Chapter 847: Let's Be Honest with Each Other
As soon as these words came out, the three of them immediately looked at Chu Yuanxi, but they didn't expect him to say: "Your product has been made, but it has been completed from 0 to 1." It takes 100 to complete the business closed loop, of which 2 are for users to use your product. The only reason investors are reluctant to invest money is, how can you get users to use your product?"
Monica was surprised to find that this ordinary question had caused the god Holtz to fall into a state of stillness for a long time. How do you let users use it? I sell them to buy it? What else can I do?
However, Holtz, who made the product at the speed of light and iterated it the following year, couldn't give this simple answer, as he had already tried everything he could think of, including but not limited to posting tutorials on YouTube and then remotely directing fan users to do it. But there is no bird use, I sell it, they can't buy it, they can't use it, and the little users who survive in the end are not even enough for daily maintenance, and it is impossible to support a startup.
So his smile faded away.
Sometimes his team has to vomit badly, the biggest gain is to shoot a bunch of scientific and technological videos, hardcore funny, automatic driving is not good anyway, YouTube advertising has become the main source of income, nominally the entrepreneurial track is the on-board system, in fact, it is self-media......
After learning from the pain, Holtz found that the problem he had to face can be simply boiled down to - let's not make a whole vehicle.
The ambition to do the on-board system is very big, but the goose, Tesla sells the whole vehicle, so the system can be directly made into the on-board state, the camera and other equipment that perceives road conditions can be done in the car, BMW Mercedes-Benz is the same, all vehicle players want to develop an automatic driving system can do this, but he can't.
On-board systems can be solved with a box, but perception devices cannot. There is no uniform standard for self-driving cars, and what he pursues is common to all models, not just one or a few brands. Then his users are faced with a crucial problem, how to install the perception equipment, and those physical devices must be correctly installed on the user's car.
Just such a step, stumped the genius. This thing is not a mobile phone case, it is over after buying a set, and its difficulty is equivalent to selling air conditioners who can't send the air conditioner to the customer's home, and it must be installed.
This is a very simple problem for traditional large companies, skilled workers nationwide to install, whether to charge service fees or not, but people have people, processes, and a complete system. But small companies can't do it, Holtz has two or three big cats and kittens, it's no problem to engage in technology, but it can't bear to engage in other cash flow, and the key is that I don't know how to do it.
Teams like this that only know how to develop and how to make products, but don't know how to operate and how to do business, are actually everywhere, and Holtz will not be the first and will not be the last. Therefore, his product is the price of cabbage, 999$ a set, and a monthly service fee of 24$, which is cheap and good but cannot be sold, because this knife 999 does not include installation.
And this is not a problem that can be solved by sitting in front of the computer, turning on the YouTube pipe, and turning on the live video. Holtz doesn't understand anything else, but he understands that what he does is automatic driving, which is a fatal thing, and he must not let the user do it himself, and if he is not safe, he may have a car accident......
In fact, even if this problem can be solved, there are still bigger problems waiting for him, such as the problem of supervision and the determination of accident responsibility, which are all institutional problems that can only be promoted by large companies.
Then there are the issues of insurance, industry standards, and a host of other thorny issues, and finally, the most important one, the licensing issue.
These are solved, only to run from 1 to 100, and the road of 100 miles is half 90, it can be said that from the test license to the demonstration license to the commercial operation license, the middle distance is as far as a long march of several thousand miles.
Autonomous driving is a natural exclusion of "small and beautiful" track, the threshold is extremely high, the solution provider model common in other industries allows small and beautiful companies to exist, but there will be huge deformation in this track, only super companies can provide solutions, because the solution itself is not small, and it requires more than just technology.
So George Holtz has always been dormant, waiting for an opportunity, such as the arrival of 5G.
But he doesn't understand, why does Chu Yuanxi understand this problem? Why do you, a self-media and game-maker, understand the problem of automatic driving system sales?
Why did Chu Yuanxi know the crux of this? Because he had been thinking for a long time in the original world. The main goal he wants to achieve is to make a system similar to IOS and Android to mobile phones, but in the end he found that he can't push his own IOS without making an Apple. Android was a good time to catch up, this kind of opportunity is no longer available, and traditional vehicle manufacturers will not give this opportunity, they must have their own cars.
The battle for this set of on-board systems is extremely cruel, and it is the survival of the fittest from functional cars to smart cars, which is far from being as gentle as mobile phones. In fact, mobile phones are not gentle, and the change of dynasty also killed the two generations of Motorola and Nokia overlords, and then formed a new ecology, and a group of new players accepted the dominant position of solution integrators, and only now did they come to this day.
But the car is not a mobile phone, there is no hegemon, the dragons have no leader, each has its own set of wheels, who would want to accept the domination of others? Seeing that there will be many new players emerging in this drama of rise and fall, there will inevitably be old powerhouses going to the most stage, and even repeating the story of Motorola Nokia. At the beginning, if they could see the form clearly, they could quickly find a new industrial positioning, calmly accept the downgrade, and accept the people of Burmese, they would not have been at the end of the road. I wonder who in the big car manufacturers will follow in their footsteps?
I don't know if Holtz understands these truths?
So, Monica was stunned to find that neither of them mentioned investment, let alone valuation, etc., George Holtz actually said goodbye and left?
Looking at the hotz account she had just added to WhatsApp, Monica suddenly felt very lost, as if she was watching a genius sink from the sidelines.
"Are you going to be Monica?" Chu Yuanxi shook his hand in front of her eyes, "The spiritual world of people is strong, we don't need to be pitiful, and Holtz can transform into a self-media KOL at any time, so you don't have to worry about him." ”
"I'm not pathetic, I'm just not feeling good. The genius is obviously very hard, but, but ......" Monica didn't go down for a long time, and suddenly asked: "What would you do if you were him?"
Chu Yuanxi said faintly: "Ancient Greek men came out before the age of thirty to work on the foundation, and returned to the family after the age of thirty to marry and have children. We also have the saying that we are thirty, in fact, they all have the same meaning, after the age of thirty, we need to return to normal life and return to the ordinary. ”
"What do you mean?"
"When you get a job, start with a small goal that is easy to achieve, such as working for five years in a row. ”
Monica wanted to speak and stopped, in fact, Chu Yuanxi was also a little stunned, and even a little glad that he was not a technical genius, otherwise with his temper, it was estimated that he was inferior to the god of Hotz. He knew why Monica was upset, because Monica was also a genius in a way, but an athletic genius and not a tech genius.
"Listen to me, Monica, don't think it's easy. Chu Yuanxi had already put that point away as he spoke, "He needs to work in companies like Didi and Waymo, and he needs to accept the leadership of people who are worse than him, and he needs to accept the command of people who are technically better than him, and even point fingers and provoke him." The more talented you are, the harder it is. ”
"Then does he still have a chance to start his own business?"
Chu Yuanxi didn't nod or shake his head, but asked Elizabeth, who had been the background wall for most of the day: "Suppose you are Holtz and have the skills, how can you do it?"
"His pricing strategy was wrong. Elizabeth grasped the crux of the problem in one sentence, "Pushing autonomous driving peripherals cannot rely on ultra-low prices, this kind of new technology and services, ultra-low prices are meaningless for users." Relatively cheap prices, reasonable services, and finally smooth use, these are meaningful. He should change the pricing strategy to profitable, which is what his technical advantage brings. ”
She spoke with a confident flamboyance that Monica had never seen before.
Assuming that such an advantage exists, as he advertises, the advantage should be reflected in cost and pricing. For example, if someone else costs 5000 and his cost is 500, then his price should be 4999 instead of 999. Then rely on this profit margin and price advantage to find investors to invest money in him, and use this as the core to get a high valuation and raise a lot of money. Finally, according to the standards of large companies, the ground team was expanded, and the block by block was pushed outward, just like the well-off did. ”
After listening, Monica applauded, thinking that it would be good if she had this kind of clear business idea, and start business incubation immediately!
Unfortunately, it didn't ......
I only heard Elizabeth ask Chu Yuanxi: "You, why didn't you vote for him in the end? It is said that this business idea is not difficult to understand, right?"
Chu Yuanxi replied: "If only he could accept my exploitation, be good to me, and be good to him." ”
Elizabeth said this with great meaning.
After being a background wall for a long time, in fact, she was not idle, and almost learned about Holtz's experience, which looks quite legendary. But some people are suitable to be a technical director, and they can't be the leader of the entrepreneurial team, no matter how big the technical god is, as far as the character of Holtz is concerned, if he is estimated to be a superhero in the world of Marvel, he is really not optimistic about it in the real world.
"It seems that he has no chance......" For a while, she thought a lot, and even thought that if she had money, this would definitely be an opportunity to make money.
Especially in the case of Holtz, his reputation is huge, and it is difficult to say that he is at least a world-renowned top technology god, and there is a lot of room for operation for this fame. You can take a hand at the bottom of the valuation, and then point out Holtz's maze, so that at least he looks like he can make a difference, with clear business logic and technical support. When the valuation increased, new investors came to the door, and their shares were sold.
As for whether Holtz can really make it, I'll have to ask God, anyway, if he can make it to the next round of funding without showing signs of failure. It's a pity......
At the same time, Chu Yuanxi thought that Huo Zi had no chance. Holtz isn't the kind of person who is willing to bow his head, and if he is, then he should do it now.
Chu Yuanxi is actually more pity than Monica, because there are not many opportunities to play with cars, and it would be great if Holtz was worth investing in, and he could renew his dream of playing cars.
As a person, Holtz is a genius, not a bad person, and even makes friends, but as a business unit, it is not a good object for strategic investment. It's okay to blindly invest in Jaguar, it's a hopeless investment, purely to satisfy your curiosity, not for your career. For the sake of the cause, it is necessary to make a strategic level of investment, not only to invest money but also to spend energy and resources, the problem is not only the difficulty of Chu Yuanxi's resources to cross the ocean to Holtz, but also the Holtz itself, is it useful to give him energy and resources?
"Monica, you can relay the Detective's advice to Holtz and see what feedback he has. At this time, Google's meeting had already ended, Chu Yuanxi said and glanced at his phone, and then was stunned to find a bunch of people sending him messages.
What is the situation? I opened WeChat and swept it one by one, and when I saw the screenshots, he immediately understood, Shen Yu was ridiculing in the circle of friends. Although the two are not friends, they are both in the track of media information, and they have a lot of friends in common.
I'm a big fuck! Do you have to throw me this woman's pot if she doesn't succeed in her IPO? I will make you embarrassed? Chu Yuanxi looked at the screenshot and said in her heart that you can't get used to it, and send it to Moments!
He suddenly had a surge of thoughts, and crackled and typed a large string of words:
I've heard about something, and I'm here to clarify. First of all, Mr. Shen and I only have one side, not even WeChat friends, so she must say that she is my friend, I think it is a bit excessive, and there is no so-called "losing face of friends".
Secondly, I am not obligated to force myself to know anyone, if anyone feels that they are naturally noble of the Draconian, please bring a glass cover first so as not to offend me. I first asked about it, saying that it was because I had developed a game with AI as the core gameplay, and I wanted to know more about it. It doesn't do me any good to let others know, so what I refuse is not the so-called "unwarranted rejection".
Again, the reason why I don't want to know the editor of "S" is that this magazine is a top journal in vain, relying on a foolish wallet picking experiment to rank my country as the bottom of integrity, and how disgusting it is to publish it in a grand manner.
The fact that the editor of this kind of magazine can get a visa to come to the magic capital shows that the country is generous, but I am not so generous. I was struck by the magazine as unscrupulous and hostile to our country as a whole. So knowing him not only does me no good, but it may also be harmful, I tell him some dry goods, and then he takes it out of context and adds oil and vinegar to me to write nonsense to belittle me? I don't trust this kind of unscrupulous media with malicious intentions, so I simply don't know him, so I ask him to excuse himself.
If anyone thinks that I didn't cooperate with you licking and let your kneeling posture look improper, please come and kill me immediately to show merit, okay?
If anyone wants to know me and can profit from me, then even if I am very unhappy, they will listen patiently to you.
If you can't, is it so hard to have a bit of a B number in your heart?Shame on you.
After finishing this circle of friends, Chu Yuanxi originally planned to have dinner and visit the Bund to see if the organizers of the conference had any exciting activities or anything like that. After all, tomorrow is the conference, and tonight's magic city is full of all kinds of Showgirls.
Since PLU, the titular game media company + the actual earliest Internet celebrity agency of the Celestial Empire, has made Ding Baili popular, the biggest attraction of ChinaJoy every year is Showgirl. Countless beautiful girls who hope to become Internet celebrities and want to be famous regard this event as a day of fighting, and all kinds of behaviors are difficult to describe, so that once Athena, who was in the middle of Qingbao, was asked to withdraw by the organizer because she was too expressive.
As a result, without waiting for Chu Yuanxi to open the way, the representatives of the Demon Capital Syndicate came to the hotel where they stayed under the guidance of An Qi.
The leader of the team is Aunt Cynthia, Chu Yuanxi is worth being patient in the hotel coffee area, after all, this is an investor in the Ba people, and it is still in the sensitive period when the bet is about to be cashed out.
As a result, the two sides sat down for a while, and after only chatting for a few words, Chu Yuanxi understood the meaning, and immediately smiled: "That, there must be no dividends in the middle of the year, and it has already been divided once at the beginning of the year." Even if a listed company can pay dividends once a year, it is a minority, and it is normal to divide dividends once a few years or even not at all, and it is not so suitable for startups to divide dividends twice a year?"
So they already know that it is a sure thing that the VAM agreement will be cashed out to the third layer, and now they want to divide the dividends before adjusting the equity ratio?
This is a huge dividend, even if the Baren Group takes out 30% of the profits in the first half of the year for dividends, this in and out is really much worse. The question is whether it is possible? Impossible, what Chu Yuanxi is most afraid of is that there is not enough cash, and he is willing to sell Ba Ren games, how can he allow Zhu Bajie to return to Gao Laozhuang?
Aunt Cynthia had been prepared for Chu Yuanxi's statement, because this reason was ready-made and justified, but it was not impeccable.
"However, the reason why people's companies do not pay dividends is because people use this money to expand production, or carry out capital operation, and seek an IPO, not to lie on the account and contribute to the bank. And the development plan of the Pakistani people...... Thank you Mr. Chu for always being transparent with us, so that we can understand the plan of the Pakistani people, and the places that need money in this plan are not big money, and there are still more than 2 billion yuan left in half, which is far more than needed, right?"
Chu Yuan Xixin said that you are not honest enough, you should directly say that I am not authentic and not good for investors. Look how honest I am!
"No, no, no, it's far from enough, let alone 2 billion, I'm afraid 4 billion is not enough. Like you said, I also want capital operation. ”
The Demon Capital Syndicate was very surprised, and asked in unison, "Ah, what are you going to operate?"
Chu Yuanxi smiled: "Invest in a well-off life." It's a bottomless pit, how much money you have to eat. ”
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