From the time when department stores were dominant, Gutian was the manager, and it was at the forefront of reform and opening up in a first-tier city like Huacheng.

It can be said that Gutian has witnessed the development history of department stores after the reopening of China.

In his stereotyped impression, department stores sell things, like the high-end and service that Yang Fei just said, he naturally understands it as selling high-end goods and providing after-sales service.

But the concept Yang Fei said is far more than that.

Yang Fei said calmly: "Mr. Gu, we can create a new retail model. ”

Gu Tian looked confused, he really couldn't think of it, retail is retail, what new model is there?

Yang Fei said: "I just mentioned three concepts, high-end, service, and warmth. I'll start with high-end, which is not difficult to understand, that is, the products we sell are more advanced than other shopping malls. The quality and price are higher. Our positioning, and the positioning of other shopping malls, can distance us. ”

Gutian said: "Well, I can understand this, with the improvement of people's living standards, modern people have higher requirements for the quality of goods. When we buy things, we also pay more attention to quality. This is also the reason why the products of countries such as Germany and Japan can be popular in China. Because their products, workmanship and quality, relatively speaking, are better. ”

Yang Fei said: "It is an indisputable fact that the technology of developed countries is ahead of us, and we are catching up, which requires a process." ”

Furuta said: "The best-selling electrical appliances in our mall are mainly products from Western countries such as Germany, Japan and the United States. I think that our domestic industrialists are too impetuous to sink their minds to make Seiko products. As a result, we don't have big brands that we can handle. ”

Yang Fei smiled: "Who said we didn't?

Gu Tian was stunned for a moment, and then laughed: "The boss is right, the products of our group are absolutely high-quality!

Yang Fei said: "I will continue to talk about service, our service, not only after-sales, this is the most basic. ”

Gutian said: "Boss, do you mean additional services? Like the ones we have in Huacheng Lane, free hot water, comfortable seats, baby and pregnancy lounges, and toilets open to the public."

Yang Fei said: "This is the tradition of our shopping mall, we must maintain, and we must carry forward and provide better service! In addition, we must provide more and better services, such as home delivery." ”

"Door-to-door delivery? How can this be achieved?" Gu Tian's mind obviously couldn't keep up with Yang Fei's thinking, "This is not realistic! Which shopping mall will provide door-to-door delivery service? Aren't we doing this too much?"

"It's not a superfluous move. This is called "I have my essence", and no one has me!"

"But it takes a lot of workers to deliver to your door, right? It also requires a lot of transportation. The distance is far and near, and it is too much time. Why don't you have a few more free buses to pick you up?"

"Of course there could be a free bus, but it was still not enough. Mr. Gu, listen to my idea and see if it can be realized. ”

"The boss's ideas have always been far-sighted and strategic, and they are often breathtaking. However, I find it too difficult to deliver to my door. ”

Yang Fei said: "My idea is this, now the Internet is gradually becoming popular. In particular, the central areas of the city are mostly elite areas, and most of them have access to the Internet. ”

"Yes, I also like to surf the Internet now, and the content on the Internet is so rich that it's more fun than reading a newspaper. ”

"When I was surfing the Internet, I found that the Internet is mainly used to provide information and social networking, and there are many news platforms, forums, but there are very few online shopping websites. ”

"Hey, who dares to buy things online? We use virtual identities online! No one can trust anyone. Furuta smiled.

"E-commerce is not a new concept, as early as 1995, there was a website in the United States, which is an online auction and shopping website that allows people around the world to buy and sell items online. ”

"I haven't heard of it. ”

"We can try to put beautiful shopping malls online and build our own online sales channels. Customers can purchase our products online and we provide door-to-door delivery service. Consumers can enjoy the services we provide without leaving their homes. ”

"Can this work?" This kind of shopping completely subverts Furuta's perception of traditional shopping malls.

"Okay, don't you know if you try it?" Yang Fei said.

"What about door-to-door delivery?"

"It's easy, set up your own delivery team. ”

"Boss, do you want to build a shopping website like the Internet?"

Yang Fei smiled slightly: "What we set up is also a shopping network, but it is completely different from the network. ”

Of course it's different!

Yang Fei thinks that the real shopping website, I have invested in Ma Yun, I believe that in the near future, he will be able to get it out, right?

There is a specialization in the art industry!

Professional things should be left to professional people!

Yang Fei smiled: "We have our own physical shopping mall, and we are just selling the goods in the physical mall online. The online shopping environment in China is far from taking shape, as you said, ordinary people, who dares to buy strangers' things online? However, we are different, because we have physical stores as a guarantee. ”

"Yes, then our online products will definitely be trusted by netizens. ”

"We sell the same goods, provide the same after-sales service, and carry out the same promotional activities online and offline. No matter where the customer is, whether they buy online or offline, we can deliver to their home. Of course, we have conditions for this delivery to our homes. ”

"On what terms?"

"Within three kilometers, over 50 yuan, the first order per day is free. More than three kilometers, or the second order, or less than 50 yuan, you need to charge a delivery fee. ”

"What about other cities?

Moreover, our shopping malls are all over the country, and they can be delivered in the same city. Nowadays, to be able to buy things on the Internet, you must have a computer, be able to connect to the Internet, and you can use the Internet, and almost only young intellectuals meet these conditions, and they must gather in large and medium-sized cities. In remote places, as long as he pays enough postage, we can also use a courier company to deliver to your door. ”

"Boss, this model is completely beyond my cognition, I really can't figure out whether this is good or bad. However, when it comes to new things, there are always people who try them to find out the depths. Let's be the first person in China to eat crabs! I will listen to you what you say!"