Chapter 875: The Independence of Banana
A small-scale tea party is conducive to helping Cao Shan understand the company's recent situation, although Chu Yuanxi plans to let Banana go out independently next year, and Cao Shan is here to talk about this matter this time, but deepening the understanding will still help Cao Shan's work. Otherwise, it may be that the Ba people have a certain resource, but they don't know that Cao Shan needs it, and Cao Shan doesn't know that the company has this resource, so it's easy to make jokes.
As a result, after the tea party, Cao Shan was left alone by Chu Yuanxi, and after listening to his assumptions, she was speechless and excited according to Chu Yuanxi's script, but stared at her beautiful eyes: "What?
Chu Yuan Xixin said Fortunately, you used "we" instead of "me", otherwise it is easy for people to misunderstand!
"It's not good, you can understand it as turning into an incubation mode, just like Yang Jiangang, do you understand?
Cao Shan sneered: "What's so cool about him? The last time I saw him, his hair was quite thick, how long has it been? Is he so cool that he has alopecia areata?"
Chu Yuanxi's face was embarrassed, because it was not easy to cover up the thing alopecia areata. If you want to say Chen Kuo's baldness method, it's actually very easy to solve, there are popular short videos on Douyin, stick a wig on the smooth scalp, and then wash and cut the wig directly, and others can't see that it's fake at all. But after alopecia areata, you can't shave all your hair, so you can't make up just a small piece because of choking, and you can't stick that thing.
So these days, Yang Jiangang has the smell of ginger on his head, and everyone pretends not to see it rationally, but some people have relatives. Chu Yuanxi was afraid that he would lose his hair too, and comforted himself that Yang Jiangang was old, and the big brother level always had to fall off, but he also checked a lot of information these days, and the only conclusion was that it was useless to wipe it with ginger.
I only heard Cao Shan say: "And what is the good of Banana's brand independence for this company?
"The previous IP does not have to be paid, and the shareholding of the Ba people includes the existing brand licensing fee, and there will be new IP in the future. ”
"What about equity? You have made the company independent, and the shareholding has changed unchanged? What is the difference between unchanged and not independent?"
"Oh, you're a top student studying finance, don't you understand this?" Chu Yuanxi believed that Cao Shan could figure it out by herself, maybe it was too sudden to turn around, so let's make it clear.
"First of all, why should you be independent? After independence, Barana can jump out of the small circle of Ba people. In the past, when you engaged in any business activities, it was only limited to the framework of the Ba people, and you couldn't pick up other people's IP to the brand of Banana, right? But now you can, you can do whatever you want. In the past, you had to think about the head office first, now you only think about how your own company is cost-effective and how to come to it.
Secondly, in the past, your business was also restricted, can you engage in clothing, but can you engage in shoes and hats? Actually, it is also possible, but you have to consider whether you have money or not. The start-up of this kind of project requires a lot of capital and resources, and resources can actually be converted into money. Now you also have to think about money, but if you don't have money, you can raise money externally, not in the past, in the past, it was restricted by the Ba people, and the Ba people let you melt you can only finance, and the Ba people can't lose their absolute controlling stake, and now this restriction is gone.
The last is equity, of course, the proportion of equity of each party will not change when you go out independently, but the Ba people themselves have canceled some restrictions on Banana. But you can raise money, you can sign bets, you can engage in incentives, do you still need me to teach you? In the past, these did not exist, nor did they not exist, but I let you do it. In the future, as long as it complies with the company law and the interests of all shareholders, you can do it if you don't want to hollow out the company or create a small treasury. ”
Cao Shanxin said that in fact, the only thing I know about the company's independence is that you can no longer engage in the transfer of interests! Do you still have the face to hollow out the company? Do you know how difficult it was for me to support these redundant clerks in the first place? The merchants next to me, and even my own employees, looked at me like Sabi! Do you know how embarrassed I was when the five local tyrant shareholders asked me about my finances? Why didn't they ask you?
Today, many of her subordinates, the younger brother's younger brother, are already important grassroots backbones on the well-off side, and there are several store managers and deputy store managers, can she still not understand what is going on?
However, with Chu Yuanxi's explanation, Cao Shan can certainly understand what a big bonus this is for her personally, and she has changed from a professional manager to a chairman. Although for the time being, from the perspective of equity structure, the Ba Ren Group still has the right to appoint a new chairman, but if there is no accident, it must be her, otherwise why wouldn't Chu Yuanxi directly change the manager?
"But, why do you want to do this? Is there any benefit to the Ba people group when Banana becomes independent?" Cao Shan said that she was happy, and said in her heart, why am I entangled in this?
As a result, Chu Yuanxi said very solemnly: "You can understand that it was a planned economy in the past, and a market economy in the future, and I believe that it is definitely better to engage in reform and opening up than not to engage in reform and opening up." ”
"Let's be honest. ”
"The truth is that the Ba Ren Group is too strong, there is no need to hold on to Bana, let go when you should let go, hahaha!"
Cao Shan twisted her face: "This is like a word." ”
Chu Yuanxi smiled, remembering a few news items he had just read, "But ah, although I let go, I still want to nag a few words." ”
"You want a layman to guide an insider?"
"No, no matter how independent your brand is, on the user's side, it still represents the Ba Ren Group, or you are using the IP of the Ba people, I must entrust a few words, right? ”
"I know, oh, can I still do anything to damage my reputation?" Cao Shan said and thought to herself, if I really do it, you must change the chairman immediately!
"It's not necessarily, maybe you didn't think about it, but the actual operation has formed a bad effect, which may be said. Chu Yuanxi handed the phone to Cao Shan, and it was a spit about Hanfu. "Barana's brand strategy is actually very similar to Hanfu in my opinion, but don't make up the contempt chain ecology of Hanfu, I'm worried about this. ”
In the mobile phone is "What is the reason why Hanfu is difficult to be popular", Cao Shan snorted and was amused, she was engaged in COS to get to the level of the leader of the martial arts alliance, and when it came to the contempt chain of Hanfu, no one knew better than her. She looked at the title and returned the phone to Chu Yuanxi: "Actually, this chain of contempt is very good, isn't it a very good thing that everyone despises the copycat?"
"What a hair, these people in the Hanfu circle are simply inexplicably high, especially love to engage in discrimination chains, and don't know how to respect and tear them into a trend, and I feel awkward when outsiders look at it. It's absolutely unpromising to do this, that is, to draw a small circle and be self-high, although we are also self-built brands, but-"
"Okay, don't say it, I understand. Cao Shan rolled her eyes, because Chu Yuanxi didn't hear that she was joking. "Actually, when I encounter people wearing Hanfu, I usually hurry away and stay away, not because I don't like it, I wear it myself. ”
"What's the reason for that?"
"Because I can't help but point out which one is wrong or which one is a mountain. You have to know that there are almost no people in the Baidu Hanfu bar who have not been criticized by me, although I am often criticized by others, hahahaha-" Cao Shan laughed arrogantly, "But don't worry, we are different from those Hanfu brands, we are opening physical stores, and in the future, we will go in the direction of famous brands and the mainstream, and when the time comes, we don't know how many copycats there are, who despises them?"
When Chu Yuanxi and Cao Shan were communicating, Yang Jiangang had already returned to the peak visual effects downstairs. The tea party is a kind of retreat, and you have to be pragmatic when you return to your own company.
In fact, he was a little discouraged, because Chu Yuanxi's subdivision in attracting new users was actually like window paper, and anyone could understand it at all, but he hadn't thought about this problem beforehand. Not only him, but also the operation team of the new configuration of peak visual effects did not expect that the previous heated discussions were all about how to grow, and they did not refine what kind of user growth should correspond to what kind of materials and the different means of attracting new users.
The only consolation is that Lu Yu didn't expect it.
The problem is that this problem should not be thought about at all! In the final analysis, it is one thing, our company is full of product genes, lacks operational genes, and therefore is not sensitive to operational things. The result of being insensitive is stepping on the pit, this time Chu Yuanxi took a little time out of his busy schedule to close the note (yan) and found this problem as soon as he saw it, what about next time?
Therefore, in the past, Chu Yuanxi asked him to take time out of the product, which can be said to be a suggestion, but now it is imminent. Yang Jiangang usually encounters retreats, and he must beep a lot, and he has finished this chrome hard and that, and he didn't talk much today, because he had been thinking about a simple question.
That is, it is obvious that I am not good at operations, and now I am cutting the time spent in other places to improve my operational capabilities, or recruiting externally and recruiting with high salaries and options?
The reason why this problem occurs is because the volume of peak visual effects is not large enough, and the valuation of 800 million is only 4 million for 0.5%. However, because the company is incubated, the structure cannot be compared with the Ba people and the well-off, and the stock pool left for employees is very small, and it is quite luxurious to take out 0.5% options to recruit people, and many backbone old people in the company may be unbalanced if they are exposed.
This is still very attractive if it is cash, but the option thing, everyone who has been in a startup company knows what is going on, and there are very few people like the Baren Group who can quickly get money through options, and it is unattractive to the real strong. The peak visual effects have already melted to 100 million, which is better, those companies that only get a few hundred and ten million angel rounds can only deal with this situation.
This is also a problem often encountered by grassroots entrepreneurs starting from small companies, only when they develop and survive can they have enough volume to release their attractiveness, of course, at that time, the company is unwilling to promise options at will, and this contradiction will always exist.
This is also the reason why Yang Jiangang has not made up his mind to recruit people at any cost, the company's departments are supplemented, and the structure is also complete, which is considered the five organs of a little sparrow, but how much of a role it can play, he does not dare to guarantee it now.
At this moment, he suddenly thought of what Chu Yuanxi said when he buried him, and let him start to improve himself from recruitment.
However, before sending out a new recruitment request, he decided to do another thing - personally produce video content to recruit UGC users, personally appear in battle, and shoot interview videos!
"Why is this?" Chen Kuo was stunned when he heard this, looking left and right, Yang Jiangang really didn't look like a human king, "Old Yang, didn't I say you, you first messed with your hair before you appeared on camera?"
"I'm the best fit for now, I don't have to. Yang Jiangang said with unprecedented confidence: "If there is a parallel world, the company of peak visual effects is made by others, and I am still doing game planning, and I am still in a company as stupid as Pengfei Technology, peak visual effects is what I need most, this is an aperture that can change my own destiny." So this product, I bring it into the two years ago me, and I think it's very important to be excited or not. Today, in terms of the product alone, I'm pretty sure it's valuable, and there will be people like me who resonate with it, and that's what I want. ”
So this interview was quickly arranged, the lighting, stage, makeup and other filming conditions were all ready-made, and the reporter for the interview was pretended by Chen Kuo. Chu Yuanxi was extremely surprised when he found out, because this can be regarded as the first time that Yang Jiangang in the operation field took the initiative to do something, and he was so brave, it was not easy!
So he secretly went to the filming site to take a look, and found that the questions and answers were quite professional, and it seemed to have been rehearsed. The final presentation of the video was divided into multiple segments, but the interview was completed in one go.
Chen Kuo: "What made you have the idea to start a business and make such a platform?"
Yang Jiangang: "It's actually a game, "Warcraft 3". In fact, the glass slag game has had an editor since "StarCraft", which is equivalent to providing a player engine, allowing players to DIY the game by themselves, and it can change the game type, which is amazing. At that time, when I was playing "Interstellar", I could extract the elements of the game and make it into an RPG game. Later, the engine of "Warcraft" became more powerful, giving birth to a large number of 3C gameplay, and most importantly, "Dota". ”
Chen Kuo: "It seems that you didn't make a lot of maps back then, but does this have anything to do with animation?"
Yang Jiangang smiled: "At that time, I was thinking about how to make some money through this. ”
Chen Kuo: "It seems that now you can make money by making maps for "Warcraft"?
Yang Jiangang: "Yes, and a lot of money, you can become stronger by charging money, if I had the current map environment at that time, I might not have any idea." I've always been involved in games, and the difficulty of this kind of game engine development is unimaginable for me, and the glass slag is not once perfected to the extent that it is now.
I'm a person with a lot of imagination, otherwise I wouldn't be a game planner. So at that time, I came up with the idea, can there be a simple engine, not a game, can I make some money through imagination DIY? The key is not to ask for people, one person can do this with a computer, no need to build a team, no need to find venue equipment or anything. ”
Chen Kuo: "But now the game DIY engine seems to be available in China?"
Yang Jiangang: "Yes, yes, that's amazing. One is the code universe and the other is the mini world. The code Qiankun follows the same path as us, with a softer mini-world, similar to Warcraft 3, which allows players to DIY maps inside the game and then be downloaded by others. ”
Chen Kuo: "Let's talk about your family, so you chose the cartoon, right?
Yang Jiangang: "Ah, it's very simple, first find someone like me." ”
Chen Kuo: "What kind of person are you?"
Yang Jiangang: "I should say that I am looking for the same person as me a year and a half ago, someone who has never met a talent, hahahaha-"
Chu Yuanxi felt that the laughter of this sand sculpture was very demonic, and it should be made into a ghost animal.
I only heard Yang Jiangang laugh and then said: "The first step of our platform is to need content, and the official will continue to produce a batch, but the main thing is that users need to do it themselves, and after doing it, they will realize it on the platform." Wait until the content is more sufficient, and then attract new people on a large scale, so that those who do animation can earn more and more. ”
Chen Kuo: "Are you sure you can make money with an animation like yours?"
Yang Jiangang said very proudly: "Yes, surely." To achieve the quality of "Animal Inc.", some time ago, Disney executives watched the animation of our "Animal Inc.", and without saying a word, they ran to my old club and bought the IP. ”
Chen Kuo: "And this kind of good thing?"
Yang Jiangang: "It's a pity that we only have the right to adapt this IP, and we don't have a dime of benefit fees, and they are all earned by the old club......"
He pretended for a while, and then returned to seriousness: "In fact, we have prepared how users make money, first, really high-quality works, our platform will procure." Second, we have cooperation with Youtu, and we can push it to Youtu for exposure and make money. Thirdly, our platform will organize some competitions and activities on a regular basis. Fourth, we have a creator support plan, and there is a guarantee when you sign a contract. The last is the subscription dividend, but now there are still few people, and in a few months we will start to attract new users on a large scale to do growth, and then excellent works will definitely make a lot of money. ”
Chen Kuo: "You need money to attract new users, right? Do you have so much money? I see that the company seems to have only raised 100 million yuan, and it still needs to do so much creator support, procurement, etc., is it enough?"
Yang Jiangang: "I've never been worried about this. After all, Peak Visual Effects is a subsidiary of the Ba Ren Group, and there is absolutely no problem with dissemination. What I'm afraid of is that our engine is not done well, it is not easy to use, and users are not satisfied. ”