Chapter 801 - Fooling Old Customers
Too conservative?
Dorothy and the others couldn't help but look at each other: selling millions of units a year, even the most conservative estimates, the net profit could exceed 45 million, and in fact it could exceed $55 million...... How many companies in the United States can achieve such a level of profitability?
But the boss actually said that we were too conservative?!
Chen Geng smiled slightly and said: "Let's not talk about how many microcomputers have been sold in the U.S. market in the past three years, and how many microcomputers can be upgraded from Windows 1.0 to Windows 2.0, let's just say that our Windows 2.0, after providing multi-language support, how much do you think the sales will increase in the world?"
The size of the North American personal computer market in this world is much larger than in the original time and space.
Dolucy and others reacted violently: Yes, compared to version 1.0, which only supports a few languages such as English, the Windows 2.0 system supports more than 50 languages around the world.
Dolucy nodded immediately and said excitedly: "Although the market size of these newly added language countries is not very large, but it adds up, I think it should not be a problem to add tens of millions of dollars to the company's net profit." ”
She knows that among the new languages in the 2.0 version of Windows, there is support for Finnish and Ala @ Bo, and it is hard to say how many sets of Windows 2.0 can be sold in countries like Finland, but Windows 2.0 sold to Saudi Arabia, Iraq and other countries, one set is not sold for two or three hundred dollars...... No, five or six hundred dollars, how can it be worthy of those big dogs in the Middle East who don't know how to spend it?
In the blink of an eye, tens of millions of dollars of net profit were added immediately?
Although Andy, Sam, Chiwett Ejioot, Gary Kiridale and others haven't figured out where the new tens of millions of dollars in net profit came from for a while, everyone has no doubts about Dolucy's business ability, and since Dorothy said that it can add tens of millions of dollars to the company's net profit, it must be no problem.
For a while, everyone had a happy smile on their faces: they could make more money, which was of course a good thing.
Chen Geng, who instantly understood Lucy's thoughts, shook his head: "The new net profit of 10 million US dollars, let me tell you, the North American market alone can provide us with a net profit of more than 200 million US dollars." ”
Can the North American market alone provide data research companies with more than $200 million in net profits?
Dolucy exclaimed, "This can't be!"
"Nothing is impossible, you think it's impossible, because you haven't found the key to fully develop the North American market," Chen Geng looked at Dorocy with a smile, met her shocked and incredulous expression, and asked: "Dolucy, let me ask you, how many personal computers in the world have installed the Windows 1.0 system?"
For the "CP/M+" Windows "+ Mouse" operating system package sold over the years, of course, Dolucy is clear, and she said almost without thinking: "Counting the OEM versions of giants such as HP and IBM, it is about 6 million sets." ”
It's just that despite this, Dorocy still can't understand how her boss made money from her old customers, can the boss still force customers who have bought Windows 1.0 to buy Windows 2.0?
However, Dolucy is a smart person, and he didn't ask this question, which showed that his IQ was very low, but just looked at his boss with puzzled eyes - not only did Dolucy look at Chen Geng with this kind of puzzled look, but also other people who realized that their boss had hit the idea on the old customers in the past, and they also looked at Chen Geng suspiciously.
It didn't take much Lucy to say it, Chen Geng could understand what her eyes meant, he bowed slightly, and said: "Of course, we can't force the old customers to buy our new system, but if we make an upgrade package specifically for the old users, any Windows 1.0 version customer, as long as they spend a little money, such as $29.9 or $39.9, can buy this upgrade package and upgrade the system version of their own operating system from the previous 1.0 to 2.0?"
“......”
Dorothy didn't speak, she was already frozen.
The others were no better than Lucy, and everyone had the same thought: "me!"
It's no wonder that everyone is so surprised, in this era when there is no network, there is no concept of upgrade package in everyone's mind, what if the old customers want to use new things?
The solution is very simple and crude: spend money to buy a new one!
Of course, there is nothing wrong with this, but it also brings a new problem: not all old customers are willing to upgrade their systems to the latest version - anyway, the computers of this era are not networked, although there are already the prototypes of computer viruses, but 99% of microcomputer users do not have the concept of computer viruses in their heads, and the hardware of the current computer should be enough, and I have nothing to lose if I don't upgrade, in this case, why should I spend a lot of money to upgrade that damn operating system?
Of course, this mentality of PC users is well known to industry executives such as Dolucy, and what they did in the past was pure luck: although some people are reluctant to spend money to upgrade the operating system to a new version, aren't there still many people who want to use the new system and new features?
But now, Chen Geng has provided them with a new idea: to push upgrade packages for old users, and attract old customers to upgrade their systems at low prices!
It's just that......
"I'd love to be able to upgrade my system to the latest version for only twenty or thirty dollars," Dorocy said thoughtfully, "but what percentage can it be?"
As soon as Dolucy's words fell, everyone nodded.
They thought about it the same as Dorusie, which was a good idea, but no one had ever done it before, and how many former Windows 1.0 customers were willing to pay for an upgrade?
Chen Geng didn't expect it to be such a result, he frowned slightly, but then, he relaxed: What no one has done before, it is normal for everyone to have doubts. Then he nodded: "Since everyone is not sure, that's right, this time it's just a pilot, if this method is feasible, we will have one more source of money in the future, even if the effect is not good......"
Chen Geng said with a smile: "It's also more profitable than the original model of relying on luck and waiting for old users to upgrade, right?"
That's right!
Although everyone is skeptical about the effect of "pushing upgrade packages and attracting old customers to upgrade at low prices", no one doubts that "this mode of attracting old customers to upgrade the system is definitely more profitable than the previous way of trying luck and waiting for old customers to take the initiative to upgrade the system".
Gary Kiridale, the chief architect and chief designer of Windows 2.0, immediately said: "It will take about three months to develop and package the upgrade package, but we originally planned that the official release time of Windows 2.0 would be one month later, and this ......"
"Will it take three months?" Chen Geng frowned, but soon, he stretched out, turned his head to Dolucy and asked: "Dolucy, a month after the official release of Windows 2.0, there will be many old users of Windows 1.0 who call on the data research company to pay attention to old customers...... It's not difficult, is it?"
It's just a fraud of public opinion!
Originally, there was nothing to do, but it turned out to be that the data research company was forced by the strong demand of old users of the Windows 1.0 system, and had to launch a Windows 2.0 upgrade specifically for old customers, for Dolucy, this kind of thing is not too simple, she nodded with a smile: "Of course it's no problem." ”
"OK," Chen Geng spread his hands and looked at Gary Kiridale with a smile: "Gary, look, the matter is settled." ”
“......”
Gary Kiridale was dumbfounded, this difficult thing in his own opinion, in the eyes of the boss and his wife, was so easy to solve?
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PS: Sorry brothers, please wait a few minutes.
Chen Geng didn't expect it to be such a result, he frowned slightly, but then, he relaxed: What no one has done before, it is normal for everyone to have doubts. Then he nodded: "Since everyone is not sure, that's right, this time it's just a pilot, if this method is feasible, we will have one more source of money in the future, even if the effect is not good......"
Chen Geng said with a smile: "It's also more profitable than the original model of relying on luck and waiting for old users to upgrade, right?"
That's right!
Although everyone is skeptical about the effect of "pushing upgrade packages and attracting old customers to upgrade at low prices", no one doubts that "this mode of attracting old customers to upgrade the system is definitely more profitable than the previous way of trying luck and waiting for old customers to take the initiative to upgrade the system".
Gary Kiridale, the chief architect and chief designer of Windows 2.0, immediately said: "It will take about three months to develop and package the upgrade package, but we originally planned that the official release time of Windows 2.0 would be one month later, and this ......"
"Will it take three months?" Chen Geng frowned, but soon, he stretched out, turned his head to Dolucy and asked: "Dolucy, a month after the official release of Windows 2.0, there will be many old users of Windows 1.0 who call on the data research company to pay attention to old customers...... It's not difficult, is it?"
It's just a fraud of public opinion!
Originally, there was nothing to do, but it turned out to be that the data research company was forced by the strong demand of old users of the Windows 1.0 system, and had to launch a Windows 2.0 upgrade specifically for old customers, for Dolucy, this kind of thing is not too simple, she nodded with a smile: "Of course it's no problem." ”
"OK," Chen Geng spread his hands and looked at Gary Kiridale with a smile: "Gary, look, the matter is settled." ”
“......”
Gary Kiridale was dumbfounded, this difficult thing in his own opinion, in the eyes of the boss and his wife, was so easy to solve?