Commentary and this chapter says that the ...... has been restored

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G-TIME is a convenience store chain brand with a relatively large market share in the imperial capital, but it has been in decline recently, and its APP function is really hard to describe.

Chu Yuanxi's words can be interpreted in many ways, but it doesn't mean much whether it is interpreted as self-confidence or underestimating the enemy. Hu Shiheng nodded and put down the microphone, Chu Yuanxi signaled to another investor who raised his hand, and the other party immediately took the microphone and asked politely: "Mr. Chu, I want to know why you developed the imperial capital market in the first place, is it because you are a local?"

"What's your opinion?"

"The imperial capital and a large number of northern cities are 'convenience store deserts', can you still be unclear about this title in this industry? Looking at the data, the advantages of the south are clearer, the magic capital and Yangcheng, two or three thousand people have a convenience store, Pengcheng is not bad, the imperial capital is a convenience store for every 10,000 people, and the environment is completely incomparable. If you look at the 'Jianfu convenience store' invested by Sequoia, people started from Gulangyu City, although it is a second-tier city, it quickly stood up, and now the business situation is very good. ”

Chu Yuanxi's smile was as bright as a flower: "What you said is simply very good, have you heard the story of two salesmen who went to the island to sell shoes? ”

Investors say that now is the time to tell this story? Besides, this story is quite typical, but the problem is that when you really encounter similar situations in business, you basically go home, and you have to consider the cost performance when you face difficulties.

I only heard Chu Yuanxi say: "We are not the same as in this story, we not only have a more calm market space and less competitive pressure, but also, the more desert it is, the more it is a place where the policy dividend release is strong, do you take this factor into account? Now that the policy has been launched, the so-called price depression in the imperial capital has started from the imperial capital, of course. ”

When investors think about it, don't they just see the policy dividends coming over? When the dividends are paid and then chase after them, the result is that they have risen by 20 percent. Thinking about it this way, it is indeed more cool to bet on future dividends.

Thinking of the policy dividends, the well-mannered investor's thinking instantly diverged, and he remembered the "urban night economy" that the relevant departments are pushing recently, hoping to boost GDP. In particular, the Imperial Capital, which just demolished a large number of individual practitioners who can create a night-time economy, has now emphasized the night-time economy, which is simply a great gift to the hands of convenience stores!

At night, most of the restaurants and fruit shops are closed, but 24-hour convenience stores are open to welcome customers, so that white-collar workers who return late at night can buy meals and buy fresh fruits. There were some competitors in the past, but now they have all been swept away, and you can raise the price at will, it's just not too perfect!

At this time, Xu Xin came out again to make a technical trick, picked up the microphone and asked, "Xiao Chu, what do you think is the most difficult to overcome from the business level?"

Chu Yuan Xixin said that if Xu Xin's way of asking questions is always so tricky, I have to talk to her well.

"Well, the hardest thing to overcome is this. Xiaokang has some unique technical means, as well as a unique way of operation, and is not afraid of others in a short period of time. But our operation is based on point to area, first the imperial capital, then all the first-tier cities, and then sinking, each stage takes a certain amount of time.

In this way, it leaves an opportunity for copycats to operate in reverse, and they can first use a period of time to understand it, and then develop APP functions, and then go directly to second-tier cities or even sink more. In this case, when the well-off enters the sinking period, there will be no time advantage, which is the most difficult problem for me to customer service. ”

Chu Yuanxi said and laughed secretly in his heart, because here he dug a huge pit, and after falling into it, he didn't know how to climb up the deep pit.

In the original world, by January 2018, when Chu Yuanxi crossed, Xiaokang just walked on the threshold of sinking, and then internally decided that he could not use the style of play in first-tier cities, and he had to change his routine.

In the process, Chu Yuanxi and Yuan Jingbing returned to chess and deduced, and it can be judged that if they continue to use the original style of play, they will be defeated, and how much money will be lost, and Chu Yuanxi himself doesn't know how to save it. Therefore, the conclusion is that according to the characteristics of different regions, it is necessary to explore a variety of store opening models.

In other words, if anyone listens to Chu Yuanxi today, and one day in the future, they feel that Xiaokang is indeed very good, and then suddenly remembers, hey, they have a weakness that they can grasp? Then it will be a lot of fun.

He took a look at it, and many investors in the audience showed their original expressions, and some were still writing notes, which seemed to have listened to it......

I saw another big and tall investor stand up, a seven-foot man with two mustaches, and asked very imposingly: "Mr. Chu, do you think there is a gap between you and the three major convenience stores in the island country in the management of fresh food? If so, where is the main gap?" ”

Chu Yuan Xixin said that this is not a kneeling clan, but you can't just give people this kind of hat, because the three major convenience stores in the island country are indeed very brilliant, and they are indeed the ancestors of this model, or the industry standard setter. So it is the norm to default to the gap, and the default ancestor is more awesome, some people kneel down reverently when they see the gap, and some people silently calculate how long it will take to catch up in front of the gap. This has happened countless times in the past 40 years, and it will happen again in the future.

Not to mention investors, there are not a few convenience store entrepreneurs with this kind of mentality, and they have to learn and learn like, preferably pixel-level replication, so that they can make money without brains.

So Chu Yuanxi didn't fry his hair, but said: "In my understanding, in the field of fresh food, as long as you can run through the process of fresh food supply, ensure quality and freshness, ensure that the supply chain does not have problems, and can turn around in an orderly manner, then there is probably no absolute gap." In fact, almost all of the money burned at the beginning of Xiaokang was burned in logistics and supply chain management, and now it has realized some OEM and some self-built fresh food factories, and has also realized digital management and monitoring, which can be delivered multiple times a day.

I don't know if the fresh food supply chain of the island country is a big data management mechanism, anyway, we are, able to provide early warning. Therefore, I am more assured of the fresh food, desserts and even coffee beans of the well-off, both in terms of quality and quantity. Convenience store fresh food is ostensibly a supply chain problem, but behind it is driven by user demand, which is restricted by factors such as store density and logistics preservation capacity. The development path of the well-off needs to ensure the balance between the two, so to speak, there is no gap on the surface. ”

This gentle explanation made the seven-foot man frown slightly, but he sat down without saying anything more. Someone next to him immediately quipped: "Mr. Chu, do you have confidence in your coffee beans? Your well-off freshly ground coffee is very unpalatable!"

"Oh, that means you don't know about commercial coffee. Chu Yuanxi shook the pot without changing his face: "All commercially available coffees are very difficult to drink, but the characteristics of the unpleasant ones are different, and we are competing in standardization on the scale of unpleasant drinks." ”

There was laughter below.

But after all, this is a convenience store investment roadshow, and there are not many fans of Master Zu, so he quickly stood up and asked: "Mr. Chu, I heard that the mantra of island convenience stores is 'a good convenience store is a convenience store that allows everyone to patronize three times a day', what do you think?"

"This repurchase rate is high enough, and there is no need for us to be strict about the unique convenience store culture of the island country. Chu Yuanxi has also heard similar arguments, and what he wants to say is: "I think the pursuit of repurchase rate is essentially to make users not want to leave after buying something, such as wanting to shop for a while to see what new models are available, or to sit down and rest for a while." To achieve this, it must be a convenience store that has achieved large-scale branding, so as to fit the user experience through operational means. This is also the reason why I use the APP as the cornerstone of the convenience store, and it is more convenient to use the APP to recommend new models to users and increase the unit price. ”

It can be seen that the questions of investors in the second stage are more specific and in-depth, and in any case, it is no problem to call them more knowledgeable. But it is precisely because of the knowledge that it is more suitable for the system of convenience stores in island countries without APP, and the well-off have. This made Chu Yuanxi find that most of the problems were raised for the operation system related to the APP.

Especially coupons, many people have tried the well-off APP, and the coupons that tortured Hu Shiheng also tortured them, and for a while, the problems were frequent.

Chu Yuanxi saw that this was not good, and quickly clapped his hands and said, "Everyone, your focus is wrong. You are all rich people, not potential users of the well-off, so the focus on coupons is off track. Coupons, the most important thing is the new user experience, understand? The main thing is to attract new users, it is the experience of new users, not the discount ratio, not to the extreme. We can't cultivate the bad habit of users who come to collect wool. ”

Many people suddenly understood, because this is the same as the mobile Internet, mobile Internet entrepreneurship, the most important factor of the product is the user experience, which they are familiar with.

"The coupon experience of the well-off is my own hand, I just say how good it is, you are not intuitive, let me give a negative example to compare. Chu Yuanxi said and opened a coffee app on his phone, "I'll use this app to explain the user's novice process and experience, it has a huge discount, but the experience is not good." ”

There was a burst of laughter below.

I only heard Chu Yuanxi say: "People have super ground ability, and I am ashamed of myself, but the ability to make APP is really, how to say it, there is too much shortage of high-quality product managers, and I can hang and beat Wang Le of Sankei of Ba Ren Games." Its coupons are divided into categories, and the well-off is also relatively similar, with all the coupon atmospheres discounts, dessert discounts, beverage discounts, etc., but it clicks on this category coupon to jump directly to the purchase list without any screening.

This experience is relatively poor, especially its categories are not clear at a glance, it is not friendly to new users, and it is difficult to correspond each type of coupon to the categories in the list. What is the direct result? Add a shopping cart and find that the coupon can't be used, and come back and another can't be used, new users will be better to go with friends, and they will be confused when they go by themselves.

So what is the right way to do it? Instead of simply adding a filter to the jump process, we first divide users into new users and old users, and implement different strategies. New users, don't give a variety of coupons to a lot of people to choose difficult, their fist products are very clear, pick the best two products to give a super discount coupon each, and then other categories send some ordinary discount coupons, through the discount strength to guide users to use, users simply choose after skipping over. ”

Yuan Jing raised his hand: "You seem to be a mobile game idea?

"Yes, this is a well-honed idea, don't let the user waste his brain at the beginning, and he will think about it himself after he is acquainted. And then the second point, the second point is that it is not good at the bottom, and there is no feeling of using any big data, such as where does the user go after the first coupon is used?

The usefulness of big data is to make predictions based on the results of numerical mining and then guide the development of plans. The second coupon is very important, it directly affects the user experience, it is likely that the user will buy the second cup on the spot after buying the first cup and feel very good, at this time there must be a suitable coupon, the right coupon is sent, the category is appropriate, the discount rate is acceptable, and the repurchase can be stimulated immediately. This is the embodiment of big data capabilities. ”

"You have a problem with this logic, right?" it was still Yuan Jing, "You force the initial operation of the user, then your real data collection of the user is about equal to 0, how to use big data?"

"Hey, you also have different products in the same category, cappuccino, mocha, latte, black coffee, etc. are all coffee, fruit tea, milk tea, cheese tea are all fawn, and Rena ice is also a variety, you can still guess according to the user's initial choice. I really can't guess that you can also give a large discount coupon for all categories.

This APP is just the opposite.,The first coupon is a brainless free coupon for all categories.,This must be close to the worst solution.。 When I tried it myself, I chose cold milk for the first cup, and the second coupon for me was actually a food coupon and a coffee juice coupon for the whole site, which didn't stimulate me at all, so I could only wait for me to take the initiative to repurchase. Such a product manager won't survive the next day with me. ”

After Chu Yuanxi finished speaking, he didn't expect a round of applause below. In the applause, Xu Xin asked with a smile: "Hey Xiaochu, don't just bury others, the mobilization ability of people to open stores is benchmark, and the background is very powerful, the whole set of orders and distribution systems is not wrong, and the supply chain is very well coordinated, can you do it?"

"Well, there must be a gap in the speed of store expansion, and the team from Shenzhou does have superpowers. Chu Yuanxi was rarely modest, and then said: "For Xiaokang, the preliminary preparation is still relatively sufficient, and there will definitely be no problems with milestone 4." The backend system or something, we have to go far beyond the complexity because we have added a lot of online content, and the quality of the app has always been my focus.

As for offline, I estimate that there will be more than 1,000 stores, that is, there will be a more severe test when a large number of stores are started in other major central cities. At that time, it is necessary to coordinate the supply chain, recruitment, training, construction logistics, etc., and also maintain the high-speed expansion of stores in different cities, and the difficulty curve will be exponential. ”

"I'm relieved that you know this. So how are you going to solve it?"

"It's useless to brag about this now, when the time comes, the eight immortals will cross the sea. Anyone else has questions?"

"Yes, yes!" immediately stood up a back-row investor, "Mr. Chu, when will your mobile payment and blockchain be launched?"

"The blockchain has now completed the technical development, and this version has not been selected to be on the chain mainly because the domestic 5G environment is not mature enough. Chu Yuanxi said and thought about it, and released some dry goods: "In the process of studying the market, we found that not only the 5G environment itself, but also in terms of supporting services, especially in cloud services, there is still a lot of market space.

Our blockchain itself is also an integration of user computing resources into a cloud, so we are also ready to increase investment and construction efforts in this regard. In addition, we are also considering whether to directly invest in the construction of our own public cloud resources and officially provide standardized cloud services to the outside world. ”

This means that after calculation, the demand for cloud in the 5G era is sky-high, and the current domestic cloud service providers can provide insufficient volume, which is the so-called Hiyo has a large market space. In this way, Xiaokang's original plan was to integrate the computing resources from users on the blockchain, that is, the idle computing power of users' 5G mobile phones, and now they want to add the construction of a formal IDC center to provide laas services.

The scientific name of the so-called Laas is called "infrastructure as a service", which can be simply understood as building a house on the network, and providing rental services when the time comes, and naturally there are social animals to rent.

In the past, many people also wanted to build a house online to eat rent, and from the perspective of access, the land on the Internet is unlimited, and they can build it if they want to. The problem is that the demand is not unlimited, although the total demand is huge, but the supply is there, the new entrants are actually doing stock competition, experience, technology and network resources, etc., can not compete with the old qualified real estate developers, so there are few heads.

However, the demand in the 5G era will blow out, and this dividend is not small after research, Chu Yuanxi found that it is not small, and Xiaokang itself has a plan for the construction of cloud blocks, and it is logical to transform into a network real estate developer, and it is completely possible to do some toB business as a new entrant.

However, no one was interested in this dry goods, Chu Yuanxi glanced at it, and then said: "For mobile payment, the problem is very simple, that is, how to let other people's stores hang the well-off payment code, and how to let users use the well-off APP to scan the code to pay when shopping in other stores."

In fact, the user side is not worried, as long as there are enough users, I have enough means, and the matter of hanging the code is essentially to expand the influence of the well-off and expand the use scenarios. My solution is to rely on online content to push the payment channel out of my own convenience store, and rely on the power of well-off users to push it. So the point in time is after Milestone 7, when Xiaokang will have a sufficient number of users, as well as online content. ”

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