Yang Fei presided over here, starting with the competition in small cities.

Chen Mo led the people to quickly investigate and verify the dealers who participated in the competition in the four major cities.

Before entering the venue, everyone left their identification information and phone number, as well as their home and home phone number.

Xiang Qiao was responsible for making a call to the home, and it turned out that the home phone could not be reached without exception!

"Secretary Chen, these residences can't be opened. ”

"Can't get through? Is there no answer?"

"It just can't get through, either it's an empty number, or there's no response when you call it. ”

"What?" Chen Mo was verifying the registered identity information, and was stunned when he heard this, and said, "Is it difficult, is there really a problem?"

Xiang Qiao said: "Secretary Chen, is there a way to find internal personnel from the public security organs to help us verify the authenticity of this information?"

Chen Mo said: "I also want to ask Brother Jiang for help." ”

Xiang Qiao said: "Then without further ado, hurry up and pass the information over." ”

Yang Fei's several work mobile phones were all placed here in Chen Mo, she took out one of Yang Fei's mobile phones, found Jiang Ziqiang's phone, and dialed it.

After Jiang Ziqiang heard about it, he immediately said that he could help.

Chen Mo faxed the identity information of the competitor to Jiang Ziqiang's office.

Jiang Ziqiang took advantage of his position to help confirm the information of these people.

Soon, feedback came in.

Chen Mo watched the fax print out little by little, and couldn't wait to come over to read it.

Xiang Qiao also looked at it and said, "There is really a problem! These people are just ordinary citizens, most of them are freelancers! And people from all over the world, there are people from all over the world." ”

Chen Mo said: "It doesn't matter who they are, many businessmen are freelancers or unemployed. And most importantly, do they have the strength to compete with regional distributors in big cities?"

Xiang Qiao said: "Then you have to check their personal assets, but this is a bit time-consuming." ”

Chen Mo said: "Yang Fei's first feeling is really accurate!"

Xiang Qiao said: "However, we also have a way. This time for investment, you can ask large regional dealers to purchase more goods at one time. If they don't have the strength, they can't come up with the money to buy goods. ”

Chen Mo said: "What if the financier supports them behind them? The first time they took the goods away, and then signed a distribution agreement, the four major cities are under their control!"

Xiang Qiaoqing covered his mouth and exclaimed, "Wouldn't it? Who is such a big hand, dare to play such a big game?"

Chen Mo shook his head lightly: "There is no evidence now, just a possible speculation." ”

Xiang Qiao said: "If you guess so, then today's investment promotion conference is not very dangerous?"

Chen Mo said: "Now, competitors are trying to defeat us, and we are always thinking about the worst in everything, and there is nothing wrong with it." ”

Xiang Qiao said: "It's strange to say, why are there so many people competing in the four main cities? ”

Chen Mo said: "For our beautiful group, the four main cities are our most cutting-edge positions, and they are also an important battlefield for us to stabilize the domestic sales list. If a brand sells well outside, but it doesn't sell in the four major cities, then the national recognition will be much lower. ”

Xiang Qiao said: "Oh my God, Secretary Chen, if your guess is true, then the intentions of these people are too vicious, right?"

Chen Mo said: "The heart of defense is indispensable. ”

Xiang Qiao said: "Then let's report to the boss, right? ”

Chen Mo said: "We have to collect as much information as possible to help Yang Fei make correct judgments." ”

They gave feedback to Yang Feijin on the information they had collected.

After listening to Chen Mo's report, Yang Fei pondered for a long time and said, "Actually, we don't have to make a fuss. Anyway, there are contracts and agreements that can limit them. First of all, the dealer must remit money first, the payment will be received, and then we will ship the goods, so that there will be no debt disputes. Secondly, we conduct a monthly sales survey, and if the distribution environment does deteriorate, we have the right to terminate the distribution contract. ”

Chen Mo said: "It is also necessary to imitate their malicious collusion and malicious receipt of goods." ”

Yang Fei said: "The problem of cross-selling should not be big. We are all priced at a uniform price across the country. And the price at which the dealer takes the goods from our factory is the same. ”

Chen Mo said: "Dealers and manufacturers, strictly speaking, belong to two different economic entities, although in a certain period, the two sides will hold the idea of win-win cooperation and mutual assistance, and work together to develop the market, but in the final analysis, the two sides are wrestling." ”

Yang Fei said: "You are right, whether it is a dealer or an agent, each has its own advantages and disadvantages, it is a double-edged sword. ”

Chen Mo said: "We have appointed regional managers in each region to monitor the dealers' every move at any time. This is where the importance of the regional manager comes in. ”

Yang Fei said: "The regional managers we sent out are the representatives of the interests of our factory, and they are of course responsible for us. But now the market economy is relatively chaotic, and some dealers, from the very beginning, did not think about doing a good job in the market, maliciously receiving goods, and then dumping at a high price or low price, and making the brand dead. ”

Chen Mo said: "Is there really such a dealer? What are they trying to do?"

Yang Fei said: "Many people act and don't want anything. It could also be the ghost of a competitor! All in all, the pool of water in the mall is too deep!"

Because dealers are responsible for their own profits and losses, and after they buy goods from manufacturers, it is a kind of independent business behavior, some dealers will ignore the regulations and dissuasion of the headquarters and regional managers, and insist on going their own way, deliberately selling at a high price or low price.

The same pack of white laundry detergent is usually sold for two yuan a bag, but a dealer deliberately sells a bag for 1.5 yuan and sells the goods at a smashing price, so the market price of white laundry detergent in this area is chaotic, resulting in a great reduction in consumer loyalty to the brand.

Or, when the headquarters carried out a big promotion, the dealer raised the price in the area, and the two-yuan laundry detergent was supposed to be sold at 1.8 yuan, but they deliberately sold it at 2.5 yuan!

As a result, the entire area of white laundry detergent will be unsalable.

Consumers will switch to products made by other similar manufacturers.

This kind of bad deeds is not Yang Fei's speculation, in the realization of life, there are many such unscrupulous dealers.

If the headquarters and regional managers do not supervise well and allow this kind of distribution activity to exist for a long time, then the whole brand will not be far from death!

In order to prevent dealers from supporting themselves and backing up the headquarters, Yang Fei formulated a detailed dealer cooperation agreement.

As long as the dealer dares to violate the marketing policy of the headquarters, the headquarters has the right to suspend all cooperation.

Dealers do this for a variety of reasons.

Some dealers sell at low prices in order to attract consumers from other regions to come and buy.

Some dealers are trying to reduce potential competitors, and some don't want to be a brand anymore and do it on purpose.

Yang Fei thinks that this kind of person is always unguardable, and he can't give up eating because of choking.

The main thing is to improve the system to achieve the purpose of standardizing dealers.

Chen Mo asked: "Then today's investment in the distribution area, will it continue?"

Yang Fei said: "Go on as usual! Even if it's a thunder, I'll take it! I want to see what magic weapons the opponents have to show off!"

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