For Lu Yu, if he wants to make a sustainable advertising business, he must first recruit advertising business specialists and advertising copywriters. Fang Shiling is the same.

So looking at the recruitment notice, Chu Yuanxi knew that "Late Night Gallery" encountered the same problems as Lu Yu at the beginning, and there were many capable people, but there were no competent advertising businessmen, and it was difficult to say that those who were competent for advertising copywriting could only recruit people from outside.

It's just that outsiders don't understand their own tonality, and it's difficult to recruit people directly to receive the most suitable advertisement, and the same is true for copywriters. This is equivalent to wanting to eat rice and now planting rice, and the time limit is only two months, and I don't have any accumulation and qualifications in the advertising industry, how can I rush there?

Even if you can barely make it, what if Chu Yuan and Xisai go over?

In fact, when this option was put out, Chu Yuanxi was really tempted, but after thinking about it, it was better to be a person. Anyway, the project has been snatched back, and this idea is a conspiracy nature, and if it exposes the collapse of its own personality, the cost is too great.

In the past few days, the contract with Taishantai has been signed, and the person who signed it is Zhu Wei, because this project is to be assigned to Ba Ren Media. This is also the first heavyweight word signed by Zhu Wei since he joined Baren Entertainment for more than a year, and he looked at the contract repeatedly with great caution and attention before signing the contract, and he looked very focused and serious, so it is estimated that people can not see that they do not understand the above content.

Fortunately, the specific executors are Yang Yuanmei and Qi Yu, and the matter of the group card is finally entrusted to Taishantai, so that there should be a month to complete the preparation for the project, unlike the inappropriate "Late Night Gallery", the project is expected to start shooting in September. If the filming is fast enough and the cooperation between the two parties is good enough, it will be able to complete the review procedures before the end of the year and then release it.

And this time point is very special, next month, the film and television stills plan of "Out of the Troubled Times" should be completed, and then the release time is also the end of the year. These two sets of programs are not of the same nature, they are both on Taishan Channel, and the broadcast time can definitely be staggered, and it is unknown what synergies can be formed at that time. Chu Yuanxi doesn't know much about this, so he is currently in a state of listening to commands.

Thinking of the TV series "Out of the Mountain in Troubled Times", Chu Yuanxi's thoughts naturally ran to several costume dramas that were recently released and played the finale. In addition to "The Ethereal Record of Kyushu", whether it is "Dawn Yuan", "The Twelve Hours of Xijing" or "Chen Qingfu", they all collectively rushed to finish work before the end of the summer vacation, creating a quite special holiday for TV drama fans.

In fact, because of the existence of the ancient restriction order, many costume crews have suffered all kinds of fancy blows, but I have to say that the ancient restriction order is very good for the audience, taking this summer as an example, the overall quality of costume dramas has obviously been greatly improved, not a little bit of improvement.

Although "The Ethereal Record of Kyushu" is not over yet, it is also about to end, and the data is quite overwhelming, why did it pounce? With the resource investment, completion quality and cast lineup of this film, although some minor problems are not satisfactory, but in the past few years, to compete with "Cutout Without Self-Appreciation", it is completely possible to hang people up and fight, and it may not be too much to say that it is powerful in all directions, and I don't know what the ratings will become.

The question is whether it explodes or not depends on the level of the competitors, the competitors are "Chen Qingfu", "The Twelve Hours of Xijing", and the worst is "Dawn Yuan". In this extremely cruel competitive environment, just like the famous line in "The First Floor of the World", not only ducks, but also green onions, sauce, and cakes, none of which are inferior to others.

When Chu Yuanxi returned to the company, he found that Zhao Jie's team had come up with a new plan for "The Faint King of No Way". In a few days, the group of animals came up with a simple and easy solution, that is, to replace the currently popular advertisements for idle mobile games with short videos corresponding to "Wudao Duanjun" or several other idle game IPs.

In terms of user experience, changing the soup does not change the medicine, because the current popular advertisements are also in the form of short videos, but they click to reach the advertising link, while the video of Zhao Jie's team has no link.

In fact, Lu Yu has a different opinion, he really wants Zhao Jie to open a link, wouldn't it be nice to hang some e-commerce links when the time comes?

There is nothing wrong with this design itself, because anyway, this idle game is going to be out of the APP, you can casually stuff pre-installed videos into it, and it can also be hot-updated, so that players can enjoy fresh videos for a long time.

But this nondescript design scheme is full of holes in Chu Yuanxi's eyes, but considering that Zhao Jie has to recreate the wheel of self-media, many things need to be exercised, and this idea is still from the colleague in charge of Zhao Jie's team from the media, so Chu Yuanxi only asked a question about the technical details: "According to your current set, let's just say that it is a plan, and use watching videos as an 'inspiration' in traditional SLG games, this is too restrictive, and many gameplay methods are not used, right?"

"Gee, it's not like you haven't played an idle game. If you hang for a long time, there is no numerical threshold, and you can crush it. "Zhao Jiexin said that players should recharge in the first place, okay?

Chu Yuan Xixin said in his heart, aren't you talking nonsense? What the player wants is to be able to pass in time. The so-called "inspiration" is a common pit money play in SLG games, usually spending ¥ to add a comprehensive buff to the player's legion, such as a 25% increase in damage, a 10% increase in defense, etc., which is mostly seen in PVP gameplay, such as gang wars and faction battles. However, when it comes to PVE, such as dungeons, encouragement is absolutely not allowed, because once encouragement is allowed, the numerical card points that numerical planning has worked so hard to create will no longer exist.

Zhao Jie is doing the opposite here, all of them are drummed on PVE, for example, the learning of martial arts moves, after learning, you can break through several times, each time there is a chance, watching videos increases the success rate. The problem is that players can get a lot of props in the game to increase the success rate, and they can also buy props, and these props are not compatible with watching videos, that is, watching videos can only be used as a supplement when there are no props. Therefore, the breakthrough will still fail.

Thinking about it like this, it seems a bit redundant, but considering that this kind of detail itself is not something he should care about, Chu Yuanxi waved his pen, "Do what you think." ”

The reason why we should care about the system planning of this game is mainly because this is the first time that Ba Ren Games has linked the game with their repeated self-media wheels. Zhao Jie's self-media construction is almost the same at least in terms of scale and structure, and it can be merged, although there are still few fans of the new account, but it can train people, and there are many accounts to be cut to them when the company is sold in the future.

Therefore, all the ways that are beneficial to this team are Chu Yuanxi's willing to support, even if they make mistakes, it doesn't matter.

Of course, his main energy is still on the side of Xiaokang, and the operation of Xiaokang seems to be stable, but every time he opens the day after tomorrow and looks at the data, Chu Yuanxi is very bad, because the growth curve is simply incomparable with the original world. Of all the curves, the least promising cycling ride is the brightest.

The well-off bicycle delivery is almost the same rhythm as in the original world, the time and the number of placements are roughly the same, and the gap between the riding data is not obvious.

I don't know if it's because there were so many shared bicycles in the original world, and a large number of entrepreneurs seized the time to come in and lose money, but now there are only a few left, and the density of bicycles is not so large? Or is it because no matter when, no matter where, ordinary people can always maintain a huge enthusiasm for the wool at their fingertips.

You must know that for a long time, Chu Yuanxi's performance in the matter of bicycles and other circumstances is like two people, the head is incomparable, without any trial and error, without any verification, directly throwing money into bicycles, without listening to any persuasion, directly shooting money.

If you didn't know that Wang Qingtuo's car factory really has nothing to do with Chu Yuanxi, many people would think that this is a transfer of interests, and it is arrogant to the point of not concealing it, and it is directly written into BP, and investors will be cheated as long as they dare to believe it.

So after seeing this data, Yuan Yu first dispelled the only doubt that had been in his heart for a long time, but he didn't expect Chu Yuan Xi to say proudly: "Where is this? The impact of bicycles on data has not been brought into play at all, okay?"

"What's more?"

"This is an advertisement for an event, do you still need to ask? These bikes are not only reaching bicycle users, but also those who pass by on the street, ride on the opposite side, and ride next to them, all of whom have to watch our advertisements. This effect is going to take time to ferment, and you'll see in a few months. ”

The most important point of Xiaokang bicycle is that the shape of the car is different from that of ordinary shared bicycles, it is shorter, if Xiaohuang Xiaocheng is a 26 model, then Xiaokang is 24 type, and there is a big basket, that is, wide and deep, which is very suitable for putting things, so that Yuan Yu is afraid that someone will take the basket with the child.

The biggest feature of this shape is that it is suitable for advertising slogans.

The front basket reads: Well-off bicycle, free deposit riding.

On the side body chain guard, it is written: Download the well-off life APP, live within your means, simple and happy.

On the other side, there is a different word: well-off convenience store, enjoy life and ride for free.

These are huge and bright fonts, equivalent to the elderly feature phone big words loud mode, the effect of advertising words is so eye-catching, so that the well-off bicycle maintenance manpower must be increased one after another, because a large part of the manpower to be used to fight with the small advertisement, this advertising space is our own, no one is allowed to post! Of course, if you want the advertising effect to be good, the riding experience must be awesome.

In order to achieve a better riding experience for the bicycle, Chu Yuanxi can be said to be meticulous, and even personally participated in the acceptance, which can be said to be abnormal compared to the style of grasping the big and letting go of the small in other units of the well-off.

For example, the fenders must be powerful and must be able to block mud. The lack of morality of shared bicycles lies in the fact that they don't know which car's fenders don't block mud, and then don't say it's raining.

Then there is the positioning problem, which is a technical problem that Chu Yuanxi has grasped for I don't know how many times, so the bicycle development team was also forced to use Beidou's short message system for accurate positioning and kicked away the GPS. Chu Yuanxi's requirements are actually not high, there must not be a car displayed on the map in the user's mobile phone APP, but in reality the car can not be found, if it is parked in the underground garage, it must be prompted, because the underground garage can only be located by the base station, and the system is obliged to identify it.

All kinds of similar strict requirements are finally reflected in the excellent quality of bicycles, the cost of up to hundreds of yuan a car, the huge development team, and even the very money-burning map project team, so that after the well-off really makes efforts, the most able to do data is bicycles.

I only heard Chu Yuanxi say: "Later, after the well-off in other major cities begin to enter, the Ba people will also specially push a wave of well-off bicycles, so that Zhu Wei can take a picture of the back of riding a bicycle in the sunset, and there will be a wave of self-media dividends at that time." ”

"Don't you think it's overflowing to push ads like this?" Yuan Yu still didn't understand the logic, "You push the bicycle so that users notice the advertisements of the well-off convenience stores on the car, so why don't you just advertise the convenience stores?"

"Oh, this operational knowledge is deep, you don't understand, you don't understand, you don't understand, you don't understand. Chu Yuanxi said and suddenly remembered the business lesson plan that Feng Lin was reading at home some time ago, and asked, "Do you know the business case of three different models of selling bottled water?"

Yuan Yu shook his head in a daze.

"The first is to buy bottled water and send it to the water dispenser. This is a promotion to sell products.

The second option is to buy bottled water and pay a large amount of money as a deposit, and return most of it after one year, so that users can drink bottled water for a year at a very low price. This is a cash flow game, as long as the cash flow rolls up, you can keep playing.

Third, bottled water is free to drink without a deposit, and it is delivered to your door. ”

Chu Yuanxi finished speaking quickly, looked at Yuan Alfalfa, and saw Yuan Alfalfa with a confused face: "I understand the second way, how to make money in the third way?"

"Don't you realize that the second type is the old shared bicycle, and the third type is the well-off bicycle? Chu Yuanxi said and directly solved the mystery: "The third kind of advertising on the bucket goes directly to the household, relying on advertising fees to make income, and relying on the scale of users to make money, which is a serious Internet thinking, understand?"

In fact, you can also post advertisements on the bucket of the first two, but the speed and number of users acquired by these three modes are different, and the cost and operation model are definitely different. And this kind of advertising value is unexpectedly high, and it can even be accurately placed according to big data, and when the water is delivered, you will choose what advertising to put on your bucket, so this model is valuable. This is where the Internet mindset is disrupted. ”

However, business makes sense in Yuan Alfalfa, but it doesn't make sense when it comes to Yu Meiren. In the evening, at the Yue Villa, Chu Yuanxi turned on his laptop, intending to see the financing process. The specific matters of financing have always been Yuan Alfalfa in Zhang Luo, a roadshow on August 18, and then collect intentions, communicate with Chu Yuanxi for a while to determine the share, and probably get all the processes in early September to get the money, and it seems that the subscription is still relatively enthusiastic, even if he raises the price by 20%.

As a result, Feng Lin and Yu Yanan came over with their front and back feet, Yu Yanan walked lightly behind Chu Yuanxi, bent down on his shoulder, and asked softly while looking at the screen: "What are your plans for the evening, huh?"

Chu Yuanxi was reading the document and said casually, "Oh, I have to do an S-P-A tonight." ”

He said the three letters S, P, and A separately, and after speaking, he saw Feng Lin on the other side covering his mouth and preparing to laugh.

I saw Yu Yanan press his shoulder, and said, "Yo, it turns out that you are a rough man who also does SPA?

"Ahem, ahem!" Chu Yuanxi found that Feng Lin was about to laugh, so he immediately cheered up and said, "Just tea tree essential oil and lavender essential oil." ”

The so-called S-P-A, isn't it an equity subscription agreement? Feng Lin blinked and thought about it, quite surprised by Chu Yuanxi's answer, and then stretched out his thumb and gestured at him.

So that night, a few people went out to push a spa.

Two days later, on August 23rd, Chu Yuanxi heard two things, the first thing is that Douyin has launched a major feature, short video UP owners can hang game download links in their short videos like hanging e-commerce links. That is to say, allow the UP master to go into battle directly to the mobile game "bring goods", users click on the link to directly enter the download page, this video with goods can be an animation, it can also be a real person, and the gameplay is simply not too much.

For the average UP owner, this is nothing more than one more kind of goods, and it will not make much difference if you charge money according to the advertising order, it is nothing more than the price.

But for an organization like Baren Group, which is focusing on both short video content production and game products, this is no different from suddenly winning 5 million. And five million is too little, far from enough to see!

Especially for the small game-IP plan that needs to be promoted by quantity, good news fell from the sky, and Zhao Jie even temporarily added a team building, but because of this, he missed the short and tight group that visited the Baren Group. The reason why he is "Short and Tight and Tight" instead of "Lao Fan and His Tour" is because he is the chairman of the "Entertainment Strategy Committee" and can represent Lingxi.

However, Chu Yuanxi never planned to call Zhao Jie to meet him, because he was sold.

And Chu Yuanxi, before receiving the short and tight, saw another news, Ah Du, that is, Yang Zheng, the COO of the door opener, left the company.

The doorman's Weibo and dumb circle of friends almost announced this matter, of course, it is a flower, but this belongs to the first death before the teacher, and the following message is not so auspicious. Chu Yuanxi didn't know what was going on over there, we didn't know, and we didn't dare to ask, anyway, Li Jingfei should have made a meritorious service.

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