"Why are you bothered about making money or not? I said a long time ago, I don't plan to make money when I open this supermarket, you and I are joking?"

When Zhou Mengyi couldn't help but complain to Yu Wenfei, Yu Wenfei asked her rhetorically.

"Huh? But...... But even if you don't make money, you can't lose money. This investment is not small, and it is Knorr's first investment in the mainland! ”

Zhou Mengyi said in a huff.

Yu Wenfei smiled, investment, there are many kinds.

Some are invested to make money, while others are strategic.

Not all investments are made to make money, and sometimes, some businesses that are not profitable are also to be done.

In the Jiale supermarket in Zhou City, Yu Wenfei didn't joke, he didn't expect to make money from this at all.

There are too many ways for him to make money.

It's just a matter of whether he's willing to do it.

Now I opened this supermarket for the sake of exploration and training talents.

It is also to localize and improve this model.

When the model matures, Yuwenfei will transplant it in a big city, and at that time, it is the time to show his strength.

This membership model is not the first of its kind.

IN THE UNITED STATES, COSTCO OFFICIALLY BEGAN TO BE A MEMBERSHIP-BASED WAREHOUSE WHOLESALER IN 1983.

By 2001, it had been developed for nearly 20 years, and it can be said that the model was very mature.

Now it has entered the stage of explosive growth.

YUWENFEI KNOWS A STATISTIC THAT BY 2018, COSTCO HAD A TOTAL OF MORE THAN 500 STORES AROUND THE WORLD.

In terms of quantity, it can't be compared with Walmart Carrefour.

But its annual turnover is an astonishing 138.4 billion, US dollars!

What kind of concept is this, basically each store has a turnover of more than 200 million US dollars a year!

In terms of single-store revenue, it can be said that it crushes all supermarket peers, whether it is Walmart or Carrefour, there is no one who can play.

But Yu Wenfei also knows that it is very difficult to transplant this model to China at present.

Especially in a small place like Zhoushi, it is even more difficult.

Because of this model, the local per capita income level and consumption level need to be relatively high, so as to support the operation of the membership system.

COSTCO'S PROFIT MODEL, TO PUT IT SIMPLY, IS TO PURCHASE IN LARGE QUANTITIES, LOWER THE PURCHASE PRICE, AND THEN MAKE LITTLE OR NO PROFIT ON THE SALE OF GOODS.

This can bring consumers a very favorable price.

Reduce SKUs and eliminate categories and brands with low sales.

A WALMART SUPERMARKET OF THE SAME SIZE MAY HAVE 15,000 SKUs, WHILE COSTCO HAS LESS THAN 10,000, OR EVEN ONLY 8,000.

But this does not mean that there are fewer items in his store, but that he only sells the best-selling and popular items.

Then make a profit on the membership fee, which in the United States starts at $55 per year.

If you have 10 million members, the revenue is as high as 550 million US dollars.

AND COSTCO, AROUND THE WORLD, HAS MORE THAN 90 MILLION MEMBERS!

The annual membership fee income is 3.4 billion US dollars, and the company's annual profit is 3.4 billion US dollars.

IT CAN BE SAID THAT ALL OF COSTCO'S PROFITS COME FROM MEMBERSHIP FEE INCOME.

And the profit on commodities has just offset operating expenses.

............

Now in Zhoushi, Knorr supermarket has also become the hottest topic.

Although there are not many people who have members, the popularity is very high.

Knorr Supermarket has replaced the People's Shopping Mall and has become the most "tall" place in everyone's minds.

Many people actually want to get that membership card, and everyone is not stupid, just calculate the account.

Even if you pay 300 yuan to apply for a card, it is definitely much more cost-effective than buying things in other supermarkets in a year.

But sometimes people are like this, always having illusions.

Aunt Wang is one of them, and she always goes to the outside of the Knorr supermarket unconsciously these days.

Of course, she doesn't have a membership card, so she can only go to other small supermarkets to buy things.

"Boss, why are you selling this soy sauce so expensive! There are only two yuan and five five bottles in the family music, and you sell it for three yuan and six yuan?

Aunt Wang said dissatisfiedly with soy sauce.

The boss has obviously encountered too many situations in the past few days, and responded impatiently: "Then you go to Jiale to buy it, although my thing is a little more expensive, but I can confiscate your membership fee of 300 yuan." You only buy a few bottles of soy sauce a year, and no matter how expensive the soy sauce is here, it can cost 300 yuan?"

Aunt Wang was speechless.

I am reluctant to pay 300 yuan for a membership card, so I don't have to buy things in a small supermarket.

In the past, when the Knorr supermarket was not open, I bought three bottles of soy sauce for several years, and I didn't say anything.

When she got home, Aunt Wang said to her wife sullenly: "Today, I spent more than 50 yuan to buy vegetables and other things, and if I go to Jiale to buy them, I can save more than 10 yuan." ”

My wife said helplessly: "I said a long time ago, just get a card, in fact, it's still very cost-effective, after all, the things there are really cheap." ”

"No! Now there are few people who apply for cards, so I don't believe it, such a big supermarket, can still rely on those few members to do business? When they can't hold on, they will definitely not charge membership fees. If you stick to it for a few days, you can save 300 yuan!"

There are many people who think like Aunt Wang, which has caused the current situation.

Both sides are resisting hard, and it depends on who can't resist first.

............

In this case, Yu Wenfei had expected it and made corresponding arrangements.

At the end of May, almost half a month after the opening of Knorr Supermarket, Aunt Wang couldn't hold on anymore, and she was ready to apply for a membership card.

She had just come downstairs after dinner that day, ready to go around and chat with the neighbors.

I saw a large circle of people at the entrance of the community, which seemed to be lively.

How could you miss this kind of excitement, Aunt Wang stepped forward quickly and squeezed into the crowd.

"Good news, in order to thank you for your care, Knorr Supermarket has launched a feedback activity. Starting tomorrow, as long as the annual consumption reaches a certain amount, at the end of the year, the membership fee will be refunded! Even if the consumption is not so much, the membership fee will be refunded proportionally!"

The ......onlookers were all excited.

Aunt Wang almost jumped up, but she still won, and the supermarket couldn't stand it.

With so many gimmicks, don't you still have to refund the membership fee?

Take it back first, but it's just for the sake of looking good.

She took a poster and looked at it, and it turned out that as long as she spent 3,000 yuan in the family music supermarket within a year, she could refund all the membership fees.

Aunt Wang calculated in her heart that it was 3,000 yuan a year......

That's not much!

Knorr supermarket sells everything, daily necessities, food, snacks, drinks, and even home appliances.

Over the course of a year, you can buy more than 3,000 yuan.

It is equivalent to a disguised exemption of membership fees!

............

At the beginning of the next day, there was a long queue at the service desk at the entrance of Knorr Supermarket, and the aunts and uncles rushed over to open the card.

This is the localization improvement made by Yuwenfei.

Aren't you distressed about membership fees?

Then I'll give you back.

But the premise is that you have to spend enough within the time limit.

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