Chapter 262: Sincerity is Still Not Enough (Thank you to the "Andong Acropolis God" Alliance Leader for the reward!)

The people who came to inspect the store today were not only Yu Wenfei, but also Zhou Mengyi and Dong Xiaoyun.

The rest of the people went to move.

In a high-end community in Jing'an District, yesterday Dong Xiaoyun and Wu Xiu found three suites, the same unit building, today Wu Xiu took Wang Jinbao and Crow to see the new house, and bought some daily necessities and the like.

The reason why Dong Xiaoyun came to see the store was also to hear her analyze whether this big store is suitable for a supermarket from the professional perspective of the store manager.

In this regard, Dong Xiaoyun is still more experienced than Yu Wenfei and Zhou Mengyi.

As for Dong Xiaoyun's children, Hilton offers babysitting services for its valued guests.

Still taking the Mercedes-Benz provided by the Hilton Hotel, the three of them came to Pudong Super Brand Mall.

Manager Huang warmly received Yu Wenfei and his entourage and took them to visit the square under renovation.

This square, highlighting a "big" word!

250,000 square meters, this area is really amazing, you can imagine, what is the concept of 500 meters long and 500 meters wide!

Of course, it's just to say that, in fact, Super Brand Mall is a huge ten-story building, with a single floor of more than 20,000 square meters.

Manager Huang took Yu Wenfei and they turned around on the first and second floors, but did not go up.

It seems that the first and second floors have all been invested, and every store is undergoing intense renovation, waiting for the National Day to open.

"Manager Huang, what are the upper floors for?" Yu Wenfei asked casually.

Manager Huang smiled for a moment, and immediately replied: "It's almost the same as the first and second floors, they are all department stores." The first to fourth floors are our company's self-operated CP department stores. On the Internet, it is restaurants, bars, playgrounds, cinemas and the like. ”

Yu Wenfei nodded slightly, although he didn't go up to look, he already had a bottom in his heart.

In 2002, it was really a death to say that department stores were not pure department stores, and that shopping centers were not all shopping centers.

As you can imagine, the current occupancy rate of Superbrandmall will definitely not exceed 80%!

For a large department store, this occupancy rate is definitely not qualified!

It can also be inferred that the investment pressure of Super Brand Plaza is very large.

The fact is similar to Yuwenfei's speculation, large-scale commercial projects have a long growth stage, which is called the "store maintenance period" in the industry.

By the time the Superbrandmall opened on National Day, less than 60 percent of the total area was actually opened, except for the first to fifth floors, and the upper floors were basically empty.

It wasn't until three years later that the store occupancy rate reached more than 90 percent.

............

Manager Huang took Yu Wenfei and a few people to a separate double-storey building next to it, which was the 20,000-square-meter store that Wang Jinbao said.

"This place is specially built for large supermarkets, and it was originally intended for Carrefour to open a store, but now because of policy reasons, they can't open a store in a short time, so it's ......," Manager Huang said implicitly.

A few people walked into the building, it was empty, it looked very large, and there was nothing to see now.

After taking a general look, Dong Xiaoyun asked suspiciously: "It doesn't seem that the area of this floor is 10,000 square meters, right?"

Manager Huang quickly explained: "This detached house looks like a two-story building from the square, but it is actually a three-story building, and there is another floor underground, which is directly connected to the parking lot. The area of a single floor is 6,660 square meters, and the overall three floors have indeed reached 20,000 square meters. ”

It turns out that this is the case, but more than 6,000 square meters of a single floor is indeed enough.

As a supermarket, there is no need to pursue a single-storey area, and customers can be cleverly guided up and down the stairs through the escalator, which does not have a big impact.

Many large supermarkets are like this, the first floor is daily necessities, the second floor is snacks and drinks, and the third floor is the most attractive fresh food for customers. Moreover, the escalator is set up in a single cycle, which means that if you want to buy fresh food, you must finish shopping on the first and second floors to get to the fresh area on the third floor.

This is the so-called "circulation setting" in retail, and it is also a very important factor.

After reading it, both Zhou Mengyi and Dong Xiaoyun were very satisfied with this store.

It was originally designed for supermarkets, and of course it is completely suitable for opening a supermarket.

Dong Xiaoyun nodded at Yu Wenfei, meaning that this store is good, that's it!

Yu Wenfei smiled slightly, turned his head and asked Manager Huang, "How can this store be rented?"

Manager Huang was overjoyed, this 20,000-square-meter store is now a big problem for their entire investment promotion department!

They wanted to rent out the whole thing, and they wanted to do a supermarket, they contacted all the supermarket giants, no one was interested, they were almost desperate, and now a Xiangjiang company suddenly appeared, saying that they wanted to rent the whole thing.

It's pie in the sky.

"Come on, three, let's go to the office and talk!"

Warmly greeted Yu Wenfei and the three of them to the investment office, found a living room, sat down and started to talk about business.

"The three of you sit down for a while, and I'll ask the company's vice president to come over, this kind of big store investment is beyond my authority. Manager Huang said frankly.

Yu Wenfei nodded in understanding.

The three-story building of 20,000 yuan occupies nearly one-tenth of the entire square, which is of course the main event.

In this kind of negotiation, a investment manager obviously does not have sufficient authority, and the vice president is generally responsible for the investment promotion work.

Within a few minutes of going out, Manager Huang came over with the company's vice president.

"Welcome, I am the vice president in charge of investment promotion at Super Brand Mall, just call me Chen Sheng. A polite middle-aged man said to Yu Wenfei with a smile.

After the greetings, let's get to the point.

First of all, Zhou Mengyi introduced the basic situation of the family music company, especially explained that the family music company entered the mainland, and now the Central Plains Province has opened a pilot supermarket, after more than a year of operation, the business is now very hot.

Zhou Mengyi opened the folder and showed Vice President Chen various photos of Zhoushi Jiale Supermarket.

Vice President Chen nodded while watching.

Although Zhoushi is only a prefecture-level city, the fact that Knorr Supermarket can monopolize in such a place and open a large store of more than 6,000 square meters shows that this company has fully adapted to the environment of the mainland and has rich experience in supermarket management.

You can rest assured that they will run the supermarket here.

"Your company is really strong, and that's been proven. So, on behalf of Super Brand Mall, I would like to welcome Knorr Supermarket to settle in! In order to show my sincerity, I can promise to give Knorr Supermarket a rent-free period of one year. In addition, in the future, the annual rent will not be high, just 10 million yuan per year? The normal price is 50 yuan per square meter per month. ”

Vice President Chen said with a smile, he thinks that this condition is already very favorable, and it should be able to impress the guests in front of him.

However, Yu Wenfei shook his head, "Mr. Chen, I don't think this is sincere enough!"