The problem is that Shen Mengchen is an actress who does not rely on her looks but on her bangs to have her own recognition, and her history of changing her head is very unique, which can be used as a textbook, and you can't recognize people immediately if you change your hairstyle.

So what is the effect of her performance in the play, Chu Yuanxi didn't have any score before watching the film. Especially if she has to perform cutely, it is still a little difficult, if she is replaced by an Angolan baby, she can only change the script and change the character.

As for the choreography, lighting, action design, and special effects, Zhang Dongdong is in charge of this, but he is not worried about whether Zhang Dongdong's professional ability can be balanced.

The next thing is to wait for the finished film to pass the review again, and then finalize the file. After the Ba people's information is finalized, a preheating will be arranged, and then the excellent soil will be diverted. According to the contract with Youtu, the cost is fixed + floating, and the floating part depends on how much traffic Ba Ren can guide and the completion of the user's viewing.

Ba Ren information is very busy, recently not only to do the homework of film and television drama warm-up and diversion, but also to start the second batch of peak visual effects operation, Yang Jiangang's platform is about to be officially launched, and the official website has begun trial operation and testing.

So this time, the information of the Ba people has to be real, and it is necessary to help the peak visual effects attract new ones.

One of the details can make Lu Yu stumped, because the platform of peak visual effects is double-ended, and users who only watch animation can only use mobile phones, but those who do animation must use PCs. In what way will this structure be promoted to get better results? After the user clicks on the advertisement, where should it be linked? Anyway, Lu Yu didn't think about the logic clearly, which is beyond the scope of the skills he should master.

In fact, this is also the first time that Pakistani information has officially recruited new people for others, and they have no experience. This reflects the weakness of the Pakistani people's heritage. The so-called weak foundation is not a derogatory term, all positions in an efficient company are not redundant, they have purpose and characteristics, so their company does not have some kind of business, and it is normal for no one to know how to solve the corresponding work, especially for new companies, which is said to lack of heritage.

The old company can always be efficient, but there are many experiences and many businesses that have been handled, and it is likely to receive a certain business, and now there is no corresponding business line, but they have done or contacted before, and employees with similar experience can be found in the company, and it is easy to turn over, which is the essence of the company.

However, these are not the problems that Chu Yuanxi needs to consider, this is too detailed, the president level can occasionally consider similar issues but not in detail, otherwise the company will collapse. What he can help Yang Jiangang think about is whether to pull UGC or ordinary users first when attracting new users.

Obviously, there is no content on the platform now, only "Animal Company" and a few other sporadic low-profile animations to support the façade, which is used as a teaching material for training UGC, and it is not suitable for ordinary users to watch it at all.

So the platform's engine is UGC users, so the new ads must also be aimed at UGC users, the question is who are our UGC users? Not at all, because this is a new model, so we have to cultivate potential.

In other words, no matter how the initial start is warmed up, it is also a cold start, according to the flywheel effect, and it has to be run in for a while to heat up, it is impossible to be like ordinary Internet entrepreneurship, the product can be burned as soon as the data is burned, and then the flowers are boiling the oil.

"The path you have chosen is not destined to be paved with flowers and applause, but requires sweat and patience. This is also the reason why the A round of financing gives you 100 million at one time, the premise of your B round of financing is to enter ordinary users, that is to say, to attract new ordinary users, and then the data is good to finance the B round, and the A round of financing is less, I am afraid that you will not be able to support the next round of financing. In the process, the Ba people can give you a mouthful of A+, but you can't use A+ as a life-saving straw, A+ is to save the emergency not to help the poor, where to use the money, how to use it, how much to use, this has to be carefully calculated. ”

Yang Jiangang is very calm in this regard, as a practitioner with more than ten years of experience at the bottom of the workplace, difficulties have never been a problem, because difficulties can be overcome with hope, and what he is afraid of is hopeless.

Therefore, he said calmly: "That is to say, the target user portrait of our advertising is already very clear, and when making a live-action advertisement, we can write the script in a situational way?"

"Yes, shoot some advertisements in the whirlpool of deep misunderstanding, indifference and contempt where the fat house is on the verge of being abandoned and self-abandoned, and use peak visual effects to reach the peak of life, and the camera should not always stare at the young lady. ”

Chu Yuanxi turned his head and said to Lu Yu, "Lu Yu, you can't always think about making the best use of people just because there are many young ladies over there, it's time to find a new otaku to appear on the scene." ”

It's a small meeting in the nature of a symposium, so it's very free to talk casually. Also in attendance were Zhu Jing, Yang Yuanmei and Cao Shan.

Cao Shan, who has not seen her for a long time, feels a lot of strangeness to the headquarters of Baren, and others are also strange to her, because this executive has been in the company directory for too long, but almost no one has seen it. On the contrary, some store managers in the well-off know her very well, because they are seed employees who have been promoted from the flagship store of the artifact company.

In fact, Cao Shan has been to the headquarters many times, but the changes are quite big, for example, Lu Yu has changed the original studio and evolved to the studio. Colleagues in the video special effects team also built a shed to enclose the land, as if they were afraid that the well-off would continue to expand and occupy their favorite lots.

The various business models are also very different from before, Cao Shan called up the short video that Ba Ren recently shot for "Wudao Dusk Jun" on her mobile phone and asked Lu Yu: "You guys can do this short video, if I don't know which movie I thought it was cut out." This lighting, this props, this makeup, and CG special effects, it's awesome, it's much more awesome than when we played cos. ”

"You're boasting. Zhu Yu glanced at Lu Yu and said, "Now these are really not exaggerated, don't look fancy, they are all dealt with, you can only say that they are okay." ”

Lu Yu was not happy, because the main filming work was done by the Ba people's information, but because it was Zhu Wei who spoke, he couldn't refute it casually, he could only laugh.

As a result, Chu Yuanxi actually agreed with Zhu Yu and said to him: "You, Lu Yu, it's no problem for you to be the leader of the Ba people's information, you have this gene, but you haven't done it before when it comes to making videos, and there are indeed a lot of places where you need to make up classes." ”

Lu Yuxin said, why didn't I do a good job?

As if hearing Lu Yu's heart, Chu Yuanxi continued: "For example, you have this video, you can count on post-production special effects for everything, this is not good." If you look at what the Ba people filmed at the beginning of last year, they basically didn't add special effects, and mainly used lighting and the like to do the effects. ”

Lu Yuxin said, I know that those are your main achievements, but we don't need to play with a big knife if we have missiles?

Unexpectedly, Yang Yuanmei also made up the knife, and she made up very professionally: "The key is that you use special effects, even if you use special effects, you don't stick tracking points when shooting, and you can't deal with it when you do special effects later, and the texture is different." ”

"Yes, yes, yes, if you post it on the short video platform, users are not so picky and give you a thumbs up, it doesn't mean that we have made high-level and high-quality special effects. Chu Yuanxi made a final decision, "Although our video is short, we still need to improve the quality if we can improve it." In the past, we relied on creativity to produce high-quality products, but now we have the strength to spend money to make high-quality products, don't be embarrassed, spend money when you need to. ”

Lu Yu immediately asked eagerly: "Then give me more budget?"

I only heard Chu Yuanxi say: "You are the same as Yang Jiangang on this question, you have money, but where to use it, how to use it, how much to use, you have to have a plan where to spend it." ”

Lu Yu looked at Zhu Wei and said in his heart why did Zhu Wei's sister never have a budget problem?

Zhu Wei listened to it for a long time, and then looked up and asked: "Hey, do you want to make a movie after filming "Out of the Mountain in Troubled Times"?"

Chu Yuanxi was stunned: "Why do you want to make a movie?"

"Didn't you say before that my future development direction is to be a movie star?"

Chu Yuan Xixin said that I want you to be a movie star behind, but if you think about it from another perspective, Zhu Wei movie star is getting farther and farther away, but he began to operate a brokerage company, and a particularly inappropriate analogy is that the Oiran did not become a bustard, and as a result, he became a bustard's mother, which must be a big bad mood.

"Uh...... Actually, that's what happened. Chu Yuanxi saw that everyone else was looking at him, and said carefully: ""Out of the Mountains in Troubled Times" must not be a film and television project casually, this IP is to be installed in the Ba Ren game." And you can't shoot casually, otherwise you will destroy the IP, and when the time comes, won't it be very smashing the signboard like "Zhu Xian"?"

Today, Saturday, September 14, "Zhuxian I" was released yesterday, and the box office exploded more than 100 million in one day, but the reputation is really unsatisfactory, especially in terms of casting.

The casting of this movie is almost perfect from an economic point of view, and the leak detection has picked up the treasure, so the input-output ratio is very impressive, and just watching the movie will definitely make money. However, from the perspective of IP, the ceiling is greatly depressed, which is also the inevitable result of the chaos and dispersion of IP copyright, and no one cares about the ceiling.

Zhu Wei and Yang Yuanmei knew about the subsidiary's sale plan, and they both understood, Zhu Wei immediately regretted it, how could she forget this stubble! She glanced at it, and the others were all unconscious, only to hear Chu Yuanxi continue: "But you also have some resources now, and you know a lot of people, if someone else has a suitable film and television project, you can bring resources into the group." ”

"That's boring. "Zhu Jingxin said that with the little money I can bring, I can't even rank as the second female, how can I have my own company to invest in making movies?

"Don't we have a suitable IP now?" Chu Yuanxi said stunned, not only not now, it will not be for a long time, it will be packaged into the Ba Ren game.

Yang Jiangang held back for a long time, and then interjected: "Chu Yuanxi, if you can just make any movie, why do you have to have your own IP? Can't you just buy a script and shoot it yourself according to the process of a normal film company?"

Chu Yuan Xixin said, How much talent do you think Zhu Wei has, and how much talent she can control the film company? Can she not collapse this mess now, I will be Amitabha, okay?

Zhu Wei means to cooperate with the film company according to the investment model, contribute IP and money, and be a co-producer instead of a producer, and only Yang Jiangang could not understand among the people present. But he picked up the conversation, and Cao Shan immediately took it over and said, "What kind of script to buy, buy a big IP in the Internet or comics and adapt it directly." I heard that buying IP is particularly cheap this year, so why don't companies take the opportunity to stock up on some?"

"The cheap ones are all assembly line products, and the real content is good, and I don't see the price of cabbage. Chu Yuanxi thought about several large-level IP adaptation TV series adapted this year, and it was simply indescribable. "And we're talking about movies now, the screenwriter of the TV series is blind and Jaguar is unbearable enough, and the movie is also blind Jaguar, the picture is too beautiful to watch. ”

Yang Jiangang smiled slightly: "What you said is too absolute, maybe the screenwriter will look better than the original book after the change, and it's hard to say." ”

Cao Shan is not particularly familiar with Yang Jiangang, but she is a self-acquaintance, and there is no need to see her on this occasion, so she suddenly pouted: "Then how bad is your original work?"

"Hey, it's okay to be rotten, just be famous, fame is traffic. ”

"Have you ever seen a movie adaptation that is better than a famous book? I have seen one TV series, "Yongzheng Dynasty". ”

"There are also movies, have you heard of "Six Fingers Piano Demon"? This movie is so old, starring Lin Qingxia and Yuan Biao, not many people have seen it. Yang Jiangang said proudly: "This book written by Ni Kuang is really quite bad, you will understand one characteristic, the name of the six-fingered qin demon is ugly spirit official Huang Dong, in this book named after him, he is neither the protagonist nor the villain Boss, but a trick." Think about it, what is it written about?

But the movie adaptation is very good, and the plot has almost no place to restore the original work, just using some names. There are a few characters with similar characters, and the story is completely different, but it's quite exciting. ”

Chu Yuan Xixin said that the plot of this movie has almost no mode of restoring the original work, why does it sound so much like the just-released "Zhuxian I"?

I saw Lu Yu raise his hand weakly: "I've seen it, I've seen it, I've seen both books and movies, the six-fingered qin demon in the book is a man, the six-fingered qin demon played by Lin Qingxia is her sister, and Yuan Biao plays her brother, the story is not complicated, but as a fast food, the rhythm is very good, the content is also very substantial, and it is not a drag at all, it can be said to be a rare masterpiece in martial arts popcorn movies." It's better than most Jin Yong's martial arts movies. ”

Cao Shan was aroused, but immediately thought of another thing and asked Chu Yuanxi: "Zhang Mingzhen offered 2 billion for your little game?"

"yes. ”

"It's crazy! It's so irrational!" Cao Shan shook her head, and the hair used to cover her big face plate was shaken away, "How can Zhang Ming give 2 billion, and he is not Kaizi?"

Chu Yuanxi didn't have a plan to sell the game to the outside world, and Cao Shan didn't know either, but the wind of the small game being sold separately blew out internally. First of all, this is a fact, and secondly, it is a huge incentive for Zhao Jie's team, and he will not be overly shocked when he tells him about the sale plan of Baren Games in the future, and the key is not to mention the intention, and even the consensus has not been reached, so there is no obligation of confidentiality in business.

But if the internal wind can blow to Ali's side, it is a very good thing, someone offered 2 billion, but the Ba Ren Group refused without consideration, if the offer is real, it means that the Ba people are indeed very high for this part of the business.

This is equivalent to pulling Zhang Ming to recite an endorsement, but the endorsement may also be turned into a money-throwing one, which does not have much impact.

At this time, as soon as Cao Shan said this, Chu Yuanxi immediately cocked his chin: "Then how much do you think?"

"Hmm, 200 million, a little less, 300 million, no more. And if you have succeeded in all four mini-games, the IP is worth the money. ”

Chu Yuan Xi Yile, "Although the 2 billion does imply that I need to make them this premise, but you are the money to buy IP licensing, sister." ”

Cao Shan brushed her hair back, showed a big face and came out of the plate, and said cracklingly: "The problem is that there is nothing else except IP licensing, right? How can it be 2 billion? Is he burning his hands with too much money, or does he believe in your evil, what is a subversive upgrade of the cultural and creative industry, you call it mouth cannon empowerment, and you can't cheat ghosts, right?"

"Hey, don't say it, it's not okay to deceive ghosts, but back then, Luo Pang relied on his mouth cannon to open the ceiling to the domestic self-media industry. Otherwise, who would dare to believe that the value of self-media is calculated in units of 100 million? The key is the facts, and the fact is that it was later proved that the self-media industry is indeed worth so much money. So although the cheater is almost, he can tell a good story to the capital. In particular, this matter is the most convincing for the Ba Ren Group to do, and we are now very convincing in the field of culture and creativity. ”

After speaking, he decided to combat Cao Shan's arrogance, "You have too little contact with the IP field for entity management, so you will apply for a franchise, your real military is not a soldier, and you don't understand tactics." ”

Cao Shan glanced at her phone at this time and found that Yang Yuanmei had just sent her a message on WeChat: You talk to Chu Yuanxi politely, don't be so impulsive - conservative advice from the old driver.

This reminder from her best friend made her smile slightly, and said to Chu Yuanxi: "Then you can tell me a little bit about it." ”

"It's very simple, most of the IPs on the market are not worth a lot of money, and they need to be valued in your way, I call them tradable IPs, such as "Brother Fang", and "Animal Inc.", which was licensed to Disney two days ago, at the right price. ”

Chu Yuanxi began to talk eloquently, "The other is strategic-level IP, an IP can start a company, can be extended into an industry, can launch an attack on the track overlord, you calculate with me how much its content is worth? Do you know why Zhang Ming opened 2 billion for me? This is a strategic investment, the valuation of the war investment is different from your valuation, what is considered is how much money can be spent to achieve what can be done, what strategic effect can be achieved, not a poor calculation." ”

"You two melons and dates are also expensive!" several people said in unison.