"Oh?"

Chen Geng raised his eyebrows.

Morry Sanders didn't sell either, and reached out and made a gesture of please: "Dear Mr. Fernandez, the logo I designed for your company's new luxury car brand, Lexus, is here." ”

On the luxurious desk in the reception area of Jack Welch's office, there was a delicate black crocodile leather bag, apparently, Morley Sanders' brand logo for Lexus was in this crocodile leather bag, and before Chen Geng's arrival, Morley Sanders did not open his design to Jack Welch.

In grasping these details, both Morley Sanders and Jack Welch have done a good job.

For this small detail, Chen Geng is very satisfied.

He didn't think there was anything wrong with Morry Sanders and Jack Welch's actions: As the majority shareholder of AMC, Morry Sanders had to be the first to see the logo for Lexus.

You're welcome, Chen Geng came to the case in two steps, opened the leather bag and took out the information inside, the top is an A4 size photo, on it, the familiar Lexus ellipse with a slanted capital L logo came into Chen Geng's eyes.

That's right, this is it!

Seeing the slight smile on the corner of Chen Geng's mouth, Morry Sanders' heart finally returned to his stomach, he took two steps forward, stood beside Chen Geng and introduced him: "Mr. Fernandez, according to you, you must be unique and outstanding, elegant but not feminine, noble and not squeamish, Generous but not unbridled' and your suggestions for several revisions, we completed the design: the ellipse represents the earth, meaning that Lexus cars will be all over the world, and the metallic feel represents AMC's heritage and spirit......"

"Very good, I'm satisfied," Chen Geng handed the photo to Jack Welch: "Jack, what do you think?"

"I think it's good, too," Jack Welch couldn't fault with this version of the revised logo: "I think it's okay." ”

"Then it's decided," Chen Geng nodded: "Go back and ask the directors for their opinions, if everyone has no opinion, then it's decided, and then choose a suitable opportunity to hold a press conference and announce our brand name and logo." ”

Jack Welch nodded happily: "Okay, leave it to me." ”

After a pause, Jack Welch asked again, "Boss, do you want to attend this press conference?" ”

"I'm not going to join in the fun," Chen Geng shook his head: "I have more important things to do." ”

Morley Sanders was overjoyed: a large sum of money was finally coming in his hands.

Although AMC still has a process to go through, as long as the design is passed by Mr. Fernandez Chen and Mr. Jack Welch, what can go wrong next?

It's nothing more than getting the money a day earlier or a day later.

However, the fact that Morley Design designed the brand logo for AMC's high-end luxury brand has become the capital of Morley Design, and the more successful AMC is in making Lexus, the more benefits its own Morley Design Company can enjoy.

........................

AMC has unveiled the name and logo of their new luxury brand!

The name of the new brand is Lexus, and the logo is an elliptical circle with a slanted capital letter L.

At a press conference held specifically for AMC's new luxury brand, Lexus, AMC's CEO and Chairman Jack Welch, announced the meaning of the logo to the world in front of the media: AMC aims to build Lexus into a global luxury brand.

And when asked by reporters about the research and development progress of Lexus' first luxury car, Jack Welch announced at a press conference in front of hundreds of reporters at the scene that his own boss, Mr. Fernández Chen, the chief designer of AMC, has not only completed the conceptual design of the vehicle, but also completed the design of the interior and exterior of the vehicle, and completed the creation of a 1:1 clay model, and will enter the stage of trial production of the prototype car.

As soon as the news came out, the reporters at the scene were in an uproar, and they couldn't believe that this was true: how could it be so fast?

In the face of the doubts of the reporters, Jack Welch blocked the mouths of all the reporters with only one sentence: because we have the most talented car designer in the world, Mr. Fernandez, who belongs to all Mr. Fernandez's previous works, he is so fast!

As soon as these words came out, all the reporters and people with ill intentions were speechless.

No way, because Chen Geng is like what Jack Welch said, other car designers need to use it to create a design that takes a year, two years or even three years, and there is no guarantee that it can be liked by consumers, but Chen Geng is simply a freak among car designers, not only the speed of design is jaw-dropping, the most rare thing is that every car he designs is a hit, and he won't reason with you at all.

In the face of such a No. 1 unreasonable master, do you think that the new car he designed in such a short time will be successful?

No one dared to pat their chests and say, "Don't worry!

........................

As the "obvious traffic" of the world's automotive industry, AMC has completed the design of its new brand name and logo, and Chen Geng has completed the design of the exterior and interior of Lexus's first model, and the extreme news that Lexus will enter the prototype trial production immediately reached the ears of those car manufacturers who are paying attention to AMC and Chen Geng's movements all over the world.

Toyota, of course, is no exception.

"Nani?!Is it so fast?" Eiji Toyoda opened his eyes, a little unable to believe the news.

Not only did Eiji Toyoda not believe that AMC and Chen Geng would move so fast, but the two persons in charge of Toyota's "F1" project: Chief Designer Ichiro Suzuki and Chief Engineer Akira Takahashi were also incredulous: "Chen Jun is ...... How can it be so fast?"

It's sad to say, since 1983, Toyota officially decided to start the luxury car project to now, it has been almost two years, and the whole project is still in the research and pre-research stage, and even the brand has not been determined.

AMC, which only announced its entry into the luxury car market this year, has not only completed the design of the brand, but also the interior and exterior design, and has entered the actual stage of prototypes......

The three of you look at me, I look at you, and the same thought involuntarily rose in my heart: American Dad is really too strong, Chen Jun, is really too powerful.

Especially Ichiro Suzuki, he looked at Eiji Toyoda with an obscure face, and said with difficulty: "Your Excellency, in the current situation...... will the 'F1' project continue to persist?"

His meaning is obvious, as far as the current situation is concerned, AMC's Lexus will definitely be launched ahead of Toyota, and our Toyota's "F1" project has been aimed at the North American market from the beginning, but now, the question is: can the North American market allow two luxury brands to enter one after the other?

In addition, AMC is an authentic American car brand after all, and it is the only one of the four major American car brands with the letter "American", if AMC does not plan to launch luxury cars, but now AMC wants to make luxury cars, do Americans recognize and support their own emerging luxury car brands, or support an emerging luxury car brand from Dongying?

The answer is almost self-evident.

So what should we do?

The huge office suddenly fell silent, and Eiji Toyoda rubbed his eyebrows, his heart was extremely entangled.

As Ichiro Suzuki said, Toyota's "F1" is already a high probability that AMC's Lexus will be ahead of the front, and whether the North American market has the ability to accommodate two new luxury car brands at the same time is indeed quite uncertain, so what about our "F1" project?

Is it going to be done in a step-by-step manner according to the original plan and schedule, or is it adjusted accordingly? or is it ...... Just give up while you haven't invested too many resources yet?

After a long time, Eiji Toyoda finally spoke, and he said to Ichiro Suzuki and Akira Takahashi in a slightly depressed manner: "Suzuki-kun, Takahashi-kun, your work continues, don't adjust for the time being...... how the 'F1' project will go in the future, I need to study it." ”

Ichiro Suzuki and Akira Takahashi glanced at each other, nodded silently, and then said goodbye: "How the "F1" project will go next and where it will go does require careful thinking by His Excellency the President.

After Ichiro Suzuki and Akira Takahashi said goodbye, Eiji Toyoda pondered for a while before finally picking up the phone: "Tatsuro, are you there?"

"Yes, senior, I'm here," said Tatsuro Toyoda, the president of Toyota Motor at the time, respectfully to Eiji Toyoda, "Do you have any instructions?"

He served as president of Toyota Motor from 1967 to 1982, and resigned as president after completing the renovation of Toyota Motor in 1982 to become chairman of Toyota Motor Co., Ltd., that is, the current chairman of Toyota Motor is Eiji Toyoda, and the general manager/CEO is Tatsuro Toyoda.

After a moment of silence, Eiji Toyoda asked Tatsuro Toyoda, "AMC has officially announced the name and logo of their luxury car brand, do you know about this?"

"Hey!" Tatsuro Toyoda immediately said, "I just found out, too." ”

He's also having a headache about it.

After a brief pause, Tatsuro Toyoda spoke again: "Senior, I would like to ask you, what should the 'F1' project do next?"

You are the chairman of Toyota, and at the same time, you personally finalized the strategic project of "F1", so you have to come up with a charter and countermeasures.

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