"I'm sorry, please go to the front desk to apply for a membership card first. ”

"Hey, aunt, please show your membership card first, and then you can go in after verification!"

Wang Jinbao and Crow took a group of security guards at the gate of the supermarket.

You can only enter by presenting your membership card.

However, no one has a membership card......

"You young man, why won't you let me in? I'm here to buy something, and I'm here to give you money!"

An aunt said angrily.

Seriously, Wang Jinbao and Crow don't understand why supermarkets don't do business, and they have to let customers buy any membership cards.

But they also know that it was a decision made by their cousin.

Since it was my cousin who said it, it must be true!

I don't understand because I'm not as smart as my cousin, if I understand everything like my cousin, then I would have become a big star and made a lot of money.

Therefore, they kept a straight face and strictly followed the regulations of the supermarket, and no one was allowed to enter without a membership card.

In this case, of course the store manager Hu Xiaoyun has to come forward.

She stood in front of the supermarket with a megaphone in her hand and a smile on her face.

"Uncles and aunts, fathers and fellow villagers, good morning. ”

"Yesterday our supermarket opened on the first day, thank you all for coming. Customers who came here yesterday should have also seen how low the prices of the goods in our supermarket are! It is not too much to say that it is a conscience price. ”

Speaking of this, the onlookers had no objections, and said, "It's really cheap."

Hu Xiaoyun continued: "Our Knorr Supermarket is a large company from Xiangjiang, and the company also has its own rules. In order to provide a better shopping environment for everyone, but also for the long-term development of the company, so it is a membership system. This membership card, although it costs 300 yuan to apply for a card, is definitely worth it! Think about it, how much cheaper things are in our supermarket than outside? Even if you come to the supermarket twice a month, you can save forty or fifty yuan each time. So how much can you save in a year?"

"In addition, our supermarket promises that in the future, as long as the purchase price of the goods in the store does not rise, then the retail price will never rise!

The accounts are correct, and the aunts and uncles also understand this principle.

However, everyone wants to take advantage of the cheapness. Pay for it, but no one wants to pay it.

Of course, there are some younger people who are more open-minded. They calculated that there was such a big supermarket in Zhoushi, and the things in it were indeed very cheap. If you come here to buy everything yourself, you can really save a lot of money a month, at least one or two hundred.

In this way, the membership fee of 300 yuan a year is really not much, which can be said to be very conscientious.

As a result, some people began to walk to the help desk to apply for membership cards.

There are not many such people, only a small part.

Most people are still unwilling to pay money and are still waiting and seeing.

Hu Xiaoyun was relieved to see that a few people had gone to apply for membership cards.

Anything is difficult at the beginning.

If there are few people, I am afraid that no one is willing to do it.

Now that some people have started to apply for cards, then more and more people will gradually figure out this truth, and more and more people will apply for cards.

Those who have a card are allowed to enter the store to make purchases.

Sure enough, things are still so cheap.

A large supermarket of several thousand square meters, just a dozen people shopping in it, don't be too comfortable......

From morning to evening, more than 60 people applied for membership cards.

On the second day of the opening of the supermarket, the number of people entering the store was 68, the number of customer orders was 68, and the customer unit price was 122 yuan!

Turnover, 8300 yuan.

Compared with the more than one million on the first day, it can be described as a plummet!

This turnover, without exaggeration, is not enough to even pay salaries to employees.

The area of the supermarket is so large, there are naturally a lot of employees, and there are more than 20 people in the security department alone.

Plus cashier, tallying, warehouse, etc., it's a hundred and dozens of numbers.

............

Liu Donglai has also been paying attention to this membership model engaged in by Yuwenfei.

Just two days after the supermarket opened, he called Hu Xiaoyun and inquired about the situation here.

Hu Xiaoyun did not hide it, and this is not a trade secret.

Moreover, Knorr and Fat Donglai are both members of the "five-party joint mining", and according to the agreement when the "five-party joint mining" was formed, each supermarket must open its own business to its allies.

Not only the business situation, but also the membership system, and even the finances, if the allies want to know, you can check it casually.

In fact, the five-party joint procurement is already a joint venture, but it is independent in terms of finance and management.

After listening to Hu Xiaoyun's introduction to the situation, Liu Donglai was silent for a while, and he was also thinking about whether Yuwenfei's business model was feasible.

He is an old man, and after this model is clarified, basically what Yu Wenfei is thinking, he can also see it.

In the end, he came to the judgment that if you want to make money, this model is not good!

The profit margin is too low, and if you only expect the membership card to make money by charging fees, it will definitely not make much more money by raising the price of goods slightly.

But this model has a great advantage, that is, the customer stickiness is very strong!

What are you kidding, it took hundreds of cards, and then you will definitely come to Knorr to buy things.

Let's earn back the membership card fee first.

However, in terms of making money and customer stickiness, Liu Donglai feels that it is better to make money.

He has also been doing it to improve customer stickiness, but from another aspect, it is to improve the service level.

His fat Donglai has put a lot of effort into service.

The reputation among consumers is very good, and it can be said that the stickiness is not bad.

Therefore, Liu Donglai believes that Fat Donglai's "relatively low price + high service level" model is more advanced and promising than Knorr's "ultra-low price + membership fee" model.

However, he didn't call to persuade Yu Wenfei, young people, it's always good to have the courage and ideas to try new things.

Not to mention that this model still has merit, it may not be impossible to do.

Even if he really can't do it, Yu Wenfei can afford it!

In business, it may not be a good thing to be able to take detours and suffer some losses in the early stage.

............

It has been a week since the supermarket opened, and the number of people applying for membership cards has finally exceeded 1,000.

However, this data does not make Zhou Mengyi happy.

For such a large supermarket, it is an expense of twenty or thirty thousand yuan a day.

Relying on the 300,000 membership fees collected by 1,000 members, that is, barely maintaining a balance of payments.

As for the profit from the sale of goods, you can't count on it for the time being, there are only 1,000 members in total, do you expect them to come and buy things every day?

Even if they come shopping every day, how many things can they buy?

In addition, the break-even is actually a loss, but this supermarket has invested five or six million.

The cost of capital occupation is to be accounted for.

If you can't even earn bank interest for a year, you're losing money!

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