Back at the hotel in the evening, everyone met again for a meeting.

"Cousin, we went to find the store today, and the intermediary checked it according to your requirements, and said that such a large area is basically impossible in the old area, at least there is no suitable place now. However, there are a few suitable places in Pudong. I went to check it out with the crow, and I felt it was okay over there. Most of them are podiums of buildings, and the area is large enough. There is a shop that is more than 10,000 square meters, or two floors, if you rent the whole thing, it is 20,000 square meters. However, in Pudong, I don't feel like there are enough people, and it's deserted during the day. ”

Wang Jinbao reported.

Yu Wenfei nodded, like Jing'an District, Huangpu District, Xuhui District, such an old city center, if you want to find a good location store with a large number of square meters, the difficulty is indeed not ordinarily high.

But he didn't think about opening the supermarket in the city center.

The model of Knorr was not originally opened in the core business district.

Because the rent in the core business district is too high, Knorr's low-cost business model is not enough to support such a high rent.

Therefore, it is most appropriate to choose a relatively remote place, but the transportation should be convenient.

At present, Pudong New Area is just right.

Pudong is undergoing large-scale development, and various buildings are rising from the ground.

Correspondingly, there are more podiums, and podiums are suitable for this kind of large supermarkets.

Moreover, there are too many similar podiums in Pudong, and you can also press the rent.

Seriously, in this kind of new district, there are new projects everywhere, and there are vacant shops everywhere.

All the developers are waiting for the merchants to settle in, and everyone is rushing to rent, and the entry of a large supermarket is too meaningful for this project.

The rent-free period can be longer than you think!

If there are several developers competing for the supermarket at the same time, there will even be a situation where the money is reversed.

Don't think it's incredible, it's all too common in commercial real estate.

For a large-scale commercial and residential project, if it can attract large supermarkets such as Wal-Mart, Carrefour, and RT-Mart, the overall price or rent may rise by two or three percent!

Then the cost of subsidizing large supermarkets is nothing at all.

In addition, if you have a large supermarket in this project, basically the surrounding projects will not be able to pull other big supermarkets.

Then your project has a unique selling point!

The same location, the same quality, the price can be more expensive than the surrounding projects.

............

Hearing Wang Jinbao say that there was a 20,000-square-meter project, Yu Wenfei was a little interested.

"Have you gone to see the 20,000 square meters, what is the situation?"

Wang Jinbao took out a picture album from the folder at hand, handed it to Yu Wenfei, and introduced: "This place is actually a large commercial plaza, called Zhengda Plaza, located at No. 168 Lujiazui West Road, which has not yet opened, but it will open on this year's National Day." This square is really big, a full 250,000 square meters! However, because it is too big, the overall progress of the investment promotion work is not good, and there are still many shops that have not been rented out. Among them, there is a single-family shop, with an overall area of 20,000 square meters, which was originally to be rented to Carrefour, and the contract was signed by both parties. But it seems that something happened to Carrefour, and it was directly forbidden to open a new store, so this store was empty, and no other merchant had the ability to take such a large store. ”

Carrefour had an accident, and Yu Wenfei had also heard about it.

In recent years, the state still has certain restrictions on foreign-funded enterprises.

But Carrefour took advantage of a lot of loopholes, and before it arrived in a city, it opened a joint venture with a local retail state-owned enterprise, and it wanted to take a controlling stake.

This also caused dissatisfaction among many retail companies in China, and some people sued, so Carrefour was sadly urged, and was ordered to prohibit the opening of new stores.

It seems that this Superbrandmall is also implicated, and this kind of single-family large-scale store must have been discussed with Carrefour before it was built, and it was reserved for them to open a store.

But now Carrefour can't open a store, who has the ability to take over such a big store......

For a large commercial plaza like Super Brand Mall, a large enough supermarket is necessary to help the plaza attract popularity.

So this store, CP is really only going to leave it for supermarkets, and they have contacted a lot of large retail companies.

For example, Wal-Mart, Hualian, Lianhua, Yichu Lotus, and Federation of Industry and Commerce supermarkets have better local development.

However, they were all rejected.

Wal-Mart is very cautious in opening stores, and has been in the mainland for more than three years, but has only opened less than ten stores in South China, and has not yet developed into East China.

The rest of Hualian, Lianhua, Yichu Lotus and the like, people don't want to open such a big supermarket, thinking that the area is too large and unnecessary.

Moreover, Pudong is a business district, and there are many people who go to work, but few who stay at home.

It is not suitable for opening a supermarket itself.

Of course, this is their judgment, and it doesn't mean that Yu Wenfei thinks the same way.

Yu Wenfei took a closer look at the investment brochure of Super Brand Plaza, the location is really good, and the transportation is convenient.

What's more, the square area is really big and there are a lot of parking spaces!

This is the most suitable place to open a store in Knorr Supermarket.

"Tomorrow, let's go over and talk, just this 20,000-square-meter shop, if this can't be discussed, then consider other places!" Yu Wenfei said in a decisive tone.

............

Pudong, Super Brand Mall.

Manager Huang of the investment promotion department came to work early, and today a customer wants to come to see the location.

To be honest, Manager Huang's work has not been smooth recently.

The plaza was due to open in October, but by now, the occupancy rate has barely reached 70 percent.

Of course, the external publicity has reached 90 percent!

It's not that their investment promotion staff are not working hard enough, it's really that this Super Brand Mall is too big.

A full 250,000 square meters!

In the current magic capital, this is the largest shopping mall.

Think about it, if you want to fill these 250,000 square meters, how many stores do you need, how many brands do you need!

It can be said that there are hundreds of people in their investment promotion department, and everyone is calling at home and abroad every day, and basically the brands with a little higher grade have been contacted.

It can be regarded as the entrance rate of the square has reached 70%.

That's it, it is said that the leaders above are not satisfied, and they feel too little.

Manager Huang wanted to complain and tell the leader, you can try!

Of course, I thought about this in my heart, and I didn't dare to really say it.

When people reach middle age, the family has to rely on their own salary to support them, and the salary given by Zhengda is really not low.

I looked at the time, it was half past nine in the morning, and the appointed time was coming.

Manager Huang hurriedly tidied up his appearance in the mirror, walked out of the investment office, and prepared to welcome distinguished customers.

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