The franchise scam is a very sharp method of a Kar leek in the past two years, which has caused countless people who want to embark on the road of shallow entrepreneurship to suffer losses of more than 100,000 yuan. Watermark Ad Test Watermark Ad Test

The reason why joining the scam is so popular with the scytheman is precisely because of the ruthlessness of Karma, the precision of Karma, and even the starting threshold is six figures, how cool is this knife.

Even Xue Jianhua once gave Chu Yuanxi a particularly creative suggestion for joining milk tea. With the future scale of the well-off and the ability of the Ba people to create Internet celebrity marketing events, starting the milk tea franchise is simply flying in the sickle, which can increase the annual income of the enterprise by about one billion, which is extremely considerable.

It's a pity that Chu Yuanxi ruthlessly rejected it, making Xue Jianhua's ambition difficult to reward.

Enterprises are to be tonal, just like the Ba people did not sell "good things" back then, at that time, some people within the Ba people also asked, we are so popular on Douyin, why don't we sell it? In the second half of 2018, the most popular short video on Douyin was not titled "This is the XX good thing I bought on Douyin"?

The problem is that if all good things are sold, the Ba people will be regarded as Taobao store owners by users, and there will be no tonality, and it will be very difficult to move to a higher level in the future. For example, fans don't recognize that you are doing games, and seeing that you are developing games, they have left messages to hurry up and find good things for us, how can this be publicized to fans?

In popular terms, it is called the user's mind is not controlled.

It's the same with joining. Kar leek style to join, characterized by the service he can't do it, the first place to collect money, when collecting money, it is said to provide one-stop service, franchisees only make money, and finally become a one-stop fine, the supply price exceeds the same paragraph of Taobao mostly, the only valuable is the authorized use of the brand. But the paradox is that big brands usually have a high threshold for joining, and it is not easy for the grassroots to join in.

Among them, the more up-to-date is Luckin's franchise plan, at least the franchise fee is not charged, but the threshold is also very high. Like 724 chain stores, the franchise threshold and cost are benchmarking in the convenience store industry, and the strength of the franchisee is extremely meticulous.

Now that the well-off milestone 6 is coming to an end, it's time to put franchise on the agenda.

Starting to join is of course a huge supplement to the well-off ecology, in fact, in Chu Yuanxi's view, collecting franchise fees is a very sinful thing in itself. It's just that the law of true fragrance makes it impossible for him not to accept it, didn't he see that Luckin, who doesn't charge franchise fees, has exploded?

Like Xiaokang, although it does not take online e-commerce, but relies heavily on the overall structure of online traffic, it is already very Internet-based, and at the same time, it also plugs in the straw of offline traffic acquisition, that is, one store after another.

For the original Luckin, the franchise store can greatly increase the density, which is very important, so that the story is more mellow and reasonable. For the well-off, it is not only a matter of increasing density, but also taking advantage of the situation to solve the problem that many regions of the country have not entered the state of operation.

The play of the well-off, whether there is a store in the area to consume is qualitatively different, opening a franchise is the act of inserting straws everywhere in the country, with the help of the power of franchisees to help the well-off improve the ecology of the use of health coins, there is a fresh self-pickup point in the area is to share part of the pressure, there is no problem to solve. As a result, the straws still have to pay money to Xiaokang, and this money is really embarrassing.

Therefore, it is good to set 150,000 yuan a year.

In fact, the only problem for opening a franchise is that the well-off must stop the subsidy first, at least stop a large part of the subsidy, that is, the health coin can only be opened after the detoxification work is successfully completed. This requires controlling the minds of users, so that users can change from being accustomed to "coupon subsidies" in the past to "health coin subsidies" in the future.

But the mystery is that in essence, the health coin is not a subsidy.

Otherwise, the franchise can be opened long ago, and there is no need to wait for milestone 8, which is nothing more than opening a few flagship stores in the city where the franchise is to be opened, and the structure of logistics and warehousing will be coded up, and there will be enough ability to do this when milestone 5.

Of course, when Milestone 8 does another round of financing, it is a good sail to start with the trend, and Milestone 5 is to pull out the seedlings to help grow.

Slightly different from the original world is the ticketing system, this time Chu Yuanxi must learn a lesson, cross the Maoyan Taopiao-style commercial ticketing, and directly develop the ticket stub verification system. This work is relatively simple, and it is the most suitable from the perspective of risk level and actual effect, which is equivalent to a well-off "invite" users to go to the theater to watch a movie, but when discounting, you must download the well-off APP for registration, and you can round the structure of the whole story of the well-off movie.

Commercial ticketing is definitely going to be done, and a certain petal was evaluated by Chu Yuanxi as unwilling to do heavy physical labor, and he did not have the determination to spend money on the ground, but this thing is well-off. The well-off ground team is not to mention the top few in China, at least the combat effectiveness is there, and one day in the future, it will be transformed into a movie ticket business team, one by one.

After all, a certain valve is a pure Internet company, and the labor-intensive proportion of the well-off is already very high, and he is a veteran on the ground, and all that needs to be considered is what time to do it, and the order is the problem.

Of course, these things don't need to be done by Chu Yuanxi himself. Well-off has been regarded as a big business, R & D has a R & D system, when the product line is less, it is characterized by flexibility, and the line is more naturally to be strictly implemented, at least some product lines that are not particularly important can be let go.

There was a famous joke about Bill Gates saying to Stephen Elop "Go buy me a Nokia", and Elop actually went to get the Nokia back for Gates. Although the joke mocks Nokia, it can also be understood as the entrepreneur has reached the realm of freewheeling.

When a certain petal decided not to do commercial ticketing, the reason was that movie tickets did not make money, which is true, but electronic ticketing is a strategic-level business and an important unit in local life. Even if you don't care about these, commercial ticketing also has the attribute of channel control, and it is equally powerful after doing it.

Movie tickets, in fact, are just like the user's online time, people only have 24 hours a day, and they spend an extra hour in the Toutiao APP, and one hour less in the penguin department. The user's demand for watching movies is also dynamically balanced, buy one more in the well-off, and buy one less in Maoyan and Taopiao.

However, it is clear that commercial ticketing needs to wait until Xiaokang has enough users before entering. At present, "I Obey" has been completed, so let's get this done first.

and "I Served" before and after the end of the "Enemy of Rome" theatrical movie "Enemies of Rome" by DreamWorks, Chu Yuanxi was very excited to hear that DreamWorks had completed it on schedule, but unfortunately he was not allowed to see the finished film for the time being. The next task of the Ba people is to submit it for review, as long as I have passed the trial, there is no problem, and the rest of the work is to run the roadshow.

As a result, before the start of Milestone 7, Chu Yuanxi was suddenly caught by his cousin Li Shen.

"Brother, you have to save me this time!"

"What's wrong with you?" Chu Yuan Xixin said that Li Shen hadn't been a demon for a while, probably the skill cooldown time was over?

"I wanted to chase a girl, but I didn't get a chance to meet her. ”

"Yo, you forgot about your goddess Huang Yun so quickly? You can be regarded as the right one to find me, your brother has countless women, no matter what the difficulty is, it is easy to come. Hurry up and tell me her specific information, where is the Internet celebrity? I'll personally go out to try the depth first, and then help you plan the plan. ”

"What are you talking about? Li Shen made a broken .jpg, "I don't have a chance to meet her, as long as I do, I believe I can do it!"

"Your school?" Chu Yuanxi was angry when she saw it, "What is there in your school that you don't have a chance to know? You are mentally handicapped? You don't have a chance to create a chance, go buy a flower first, and then wait on the road she must pass, and when she comes, she will go up directly with the flower in her mouth." ”

"You don't think I'm as a scoundrel like you? Besides, why haven't I ever seen you reckless?"

"It's okay to come to the gentleman, first find her roommate who is easier to talk to, it's best to come to something, and then have a friendship or something, isn't it over?

Li Shen first made a sad face, and then said: "What you said is a routine operation." Brother, now that 2020 is almost over, your methods before 2011 have already been used 800 times, okay? Who still eats this set of girls now? The things I asked you to help are very simple!"

"Say it. ”

"Don't you well-off have a community group function? I'll tell you my account and her group, you just let me go over and keep me. Or you can simply change my position and let me turn around anyway. Simple, right?"

"My stupid Oudoudou, although you are ugly, you think beautiful!"

Chu Yuan Xixin said that it is thanks to the fine work of our label socialization!

Although most of the time the zoning of Kangkang groups according to the location coincides with the real community, it is not entirely, for example, when encountering a relatively large community, it must be artificially refined. For example, in the imperial capital, it is the norm for the bus to go seven or eight stops without going out, a community of one million people, no group can carry such a large division, even if the east N area and the west M area are still too big.

Similar to the campus, some smaller campuses can maintain more than 10,000 people, can barely be reduced to a piece, but the universities of the national dynasty are simply wild horses after the education reform, and 10,000 people are far from being satisfied.

As a result, university campuses are often divided into several districts.

The group in Kangkang can't be messed up, since the main thing is tag social, the only thing that is inconsistent with the tag is to temporarily join other groups through the function of "invite-visit". This can effectively prevent all kinds of malicious marketers from destroying the community environment, and it also absorbs the advantage of being clean.

Although the WeChat group is also noisy, based on the tonality of WeChat, people in the same group are relatively more likely to know each other, and even if they don't know each other, it is easy to find the same attributes. The composition of QQ groups is usually very chaotic, unless it is a well-disciplined group, such as a work group.

Kangkang groups are cleaner than WeChat groups, and those without the same tag will be cleaned up by the AI group owner on time even if they come in. For this reason, Chu Yuanxi is even willing to endure a certain degree of inconvenience to users. There are no perfect rules on the Internet, and if there is, it is perfect at a certain moment, not forever, in other words, you have to make trade-offs.

Isn't it too much for a boy to want to locate the girls' dormitory? Chu Yuanxi said in his heart how much data cost did we have to pay to figure out the dormitories for boys and girls on campuses all over the country? The campus has always been the most difficult place to engage in labeling and socializing! You might as well have a sex reassignment operation, directly transgender, and everything is easy to say!

As a result, Li Shen quit: "Isn't this the matter of your background moving data?

"It's not difficult, but we can't afford to make such a mistake, okay? Don't do our work when this kind of mistake comes out, and it's all over the world to make a black PR draft. What's wrong with you? Are you still thinking about having a girl school with the only boy or something?

Li Shen, who was said to have hit the heart, immediately denied the triple connection!

I only heard Chu Yuanxi say: "But are you sure that your goal is also to be well-off? I'm not talking about going to Xiaokangchun to shop." ”

"Yes, she has all the city treasure stores in our school, and she has to build a layer of every store she can build. It caused me to want to build the same store as her, but I found that there was no point. Hey, brother, you can give me some health coins. ”

"I can't approve this, I can't get it myself. Health coins will never be issued empty, and they have never been issued during the test, so you should die. Changing to a better mobile phone is a solution, and the efficiency of mining coins is high. ”

Li Shenxin said that this is too bad!"Brother, can you show other people's locations and movements on the map? Just like the live spot map in Harry Potter?"

"Yes, yes, but we certainly don't show you someone's location without their permission, so this feature is pretty frustrating. Ask for yourself, if you want to love, you have to work hard. ”

Li Shenxin said, "What qualifications do you have to say such things? Do you feel as if you have paid something?

I only heard Chu Yuanxi say: "In addition, I will use the power of the president to reveal a message to you, in view of the fact that the person you want to chase is addicted to the well-off, we are about to launch an embedded game, called "Demonic City", you concentrate on playing, and strive to stand out in your school, so that she should notice you." This is for you, right?"

"Hey, this is okay!" Li Shen began to slap his thigh on the other end of the Internet.

"In addition, let me reveal a little more, this game is best a gang battle, just like the game we were popular in middle school, called "Legend", you know?"

"Is it a brother who came to cut me?"

Chu Yuanxi sighed, and said in his heart that the children nowadays regard this as a legend. "No, you'll know if you play anyway, it's better to fight in a gang. ”

"Okay, if my mom asks me why I failed, I'll say you taught me. ”

Embedding a game in a super app is actually a good solution because the game has a lot of stickiness for users. Pinduoduo has a special say in this regard, and there are at least three games hidden in the APP, which is definitely a wonder in e-commerce.

The key is that the game experience of Pinduoduo is actually not bad, "Duoduo Love Elimination" efficiently combines the user stickiness of eliminating games and the magic of Pinduoduo coupons, and actually makes the effect of a time black hole, so that users can't stop.

However, the game embedded in Xiaokang is not inspired by Pinduoduo, but a milestone plan that has been set early on, and the subsequent adjustment is nothing more than what to do the game and how to do it. Compared with the city treasure, the game attributes of "Strange City" are more pure, the main content is to cut monsters, and of course, it is also a map AR game based on LBS.

This game is relatively simple to say.,It's the random generation of monsters in the player's game map.,It's the same as refreshing monsters in the "Legend" map.,Players treat monsters as brothers and go up to cut them.。 If you have to give it a category, it can be called an LBSRPG game, and the biggest feature compared to other RPGs is that the map is a map of the real world.

Specific to the well-off game, fighting monsters and dropping not only explosive equipment, but also a chance to burst coupons.

Health coin detoxification cannot be achieved overnight, there must be a process, this process is the process of controlling the mind, and controlling the mind can control the cost, otherwise it seems to control the cost, but loses the user.

In addition to simple monster fighting, there are other activities and ways to play in the game, but there are no dungeons and plots. In other words, Chu Yuanxi's use of legends as an analogy is very appropriate, what he wants is simple and direct.

The game is not loved by everyone, especially the middle-aged and elderly groups, so this feature can be said to be specially designed for student parties and migrant workers. These two large-scale groups of people are the weak areas of the well-off, and in order to become a super APP, it is inevitable to classify the operation of users and launch different products to stimulate activity or stimulate new additions.

Maybe changing to another product manager will have other ideas, but for Chu Yuanxi, that's just how capable. These two groups are the weaknesses of the well-off, but they are the strengths of the well-off president, after ten years of dealing, what else can you do without making a game?

And the reason why Chu Yuanxi kept reminding Li Shen to pay attention to pulling a small team to fight, in fact, this is the characteristic of LBSRPG games, but there is almost no real LBSPRG in China, and Pokémon can't be counted at all, so even if the game is high, it may not be able to get this point quickly.

The real LBSRPG is that the monster will chase the player in the real map of the virtual world until the player escapes the warning range, instead of stupidly waiting for the player to go over and fight; if the player starts riding or driving in the game, he will find himself dead all the way after arriving at the destination, the tombstones are all over the field, the equipment is bursting, and the sadness is flowing backwards.

Therefore, developing the habit of teamwork can effectively avoid all kinds of embarrassment.

This feature was launched on October 16, but Chu Yuanxi didn't have time to make the mascot in person for the time being, so he had to keep an eye on the productization of the VR side of "Enemies of Rome".