Chu Yuanxi: Look at you, you don't understand, right? Besides, let's take a good look at the artist market first......

It's not that Chu Yuanxi is looking for a rut, but the speed of shrinkage of this market this year is visible to the naked eye, projects are rapidly decreasing, new projects are not standing, and even old projects have been cut. From the first line to the third line, from the old man to the rookie, there are fewer and fewer scenes that artists can receive, many big stars have not received jobs for a whole year, and even big names like Huo Jianhua are laughing at themselves for being unemployed.

Otherwise, online comprehensives like "Actors Please Be in Place" would not be so popular, and a large number of artists began to change their thinking and squeeze online, and even caused a stampede.

This bad situation is transmitted to the upstream, so that many brokerage companies do not sign people for a year, or only sign one or two, because the resources are too limited. But the ability to put on the network has become a "resource" this year, so Ba Ren has really signed no fewer people this year, and Zhu Wei has become an alternative in the artist job market.

In fact, for Zhang Ming, under Douyin's operation strategy of leaning towards celebrities, the ecology of stars and artists was originally his concern, but the priority was not high, especially the "co-producer" plan was launched in June by the Toutiao Department. So he didn't know anything, but he saw that Chu Yuanxi spent millions to do things, and he was still doing it under his nose......

At this moment, Chu Yuanxi turned a headline article called "Salute to This Era". Zhang Ming clicked on it and saw that it was actually a rainbow fart posted by the Ba people on the headline tuba, used to tout the ecology of Douyin. It is said that Douyin has convenient and easy-to-use functions, and the structure of the building allows us UGC to engage in such a grand spontaneous event, which is second to none in China. No other platform is so endogenous that it has evolved to the point where it has been able to evolve itself.

Zhang Ming couldn't laugh or cry when he saw it, but this is the truth! Although Kuaishou has all functions, its ecology can't engage in this kind of activity!

Turning off this enthusiastic article, Zhang Ming put down the whole thing and continued his work, but he didn't know that Chu Yuanxi's article on Weibo was not written like this. The title on Weibo is called "Yes, I did it", and the Ba people shouted loudly, calling on the players of "Wudao Dujun" to participate.

A long, long time ago, before the game "Wudao Dujun" was launched, this IP was first warmed up on Weibo and Douyin, and many short videos were posted, so there should be a lot of players among Weibo fans. This group of users, as well as the seed users of "Wudao Dum" lurking in Douyin, are the third wave of firepower preset in this event, which constitutes the three-stage rocket power system of the entire event.

In fact, the player power is the main body, because the number is large. The characteristic of the Douyin ecosystem is that as long as you post more, there will always be a hit, which is not the same as Kuaishou. Therefore, as long as the number of users participating in the activity increases, the probability of a hit is a few hundred, and there will always be a few big hits.

But really speaking, there is a huge traffic pool that Ba people have not used, that is, the players in the mobile game "Wudao Dusk". Now the number of players who have hung up has reached 20 million, and as predicted, the growth momentum has fallen rapidly, and it seems that the follow-up is weak, so it is necessary to organize this event in advance.

But this pool can't be moved, and when it moves, it becomes a mobile game for Ba people to drain Douyin.

From Weibo, WeChat public account to Douyin drainage, or vice versa, in fact, there is no problem, it is the fans of the MCN organization to sort out the internal self-media matrix. It is also natural to drain traffic from these accounts, but on the contrary, to drain traffic to others from his own commercial APP, Chu Yuanxi will never dare to operate without authorization.

At this time, "Wudao Dujun" is also 20 million DAU, and it is about to catch up with some chicken mobile games, although the dishes are the same as chickens in terms of income, but the volume is here, suddenly to Douyin drainage and no advertising fees, it is estimated that many people will have ideas, which will affect the camp attributes and operation space of the Ba Ren Group, and even affect the well-off.

After the sale of the Ba Ren game, the camp attribute of the Ba people in the Internet territory of the Celestial Empire must be Ali, maybe they have stepped on the thunder pool, and if they move again, they must be cautious, which is the consequence that the Ba people game has to bear.

Chu Yuanxi originally thought that it would be enough to be polite to Zhang Ming, and there was such a coming-and-forth that was enough to maintain the relationship between Ba and Toutiao. After all, at its root, this activity is the behavior of active Douyin users, which is beneficial to Douyin itself, and does not offend anyone. It's just relatively sudden, and the traffic driven is a bit large, which may cause some people to reverie.

Unexpectedly, Zhang Ming suddenly asked: Why are you doing self-media overseas? I mean, like you, you spend money to buy self-media, and I don't understand it.

Chu Yuan Xixin said in his heart, it's right if you can't understand it!

His reply was: What is the purpose of engaging in self-media at home, what is it for overseas. There are not a few self-media in China who spend money to promote their own accounts.

Zhang Mingxin said, this is completely different, okay? I don't know how domestic self-media advertise? I haven't seen anyone like you.

I saw Chu Yuanxi then said: The cost of foreign promotion is too high, far less moisturizing than the domestic one! The user's taste is also uncertain, and I was forced to make this decision, so I rashly copied the domestic method to make a number, and once the water and soil are not adapted, the effect will be worse. If TikTok is so fierce overseas and at home, I will be comfortable, and I don't have to be wonderful!

Zhang Mingxin said that this is still my fault?

However, although TikTok is known as a social upstart, it has conquered cities overseas and has also spawned a large-scale online heterosexual dating community atmosphere in the island country. However, the user density cannot be compared with the domestic in any case, and it is rejected by various old Shanghainese self-media, and users want to flow between TikTok and other social platforms.

For the Ba people, not to mention any new routines, even if it is a reproduction of the original IP of "Out of the Troubled Times", there is no certain concentration, there is no environment that is convenient for sorting out fans, and adjusting the tonality of the account's fans is definitely not possible. Zhang Ming has not carefully investigated these situations, but he can guess one or two with the feeling of the world's top product manager.

He knows that the Ba people have secretly opened several sets of videos of Chinese food overseas, including TikTok and other platforms, and they are doing quite well. It's just a few levels worse than when Baren Entertainment stook a lot of land on the Douyin platform.

Thinking of this, he asked again: Don't you want to push the dot app overseas to make some applications or something? Do you know that there is a company called Akagi Technology, which is about to IPO.

Chu Yuanxi nodded on the Internet, not agreeing with Zhang Ming's statement, but thinking that Zhang Ming was optimistic about Akagi Technology, and felt that Zhang Ming almost said: That's learning from me.

His reply was: Don't do it, don't do it, Akagi is obviously a negative teaching material.

Akagi Technology, in fact, is known as the overseas version of the Toutiao system, because the tactics adopted by the Toutiao system are almost the same from the model to the framework, they are all building an APP army, but the specific application is different, and the market environment is also different.

Toutiao is an APP matrix composed of Toutiao APP, Douyin Huoshan, Watermelon and other tractor applications, and then the traffic is distributed within the advertising platform through the machine algorithm that Toutiao is proud of, that is, the so-called AI engine, which is the famous "huge engine" and the main source of income for Toutiao.

Akagi's APP matrix includes a series of apps and games such as Google Play's 2015 world's best app "Lock Screen Master", "Solo Desktop" with search engine and information flow recommendation attributes, "App Lock", etc., and then also collects traffic into the AI engine Solo Aware and connects with advertising platforms.

This system is called the "CBA" model by the investment circle, with C-end and B-end + AI. With the headlines in front of Zhuyu, the valuation of $75 billion is exciting, and Akagi has naturally been sought after by a large number of capital, and the road to listing is smooth.

But calm down, even if the IPO is imminent, how much can the market value of Akagi Technology be? It's nothing more than two or three billion, and the Baren Group can buy ten!

And in Chu Yuanxi's judging criteria, Akagi's IPO operation is really beautiful, the problem is that this company has been doing it for seven years, and the entire application matrix adds up to only 35 million daily active, how interesting is it to do this kind of thing?

This fully illustrates a situation that it is not easy to apply in the offshore market.

People have used the method of "copy from China" to move the successful methodology of the domestic headline system to overseas, but the actual effect needs to be re-understood.

Is it a technical problem or a product quality issue? People have earned Google's "Top Developer" title.

Therefore, it must be valuable and meaningful to create an overseas version of the headline system, but Chu Yuanxi is in a state that seems to outsiders to be ambitious, difficult and cost-effective, so it becomes worthless for him.

Zhang Ming felt that he was so ambitious, and he couldn't even look down on such a bright and handsome advertising platform as Chicheng Technology?

So he asked: Hey, do you know Akagi Technology, are you the opposite?

Chu Yuanxi: I really understand, I have to decide whether to vote for their ads or not. All of their apps together are only 35 million DAU.

Zhang Mingxin said that you have to be angry when you hear this, what does it mean that there are 35 million DAUs? 35 million is very little?

In fact, it should be Monica's decision on how to spend the advertising fee, but this matter must be decided by Chu Yuanxi, because it is not only a matter of throwing money, but also implying who should give the protection money to.

In the end, because considering that the Baren Group as a whole could be on their whitelist by throwing money at social media platforms, and even if there were any violations in the future, it was decided to put ads on Google, Facebook, and Twitter. This bonus is labeled as a company, not only the current APP, but also the APP launched in the future can also enjoy the bonus treatment.

However, Akagi Technology's advertising engine naturally does not have this advantage, because their APP is a simple application rather than a platform, and there is no problem of violating laws and regulations, so there is no so-called whitelist.

Soon Chu Yuanxi closed WeChat, because a new situation appeared.

After a period of time, the biggest hit did not come from Li Zifeng's costume video, did not come from the Ba people's own big anchors and artists, and did not produce other forms of production such as Jiaotu's comics, but from an inconspicuous corner, a work has sprung up.

This work, from a non-famous voice actor in the island country, named Chika Notake, is a secondary production of a cartoon clip dubbed in Chinese on the island, which is used to apply for information about the Ba people.

Lu Yu's tactic of engaging in virtual idols at station B is to sign voice actors directly from the island country, but who to sign is a problem. Because this motion had just been generated, it was too late to brush people, so Lu Yu was ready to cast a net and be a good sea king.

And then standing on the platform near the water is this young lady who has dubbed the island version of the mobile game "Out of the Mountains in Troubled Times".

It is said that with the coffee position and income scale of "Out of the Mountain in Troubled Times", you should find a famous one anyway. Not to mention the local distribution in the island country, even if the two-dimensional mobile game is released in China, there are many famous and excellent people from the island country, and the cost is very economical. At one time, domestic mobile games competed to invite famous and high-quality people, and raised each other's prices to make a mess of the dubbing ecology of the island country, of course, the voice actors were very excited.

But only "Out of the Mountains in Troubled Times" is not good, because there is no fixed text, and the dialogues are randomly generated by AI. Therefore, the dialogue of the characters in the game can only be left blank and cannot be matched, only "sound effects" need to be matched, such as call signs in battle, screams that may appear frequently in the plot, cheers, etc.

This kind of dubbing is too good to invite famous people, so I have to entrust an ordinary sound effect company.

The well-known voice actors of the island country are usually signed through the selection of music agencies and even competitions, similar to the well-known "debut" in China, and then begin to develop in both the direction of voice actor and singer at the same time, show their talents in the music world, and dub cartoons.

Chika Notake's qualifications are insufficient, so she didn't go through this link, but went directly to an ordinary music and sound effects company to engage in specialized dubbing work, and she didn't dub the animation, but hit "Out of the Mountain in Troubled Times". But it's also an ordinary behind-the-scenes job, the kind that doesn't even have a name.

But her timbre is very good, the royal sister has a strong character, and the sound she hears is very crisp, but after listening to it, it is like an aftersound in her ears, which is very worth recalling.

At the beginning of this year, "Out of the Troubled Times" was launched in the island country through the operation of Knight Mabao, and it was impossible for the Ba people to ignore it, and they would inevitably run up to evaluate one or two, so they left the contact information of the young lady as they came and went. At this time, Lu Yu sent out a signing reminder, and when he saw that the salary was very attractive, and there was the famous Yu Suzuki and a team of more than a dozen people, he was moved.

It happened that Lu Yu caught up with the activity of "The Unconscious Gentleman", so he came up with a topic of "The Unconscious Gentleman" as an assessment.

Lu Yu's assessment can be said to be very distracting, there is no original content at all, directly picked a small bridge that has been very popular on Douyin recently and sent it over, so that the girl can match it into island Chinese according to the context and scene, and make her own picture. There are only two lines of dialogue, one male and one female.

F: My Royal Highness, the concubine is late.

M: Get on your knees!

As a result, it was such a short piece of content that didn't even take ten seconds, and it exploded when it was uploaded, and it quickly got 3 million likes, and it will probably rise later, and from experience, it will reach at least 5 million likes. This made Chu Yuanxi have to stop talking nonsense with Zhang Ming, and ran to ask Lu Yu what he was going to do next?

"How do you deal with it? Of course, sign someone over. Lu Yu said happily, the girl is still in the island country, and it is unlikely that she will know that she is already on Douyin, isn't this very much the state of signing a contract?

Chu Yuanxi knocked on his desk: "You have a little legal awareness, don't you? You send the things that others apply for and submit to Douyin, you are not afraid of some disputes?"

"That's exactly how we judge candidates objectively. Lu Yu said as a matter of course, "Isn't this just because her work became popular under the indiscriminate push? ”

Chu Yuan Xixin said that you are awesome! People can get at least 500,000 fans by posting this work themselves...... The Ba people have made a lot of money!

However, the employees who go to the island country are indeed different from the national dynasty, and there is a clear difference in the overall spirit, so the other party may not mind.

In fact, Suzuki Yu's team has already started work these days, and the Ba people can clearly feel the difference in team culture, which leaves a deep impression on Chu Yuanxi.

There are two kinds of working relationships between the island programming apes, one is called regular employees, and the other is called dispatch, and the proportion of dispatch is very large, it is difficult to imagine that 90 out of 100 program apes in an IT company are dispatched, and only 10 belong to their own companies.

But no matter what kind of employee, they have to abide by strict or rigid rules, not only in terms of attendance, but also in the R&D process.

The IT project process in the island country starts with system planning, needs to go through concept definition and design, and then code and testing, and the testing is very detailed and time-consuming, and the design of the test is the most important. It is said that this is the only way to test purposefully, so that the system bugs can be missed in the net.

In the development stage, the level of detail of the document made Yu Wenhui staggered. The documents on his side are detailed in all the projects of the Ba people, but the island country program ape collapsed directly after reading it, saying that it could not be interlocking and progressive, and it was impossible to go through the process......

In short, after Chu Yuanxi got acquainted with the development team from this island country, he found that it was indeed easier to command, and he was very obedient to orders, but he liked to make too much fuss and made him a little uncomfortable. The office process on the side of the country is relatively loose.

Of course, this "excessively relaxed" office environment may also make the other party uncomfortable, and both parties need to run in.

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