Miami, USA.

It is the second largest city in Florida, one of the most densely populated cities in the United States, the largest metropolitan area in southeastern America, and the fourth largest metropolitan area in the United States.

The city is home to numerous large corporate headquarters and a thriving business scene, making it known as "the richest city in the country."

In this city, there is a computer company that is not so famous, according to Yu Wenfei's instructions, Zhou Mengyi came to Miami this time to buy this company.

............

"Alexander, has this investment not been negotiated? We plan to expand more sales channels and expand our own factories this year. Nelson said worriedly to his deputy.

"There is no way, although our products are very well recognized by consumers, they are still too niche after all, and the sales are limited. If the sales volume is small, the cost cannot be controlled, and the profit is very low. The person in charge of the fund I just talked about said that he was not optimistic about our industry, because even the industry leaders Dell and Hewlett-Packard have had a hard time in the past two years. Alexander spread his hands and said helplessly.

Nelson also sighed, how could he not know what Alexander said.

In the past few years, the personal computer market has indeed been sluggish, and PC giants like IBM have to sell off their personal computer businesses. Big companies like HP Dell are not having a good time, they are all shrinking money and reducing costs.

In fact, this is also the reason why Yuwenfei entered the personal computer business market at this time node, because at this time, he will not encounter too fierce resistance, and he can acquire his favorite company at a relatively low price!

When any industry is in a recession, there will be disagreements, and one person thinks that the industry is no longer good and is anxious to cash out.

Others firmly believe that when a crisis comes, there is an opportunity with danger!

This time, Yu Wenfei thought it was an opportunity, so he made a decisive move, and even did not hesitate to sell the promising company of Knorr Supermarket and cash out a huge amount of cash for a large acquisition. Similarly, in the next door to the island of Korea, the Samsung Group is doing the same thing.

The difference between the two is that Yuwenfei chooses to enter the consumer computer market, while Samsung chooses a higher-end, higher-tech computer parts production industry!

It remains to be seen who will make the right choice and who will have the last laugh.

Similarly, Nielsen has always believed that the industry winter is only temporary, especially for high-end gaming computers like Alienware, which is not the mainstream of the PC industry in the future, but it is also an essential sector.

The competition for low-end computers is becoming more and more fierce, but the profits of high-end gaming computers are still okay, and the problem of their Alienware is that the production capacity is not enough, and the sales channels are relatively few, so the sales volume cannot be reduced without the purchase cost, which is a bit embarrassing.

Nielsen knows that the giants in the PC industry have formed a scale advantage, think about it, a large manufacturer like Dell and HP, when purchasing, are tens of millions, the price can of course be pressed to a very low price, and even let the component manufacturers directly tailor for them.

But for such a small factory, a purchase of only a few thousand pieces or tens of thousands of pieces, even the larger dealers can not compare, and the price is naturally not pressed.

If Alienware wants to develop and grow, there is only one way to go, and that is to join a large factory, otherwise, it will always be a niche brand and cannot develop.

While the two were frowning in the office, Nielsen's secretary knocked on the door and walked in, "BOSS, I just got a phone call saying that I want to meet with you to talk about the acquisition, and if you have time, they will come to the company right away." ”

Nielsen was stunned, acquiring his own company?

He subconsciously asked, "Is it HP or Dell?"

Although Alienware is not a big company, it is also a well-known brand in the field of high-end computers in the United States, and Nielsen can't think of any other company that has the strength to acquire itself except for the two giants of Dell and HP.

"No, it's a company from Chinese mainland, Star Technology. The secretary replied.

"What is this for, why haven't I heard of this company. Nelson was stunned.

"Actually, I don't know what this company does, but they told me that they were here to buy IBM's personal computer business, and that we at Alienware were just buying it. The secretary honestly relayed Zhou Mengyi's words.

Nielsen feels offended that its Alienware has become a by-the-go acquisition?

We are the most high-end gaming PC and are very well-known in the American market!

But in the end, Nielsen also had to admit that if the other party hadn't lied, Alienware did seem to be an add-on to IBM's personal computer business.

However, this aroused a lot of interest from Nielsen, and the other party dared to say that he wanted to buy IBM's personal computer business, although I don't know whether it was true or not, but since he dared to say so, at least he was very rich......

I don't care what the other party does, as long as you have money, then you are welcome, because Alienware is short of money now.

"Reply to them, I have time at any time, and they are welcome to visit!" Nelson replied dryly.

............

Zhou Mengyi is a temporary homework, and she has never heard of this brand before Yu Wenfei said that she wants to buy Alienware.

But after learning about it, and going to Alienware's physical store to see the products, she really liked the company.

Alienware, the Chinese name is "alien", the brand logo is an alien avatar, this company specializes in the production of high-end custom gaming computers, in the American game enthusiast circle of famous people.

Alien is a North American computer company that specializes in making some super fever PCs at any cost, and even in North America, such companies are rare.

Alien's products are showing one word from start to finish, and that is "cool"!

The company uses the most high-end PC hardware on the market at any cost, and even the concept hardware that can only be seen when the manufacturers advertise, coupled with the awesome design and exterior workmanship.

Such a branded PC is what every gamer dreams of.

Its product line includes high-end gaming desktops, gaming laptops.

The company has always maintained the concept of "design the PC of your dreams" to design products, and has won the recognition of the industry and many game enthusiasts.

I have to say that the technical level of this company is still very powerful, and Alien is also the first manufacturer to propose and launch a "gaming notebook"!

It was also the first manufacturer to use a dual graphics system in a laptop!

It was also the first manufacturer to use a 17-inch LCD screen on a laptop!

It is no exaggeration to say that it was Alien who came up with the concept of "gaming laptops" and made this segment of the industry a mainstay in the personal computer business market for more than a decade.

............

Inside Alien, Nielsen sat at one side of the conference table with a few company executives, and on the other side were Ms. Zhou, her assistants, and Citi's acquisition consultants.

"Mr. Nelson, we are very interested in Alienware, and we are planning to acquire it and integrate it into our personal computer business unit, please make an offer. ”

There is no time to delay here, and after this is done, I have to talk to IBM, that is a tough battle, so Zhou Mengyi didn't go around in circles, and came up and said straight to the point.

Instead of talking about it, Nelson asked with interest, "I heard that your company is going to buy IBM's personal computer business, is there such a thing?"

Zhou Mengyi nodded, "That's right, I came to the United States this time, and the main purpose is this." In fact, we have made a takeover offer to IBM. ”

Nelson's eyes widened, he didn't expect this to be true, "Ah...... I would venture to ask, the acquisition of IBM's personal computer business must require a very large amount of money, right?"

"I guess I can get it for less than 1.5 billion dollars. Zhou Mengyi replied with a faint smile.

Nielsen's heart pounded, 1.5 billion dollars?!

How nice it would be if that money went to Alienware......

Of course, he also knew that this was unrealistic, Alienware was not worth the money, and it was still a long, far cry.

That's IBM, a monument to the computer industry!

The development of the global computer industry is actually inseparable from IBM.

In terms of hardware, Intel and AMD, the reason why these two companies can have future achievements and dominate the computer processor market, is actually thanks to IBM.

Similarly, the computer operating system giant Microsoft can do it without the support of IBM.

When IBM entered the PC business market, it did not develop its own processors and operating systems, but outsourced these two businesses.

Processor orders were given to Intel and AMD, and operating systems were outsourced to Microsoft, so there were these three giants in the computer software and hardware industry......

In fact, according to IBM's technical strength and funding at that time, it was not a problem to develop everything by itself.

Of course, if it had chosen to do it all by itself, it would be hard to say whether there would be Microsoft, Intel, or AMD now.

............

Nelson was a little hesitant, he didn't know how much his company was worth, and turned his head to look at his deputy, Alexander, who was in finance and was a little more familiar with this aspect.

Sure enough, seeing the boss's gaze, Alexander understood, he held his head high, and said calmly: "I think Alienware is worth at least 30 million dollars!"

Nielsen also nodded hurriedly and agreed: "That's right! Our company's sales this year have reached 25 million US dollars, and the gross profit margin has reached 26%, which is very good in the entire industry!"

Zhou Mengyi was unmoved, and asked rhetorically: "The figure of 25 million is not outstanding, is it, and besides, what is your net profit margin?"

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