Chapter 702 Investor Education
When Fang Shiling and Wei Ning came to meet Chu Yuanxi, Chu Yuanxi was conducting a small roadshow for potential investors in the well-off.
It's said to be a roadshow, but it's actually a fancy, because it's not time for a roadshow yet. At this time, there is nothing to do, and it is not enough to make a positive valuation. Especially because what is nominally to be done is early financing, and the audience is full of venture capital, and those who dare to do venture capital don't need to ask, all of them are masters who have eaten and seen, and what kind of blowing has never been heard? If you don't promise a five-fold or ten-fold return, people don't look down on it at all. Therefore, Chu Yuanxi is also very open-minded, giving up talking about actual achievements and focusing on fiction.
However, even if it is fancy blowing, the scale of investors in the audience is also very eye-catching. This is all greeted by Yuan Jing, there are international data capital, there are industry leaders in new and old capital institutions such as Contemporary, Jingwei, Junlian, Dadu, etc., Yuan Jing can't show it at all when he sits in it.
Among them, there is a Xu Xin, Chu Yuanxi can be said to attach great importance to it, if Pete Taylor is a legendary investor in Silicon Valley, then Xu Xin is a legendary investor in the Celestial Empire, because she is an angel of Big Dog East.
In addition to traditional PE/VC institutions, what state-owned investment, coal mining, currency issuance, rich second generation, veteran foreign companies, entrepreneurial mentors, real estate developers, road and bridge companies, and even P2P.
Some of these people advocate spin-offs and listings, some demand seats on the board of directors, some instruct Chu Yuanxi all day long that he should do this and then operate like this, and some oppose everything, making a mess. Chu Yuanxi's countermeasure at that time was to let them close the door and quarrel by themselves, and make a conclusion to PK with themselves again, how tired they were!
Therefore, the biggest mistake in reviewing the well-off in the original world is that the formal venture capital institutions were not taken as the main focus of financing at the beginning. The deep-seated reason is that at the beginning, it did not establish a good corporate image in formal investment institutions, so that the willingness to follow the trend was not strong, but it was easy to say (hu) and obey (you) in Yeluzi leek.
Now there is an opportunity to start again, and do financing again, this financing must be put away, miscellaneous people try to come as little as possible, and investors with vision and texture should introduce more, but the money must be guaranteed, and the conditions can not be too compromised. So Chu Yuanxi's job today is actually to educate investors.
Zhu Wei knew that Chu Yuanxi was performing his magic skills, so he simply took Fang Shiling and Wei Ning to Chu Yuanxi's tearoom to chat and wait. However, in the interior structure of the Ba people, you can see the conference room on the other side through the glass from the tea room, and the sound cannot be heard, but with good eyesight, you can not only see the people inside, but also see the projection on the big screen.
Although Fang Shiling wears glasses, her corrected eyesight is not bad, and she saw a "commercial canvas" displayed on the slide projector.
The so-called business canvas is a few questions raised by operators about their own enterprises on the business model, and answering these questions clearly can make investors better understand what the enterprise lacks and where the potential advantages are. She has put a lot of effort into this, and in order to raise funds, she has not been short of things such as SWOT and commercial canvases.
Chu Yuanxi's business canvas lists nine aspects: partners, business models, own resources, value-added services, customer relationships, user portraits, cost structures, capital flows, and upstream and downstream channels.
Then Fang Shiling couldn't understand it, lying on the edge of the glass and staring at it for a long time, and found that there was no palace in the nine palaces that could be understood, such as this value-added service, why do convenience stores and bicycles bring value-added services to users?
Zhu Wei suddenly had a bad taste: "Why don't we go in and listen?"
Wei Ning said cautiously: "Is this appropriate?"
Zhu Yan was happy, and shook his hair with a big grin: "I, the second shareholder of Ba Ren Group and the CEO of Ba Ren Media, will take people in to listen to Chu Yuanxi's brag that it is inappropriate?"
As a result, Fang Shiling hesitated when she walked to the door, because many of the big guys sitting inside were the kind she knew and didn't know her, a bit too high-end.
But Zhu Wei doesn't care about that. These people in the house don't care where they come from, although they don't recognize any of them, but when they see her, they all greet each other happily, not only do they all know themselves, but they also smile very sincerely, so that they feel that these people are talking super nicely, and I really want to be inside.
She pushed the door and stepped on her high heels to "step on" inside, Fang Shiling followed cautiously, although she didn't squint, but looking at Zhu Wei's long flying hair, she suddenly thought of a sad thing - it was no longer possible to pull Zhu Wei to work for herself......
Chu Yuanxi also had to stop for a while, because he didn't make an appointment at all, and he didn't know why Fang Shiling and Wei Ning suddenly came in. However, at this time, he was talking about Xingtou, paused and continued: "You must think the same way when you see this industrial structure. Yes, countless people have told me that I am not big, there are already so many convenience store brands, and you repeat one is the Red Sea competition, you need to invest so much money, and the profit margin is still low.
Some people also asked me if you want to sell anything in your store that no one else has ever sold? Selling is to be a guinea pig and taking a path that has not been verified by others; if you don't sell it, it is a homogeneous operation, and what future can you buy from others who sell it?"
Speaking of this, Chu Yuanxi paused again. Today he is talking about stop-and-stop, the main purpose is to say that fun can attract the attention of others, and then use dry goods to stimulate investment interest. So he wasn't in a hurry, and observed while talking, but unfortunately the group of investors who were invited by Yuan Jing today were obviously high-end, and none of them were obviously easier to deal with than Yuan Jing.
The key is that he can't expose the specific form of online content yet, and many of the bigwigs in the audience are inextricably linked with Ali and Goudong.
In the end, Chu Yuanxi decided not to do it, these are okay to fool leeks, but it seems superficial to talk about this with high-end people.
The difference between high-end people and leeks is that as soon as they see the flatbread, they feel that they can eat it, which is very emotional. And high-end people, because of their vision and experience, will use a more scientific rather than emotional way to measure whether they can eat it. For example, mobile payment, when people don't see the specific means of pushing mobile payment, and they don't see what kind of full preparation they have made for it, it is impossible to judge that it can be done.