"The youth trilogy will be launched soon, is the opening ad confirmed?" Dong Xiaoxue asked again.

Everyone knows that the launch of "Youth Trilogy" will inevitably usher in a wave of drama watching craze, and it will also become a hot topic of discussion among all netizens.

Then, the opening advertisement of this drama is very popular.

The advertising cost of the TV station is based on the ratings and time period of the TV station to formulate the charging standard, and the advertising cost of big satellite TV and prime time is quite high!

Facebook Video also has its own advertising fees.

Compared with the kind of advertisements that are easy to mix with water and the effect is uncontrollable, the effect of online video pre-roll ads is very intuitive.

How many people click to watch a video, the background data is clear at a glance!

Then the problem is simple, on the Facebook video website, brands want to advertise, which is calculated by the number of video clicks.

For example, after being placed one million times and clicked and watched by website users, the brand owner will have to pay the corresponding advertising fee.

If the brand feels like it's working, then go ahead and renew the contract for the next million or even ten million ad campaigns.

If you feel that the effect is average and does not meet your expectations, you can also end the contract and not carry out the next cooperation. In this way, it can also stop losses in time, which is very user-friendly.

After a period of trial work, coupled with the brands recommended from Facebook, Facebook Video now has a large number of brand customers.

In particular, big international brands have long been accustomed to advertising on the Internet.

So for high-quality websites such as Facebook and Facebook Video, which have an explosive number of users, they will naturally not let go.

…………

This time, after the news spread that "Youth Trilogy" was going to be filmed and broadcast exclusively on the website, there were many big brands to properly advertise.

Because of this phenomenal serial, the advertising effect is also excellent!

is also a million clicks, distributed to hundreds of ordinary TV dramas and movies, and the effect is far from being concentrated on a popular series.

Therefore, in order to compete for the qualification of the opening advertisement, the brand is about to fight.

It's not good to give it to anyone or not, so Dong Xiaoxue adopted the bidding model, whoever pays more will go to whom!

This model is generally only used by large TV stations, such as CCTV's annual "Standard King".

Now Facebook Video is also eligible for adoption, because they have an exclusive broadcast of phenomenal series, which is the cost.

The drama "Youth Trilogy", although the investment is huge, has really become a sharp weapon, overcoming obstacles and bringing a lot of things to Facebook Entertainment.

Just two days ago, the final round of bidding was carried out.

There are only three FMCG giants left, Coca-Cola, Pepsi, and Procter & Gamble!

Only this kind of multinational giant company, which is still engaged in FMCG, is willing to spend money on advertising and promotion.

"I just received bids from three companies, and I took them before I could read them. ”

As he spoke, the operations manager took out a three-point folder, which contained the advertising bids of the three companies.

Dong Xiaoxue took it and looked at the top folder, which was P&G's bid.

On the first page, the conspicuous number startled her.

"20 million"!

This amount is the cost of competing for the exclusive naming rights of the first season of "Youth Trilogy" and the pre-roll advertisement!

This figure can be said to have broken the record of a single contract amount for domestic Internet advertising.

On average, the naming fee and advertising fee for each episode are as high as one million!

These big companies are really wealthy, Dong Xiaoxue sighed again and again, but she likes it very much.

Looking at the second folder, Pepsi's, the amount is even more amazing, as high as "24 million"!

Dong Xiaoxue is already a little numb, and this drama is indeed worth the price, because the popularity is too high.

It has not been released yet, but it has been called "the hottest drama of 2004" by many people, and the number of viewers is expected to exceed 100 million!

Such a hit series, which can be titled and can also get an exclusive pre-roll advertising position, of course, has broken the heads of many international brands.

Look at the third part, Coca-Cola's, it really didn't disappoint Dong Xiaoxue, "30 million"!

What else is there to say, Dong Xiaoxue simply patted the bid and said, "That's it, notify the people from Coca-Cola to come and sign the contract." ”

The reason why it can be sold at such a high price is also because after the trailer was released, everyone was too enthusiastic on the Internet.

Brand owners are not stupid, spending so much money, of course, to achieve their expected results.

People from the marketing department of Coca-Cola Greater China believe that the audience of this drama is very suitable for their brand audience.

Because the fans of "Youth Trilogy" are generally young people, these people are also Coca-Cola consumers.

In order to be able to envelop these people, Coca-Cola does not hesitate to spend a lot of money.

………………

May 20, 8 p.m.

Under the watchful eye, the first season of "Youth Trilogy" is officially launched!

Hu Lili ate early, sat in front of the computer, and waited to watch the drama.

When she opened the Facebook video, she noticed that the big eye-catching banner at the top had changed.

In addition to the original stills and the title of the play, there is also a big red Coca-Cola can, and there is also a letter next to it that reads "Coca-Cola is exclusively dedicated to you, the 2004 masterpiece of the year!

Hu Lili was stunned, what the hell is this......

After thinking about it, this should be an advertisement for Coca-Cola, it doesn't affect my ability to watch the show, it doesn't matter.

Click on the episode details page, and sure enough, at the back of the trailer, two new episodes appeared, namely the first episode and the second episode.

On the second episode, the word "VIP" is displayed, which means that this episode can only be played by paid members today, and non-paying users cannot watch it.

I am an annual member, and this has no effect on me.

looked at the time, it was already eight o'clock, and Hu Lili hurriedly clicked to play the first episode.

Even if it's an annual membership, advertising is still indispensable......

In the first ten seconds, it was still a Coca-Cola commercial.

I have to say that Coca-Cola really put in the heart this time, and specially invited Lu Yi to shoot the advertisement!

And Lu Yi happens to be the male protagonist of this drama and the most popular character in the play!

He is also the hottest actor in China in the past two years, and the advertising endorsement fee must be expensive.

Hu Lili is a member, so the ad she saw was a reduced version, only ten seconds.

If you're a non-paying user, it's a full 30-second ad.

For a large company like Coca-Cola, of course, the advertisements produced are also very well-made, and they don't look annoying.

If "Coca-Cola, Coca-Cola, Coca-Cola...... Coca-Cola" is repeated for 30 seconds like a domestic brand, then it is estimated that Dong Xiaoxue would rather not make this money than allow this kind of advertisement to appear in the opening credits of "Youth Trilogy"!

It's a small matter to make money or not, and it's a big deal to smash the reputation of the boss's "Youth Trilogy".

If Mr. Fei saw it, how would he evaluate himself......

Therefore, before the advertising bidding, Dong Xiaoxue made it clear that the advertisements placed must be well-made and interesting.

Otherwise, the website has the right to withdraw the ad directly!

…………

After the ad has passed, the feature film begins.

Familiar music sounded, Hu Lili didn't know how many times she had heard this song in a loop, it was so familiar!

"May the beauty of the world be intertwined with you"

The song sung by his cousin himself only began to become really popular after he sang this song, and even became popular in the literary circle, causing many of his fans not to come to his book, but to the song.

It's just a candlestick night tour

The midnight stars are like friends on the run

Love you for every scabbed wound

Aged spirits

It's delicious in the throat

How tears are still occasionally lost

I invite you to look closely at the gap in your heart

Tenderness remains in the cracks

At this time, the warbler has grown and the grass has grown, and the beloved person is on the way

I know that he has been through thick and thin, and he has not appreciated the twilight of the journey

Crossing the sea of people just to embrace you......

…………

Hu Lili also hummed involuntarily along with Yu Wenfei's singing.

After the theme song, the feature film begins, although I have long known that this drama is very well-made, including the trailer is very beautiful.

But Hu Lili was still shocked.

Compared with the perfunctory scene prop arrangement of other TV series, the specifications of this TV series are too high, and it is completely shot according to the standards of big-budget movies.

Even the picture looks much clearer than other TV series, and the colors are much more positive.

Obviously, this is the credit of director Zhang Da, he is a photographer.

The movies he made have always been famous for their beautiful pictures, and his grasp of color and lens is unmatched in China!

The actor is very handsome, his acting skills are also good, and the heroine is very beautiful, and she performed Xiao Ran's youthful and splendid atmosphere.

The supporting actors have good acting skills, all of them are handsome guys and beauties.

The scene props are very exquisite, and it can be seen that the crew is really attentive to this drama.

After Hu Lili watched the first episode, she felt very satisfied, this is what "Youth Trilogy" should look like in her mind!

These 300 million, there are no vain flowers!

She couldn't wait to open the second episode, and the members were just comfortable and could watch two episodes in a row.

Hu Lili is beautiful, but at this time, many people who are watching the drama are worried.

Two of her colleagues, Sister Li and Sister Liu, were among them.

These users who are worried are not members......

…………

Sister Liu really sat in front of the computer with her girl who was in junior high school, discussing the plot and watching the drama while eating melon seeds.

"Ah, the first episode is over, isn't there another episode, hurry up and watch it. The daughter shouted.

Sister Liu picked up the mouse and clicked on the second episode, and a prompt popped up.

"Hello dear users, since you are not a paid member, we are sorry that the second episode cannot be streamed today. Tomorrow after 8 o'clock, the second episode will be available for free, please watch it then, thank you......"