also have a computer at home, and the Lenovo Huimin computer I just bought during the Chinese New Year was bought as a student of my girl, and it was quite cheap. Go back and let my girl help me get it right.,I haven't watched a TV series on the Internet before.,I don't know if it's convenient to have a TV.。 ”

Middle-aged women of Sister Liu and Sister Li are naturally not very good at computers.

They usually watch dramas, and they all watch TV, and watching TV while doing housework is the preference of their generation.

As for online videos, that's something that only young people like Hu Lili like.

"To watch it online, it's best to open a membership, otherwise you can only watch one episode a day. Hu Lili kindly reminded again.

Sister Liu and Sister Li were surprised when they heard this, "What? We still have to pay for it! We never spend money to watch TV, so why do we have to pay for watching it on the Internet, and we have already paid for the Internet fee." ”

Hu Lili couldn't laugh or cry, this is the so-called generation gap.

Although she was a little reluctant to buy an annual membership, she would not question why Facebook Video had to charge for it.

Because other companies also have to live.

Especially this investment in the filming of "Youth Trilogy", it is said that a full investment of 300 million!

Such a big spend, in 2004, can be described as shocking, even a big movie production can not meet such a budget.

In the TV series, it is an unprecedented thing.

Facebook Entertainment has spent so much money to dedicate a wonderful series to everyone, and of course, it must recover some costs appropriately, otherwise the company will not be able to bear it no matter how rich it is.

So Hu Lili can understand that since she can afford this cost and wants to see it, she is willing to spend this money.

But Sister Liu and Sister Li didn't understand it at all.

In their minds, do these things cost money?

Stop it!

In the past, when I watched TV, every channel was free to watch, and I didn't need to spend money.

Why do you have to pay for watching a series online, it's too unreasonable.

Hu Lili patiently explained to several colleagues why Facebook videos are charged, and that you can actually watch them without charging, but you can only watch one episode a day.

"Oh, you can watch it without spending money, then I definitely don't spend money, just watch one episode a day, this thing doesn't have to be watched, you can save dozens of dollars by waiting for two more days, it's a good deal. Sister Liu said with relief.

"It's just that you can watch it without spending money, and no one will really pay for any membership, how stupid it must be. Sister Li also added with a smile.

Hu Lili was dumbfounded, as if she was the kind of "fool" that Sister Li said in her mouth......

............

After the introduction of Facebook's paid system, the user base was divided into two parts.

Some users, like Hu Lili, have a certain financial ability and are willing to pay for their preferences, so they open a membership. And most of them are directly opened for annual memberships.

The other part is like Sister Li and Sister Liu. I don't understand why I have to pay for a series, and I think I can accept watching only one episode a day and am not willing to pay.

These people, of course, occupy a much larger proportion, far exceeding the paying group.

"Mr. Dong, the statistics are out, and they are a little more optimistic than we expected, the number of paying users has reached more than 1.3 million! More than 900,000 of them have directly opened annual members, and the rest are monthly members. ”

In Dong Xiaoxue's office, the manager of the operations department is excitedly reporting to her.

Although Facebook Video has more than 60 million registered users, people are still not too optimistic when it comes to the introduction of a paid system.

Because at that time on the Internet, free was the mainstream, and it could even be said that it was everything!

No Internet company dares to charge for it, except for online games.

Even Tencent is so strong, in the first two years, when it engaged in paid registration of users, as well as various paid services, it was scolded by users.

Even everyone launched a campaign on the Internet to boycott Tencent's abandonment of QQ, and many companies took advantage of that opportunity to launch their own instant messaging software to grab QQ users.

Yu Wenfei also saw the situation at that time, and only then did he decide to make his own WeChat.

To be honest, if it weren't for Tencent's death and messy charges, QQ would have unified the domestic network instant messaging market a long time ago, and there would be nothing wrong with WeChat.

Later, although Tencent canceled the unreasonable system such as registration fees, it has also suffered a lot of vitality.

The market share was even stolen by WeChat.

Of course, the situation of Facebook Video is not the same as QQ, because of the nature of copyright buyouts, in fact, there will be no real competitors.

Users want to watch videos, so they have no choice but to come to Facebook Video.

Moreover, Facebook video charges are charged, and the investment is very willing, and a "Youth Trilogy" will be invested in 300 million yuan, which is also something that other companies dare not imagine.

At the same time, paid and free also coexist, and there is no situation where free users can't watch videos.

This is completely different from the original QQ charge.

Therefore, when the payment system was introduced, everyone was not worried that the company would be resisted by users.

However, there is still no optimism about the number of people who pay.

This time, I just started to try and slowly cultivated paying users, and I didn't expect this to make money.

............

"Oh, so much! That's good, it seems that the user's enthusiasm for paying is more positive than we thought. Dong Xiaoxue was also very happy when she heard this.

Only when the two pillars of revenue are made up, advertising revenue and paid revenue, can Facebook Entertainment enter a virtuous circle.

Relying on the parent company's continuous investment is not a long-term solution, and Facebook Entertainment will never be spun off and set up a separate company!

"Yes, just yesterday, relying on these more than 1.3 million paying users, our membership revenue has reached almost 200 million! Although the number of paid members has decreased a lot since today, there are still some of them, and it is estimated that by tomorrow, we will be able to recover all the expenses we invested in filming the "Youth Trilogy". The operations manager continued.

It's still fast to make money!

Of course, all of this is also based on the huge user base of Facebook Video.

More than 60 million users, more than 1 million pay, in fact, the proportion is very small, only about 2%.

But I can't stand the large user base!

Even a small percentage of users are willing to pay can generate considerable revenue.

Facebook video, with a payment rate of 2%, has achieved 200 million in a single day, which is where Dong Xiaoxue's confidence lies in daring to charge!