Chapter 375: Word-of-Mouth Publicity

"If you want to go, you can go, I won't go anyway!" Xiaoli's father resisted weakly.

"You're not going, are you really not going?" asked Xiaoli's mother in surprise.

"Don't go, resolutely don't go!"

"That's right, one less place can still cash out 20,000 yuan, which can be used for shopping. Xiaoli's mother said happily.

Xiaoli's father was stunned, what do you mean, a place to cash out 20,000?

Shouldn't 20,000 be saved?

"Okay, then Xiaoli and I will go. Originally, there were three places to travel abroad, but now only the two of us are going, and you can get 20,000 cash if you save your place, which is great. Xiaoli's mother turned around and was about to go back to the study.

"Don't go! Let's make it clear, what is the winning lottery, what are the three places for traveling abroad?" Xiaoli's father hurriedly called out to her.

"It's the Facebook lottery, I won the lottery. ”

Speaking of Facebook, Xiaoli's father also knows that recently his wife and daughter are obsessed with playing Facebook, and have posted a lot of photos on it, and he has also sarcastically said a few words.

The lottery organized by Facebook, he also said at the time that he didn't have to participate in this kind of lottery at all, because it was all for internal employees, and outsiders didn't even think about it.

I never thought that my family would be hit!

"You're not kidding, are you?" he said, his face full of disbelief.

"That's it, why are you lying to you, the winning list on the website has been announced, and the customer service has sent me a private message, and I will be contacted for formalities in the next two days. By the way, if you need a passport to travel abroad, don't be idle, hurry up and get my and Xiaoli's ID cards and household registration booklets, and ask someone to hurry up to get us passports. Don't you have a friend who works in the provincial immigration department, and it seems that they are in charge of this matter. Xiaoli's mother urged.

"Why do you take the two of you, I'm going too. "Xiaoli's father was in a hurry.

"Hey, didn't you just say that you were determined not to go? Why did you change your mind so quickly? Xiaoli's mother asked in surprise.

Xiaoli's father was a little red, but he still stubbornly said: "I think about it, if you two travel abroad, it may not be safe, I want to accompany you!"

This excuse is not bad, at least it can be rounded.

Xiaoli's mother didn't bother him too much, and stopped mentioning it.

............

Although the money spent on Facebook's lottery is not much, the impact is not small, especially within Facebook.

After the list of winners was announced, even these ten lucky people followed the small fire, just like Xiaoli's mother, who originally only had dozens of fans, after the list of winners was announced, she rose by more than 3,000 fans overnight!

Many fans left messages saying, "Let's get some joy!"

"You're so lucky, it's so lucky, no, I'm going to be closer to someone like you, so that I can have good luck in the future. ”

"Line up to see the lucky ones who won the jackpot. ”......

Looking at these messages, Xiaoli's mother smiled proudly.

Hmph, I was originally envious that my daughter had more fans than herself, but now it seems that Jiang is still old and spicy.

You don't have to bother to take photos and write articles, and you can easily gain more than 3,000 fans!

What made her even more proud was that when she arrived at the unit the next day, some colleagues obviously knew about her award.

As soon as she entered the office door, a female colleague excitedly said to her: "You won the lottery, I pay attention to your Facebook number, the country is beautiful!

Xiaoli's mother waved her hand and said modestly: "Hey, I originally planned to go to Sanya to play during the Spring Festival, but now it's okay, Sanya can't go." ”

"What else can you go to Sanya in the Maldives, there are so many people and chaos, and the Maldives are beautiful. I've seen the pictures there, it's beautiful......" said my colleague enviously.

If you talk about the scenery alone, maybe Sanya is not much inferior to the Maldives.

But no matter how good the environment is, it can't stand the crowds, and when there are too many people, the scenic spots become like vegetable markets, chaotic.

In the Maldives, there are a lot fewer people, the environment is good, and the hotels are high-end.

In this comparison, the gap comes out.

In addition, even if Sanya is expensive, you can save money if you want to save money. Five-star hotels are too expensive, and there are small hotels.

The restaurant rips off customers, and you can also eat instant noodles and drink mineral water.

But in the Maldives, there is no such thing, there are small islands over there, you don't live in those high-end hotels, do you sleep on the beach?

Even if you want to sleep in the open, people won't let you, because the islands over there are all private by each hotel!

So it's safe to say that the Maldives at that time represented this high-end tourism.

Whoever wants to say that their family is going to the Maldives for a vacation, it must be a circle of envy.

............

Facebook's lottery follows the principle of "openness and transparency", and after the list was announced, many people's doubts were dispelled.

In the beginning, many people did not believe in such a good thing.

"This is a fool, I dare say, in the end, it must be their internal staff who won the lottery. ”

"I think it's just a gimmick, you see, the final list probably doesn't dare to be made public. ”

"This kind of lottery has seen a lottery, and it is to play with everyone. ”

In the early days of the development of the Internet industry, it was very rare to give benefits to users, and the vast majority of Internet companies would rather spend a lot of money on publicity and advertising than do these beneficial and costless on-site marketing activities.

In the minds of many practitioners, users who have already registered do not care, they can stay by relying on the content of the website, and it is important to attract new users to come.

Therefore, the company will seriously tilt its limited resources to the development of new users, and as for the old users, at most they will use the method of not spending money to stay.

But Yuwenfei's approach is different, in addition to spending money on a round of promotion before Facebook was launched, after the website was launched, all the company's resources were inclined to improve user experience, increase user stickiness, and not let any user lose.

Yuwenfei believes that as long as the atmosphere of Facebook is active and the user loyalty is high, it will naturally not worry about new users.

Because when the website reaches a certain scale, and then relies on advertising and other methods to do publicity, the return on investment is too low.

The best way to do this is to rely on word-of-mouth!

The number of real netizens in China may be more than 100 million, and now Facebook has 20 million users, which is actually very high.

The rest, what Facebook has to do is to put up the reputation of the website!

Let all netizens give a thumbs up when they mention Facebook.

"This website is good, conscientious, and often organizes activities for users, and the rewards are rich. ”

"Facebook, a great site, it's a very active user, there are a lot of talented people, the photos are beautiful, the articles are well written, I really like it. ”

It is definitely much better for users to pull users than for websites to advertise to pull users.

Word-of-mouth publicity is the best publicity!