What is Alpha City? It is a visual user community, with streets and other units on the virtual map, which are organized by users to find like-minded units to join, and organize from scratch to form a collectivized free social network, mainly used for discussion and sharing. It's a certain petal.

At first glance, it looks like an LBS construction game, but it is actually an advertising engine that uses health coins as user feedback, based on the virtual gift package of real maps, and sends map advertisements to guide users to spend. It's very well-off.

But when you think about it, City Treasure and the community of Alpha City are really a little bit alike!

It's just that Alpha City gradually decayed after a large influx of users, and users had nothing to do, gradually became bored, and the churn rate became bigger and bigger, and finally became a ruined city. The reporter said in his heart that Chu Yuanxi compared Alpha City, but it was not very auspicious......

He took a sip of tea: "I'm sorry Mr. Chu, although the two are somewhat similar, but what does this have to do with whether a certain petal has ambition?"

"Yes, Alpha City is close to becoming a city treasure with one kick at the door, but a certain petal has no ambition to shoot this kick. ”

The reporter almost squirted out a sip of tea, and said in his heart that your old man's city treasure has not yet succeeded! It seems that it has achieved great success! And what is it that is close to the door? This is so far from the national football team to the World Cup, is it good? People just do a social match, you are playing really, just like people just want to play a football manager, you run the Premier League and buy a team, is this an ambitious thing?

Of course, you can't spit out so freely in the interview, the reporter pressed the ambition of spraying Chu Yuanxi, and said: "Mr. Chu, in my opinion, a successful social network means changing the lives of a certain part of users, QQ appeared after the contact between classmates has been settled, and after the emergence of Weibo, Weibo control was born, not to mention WeChat." Are you so optimistic about your project, can City Treasure change the lives of users? It's more like a shopping guide than a social one now, right?"

"This is the ambition of Xiaokang, the product always shows the function step by step, and when QQ was first launched, there was no group function, and it could only be chatted one-on-one. Chu Yuanxi began to feel faintly, "Our social networking is not just dialogue, chatting and sharing in the traditional sense, but region-based socialization, which will definitely change the lives of users." For example, a new feature will be launched this month, and the name is still being debated internally, and I would like to call it 'Wish Play'. ”

Seeing that the reporter raised his attention, he gave the bottom of what he had been going to take out to promote in this interview: "This is actually a crowdfunding game with health coins, for example, users can initiate a charter activity for a badminton hall, the system applies for it, crowdfunding starts, and a certain amount of health coins are collected before the scheduled time, and Xiaokang will come forward to package the designated court and let the users who participate in the crowdfunding come to play."

This is the most basic form. It is a BtoC service that essentially provides a channel for ordinary users to focus their efforts on bigger things. Originally, it was difficult for them to have this kind of organizational strength, but the intervention of enterprises provided organizational strength. This is the aspect of well-off social networking that can change the user's life.

In the future, after the number of health coins in the hands of users increases, not only will they be chartered, but they can also directly buy venues, restaurants, and theaters through crowdfunding, and buy them in reality, which will be operated by the well-off. Users can not only play through well-off socialization, but also earn money, and earn ¥ directly.

Users can nominate representatives to enter as partners who run enterprises on behalf of others, learn management experience, supervise finances, etc., and go from an ordinary citizen to the road of professional managers, and gain entrepreneurial experience, do you think this will change the lives of users?"

The reporter was dumbfounded, and after a while, he said sneeringly: "This, how many health coins do you need?"

"When we have tens of millions of active users, we basically crowdfund a venue in minutes, how many health coins do we need? In fact, there are not many when calculated in hundreds of millions. You probably do a lot of interviews on the Internet, don't think it's a big deal to build a stadium or a restaurant or something like that. I myself invested in the ski gym the year before last, and now it's quite big, and the operation is quite healthy, anyway, I survived in the first half of the year. ”

The ski hall is the most expensive among all the venues, and Chu Yuanxi didn't expect that after two years of being the shopkeeper, the snow project would be quite tenacious.

And although Chu Yuanxi doesn't care about anything, he has seen all the experience of the snow project, and it can be regarded as his participation in the "running" process of a large-scale project. At critical moments, he can also use himself as a link to find some capable and "doable" people in the snow project. When the time comes, whether you hire someone or work as a consultant, it is very important to know who you have to "do" for a larger project.

These are the invisible marginal values of participating in snow sports.

Seeing that the reporter couldn't ask a question stupidly, the corners of Chu Yuanxi's mouth turned up: "This is the ambition of our well-off people, if we want to socialize, we must go all out to do it." If all goes well, crowdfunding venues or restaurants will be ready for a pilot project during the New Year. ”

"That, your ideal is so great, I feel that Ah Bei should be more envious of you. ”

The reporter held back for a long time to say such a sentence, and Chu Yuanxi hurriedly managed his expression: "No, no, no, it's my envy." He is more pure, he makes products according to his own wishes, I am not, I am purposeful, so I envy. ”

In the distant 2011 year, when he wanted to enter a certain petal through school recruitment, he also collected information about the other party's big boss as a new one. It is said that Mr. Abei failed to start a business in his thirties, sat in Starbucks and drank coffee, and saw workers squatting and eating boxed lunches in the construction site not far away. The two groups of people coexist in an area, but separated by a wall of air, and there is no interference with each other at all.

Inspired by this, Abei wanted to create a cyberspace where anyone could find someone who coincided with their own sexuality, discuss and share their lives with each other. So I turned on the computer at Starbucks and turned my ideas into lines of code, interpreting the world in my mind.

That place, called Douban Hutong, was surrounded by all kinds of people, which inspired him to create a colorful online community that was useful to people.

So what Chu Yuanxi said in the end was the truth, other people's entrepreneurship is much purer than his. He couldn't imagine this kind of entrepreneurial state.

After this interview was released, it simply blew up the toad pit, looking at the front is nothing more than Chu Yuanxi's daily tearing, this time the fire is just on the head of a certain petal, diss the online sociological experiment of a certain petal, the problem is that a certain petal has always been a Buddhist system, this tearing is not interesting. I didn't expect there to be such a big material in the back, and the grandeur of the plan shattered the glasses all over the place.

The problem is that the data of the well-off is too indescribable, how can a convenience store company imagine that it has tens of millions of active users?

However, people who need to pick up glasses invariably think of the two games that the Baren Group has released with a DAU of nearly 40 million, as well as the huge fan base of the Baren Group. Could it be that this experience of easily acquiring users gave Chu Yuanxi some illusion?

You must know that the so-called M company that "has hundreds of millions of fans" on the market is not rare, and there is more than one of them that has a merger and acquisition scandal with a listed company. There are also those who seek IPO and those who seek backdoor, and they have performed in various postures.

Although the Ba Ren Group has done a good job in the media, compared with these performers, the number of fans is still a little worse, and the number of fans in the self-media is tens of millions. Could it be that Chu Yuanxi's guy is playing the idea of online earning users?

Recently, online earning companies are launching a Jedi counterattack. After Xiaokang played a high-profile health coin, it was equivalent to a big catfish in the online earning market, and the catfish effect on that batch of XX pig farms was extremely obvious.

First of all, small and medium-sized players have withdrawn because they can't follow. What online earning focuses on is an ROI, that is, the revenue must be greater than the cost of advertising purchases in order to maintain the cash flow of expansion. The revenue is the user's contribution to the ad minus the user's withdrawal.

However, the emergence of health coins is equivalent to giving a high unit price for user withdrawals, and if you don't follow, users will lose one after another, and if you follow up, the ROI will collapse in an instant. Originally, if only the well-off was a health coin, their users might not know that there was such a thing as a well-off, so the loss was not so serious, but the user churn rate quickly cleared up the small and medium-sized players after the head players of the pig followed.

The original head big player gritted his teeth and could still follow. In the past, there were too many fools to fool this business, so everyone enjoyed themselves and even advertised to each other. But the emergence of the well-off has forced the industry to upgrade, and the hated group of people is itching.

But just following up is not a way at all, because their capital entrance is just an advertisement, and it is dominated by low-quality garbage advertising, and the capital entrance of the well-off is the buying and selling of cloud computing resources, which is a trillion-dollar industry.

Therefore, recently, there must be a black public relations of a well-off life on the market every three days, and negative hot events emerge in an endless stream.

The problem is just in time for Chu Yuanxi's large-scale access to the interview, and it is very calmly resolved.

Even many people in the industry finally realized how uncomfortable it is to not have a self-media in their hands. You must know that Chu Yuanxi has not offended people for more than two years, and after seeing someone firing violently and using the methods of Jianghu people, it is not a small number of people who want to come up and fight cheaply. The characteristic of the sunspot has always been that he can't do business, he is the first to make trouble, and he is very skilled in spreading rumors with rhythm.

In fact, it's not just the national dynasty, this kind of thing is a virtue all over the world. Otherwise, Bill Gates over there in the United States will not be hacked by the whole network, this kind of overwhelming online violence for the richest man like Gates, if there is no one behind the scenes, no one has a rhythm and no means, it all depends on the average wisdom of the United States people and spontaneous action, I am afraid that even a complete conspiracy theory logic chain will not be formed.

The problem is that as soon as the firepower of the media channel under the Baren Group is turned on, the so-called Jedi counterattack has no pressure at all, and it even slapped out with a few slaps that followed the trend.

The most hateful thing is that every time Xiaokang sees the black material flying over, not only is he not in a hurry to refute the rumors, but he calmly goes up to rub a wave of heat, and promotes the benefits of a wave of health coins, and even prepares more than a dozen copies of video materials.

If the other party wants to be black, they naturally have to spend their efforts to hype up the concocted black material, otherwise there will be no value in black. So this kind of hype out of the heat, Chu Yuanxi feels like it's all traffic for himself?

According to the president's words, Xiaokang not only forced the industry to upgrade, but also reshaped the reputation of "online earning" and made the cake bigger. Isn't it really a war to write it like this?

In fact, as an M agency, dealing with black public relations is actually a basic skill, and the clever M even has enough experience to know how to turn passive into active, and how to use limited conditions to fight back in the case of his own real mistakes. In 2018 alone, four Taishan Beidou-level characters died, exactly two men and two women, one of whom has always wanted to be resurrected.

On the one hand, this situation shows that it is easy to inflate self-media, easy to be inappropriate, and lack of brains, and on the other hand, it also shows that public relations is a compulsory course, and it is best to practice it and never use it, once you need to use it, it may be a life-saving skill.

Can the Pakistani people guarantee that they will not make mistakes? Who dares to guarantee this? The reason why the self-media industry is fragile is precisely because it is easy to make mistakes, and once something happens, it is a big thing, and it goes straight to the cool and cool, so it is impossible to omit life-saving skills.

Therefore, the Jedi Counterattacker may not know that he is hitting Chu Yuanxi's strongest point.

However, this trick can be useful in many situations, and it's no wonder that they roll their eyelids by mistake.

For example, Feng Lin was extremely trapped in black public relations for a while ago, and it was not black hers, but black millet. The main reason is that Xiaomi is too ruthless, and the latest system MIUI12 launched has made a quality triple aimed at protecting users, which greatly destroys the rules of the road.

You must know that the user** is extremely valuable, so many APP manufacturers try their best to take it, and even if they sell it after getting it, it will be a profit for nothing.

This is also the reason why Apple's mobile phone is worth a lot of money, its hardware is actually not worth that much money, but the service is worth it, and one of the services that users don't see is auditing. All applications that are not up to the mark in terms of ** cannot be put on the Apple Store, which greatly protects the user's ** from being mastered by others, and Apple only allows itself to be mastered.

How harsh is this aspect?Strict to the point that the basic function of entering the gift code to get the gift package in the mobile game has a chance to be beaten back by Apple, on the grounds that this function may sneak into the user**.

But when it comes to Android, it is the eight immortals who cross the sea to show their powers, whether it is the rules of the road, whether it is the tacit understanding between mobile phone manufacturers and application developers, no one has ever cared about this kind of thing. In fact, it is very simple to manage, just like Xiaomi can make major application developers want to die if they play so casually, and some can't wait to launch a special version of XiaomiAPP, just like the IOS version.

Of course, it's more about hate.

Xiaomi does this, in the long run, it will definitely gain the goodwill of users, and even not for a long time, a few days after the release, the experience of users has exceeded one million, which is a feat that has never been done in the domestic mobile phone industry, and it is proud for a while. But if you break the rules of the road, someone will do it.

Morally speaking, Xiaomi's approach is the same as that of Xiaokang, reshaping the reputation of domestic Android phones, improving the user experience of Android machines, forcing the industry to upgrade, and maybe expanding Android's user plate for Apple.

It's just that with Xiaomi's usual accumulation of tone on Weibo and a certain thing, this will be a hell of a few thousand black PR articles. Black PR will not directly hack MIUI12, this is a well-known thing, just as black PR will not directly hack the well-off health coin to harm users, people who have used it know that you don't need to invest cash to get health coins, there is nothing to hack.

So they all focused on the weak points of Xiaomi's mobile phones, and in addition, it was the Weibo of Xiaomi's executive group.

Although Xiaomi's executives are not self-media players and do not belong to M, they will make the same mistakes as M. The key is that they do not practice the self-help skills necessary for M Agency, so they are particularly vulnerable to being hacked on the Internet.

Feng Lin was the unlucky pond fish, and he was unlucky enough to listen to Chu Yuanxi's suggestion to sell Xiaomi's mobile phone, but he was also made to die.

But Chu Yuanxi didn't care about helping Feng Lin for the time being, because Milestone 7 was about to start.

Milestone 7, in terms of R&D, is the end point of R&D in the original world, followed by the operation and promotion of work, including franchise and so on. Of course, R&D still needs to be R&D, version updates, improvement of old features, introduction of new features and new activities, etc. However, from the perspective of the big framework, Milestone 7 has completed the main functions that need to be done within the framework.

The key feature that needs to be launched in this milestone, that is, the completion of the development of milestone 6, is another game, called Monster City, which is a pure VR game. In Milestone 7, the need to develop is the ticketing function of movie tickets, as well as the franchise system.

Well-off milestone 8 to open a franchise is certainly a top priority, but considering the mentality of the franchisee and the actual use of the well-off system by the franchisee, especially considering the interests of the franchisee, it is necessary to develop a system that can do subtraction and provide franchisees with subtraction options according to the well-off system.

In this way, different franchisees can customize their options, how much subtraction to do, and which level of franchise contract to sign. It is impossible for a well-off franchise to be like a large number of unscrupulous franchise chains, which are only responsible for collecting money and fines, and it will never appear when it is time to provide services.