"It feels very powerful, with such a strong opponent, we can't seem to be able to win, right?"

A certain director's words instantly plunged the huge conference room into an eerie silence.

There is no way, Tatsuro Toyoda's words speak everyone's mind.

Although it was only a sketch, the overall design language of the L1 still amazed the directors of Toyota, but then the question also came: in the face of such a strong competitor, what can Toyota rely on to win?

In the huge conference room, there were more than 20 directors, but there was no one who was confident that they could win.

In fact, it is not to blame everyone for such a state of mind, Toyota in 1985, although it has achieved good results in the ordinary civilian car market, and its reputation is also good, but to say that it is a high-end luxury car, not to mention that ordinary people will give whether "Toyota is crazy?!", even Toyota itself, in fact, is also lack of confidence, Toyota's decision to do luxury cars is quite 90 years ago on the eve of the Sino-Japanese War, the mentality of the Dongying government at that time: I feel that I can't win, after all, the Qing Dynasty is so strong, but ...... For the hope of less than one-tenth, Lao Tzu took out all his chips and gambled on the fortune of the country!

Toyota is just taking a gamble!

It's just that compared to the Dongying government more than 90 years ago, which would really lose the national fortune and tremble if the bet was lost, Toyota's gambling outcome is much better, at least their basic market: in the family car market in the price range of 3,000 to 7,000 US dollars, it will not be affected in any way, and even through the operation of loss-making luxury brands, it can also slightly improve its own brand image.

In other words, even if Toyota's "upward" strategy fails, it may be able to make a small profit.

At this time, Tatsuro Toyoda, who had never spoken much, spoke: "Why do we have to win against Chen Gengjun?"

"Huh?"

"Huh?!"

Tatsuro Toyoda's words instantly plunged the huge conference room into an inexplicable commotion.

Eiji Toyoda frowned even more and groaned, he felt that he had caught something, but instead, that feeling was shaking back and forth in front of him, but he couldn't catch it.

"Darang, be clear. Finally, Eiji Toyoda got a little impatient.

"Hey!" Tatsuro Toyoda bowed slightly to Eiji Toyoda, and then said, "We can actually adjust the positioning of our 'F1' project a little"

"How?" asked Eiji Toyoda immediately.

"I think our previous positioning was actually a bit blind," said Tatsuro Toyoda, "Previously, we were aiming at Lincoln, Cadillac, Mercedes-Benz and other world-recognized top luxury brands, but Chen Gengjun's work made me sober up a bit, and it also made us ignore a very serious problem, that is: our 'F1' project has no foundation." ”

“......”

When it came to this issue, the board of directors in the room was silent.

When it comes to Cadillac and Lincoln, their owners will proudly proclaim that we are the choice of the President of the United States;

Speaking of Mercedes-Benz, their owners will proudly proclaim that we were born noble;

As for Rolls-Royce, it's even more awesome, people will directly say that I have noble blood, and you are all a younger brother in front of me......

But what does Toyota's "F1" project have? So far, Toyota's "F1" project doesn't even have a name.

"So, I was thinking, why don't we make a quasi-luxury brand with all the great qualities that a top-tier luxury brand car has, but with a slightly lower price, or maybe a second-tier luxury brand?" said Toyota Tatsuro waving his arms and excitedly, "It's like Volvo and Audi?!"

Yes, don't look at the shouting of BBA and BBA all day long, but until 2000, the world's recognized German luxury car brand was only BB, no A, Audi was able to squeeze into BB and play a BBA name, thanks to the Chinese market.

Well?!

Quasi-luxury brand?

Or a second-tier luxury brand?

Eiji Toyoda opened his eyes sharply: That's right!

Not only Eiji Toyota, but also the other directors in the conference room also either brightened their eyes or suddenly realized: yes, since we can't compete with Lincoln, Cadillac, Mercedes-Benz and other recognized luxury brands in terms of heritage, maybe we can't compete with Chen Gengjun's Lexus now, but we can say that we are the "second-tier luxury brand" under Lincoln, Cadillac, and Mercedes-Benz.

If we consider our "F1" project to be a "second-tier luxury brand", we not only perfectly avoid the disadvantage of not having a brand background, but also have more flexibility in terms of pricing strategy...... Sure enough, His Excellency Tatsuro is still very powerful, and His Excellency Eiji is right to hand over Toyota to him.

Eiji Toyoda, who felt that the clouds in his heart were gone, nodded approvingly: "Daro, you are right, our previous positioning of the 'F1' project is indeed a little blind and too arrogant...... Second-tier luxury brands, hehe, very good, very good, from today onwards, Lincoln, Cadillac, Mercedes-Benz are recognized as first-line luxury brands all over the world, and our 'F1' is recognized as a second-tier luxury brand!"

The president and president of the company all agree with the concept of "second-tier luxury brand", how could other directors explode and rise at this time? Naturally, there was a thunderous sound of sycophants......

"The second-tier luxury brand, this positioning is good, and it is also in line with the actual situation of Toyota. ”

"It is an honor for Toyota to have His Excellency the President and His Excellency the President......

............

In the thunderous sycophancy, Eiji Toyoda's face was not happy, and he said to Tatsuro Toyoda with a solemn face: "Dalang, the 'F1' project must have its own name." ”

"Yes," Tatsuro Toyoda nodded approvingly, "we had to come up with a suitable name for our 'F1' project as soon as possible, as well as the design of the brand and logo." ”

With the passage of time, the process of Chen Geng's name for Lexus has also been talked about by the industry, and it is even said that Chen Gengjun even took the Chinese translation of Lexus, which is called: Lingzhi.

The name "Lingzhi" is not only a transliteration, but also has a beautiful meaning of the ancient oriental civilization: Top Gun Lingyun, Lingyun Zhizhi.

Obviously, Chen Gengjun's ambition is not small, not only to make Lexus a part of the world's luxury sedan brand, but also to develop the Asian market.

For these, Toyota Dalang naturally knows, whether it is Lexus or Lexus, it makes Toyota Dalang envious: such a beautiful name, why didn't we think of it? Alas, sure enough, Dongying only deserves to be called "Little China", and can never get the true wisdom of the ancient civilization?

However, what is the name of the "F1" project?

It's a headache.

——————————————

Chen Gengke didn't know that his bad taste had made Toyota recognize the positioning of his future luxury brand in advance, and at this moment, he was frowning, and he had a headache for the specific location of several projects.

Involving such a large investment in capital, technology and other costs, of course, Chen Geng could not make a specific decision in just three or five days, and the final site selection must be a decision after integrating the interests of many parties, and Huaxia also knew this, so after learning that Kelly Hicks faxed the inspection report to Chen Geng, even if more than a month has passed so far, Chen Geng has not been urged.

But Chen Geng knew that this matter should be sooner rather than later, since this was the case......

"Help me arrange a plane to go to Huaxia!"

There are examples of Airbus before, and it's not interesting to rub around.

........................

"It's Comrade Deguang, right? I'm Chu Min. ”

"Hello Comrade Chu Min, I'm Wang Deguang," Wang Deguang said with a smile: "Director Chu personally called me, what instructions do you have?"

"Instructions...... Of course there is," Chu Min on the other end of the phone smiled: "Mr. Chen Geng is coming to Huaxia, do you know about this?"

"Uh......"

Wang Deguang responded, and he didn't quite understand what Chu Min, the chief director of the Planning Commission, meant.

"I just spoke to Mr. Chen Geng on the phone, and Mr. Chen Geng said that he wanted to go around the door and see ......."

Before Chu Min finished speaking, Wang Deguang's voice was already trembling: "Director Chu, what do you mean...... It means ......"

"Mr. Chen Geng didn't say anything," Chu Min didn't sell it, and said to Wang Deguang in 1510: "But I think that since Mr. Chen Geng's first stop in his inspection after coming to China is set in your Tianjin, he should still have some ideas." ”

In fact, when he was on the phone just now, when Chen Geng named him on the phone to go to Jinmen to have a look, although he didn't say anything else, Wang Deguang also understood what Chen Geng meant: Among the three projects, one must be settled in Jinmen.

Although I don't know which project it is, it doesn't matter, with the distance from Tianjin to the capital, no matter which project is settled in Tianjin, the capital's economy, education, and scientific research will benefit from it, and although Chen Geng didn't say something, everyone knows it, that is: at least one of these three projects will be settled in the capital.

And when one of the projects settled in Jinmen, it also means that Chen Geng's three major strategic investment projects in Huaxia have been obtained by Beijing and a half.

That's enough!

Enough is enough!

Wang Deguang's breathing instantly became short!

After thanking him, Chu Min immediately called his partner, who is also the person in charge of the @ government of Jinmen City: "Lao Xu, I have good news for you: I just received a call from Chu Minren of the Planning Commission, saying that Mr. Chen Geng wants to come to our Jinmen to have a look. ”

"What?!"

Xu Guang's voice instantly rose an octave: "Comrade Deguang, you're not kidding?"

As the top leader of Jinmen City @ Government, Xu Guang also knows too well what kind of thoughts Wang Deguang's words contain.

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