"This is also easy to solve, that is, make your own content!"

Yu Wenfei did not sell Guanzi, but directly gave his own answer.

For Facebook Entertainment, his definition is definitely not as simple as video websites and music websites.

If you want to become bigger and stronger in the entertainment circle, and even achieve a leading position, you must have the ability to produce content and become the upstream source of providing content!

In this circle, high-quality content is the source of everything.

Therefore, Yu Wenfei is ready to let Facebook Entertainment produce its own content.

"Do we build our own record company and film and television company by ourselves?" asked Dong Xiaoxue as if she didn't understand.

"Why not? Is it because our company is not strong enough, or can't we afford the money? Or is it that the threshold of this industry is too high and there are patent barriers?" Yu Wenfei asked with a smile.

"Not really, but ...... However, we are an Internet company, will it ...... to engage in these industries again," Dong Xiaoxue said hesitantly.

It's not that she hasn't thought about this path, and she considered these issues when she first joined Facebook Entertainment.

But it was quickly rejected by herself, because she believed that Facebook Entertainment was a pure Internet company.

What are the major characteristics of an Internet company?

That is online operation, the company is asset-light!

If you mess up a bunch of record companies and film and television drama companies, then it's still called an Internet company......

But she never expected that now Yu Wenfei would personally propose to let Facebook Entertainment develop offline.

This is...... Want to enter the entertainment industry?

Yu Wenfei shook his head, "Don't stick to what online and offline, we are doing business, as long as it is good for the development of the enterprise and in line with our strategic planning." So what does it matter between online and offline?

By the way, when Mr. Shen used to do Ctrip.com, have you heard of the concept of mouse and cement that he proposed? That is the general direction of the future development of the Internet, in terms of pattern and vision, Mr. Shen is still very dead, haha......"

As he spoke, Yu Wenfei laughed.

Dong Xiaoxue also smiled, she understood that Mr. Fei obviously appreciated the concept proposed by Mr. Shen, but when it came to pattern and vision, no one dared to compare with Mr. Fei.

"Then I understand, I'll make a plan when I go back and enter the entertainment industry! But Mr. Fei, are we doing all music, film and television? If the stall is too big, will there be a problem? Dong Xiaoxue asked again.

"Don't make music, music is the thing...... Hehe, let's put it first. Let's make a TV series first, and the movie is not in a hurry, and we will make a movie when we have a certain foundation. Why do you want to make a TV series, the reason is ......"

Next, Yu Wenfei explained in detail to Dong Xiaoxue why he gave up songs and movies, and chose to start from TV series.

............

Yu Wenfei has always done things before he moves, and he will not try things that he is not sure of, but once he does it, it means that he has been sure.

Music, at the end of the golden age in 2004, is the end of many so-called singers.

But perhaps only he knows that the entire industry is about to enter a period of recession, and in the next many years, the status of singers will only get lower and lower.

Although there are occasional popular songs that are sung for a while, they are often not popular and difficult to monetize.

In the future, the entertainment industry will be the world of movies, TV series, and even variety entertainment programs!

The reason why he wants to make a TV series instead of a movie, Yu Wenfei also has his own considerations.

There is no doubt that the film has a lot of influence and is the jewel in the crown of the entertainment industry.

But at the same time, it should also be taken into account that the investment in the film is huge, and it is more focused on theatrical distribution, which is not very suitable for the current Facebook video.

If Facebook Entertainment has a budget of 100 million yuan and intends to invest in its own content, then if it makes a movie, it may only be able to make a big production. In this way, the risk is very great, and if the response is not good after the shooting, so much money will be completely wasted.

Even if this movie has a good response after it is made, what can it bring to Facebook Entertainment?

In 2004, the domestic box office was still very sluggish, and it was quite difficult to rely on the box office to recover so much investment!

If you put this movie on your own video website, it will naturally be well received by users.

But don't forget, a movie is usually just over 90 minutes long, and at most two hours, which is rare.

With so much money invested, each user can only watch it for two hours, which is obviously not up to par with the ROI.

If you use this 100 million budget to shoot a TV series, if you save a little, you can shoot four or five films......

With an investment of 20 million per TV series, it is no exaggeration to say that it was definitely a big production in 2004!

Each drama shoots at least forty or fifty episodes!

Five TV series may accumulate more than 200 episodes, if you count the time, each episode of the TV series is forty or fifty minutes, then the total duration is about 200 hours!

This means that for the same amount of money, a movie can only be shot for two hours, while a TV series is two hundred hours long.

For video sites, it goes without saying which option is more in their own interests.

In addition, movies are only better in terms of artistic value in the final analysis, but in terms of dissemination, it is not as good as TV series.

A lot of movies, even if they are made wonderfully, everyone likes them, but basically they just watch it. If a few viewers discuss it, the heat won't last long.

TV series are different, TV series have a proper noun, called "chasing dramas".

Dozens of episodes of TV series may take a month or two to be broadcast, as long as this TV series is popular enough, then during the broadcast period of this month or two, a trend of chasing dramas can be formed. If you add a little more fuel to the fire on Facebook, the heat can be formed.

After the five TV series are played in turn, Facebook videos can maintain their popularity and topicality for a whole year!

How can such a profit be comparable to a movie?

............

After listening to Yu Wenfei's explanation, Dong Xiaoxue said that she was convinced, and she now feels that starting with the TV series is simply too correct.

It doesn't cost much, and the benefits are so high, of course, this kind of good thing can't be missed.

Moreover, Facebook Video will also have its own exclusive content in the future, and many good TV series can be directly provided to users on their own software to watch, and there is no longer any need for users to stay in front of the TV and watch one or two episodes every day.

If you think about it from the user's point of view, it's much more convenient than watching it on a TV.

Another benefit of video sites is that you can watch and watch the videos you have played at any time!

No one can stop you as many times as you want.

As for the TV, it can only be seen at a fixed time, and if you miss it, it will be more troublesome to see it again.

Although some TVs have a playback function, it is too cumbersome to operate, and how many users have used this function?

Besides, many young people don't have the "control" of the TV at home......

At the same time, maybe your dad wants to watch a certain ball game, or your mom wants to watch a certain soap opera, and it's hard for you to get the remote control from them.

They also always kick you out of the living room for various reasons, such as "Are you done with your homework? I don't know how to study all day, and I am more active than anyone else in watching TV!

It's much more convenient to watch videos on the computer, watch whatever you want, and watch it whenever you want.

............

Speaking of which, it basically solves the problem of exclusive content on Facebook Video, but how to make a profit?

Dong Xiaoxue asked again: "After solving the piracy infringement and adding our own exclusive content, can we charge for it? I have thought about it, it can be like an online game, using the duration of the fee, the more users watch, the more they will be charged! We directly sell the duration card, of course, we can also consider the monthly card." The monthly card is provided to those who are crazy about watching dramas, for example, when students are on vacation, they may watch more than ten hours of TV dramas and movies every day, which is more cost-effective. ”

But what she didn't expect was that Yuwenfei shook his head and denied her plan.

"No, we still don't charge users right away, because the user's habit of paying is not being cultivated right now. Moreover, the overall environment of the Internet is still free, and it is easy to lose users if we charge for it. ”

"Ahh Dong Xiaoxue said in surprise.

"Who said we can't make money, is it only the user who can make money? What does the TV station rely on to make money?" Yu Wenfei reminded with a smile.

"Who else wants to ...... but users Oh! I see, advertise!" Dong Xiaoxue was halfway through speaking, and a flash of inspiration flashed in her mind, and she cried out in surprise.

"Yes, video websites can be advertised, and they are very suitable for advertising! Because you can insert advertising videos in front of TV dramas and movies, this kind of advertising is much better than ordinary websites. Yu Wenfei said with a smile.

Advertising, this is one of the main revenues of all video sites.

Especially in the early days of video sites, it was unrealistic to expect users to pay for memberships right away.

Since users are unwilling to pay, let the brand manufacturers pay for it, isn't this the case with Internet thinking, the wool is out of the pig.

"It's more convenient to advertise, it just so happens that Facebook has set up an advertising department, and they have contacts with many brands at home and abroad.

We at Facebook Entertainment are also a business department under Facebook.com, so I can directly use the resources of the head office to let them help me accept brand manufacturers.

In the future, Facebook and Facebook Video can provide brands with one-stop advertising services, and carry out hot advertisements and smart advertising recommendations on Facebook, first attract the attention of users, and then provide video advertisements to users, which is ...... advertising effect."

Dong Xiaoxue said excitedly, she seemed to see a large amount of banknotes, flying towards her.

Set a small goal first, such as remembering in 1 second: book guest residence