"Buy me a ticket now, I'm going to Pengcheng!"

Cai Mingjie calmly arranged.

He wants to meet the CEO of the legendary mobile phone company, this list must not be lost!

The secretary took the order and left, and Cai Mingjie turned around and returned to the conference room.

A group of company executives in the conference room were talking about it, and the boss was called out by the secretary just now.

Although everyone didn't know what was going on, looking at the face of the chief secretary, it didn't feel like a good thing.

After Cai Mingjie walked in, everyone quieted down and sat upright, waiting for Mr. Cai to speak.

Cai Mingjie asked the director of the R&D department with a calm face, "The system that supplies legendary mobile phones now, without affecting the quality, and the shipment volume can reach between 20 million and 30 million, if the cost is reduced to the limit, what is the minimum?"

The director of the R&D department was a little stunned, and he subconsciously replied: "This has to be discussed with the foundry, and I estimate that it can be reduced by about 10%." ”

Cai Mingjie nodded, knowing in his heart.

He has to prepare for the worst, which is to fight a price war with his competitors.

Cai Mingjie did not doubt the information conveyed by the legendary mobile phone, because it is indeed not difficult to go from the chip to the one-stop machine solution.

Any major chip manufacturer can easily do it in two or three months.

Especially Texas Instruments, Qualcomm and Infineon, if they want to do it, they will definitely be able to have higher quality and lower costs than their own companies.

In the past, because of the arrogance of Europeans and Americans, these chip manufacturers did not bother to do this.

But maybe a large factory suddenly opened its mind and also took a fancy to the vast world of the mainland market......

............

Pengcheng, the headquarters of the legendary mobile phone, Wang Jinbao asked Hu Jinchang a little worriedly.

"Mr. Hu, do you think MediaTek will back down? Let's not mess up, in case MediaTek is tough enough to refuse our conditions. When this batch of chips runs out, we will be out of stock. The design company I found temporarily could not come up with an alternative in the short term. ”

Obviously, in the phone call to MediaTek, it was said that there were competitors with more favorable prices and the like, but Hu Jinchang was just playing an "empty city plan".

The purpose is to force MediaTek to comply and prepare for the acquisition.

And Hu Jinchang is not only preparing this hand this time, he has a whole set of plans waiting for MediaTek.

This plan is called "extreme pressure" by Hu Jinchang!

At the corporate level, it is necessary to undermine the confidence of MediaTek's management and reduce MediaTek's business volume.

From the stock market, it is also necessary to use this "black swan" event to significantly reduce MediaTek's stock price so that the cost of termination at the time of acquisition is reduced.

Therefore, after making that phone call, Hu Jinchang waited for the senior management of MediaTek to come to "ask for peace", and he was sure enough to be able to handle the other party.

Because in 2004, the chip market was still a buyer's market, far from a seller's market more than ten years later.

MediaTek is only a "rookie" in the mobile phone chip industry, and it is not qualified to compete with a low-end mobile phone brand manufacturer like the legendary mobile phone company.

Therefore, after hearing Wang Jinbao's worries, Hu Jinchang just smiled slightly.

Unhurriedly, he said: "Wait, Mr. Wang, three days! I bet that within three days, MediaTek will definitely panic, and their executives will definitely fly over to interview us." Of course, they came over to give us a price reduction or something like that, and we couldn't have agreed to it. Then you can watch my old Hu's performance!"

............

As Hu Jinchang expected, let alone three days.

On the afternoon of the call, MediaTek called, saying that their Mr. Cai would fly to Pengcheng tomorrow, hoping to meet and chat with several CEOs of the legendary mobile phone company.

When answering the phone, Hu Jinchang deliberately said in an impatient tone: "Oh, I've been very busy in the past two days, Gao ...... Oh, there are other companies that also want to come to visit and inspect, and they may not be free to receive Mr. Cai. ”

In his words, as if he had slipped through his mouth, he said the word "high".

Cai Mingjie's assistant on the other side was stunned, and immediately thought of "Qualcomm"!

In the mobile phone chip industry, which starts with the word "high", there is no other company except Qualcomm.

Sure enough, it was Qualcomm who made the ghost!

To put it mildly, Hu Jinchang finally looked at the face of the former cooperative opponent, and agreed to let Cai Mingjie come over and talk face-to-face.

............

Hanging up the phone, the assistant was a little angry in his heart.

He asked Cai Mingjie, who was sitting next to him, "Mr. Cai, why do we want to ask for the legendary mobile phone company so lowly!"

Now our MTK system has made a name for itself on the mainland, and there are many, many small brands in Pengcheng begging us to supply them with chips.

Now that they have a replacement company, they are going to kick us away! Then it's better not to cooperate, and it's not that our chips can't be sold.

If we sell to those small brands, the price is higher, and our profits will be higher. ”

Cai Mingjie smiled bitterly and shook his head, if it was an ordinary employee, he wouldn't be too lazy to explain the truth.

But this assistant is his son and his next generation successor. The purpose of letting his son follow him as an assistant is to train him, so the truth of this still has to be told to him.

"You, just look at the surface, it seems that our MTK system is selling well. But you don't understand the deeper truth. ”

The assistant retorted: "As long as the product is easy to sell, can there be any deeper truth, of course, the quality of our products is good." ”

Cai Mingjie waved his hand, "However, consumers buy mobile phones, mobile phone brands, and which consumer knows what chip is used in your mobile phone? Who cares about this." Therefore, our customers are always mobile phone manufacturers.

Moreover, because of the positioning problem, our chip is designed, and the target market is the low-end market in the mainland! There is no doubt that the major European and American mobile phone manufacturers will not purchase our chips. ”

The assistant nodded, joking, Nokia, Motorola, Samsung, these big factories either have their own chips, or they have long-term cooperation with Qualcomm and Texas Instruments, and they have their own design teams.

There's no need for a one-stop mobile phone solution.

What big manufacturers need is mobile phone personalization!

Because of high-end machines, the most taboo is homogenization......

Cai Mingjie continued: "As for the low-end market in the mainland, if it was a year ago, I would still be confident that I would have relied on the support of many small brands to occupy the market. But in just a few months, everything has changed. Now the legendary mobile phone is the king of the low-end brand mobile phone market in the mainland! No competitor can compete with it, and if we lose this customer, we will lose the entire market. ”

The assistant was silent, and he understood what Cai Mingjie said.

In the final analysis, it is because the legendary mobile phone company has more confidence!

People have a market share, the brand has a strong popularity and appeal, and consumers recognize the legendary brand, not MediaTek's chips.

Therefore, no matter what chip the legendary mobile phone uses, looking at the current trend, it can still sell well and occupy the majority of the share of low-end brand mobile phones!

And after MediaTek lost the customer of the legendary mobile phone, it relied on those small workshops in Huaqiangbei?

How many chips can you sell......

Because of the existence of legendary mobile phones, the mobile phone workshops in Huaqiangbei are definitely not as good as the previous two years, and the price is not much different.

But there is a huge gap between brand awareness and quality, and consumers are not stupid, of course, they know how to choose.

Therefore, in the face of the legendary mobile phone, MediaTek has to bow its head, even if it is wronged, it must endure its anger to seek peace!

When the strength is not as good as others, you must stand up when you are beaten.

............

Pengcheng, the office building and conference room of the headquarters of the legendary mobile phone company.

Cai Mingjie, with his secretary and assistant, was sitting inside and waiting.

"I've been waiting for more than an hour, and they're too contemptuous!" said the assistant, his son, indignantly.

"What's the panic, such a big company has made sales of 3 billion yuan in two months! It's normal to be busy, and people are not too careless, there are tea and snacks, and the hospitality is quite thoughtful. Cai Mingjie said happily, not in a hurry at all.

"Hey...... I walked around the door and suffocated me. With that, Cai Mingjie's son got up, pushed open the door of the conference room, and went outside.

Cai Mingjie didn't care, it was estimated that his son was addicted to smoking, so he went outside to breathe and smoke a cigarette, and didn't care about him.

As a result, within a few minutes, the son hurriedly pushed the door in.

"Oh no! I just saw Mr. Hu of the legendary mobile phone, the vice president who went to our company last time to discuss procurement, and was sending a few foreigners out. I also heard them discussing what custom chips to make, what shipments to reach 20 million this year......"

Cai Mingjie's face became grim, it seems that the other party really wants to return the supplier MediaTek.

Those foreigners should be the negotiators sent by Qualcomm.

But the legendary company's tone is really big, 20 million a year!

After thinking about it, Cai Mingjie felt that this amount was not an exaggeration.

In the first two months, the legendary phone has already sold 3 million mobile phones, and it is said that this is still due to limited production, otherwise the sales figure may be higher.

Maybe within this year, they can really complete 20 million sales.

So......

This customer himself can't afford to lose.

The mainland market is very large, and the mobile phone industry has indeed been developing rapidly in the past two years.

But the total market volume is so large, and the high sales of one mobile phone company means that the sales of other mobile phone companies are low.

According to Cai Mingjie's estimates, the low-end mobile phone market on the mainland side may have a total shipment of about 30 million a year.

The legendary mobile phone alone will account for two-thirds!

Such a customer is of great significance to MediaTek.