Speaking of TapTap, Chu Yuanxi also loves and hates, special games like tcg "Animal Inc.", it used to be very difficult to spread, and the cost performance of advertising was extremely low. It is the strong voice of the UGC community like TapTap, which makes this kind of high-quality game self-dissemination by high ratings, and acquires a large number of users by word-of-mouth rather than advertising fees.

But it is a double-edged sword, when the product is not good, negative reviews will also blow out, and then the score will collapse, and the drum will be beaten.

It is said that this is because the new generation of gamers are more willing to share their emotions, and they are not only willing to play the game content itself, but also more willing to participate in the interaction than the players of the past, which can easily drive word-of-mouth or bring bad word-of-mouth.

This is a severe test for unprepared game companies, but Chu Yuanxi's side is ready to interact, so that they can vent their excess spirits.

The first event is the offline tournament, this tournament is a real battle, and there is no room for cheating, Zhu Wei, Yang Yuanmei, He Namei and Zhou Minxi must participate.

Especially Zhou Minxi, during this time, the main focus was on practicing card skills, and everyone was tired and fat, so Chu Yuanxi had to drive her to the gym.

During this time, Zhou Minxi loved and hated Chu Yuanxi, because although she was very happy and fulfilled when she came to Baren Entertainment, what was her original intention? As a result, the "lion tiger" screamed so much, and he got a lot of benefits, but he never learned the ability, it has been more than a month, and he has made a lot of money with options, but Chu Yuanxi doesn't make short videos at all.

He didn't deliberately not teach, but as if he had washed his hands in a golden basin! The short video thing is almost no longer touched, and he is busy raising funds and launching games. Although it's all serious and big, she's so upset!

Zhu Wei actually has a grudge, because Chu Yuanxi's promise to her has never been fulfilled. So on a pleasant afternoon, the two beauties shot together to catch Chu Yuanxi in the small conference room, and Zhu Wei put on the carriage and asked, "Do you still make short videos?" Why don't you do it all of a sudden?"

"Don't you see that I'm so busy?" Chu Yuan Xixin said, deducting the time to find a poppy, the old man is indeed on his feet!

"No matter how busy you are, you won't even have time to design a short video, right?

"Isn't it all Zhou Minxi designing recently? I think it's pretty good!" Chu Yuanxi glanced at Zhou Minxi proudly, the puppet princess filled the gap left by him after he left, so that the quality of Zhu Xiao's short video did not collapse for a while.

Zhou Minxi immediately bowed: "The content I designed is not as good as one percent of the Lion Tiger, so let's ask the Lion Tiger to demonstrate it in person! ”

"Alas, I want to do it too, but I'm not bored to do it......" Chu Yuanxi let out a long sigh and threw the pot that had been prepared a long time ago to Douyin: "Haven't you noticed that the brainwashing magic sounds have decreased recently?"

"yes, I found it. Zhu Wei is indeed very strange, "In the past, although you found a lot of magic sounds to come out, but others are also out of magic sounds, almost every week there are super hits, you can change the style several rounds every month, and even two magic sounds appear in the ring at the same time." Now the frequency has dropped significantly, and it seems that there hasn't been a single new song with a million references in the last month. ”

"That's why I'm not in the mood to do content, it's all Douyin's DOU+. Chu Yuanxi Zhenzhen: "The magic sound is the biggest dividend on Douyin, and the original excavation of a magic sound can bring a lot of attention, with 2 million likes and 500,000 fans."

But now because of DOU+, the current is limited, and the current limit bonus is gone, and you think that a certain song and a certain fragment may become a magic sound after you look for a long time, and then you find that there is no hair after sending it out, who do you say still excavates the magic sound?"

"You mean, Douyin is digging its own roots?" Zhu Wei was taken aback!

"It may be digging roots, it may be changing styles, after all, they have already caught a lot, and they don't have to stick to the characteristics of the past. Chu Yuanxi said quite indifferently, because his energy was no longer on this, and the only thing he cared about was to guide the traffic to > "So that's the case......" Zhou Minxi felt that she was born at the wrong time, if only she could meet Chu Yuanxi a few months earlier, then her life trajectory might change dramatically, and she would witness more excitement. And now, there is really no reason to supervise Chu Yuanxi to do this and that, after all, Chu Yuanxi is a person who is about to be funded.

"But because of this, once the magic sound is hit, the effect may instead explode after it spreads, and what used to be a million quotes may now be two million or three million quotes, because the magic sound has become less, and the concentration will definitely increase. Chu Yuanxi chose to comfort them and give them some hope: "So you can continue to work hard, there are talents from all generations, and each has led the way for hundreds of years." After that, he left the small conference room, leaving Zhou Minxi thoughtful.

Chu Yuanxi has no psychological pressure on such a thing as dumping the pot on Douyin, especially after the headlines department gradually cashed in their advertising resources. On the 21st, it began to be cashed out, and after a week, by June 28th, the effect was very significant, and there was no big reaction from the players, but almost all major game channels knew that Baren Entertainment was going to make a mobile game called "Out of the Mountains".

These people are all professional, and their sense of smell is extremely sensitive, and they know what kind of shit Chu Yuanxi is going to pull as soon as they pout their butts, and they immediately come up like flies. Especially the big blue-green factories, because of the previous advertising, they are a little closer than others.

Chu Yuanxi didn't dare to offend these big channels, so he had to deal with it personally, and then politely told them that the game hadn't been approved yet, and it would have to wait until the end of the year to go online.

Then these channels took the opportunity to ask about the TCG mobile game that Ba Ren is going to launch recently, as professionals, they not only have a keen sense of smell, but also good ears, and there are few who don't know that this game is ready to be launched, because the test has been tested for three rounds.

However, Chu Yuanxi is still sorry: "We don't plan to combine this game, so we only made an Apple installation package, and Android just opened an official website." ”

So this group of channels were all shocked, I have never seen a company like Baren Entertainment! It stands to reason that it should be the business manager who contacted them, and the result was that Chu Yuanxi, the president, came forward, and then the incomparable zhuangbility, the highly anticipated game has not yet been made, and the game to be launched is not on the channel, should this be said to be an atypical game developer or a pheasant?