Chapter 2082 - Drag Him into the Water!
The meeting between Yang Fei and Chen Kaixuan can be said to be very successful.
Chen Kaixuan has promised Yang Fei to try the raw materials of the beautiful group for a month.
In this regard, Wei Xinyuan and others have different views.
Afterwards, Wei Xinyuan talked to Yang Fei once.
"Boss, we will provide a month's free raw materials to Libai Company, which is tantamount to helping them make money! Moreover, Chen Kaixuan is a scheming person, will he ignore our raw material money? Wouldn't we lose a lot?"
Wei Xinyuan's worries are not unreasonable.
This has happened in many small businesses and agencies that Beauty Group has worked with.
Beauty Group has strict rules, that is, payment before delivery.
This is also the secret of Yang Fei's success in avoiding the triangular debt crisis.
The so-called secret is, to put it bluntly, worthless.
But in the specific business operation, few people can do this.
Too many companies are forced to death by triangular debts.
However, some dealers and small businesses that have cooperated for a long time, relying on being hardcore partners, will also play the autumn breeze of the big owner of the beautiful group, and occasionally default on some payments.
In doing business, it is inevitable that there will be times when you are nervous, and Beauty Group also expressed its understanding.
Small businesses and dealers, when they owe money for the first time, generally pay it back quickly to maintain credit, and the same is true for the second and third times, the amount is not large, and the repayment is fast.
When they need a large batch of products and they need to default on the payment again, the company approves it.
However, it was the last time something happened.
Either they ran away because of poor management, or they lost money in gambling and absconded with the money!
All in all, they took the money and ran away!
Don't use money to test human nature, and don't use beautiful women to test men's concentration.
Human nature, like man's determination, is unstable and unreliable!
Although some of these bad debts have been recovered through various legal channels, they are time-consuming and labor-intensive, and the losses are still huge.
Wei Xinyuan's meaning is simple: if you don't want to lose Chen Kaixuan's friend, you shouldn't lend him so many raw materials. If he is greedy for this raw material money, you will not even have the door to sue him! Because this is a verbal agreement, that is, a gentleman's agreement, and if he is not satisfied, he can not pay!
Yang Fei listened, and just smiled slightly: "Mr. Wei, you have to have confidence in our raw materials." For Libai Company, our raw materials are luxury! Boss Chen knows that our raw materials are good, but he just refuses to use them. Because he is afraid to raise the price level of the product line. But I'm just going to let him use it, and as long as he gets used to it, he can't change it. ”
Wei Xinyuan said with a smile: "He will change back to other raw materials then, won't he have it?"
Yang Fei said: "Mr. Wei, we all have such shopping experience, or consumption experience. For example, go to a restaurant for dinner. I've been eating this shop and getting used to its taste. Suddenly, one day, the food in the restaurant tastes better, and of course you are quite happy. It turned out that the restaurant had a new chef, so the taste of the dishes improved, and the business naturally came to the door. However, after a month of eating, the chef leaves, and then you go back to the restaurant and eat the same food that the original chef cooked, and you find that you can't swallow it anymore. At this time, you will probably consider going to another house to try it. ”
This metaphor is extremely simple.
Wei Xinyuan suddenly realized: "It makes sense! Most consumers buy products with this mentality. He has been using this product, he is used to it, good or bad, he can accept it. If suddenly a month later, the product he uses gets better, of course he will be very happy. However, when the product returns to its original quality, he may not be able to accept it, because he has already tried a higher quality product. ”
Yang Fei said: "Yes, that's the truth. My deepest feeling is getting dressed. I used to wear coarse cloth clothes, and I felt very good, but then I got used to wearing silk cotton and silk clothes, and when I went back to wear old clothes, I felt like a mang on my back, like a thorn in my body, and I really couldn't go back. ”
Wei Xinyuan said: "This trick is called dragging him into the water?"
Yang Fei laughed and said, "That's pretty much what it means." ”
Wei Xinyuan was extremely admired: "Boss, you are too powerful! This kind of trick is something that ordinary people can't think of!"
Yang Fei said: "Let me tell you something, that is, there is a man, who especially likes a woman from a good family, so he gives her luxury goods every day, all kinds of expensive consumables, the woman gradually gets used to this way of life, and she doesn't want to live a poor life again, and finally she can only fall into the trap set by the man and become his prey." ”
Wei Xinyuan said: "This is the same as poison. Use a little bit first, lure people into the bait, so that you can't do without this taste, and then it's over, and you can only be led by the nose. ”
Yang Fei said: "This move is actually quite damaged. Fortunately, our intentions were not bad, we just wanted to sell the raw materials to Libai! ”
Wei Xinyuan said with a smile: "If Libai and Shas Company can purchase our raw materials, then our raw material factory can be expanded by three times!"
Yang Fei said: "The raw material business is even bigger than the business of daily chemical products! Let's look at the output value of BASF and Procter & Gamble, as well as their ranking on the wealth list." The BASF Group has more than 100 wholly owned subsidiaries or joint ventures in more than 40 countries in Europe, Asia, North and South America. With more than 100,000 employees, it is the world's largest chemical product base in terms of factory area, and is ranked about 100 in the world's wealth list. It is almost on par with Procter & Gamble, and sometimes, BASF ranks higher than Procter & Gamble! It's just that the world only knows Procter & Gamble, but it doesn't know BASF's name. ”
Wei Xinyuan said: "Raw materials are indeed very profitable. BASF's annual sales volume is also impressive. For example, in China, Unilever and other foreign companies have always been in a loss-making state, but BASF is making steady profits. Because he doesn't need much of a publicity cost. ”
Yang Fei said: "Therefore, our beautiful group must walk on two legs, and daily chemical raw materials and daily chemical products must be produced." Our goal is not only to be a world-class daily chemical manufacturer, but also a world-class daily chemical raw material supplier!"
Wei Xinyuan said with a smile: "It's amazing, if these two are done, the future beauty group will be equivalent to the current two companies of Procter & Gamble and BASF!
Yang Fei laughed and said, "Top ten? If you can be in the top 50, you will be satisfied! The 50 richest people in the world and the 50 largest companies in the world! This name is loud enough!"
Wei Xinyuan heard it: The boss's ambition is really big!
Because, he just said that he rushed into the top ten, but he was just joking.
But Yang Fei said that he wanted to enter the top 50 of the global wealth list, but he said it very seriously!