Of course, this kind of thing is not something that can be clearly explained on the phone, and Eiji Toyoda thinks it would be better to meet with Tatsuro Toyoda - the president of Toyota Motor Corporation is Tatsuro Toyoda after all.

As a senior, it is of course impossible for Eiji Toyoda to go to Tatsuro Toyoda's office, which means that he has to be the "chairman" to visit the "general manager", and in Japan, which pays special attention to the relationship between superiors and subordinates, this situation is simply impossible, and it can only be that Tatsuro Toyoda come to visit Eiji Toyoda.

After some greetings, Tatsuro Toyoda explained his thoughts: "Senior, I think the 'F1' plan should continue to be adhered to. ”

"Oh?" Eiji Toyoda's expression remained unchanged, still the typical expressionless face of the little devil of Toei: "Tell me what you think." ”

"Hey!" Tatsuro Toyoda bowed slightly: "Not to mention how much money and energy we have invested in the 'F1' program, it's a pity to stop like this, just the 'F1' program itself, and more importantly, with the help of the 'F1' program, not only can we enhance Toyota's brand image in the United Kingdom and the United States, but also an opportunity to improve ourselves." ”

“......”

Eiji Toyoda stopped talking, and he groaned.

Yes, Toyota Eiji admits that Toyota Daro is right, for Toyota, the "F1" plan is not only that Toyota is not satisfied with the current market pattern and wants to move to a higher height, but more importantly, through the "F1" plan, Toyota's brand image in the British and American ghost animal countries can be greatly enhanced, so that the people of those European and American ghost animal countries realize that Toyota can not only make reliable family cars, but also make Lincoln, Cadillac, Mercedes-Benz and BMW are on a par with luxury luxury cars, enhancing Toyota's brand image.

At the same time, the technical and technological difficulties broken through in the process of the "F1" plan can feed back to Toyota, so that Toyota, which has the "craftsman spirit", can go further in automobile manufacturing.

In other words, for Toyota Motor Co., Ltd., the "F1" plan is not only a high-end car brand development plan, it is actually of great significance and far-reaching impact, if the "F1" plan can be successful, the entire Toyota Motor Co., Ltd. will benefit from it.

"So, do you think the 'F1' project should go ahead?" said Eiji Toyoda after a long pause, finally looking up and asking Tatsuro Toyoda.

"Hey!"

Tatsuro Toyoda nodded heavily: "I think the 'F1' plan should be carried out, of course, whether to continue to follow the original route you have set, or make some adjustments according to the situation, I think this is also a question to consider." ”

Why the "F1" plan?

Because when Eiji Toyota formulated the "F1" plan, AMC did not decide to enter the luxury car market, but the problem is that at this time, now that AMC has entered the market, whether Toyota should consider fine-tuning or even overhauling the "F1" plan, it has become a question that must be considered.

Once Toyota Tatsuro understands, Eiji Toyoda also understands, so Eiji Toyoda only said "That's it......" and fell silent again-if you don't think about it, the decision you make next will directly affect the future of Toyota.

Once again, there was silence in the large conference room.

I don't know how long it took, but Eiji Toyoda's assistant knocked on the door and said respectfully, "Your Excellency, the video of AMC's press conference has been delivered." ”

The tape was delivered? Eiji Toyoda was suddenly shocked and immediately ordered, "Send it in, open it." ”

The fax I saw before was just a text excerpt from the press conference, and the ghost knew what was missing from the fax I saw, but now, with the live video of the AMC press conference, I can make more accurate judgments based on the information revealed at their press conference, and then make more reasonable decisions- So the pre-Internet era is so bad, in the era of developed network technology more than 30 years later, this press conference may be broadcast live directly around the world, so do you need to wait for this videotape that took several days to be delivered to you on an international flight?

After speaking, Eiji Toyoda bowed slightly to Tatsuro Toyoda: "Let's watch the video first." ”

Tatsuro Toyoda nodded.

The assistant obediently took off his shoes at the door, then hunched all the way to the audio-visual equipment in Eiji Toyoda's office, turned on the 32-inch CRT big-head TV, turned on the video tape player, and then inserted the video tape in his hand.

Soon, the TV set showed a live image of the press conference at that time: behind the high-spirited Jack Welch was a huge spray canvas.

Seeing this inkbrushed cloth, Eiji Toyoda was stunned for a moment, then hurriedly pressed the pause button on the remote control and carefully looked at the inkjet cloth.

There is too much information conveyed on this inkbrushed canvas, first of all, the whole inkjet cloth is based on black, and on the left side is a metallic oval, with a slanted English letter L inside, obviously, this is the logo of AMC's new luxury car brand Lexus;

On the right side of the logo is the brand's name: Lexus, and these five letters are also designed with the same metallic texture as the logo, and it is obvious that the font has been specially designed to look very beautiful.

Below the font of Lexus is a line of small print, and Eiji Toyota, who has good English, immediately recognizes these two English words as experience amazing.

It's hard to say whether Lexus can make customers experience wonderful, but this black-on, metallic feel makes everyone's eyes involuntarily fall on the Lexus and their logo painted on a black background, and remember it firmly - from this point of view, even Eiji Toyoda has to admit that this design is a success.

"It's beautiful," Eiji Toyoda said to Tatsuro Toyoda with a look of admiration as he paused the screen, "Just from the logo, I think this brand is very elegant and generous, which is really amazing." ”

"Yes, yes," Tatsuro Toyoda nodded repeatedly: "It is worthy of Chen Jun's work, it is really impressive." ”

The two were amazed by the logo, although the logo was the work of Morley Design, but in the eyes of Eiji Toyoda and Tatsuro Toyoda, this was the credit of Chen Geng.

Even Eiji Toyoda nodded his head again and again, and he also thought that this beautiful logo was definitely from Chen Geng's hand.

After complimenting the beautiful logo, Eiji Toyoda finally pressed the play button on the remote control......

“...... My boss, Mr. Fernández Chen, who is well known to everyone, developed the concept for Lexus: Lexus must be unique and outstanding, it must be elegant, but not feminine, noble but not squeamish, generous, but not unscrupulous......"

Jack Welch on the podium introduced the development concept of Lexus to the reporters in a passionate voice, which was also the first time that AMC announced their development concept of luxury cars, and then, Eiji Toyota pressed the pause button again, and at the same time turned to Tatsuro Toyoda and said: "Unique and outstanding, elegant but not feminine, noble but not squeamish, generous but not unscrupulous...... That's a good point. ”

Previously, Eiji Toyota did not have a clear idea of how to do the "F1" project, or the development concept, but now, listening to the development concept of Lexus introduced by Jack Welch, he felt that the development concept of Lexus simply spoke to his bones, and what he wanted to do was such a "unique and outstanding, elegant but not feminine, noble but not squeamish, generous and unscrupulous" luxury sedan - can it be good, this is the concept of Lexus - Realizing this, Eiji Toyoda was particularly annoyed: I didn't think of anything?

"Yes, that's a good point," Tatsuro Toyoda also sighed repeatedly: "The development concept of this car is particularly implicit to us Orientals...... However, Chen Gengjun himself is an Oriental, and he grew up under the influence of a family of oriental culture, and it is normal to have a set of more oriental luxury car development concepts......

That is to say, but such a good luxury car development concept has nothing to do with Toyota, not only Toyota Daro, but also Toyota Eiji also has a toothache for a while, quite a kind of "good cabbage makes pigs arch" distress.

Don't want to!

The more I think about it, the more troublesome it becomes!

Eiji Toyoda pressed the remote control and continued to read.

The content of the next press conference is lackluster, such as the development progress of L1 and so on, which are all things that I already know, and there is nothing to say, but when a reporter asked Jack Welch when they would see the true face of this car codenamed "L1", Eiji Toyoda subconsciously raised his attention: It is also raining AMC has heavyweight news to be announced?

"At the Detroit Auto Show next January, we're going to officially bring the Lexus to everyone," Jack Welch seemed to hesitate for a moment, but after a little hesitation, he said solemnly, "But in a month, we'll be announcing the design sketches to everyone......"

What the?

Will AMC release their design sketches to you in a month?

Eiji Toyoda, who reflexively pressed the pause button, subconsciously looked at Tatsuro Toyoda with a shocked face.

Tatsuro Toyoda's reaction was no better than that of Eiji Toyoda, who also looked at Eiji Toyoda with a shocked face.

“...... It can't be fake, right?"

After a pause of a few seconds, Tatsuro Toyoda asked Eiji Toyoda in disbelief, he really couldn't believe that AMC would release the design sketch of the Lexus to the public a month later.

Although it is only a design sketch, for an automotive OEM, even if there is a competitor's design sketch, there are many valuable things that can be derived from this sketch.

"It should ...... No," Eiji Toyoda couldn't believe it either, but after hesitating for a moment, he finally shook his head, "This ...... After all, it's AMC's first luxury brand. ”

“......”

Toyota Tatsuro stopped talking: yes, this is AMC's first luxury brand, and they had to establish a brand image of integrity from the beginning.

Besides, although AMC wants to enter the luxury car market, the three major luxury car brands in the North American car market: Lincoln, Cadillac and Mercedes-Benz do not regard AMC's car as a competitor.

In other words, a month later, there is a real chance that AMC will release the design sketches of their "L1"?!

Realizing this possibility, both Eiji Toyoda and Tatsuro Toyoda were very excited: even a sketch is too important for Toyota and Toyota's "F1" plan, and even directly affects how Toyota's "F1" project should go in the future.

"Senior," Tatsuro Toyoda took a deep breath and said to Eiji Toyoda, "Why don't you continue the 'F1' project in its current state first, and we will wait for a month?"

The "F1" project has been launched since 1983, and according to Toyota's previous development plan, it will not officially introduce the "F1" to the world until 88 years, and now it is just a matter of waiting for a month, Toyota can determine the overall design of the competitor after a month, and then make a decision.

Eiji Toyoda also thought so, and he nodded slowly: "Then wait a month." ”

A month's time, Toyota and so on.

——————————

A month passed in the blink of an eye, and AMC released their "L1" design sketches as scheduled.

This time, Toyota learned to be obedient and specially selected a royal reporter to participate in AMC's press conference, in order to take this sketch of AMC clearly, and after the photo was developed, it immediately faxed a copy to Toyota's headquarters for Toyota's strategic research and judgment department to interpret this sketch, and at the same time, immediately rushed back to Dongying with a high-definition large-format photo developed by a special person - here, let us once again sigh that the Internet era is really good.

“...... Unique and outstanding, elegant but not feminine, noble but not squeamish, generous and not unscrupulous," Eiji Toyoda praised the photo: "Chen Gengjun is worthy of being the top car designer in the world today, although it is just a sketch, he has brought the subtle beauty of our Orient to the extreme!"

Eiji Toyoda's behavior of touting his competitors in this way did not arouse everyone's dissatisfaction, on the contrary, the directors unanimously agreed with his statement, and followed Eiji Toyoda's ass and touted it......

"Yes, Your Excellency Yingji is so right, Chen Gengjun is Chen Gengjun, and he is really powerful. ”

"It's a light for us Asians. ”

"Suddenly I feel so proud and proud......

............

The little devil's middle two disease has flare up again.

But no one thinks that there is anything wrong with their actions and reactions, worshipping the strong and kneeling and licking the strong is something deeply engraved in the bones of the Dongying nation.

——————————

PS: 4000 words, brothers, but I will return 1000 words today, cough cough......

Finally, I will finally turn the jet lag back for a thousand years, eat something, play for a while and get ready to go to sleep.

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