Chapter 117: To be a domineering president or a master of water

Gao Wenming didn't come out after taking a sip of hot coffee, and said in his heart that Chu Yuanxi didn't play cards according to the routine? It's not that you don't ask me why the sword rivers and lakes caused it!

Originally, he was a very reserved person, precipitous and arrogant, even if he wanted something, he had to be offered by the other party with both hands, and then he would receive it after three resignations.

However, at this moment, the mentality of high civilization collapsed, the autumn here has not dropped at all, the mosquitoes are still full of vitality, and the air is always filled with a corrosive feeling mixed with the smell of sea salt, especially the special air conditioner is humming but it is not refrigerated!

And not far from where he stayed was the rich area, with many luxury hotels, blue sky and blue sea and sandy beaches. This is a country where immigration is particularly easy, only 100,000 $, and a green card can be obtained in less than a month, and the air in the rich area is full of the sweetness of freedom.

Therefore, he instantly put down his reserve and spoke directly: "The poor don't talk darkly, my buddies have been out for more than half a year, and the funds are not enough." ”

Chu Yuan Xixin said in his heart, didn't you swear not to be a person? Then you should work hard to save money and continue to dig Geng Bin, what about you, a global tour? Here there are just two WeChat messages coming together, and the other is Cao Xiang's voice: "Gao Wenming is the bastard kneeling clan who kicked me out of Fang Shiling's live broadcast room?

"That's him. Chu Yuanxi also replied: "He said that he had no money for global travel." ”

"I don't know if it's true or not, is this person credible? Is he really chasing Geng Bin?"

"Uh......" Chu Yuanxi hesitated for a moment, and decided to tell the truth: "Although this person has shortcomings, he is not a person, and he is very real." And he wants to save face and will not tell lies on such an issue. At most, it's a half-truth, for example, it's obviously a global tour, but it's said that it's to take revenge. ”

"Okay, that's fine, I'm funding him in my own name. ”

Cao Xiang and Geng Bin are a deep feud in the sea of blood, it is estimated that Geng Bin also has the heart to kill him, and someone is willing to hunt down Geng Bin, even if it may be a little false, it is also a good thing. Therefore, Gao Wenming never expected to get Dr. Cao's self-help ......

This little episode did not make Chu Yuanxi's mood better, because of the troubles of happiness in the overseas sales of VR headsets.

The so-called happiness is because the original plan to sell helmets overseas was to focus on Amazon and use Shopify as a spare tire. Today, e-commerce has been deeply rooted in the hearts of the people around the world, and Amazon basically dominates after going out of the country, while Shopify is a micro-business platform similar to Xinmeng, which is a little worse than e-commerce, and Baidu's hosting page can do this.

For ordinary people, buying things on Amazon is definitely more reassuring than on the micro-business platform.

Of course, from a professional point of view, Shopify is called decentralized e-commerce, not a micro-business, but a micro-business.

It's just that last year, Google began to focus on e-commerce, and an unequal competition began between Amazon and Amazon, the way is to let the self-media under the Google ecosystem go to Shopify to establish a store, and then Google provides traffic.

In this way, Google sells traffic and soars, and consumers are introduced into Shopify's micro-business circle, which is a disguised drain of Amazon's double-end resources. Not only customers are resources, but also businesses are actually resources to the platform, and a large number of losses of this resource will result in countless losses of advertising costs.

As a result, the fighting intensified, and by April 2021, both sides had become aggressive.

Can Amazon not be angry? Anyway, if Chu Yuanxi is bald, he would have scolded him a long time ago. You must know that it is not easy to build a traditional centralized e-commerce platform, otherwise why did Douyin sign an annual framework with Taobao in the past? Isn't it because it is not so easy to build, so Taobao believes that it is the best e-commerce platform, and then starts the price upward?

Since traffic has become an "era", it has been spending money to buy traffic, and I have never heard of the party who drains the traffic pays, and the party who receives the traffic takes the money. But Taobao did it, although it needs to pay advertising fees to Douyin, but as a midstream and downstream platform, it has multiplied the high commissions and technical service fees from the store as soon as it turned its head.

These stores are Douyin UP owners, and they are all traffic service providers when facing others, when did they suffer this kind of grievance? But when they faced Taobao, they became Yang Bailao and were ruthlessly countered. Then why don't they go to Xinmeng and Youzan to open a store?

Whether it's a short video or a live broadcast, as long as it's with goods, the link in the interface can jump to where Douyin's dad has the final say. Before Toutiao failed to build a mature e-commerce platform, Taobao's service fees were not collected in vain, it was safer and more reliable, and the interests of Douyin shopping users could be guaranteed in this Douyin-UP master-Taobao-merchant traffic link.

Therefore, the grandmothers had no choice but to be exploited by Taobao.

However, Google's grandmothers are not, they no longer need to be exploited by Amazon, and domestic self-media e-commerce companies are all looking forward to Douyin learning from Google's advanced experience when they see this scene, at least to build their own e-commerce in Toutiao.

However, this matter is difficult to say, and it is easy to say, because Ali has cultivated a large number of outstanding talents in the field of e-commerce over the years, and then transferred to the society. In fact, it's not just e-commerce, how many of the high-level leaders of the Guanghuang League were originally from the China Supply Iron Army? Therefore, Ali's greatest contribution to society is indeed to output thousands of high-end talents who have been trained in the Ali system for more than ten years every year.

Such talents will not be let go of Douyin and Kuaishou, so since the second quarter of last year, the two traffic upstarts have strengthened their own e-commerce architecture.

So the question is, why didn't the two traffic giants bring in talents from Taocun earlier? This is because Pinduoduo has not yet risen, making the infrastructure of short video live e-commerce incomplete. But by the middle of 2020, Pinduoduo has become Pinduoduo used by 600 million people, among which there are a large number of sinking users, giving huge dividends to live broadcast e-commerce.

Just as Pinduoduo can rise in the sinking market, the biggest dividend behind it is the country's village-to-village policy and infrastructure, short video live e-commerce also needs infrastructure, and this foundation is user e-commerce education in the vast sinking market.

Otherwise, although the live broadcast of goods seems to be in full swing, and even after establishing cooperation with celebrity anchors, they can continue to pull the price limit on big A shares. But the plate of this industry is actually so big, and the daily active audience is tens of millions, which is not as hot as laymen think, and the hot is the data collected by various platforms.

Moreover, the conversion rate and the profit of merchants are seriously overestimated, and the transaction is concentrated on a small number of top anchors, and it is difficult to achieve a high degree of compatibility between goods, anchors and audiences. This is also where the lipstick brother is valuable, he is one of the few anchors who mainly make vertical products, rather than selling everything, so the matching degree is extremely high.

In short, if this pattern is not reversed, live streaming is not a long-tail market at all. This can actually be seen from the behavior of merchants, merchants in live streaming have to pay pit fees, give commissions to anchors, and promise the lowest price......

In fact, when the live broadcast sales of Douyin and Kuaishou converged, this is exactly the behavior of most live broadcast sellers. It's very simple, why should you bear the pit fee and promise the lowest price for the goods you sell? Only the sales list of a few real head anchors can be exempt from vulgarity.

It's impossible for Toutiao and Kuaishou not to understand this truth, because the data that others can't see is in their hands. But after the rise of Pinduoduo directly supported the huge sinking plate, this form can be reversed, users who only watched short videos but did not buy goods began to buy goods, and users who originally watched live broadcasts but did not watch live broadcasts began to watch them, which is the reason why Douyin and Kuaishou have increased their efforts to build e-commerce.

Presumably, Ali's mood will not be much different from Amazon......

Of course, this is different from the headache that Chu Yuanxi needs, in China, each family draws a prison and beggars its neighbors, but overseas, Amazon and Google have released goodwill to merchants, in a vain attempt to attract more high-quality resources.

Although the store that sells VR headsets in Ba is not a high-quality resource, the option of choosing one of the two is also in front of you, and the conditions are quite good, but it is more sad to choose which one.

This option finally hit Chu Yuanxi's desk, which made him have to vomit, these crooked nuts don't learn, and they learn to choose one of the two by Temo Ali, and they still learn it well.

On the one hand, Google's attractive traffic, on the other hand, Amazon's mature and huge e-commerce logistics system and the lowest water service fee in history, Chu Yuanxi never thought that he would have the trouble of being a little second in Taobao store.

Unfortunately, if you need to make a choice to Barana, which sells clothing, you can choose one or the other by building another brand, but the helmet certainly can't. How to choose?

In the end, Chu Yuanxi ...... according to the self-media attributes of the Ba Ren Group Fell to Amazon.

"It's impossible not to choose Amazon. He couldn't help but vomit when he had a meeting, "Amazon people just do this, there is no way to retreat, Google is not." Google is not optimistic about the direct withdrawal of troops anytime and anywhere, what kind of traffic support and other conditions are withdrawn, what should we do? Go back to Amazon?

This is the self-media attribute of the Ba people, don't want to see so many self-media peers being pitted by Douyin back then, can you still have a little memory? Those who do short videos to bring goods because of Douyin's sudden change of policy, the traffic has returned to zero overnight, and a year's hard work has become a valuable attribute of peers.

This is a small episode during the listing of the Ba people, and the trend is generally quite stable. It's just that the inquiries of the regulatory authorities are indeed quite difficult to answer, and it is very simple to fool, but Chu Yuanxi does not want to be fooled.

For example, if you ask Zhenniu Technology about the estimation of the impact of the performance of the company to be listed, this kind of question will be picked up by others. Chu Yuanxi started from the investment structure and investment motivation, including the current business development level of Zhenniu Technology, the binding with the Baren Group in the business characteristics, and most importantly, the driving role of AI football games in the business coupling of Ba Ren and Xiaokang.

Because VR itself occupies a large share in the overseas strategy of the Pakistani people, and it also occupies a certain proportion in the use of IPO financing, Chu Yuanxi answered very completely when it comes to VR. After writing it, Liang Kenian looked at it and said that it was okay to apply for an IPO directly to Zhenniu Technology......

But there is no way, if you want to explain the meaning of the existence of Zhenniu Technology, you have to write it like this, and you can't tell the regulatory authorities, because you don't want to let Xue Ming go out to start a business, so you can make a Zhenniu Technology out, right? Its existence must be meaningful, otherwise what will become of the Baren Group? A company that relies heavily on Xue Ming's employees?

It's just that the stability of the Ba people brings out the chaos on the well-off side, mainly because Ali seems to have formed a chemical reaction with the 724 turmoil after promoting the alliance strategy, and there is a tendency to evolve a new ecology, which makes the well-off very headache.

The so-called ecology is to have a chemical reaction. When 724 sneaks in, it's nothing more than some SpongeBob SquarePants who want to try the health coin after him. Although the qualifications of these companies must be good, otherwise they will not be able to play big business, and the battlefield of block cloud will definitely be big business. However, their participation in the block cloud has a very single purpose, and they are basically not related to the original business of these enterprises.

On the other hand, the business surface layer cannot be seen, but if you can look down, the entire Internet architecture is adapted to the block cloud. It is equivalent to planting the land from the roots to start cultivating in a specific way, and only after growing up does it become interlocking, many businesses can be blessed by the block cloud, and 100% of the energy of the health coin after it is put on the chain.

But after Ali made a move, some companies found that they could join both alliances at the same time. This is a flexibility that members of the Well-off AI Leaders Alliance are not so convenient to enjoy. Chu Yuanxi has had a headache recently, do you want to notify the partner, if you want to hook up with 724, go boldly, let's go one yard to one yard, the cooperation of the AI group will not be affected, and the other behaviors of the partner will not be used as a criterion for judging the way of cooperation.

The problem is that it can be said, but others have to believe it...... Chu Yuanxi put himself in his shoes, if he eats the delicious food in other people's bowls, and smashes other people's pots while eating, then others still greet him with a smile, what is the situation?

This makes me have a heart for the bright moon, but the bright moon shines on the ditch. But if you don't make reasonable changes, SpongeBob SquarePants will form an ecology, that is, eating 724's meal while serving Ali's table. Ali uses cycling data as a tool to break the game to build an alliance system, and shares this key data for allies to call.

There are many ways to play in this way, and in fact, the AI team leader adopted by Xiaokang is only one of the high-quality use solutions for user tracks. Therefore, each SpongeBob SquarePants can use this data to develop its own functions and gameplay, and then adapt to the block cloud.

In other words, Ali didn't plan to completely copy the AI leader at all, but improved it by one dimension. Of course, what Chu Yuanxi saw was that after SpongeBob SquarePants got the data interface, they began to copy the AI leader, which was in vain for Ali's hard work.

But in short, this is the prototype of ecology, although it is still not as good as the well-off in terms of efficiency, not even 30%, but there are many families...... This large group of SpongeBob SquarePants is pouring up, can we only hope that they can't find a way out because of serious homogenization?

It's impossible, it's impossible that there isn't a single smart person. The most important point of the so-called ecology is that it has great flexibility under the premise of following the general direction, and can cultivate various products that conform to objective laws like a petri dish.

Therefore, not only Chu Yuanxi knows, but Liu Lu, Aunt Cynthia, and even Yuan Yu know that the only way to break the game is actually to learn 724 open block cloud and share the food alone, so that everyone can eat.

As long as the interface is open, it is definitely much smoother and more reliable than the 724 invincible and weird out-of-box cooperation method. This not only resolves the turmoil of 724, but also destroys the prototype of the enemy ecology that is being formed, which is equivalent to a sudden force in the tug-of-war process, turning more enterprises from opponents to allies, making Ali's attack less severe.

Some people even suggested to Chu Yuanxi that they should simply transform the well-off block cloud into a platform, change from product ideas to platform ideas, open functions to build a platform, and let each SpongeBob square meter operate block cloud computing power on their own platforms, and Xiaokang will take commissions from it and collect technical service fees.

Chuyuan Xilu Mountain Waterfall Khan, heart said Isn't this Taobao In addition to the well-off himself also engaged in block cloud output computing power, it can be regarded as the self-management of Da Goudong? Such a strange idea I don't know what kind of head melon can come up with.

But this is only a discussion of the form of openness, and the process is just a hundred flowers. As for insisting on not opening up, no one insists on this idea anymore, because not opening up means that the cloud block representing the most advanced level of productivity will be pulled down to the situation of close combat with traditional enterprises, and everyone will become less unique, and then have more experience than who knocks customers.

Chu Yuanxi is not only worried about this, but Xiaokang's recent income in cloud computing has begun to be affected. Not only is user activity and growth affected, but more importantly, cash flow is facing an inflection point and is on the verge of stampede.

Although there was an expectation in this regard, when the inflection point was really about to appear, Chu Yuanxi felt its horror. An inflection point in cash flow is nothing more than opening a new round of financing for ordinary start-ups, but this is not the same as upward financing, and the posture of financing is completely different. The same person, the latter, is the domineering president in "Chinese Restaurant", and the former is the master of Duanshui in "Sisters Who Make Waves".