In the new IIHS crash test standard, the 100% frontal collision of these three cars is M (fair), P (very poor) and M (fair), and in the frontal 40% offset crash test, all three cars have a P (very poor).

As soon as the test results came out, the entire American market was in an uproar, and the market's reaction was unprecedentedly unanimous: the crash test results of these three cars were so poor?!

You know, Toyota Camry, Corol and Honda Accord are their leading models in the North American market, Camry and Corol's sales in North America account for 52% of Toyota's total sales in North America, and Accord's total sales in North America also account for 35% of Honda's total sales in North America In the offset crash test, there was a P (very poor)?!

As the Washington News reported that "in the new IIHS test standard, the collision speed is only 60 kilometers per hour, and we all know that many car accidents occur at speeds far greater than this speed, and we can't help but ask: 'When the accident happens at a higher speed, how can these cars keep us safe?', in my opinion, these cars are simply moving coffins on the road!"

The Washington News is one of the most influential and wide-ranging newspapers in the United States, and as soon as their report came out, it was immediately approved by the American people, because this passage can be said to speak to the hearts of Americans: the speed of the crash test is so low, your best score is only an M (average), and the speed of the crash will not be strictly followed when the crash occurs, if the speed of the car is 80 kilometers per hour, 90 km/h or even 100 km/h, how can our cars ensure our safety?

The sales of Japanese cars in the U.S. market have suddenly fallen, while the sales of local American brands have been rising!

There are even many customers who have signed contracts with car dealers, after reading the latest crash test report of the IIHS, have chosen to return the car - for Americans with a good life, they choose to buy Japanese cars just to save some money, but when they need to make a choice between saving money and saving their lives, Americans do not hesitate to choose the same answer: life is the most important.

........................

"Hahahaha......"

Looking at the rapidly rising sales, Bill Ford's mouth smiled crookedly, in just one week, Ford's sales rose by 15%, and the inventory level in many places has even reached the warning line, during this time, Ford even had to work overtime for an hour a day, and all of this was thanks to Chen Geng, for this reason, Bill Ford specially called Chen Geng to express his gratitude: "Fernandez, man, you are amazing!"

He was completely convinced.

Listening to Bill Ford's extremely proud voice on the other end of the phone, Chen Geng's voice was very calm: "Bill, don't be happy so early, you must know that Dongying people are the best at doing exam-oriented education, this time we made a surprise attack, Dongying Automobile was caught off guard to suffer such a big loss, but you look at it, Dongying people will definitely not have no reaction." ”

"What do you think they'll do?"

Bill Ford is not a person who is so arrogant that he can't listen to the advice of others, in fact, to be able to become the head of the Ford family's generation, which in itself proves Bill Ford's ability and cautious character. Ford also suddenly realized that he seemed to be overjoyed: if the people of Dongying only had these two tricks, they would be able to gain a foothold in the American market?

Chen Geng said: "According to my understanding of the Dongying people, at most three days, they will definitely make a move. ”

"There will be a move in three days?" Bill Ford frowned, "What do you think they will do?"

"I don't know about this, but I think that in order to eliminate the impact, they will apologize very solemnly and announce improvement plans," Chen Geng said. ”

“......”

Bill Ford didn't speak, his brows on the other end of the phone had wrinkled into Sichuan characters, and after a while, he finally spoke: "Fernandez, among us people, you know the Dongying people best, what do you think we should do?"

"Don't do anything. ”

Bill Ford was a little surprised: "Don't do anything?"

"Yes, you don't have to do anything," Chen Geng said in a deep voice: "Let's wait and see what happens, and it's not too late for us to decide what to do when the Dongying people make a move...... Bill, you have to remember that no matter what, the United States is our home turf, and our deep cultivation in the American market over the years, our relationships with all walks of life in the United States, and our network of contacts and contacts are incomparable to those of Dongying people in any way, and we have too many ways to clean them up. ”

"Yes, yes, brother, you're right, we don't need to be anxious at all, what should really be anxious is Dongying talent, as long as we wait for work and wait and see what happens, we don't have to worry about what moths come out of Dongying people. Bill Ford nodded hurriedly, realizing that he seemed to have lost some of his temper just now.

Why the gaffe?

Isn't it because in the market competition with Japanese cars in these years, Ford not only did not take any advantage, but was repeatedly seized by Japanese cars, resulting in a somewhat unbalanced mentality in the face of Dongying people?

"That's the truth," Chen Geng was also affected by Bill Ford's mentality, and he comforted him: "Bill, don't worry, I have carefully prepared a big meal for the Dongying people, and what you have to cooperate with me next is to mobilize your media energy as much as possible, do you understand what I mean? ”

"Understood," Bill Ford nodded repeatedly, "Fernandez, don't worry, I will fully cooperate with you...... Uh, can I ask, are you going to do that?"

Chen Geng smiled: "Confidential!"

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Compared with Ford Motor, AMC Motor, Chrysler Motor, and Ford Motor, the North American top management of Dongying Automobile can be described as gloomy.

Nissan is okay, there is no Nissan car in this test, but its own family affairs are known, and Nissan dares to say that its safety must be better than that of Toyota and Honda?

They don't dare!

So the problem is, since Nissan may not be better than Honda and Toyota in terms of safety, then if the IIHS tests Nissan cars, Nissan's best results are estimated to be only M (average), which means that Toyota and Honda are facing these pressures today, Nissan will face sooner or later.

So, sticking your head in the sand is definitely not going to work, so the question is, what is Nissan going to do?

For Nissan Motors, the North American market is absolutely not lost, since 1992, Nissan has fallen into a loss situation, this year is the third consecutive year of Nissan losses, and Nissan attaches the most importance to several major markets, the North American market is the only market that can provide profits to Nissan, which means that for Nissan Motors, if there is no North American market to provide Nissan profits, Nissan's losses will be more serious!

This is a burden that Nissan cannot bear, and in the face of this heavy pressure, after urgent discussions at the top level, Nissan Motor Co., Ltd. President Yoshifumi Tsuji quietly rushed to the United States to prepare for the next IIHS test and find a solution to the problem.

Compared to Nissan, Toyota and Honda are in an even worse situation, and the North American executives of both companies are almost overshadowed by a thick depression.

Toyota Motor Corporation President Tatsuro Toyoda, who was already in the United States, held a meeting for five days to discuss countermeasures, while Nobuhiko Kawamoto, president of Honda Motor Corporation, who was currently on an inspection tour in South America, concluded his inspection tour in South America in the shortest possible time and flew to the United States overnight to discuss how to salvage the situation.

Three days later, Toyota Motor and Honda Motor held separate press conferences, at which Tatsuro Toyoda and Nobuhiko Kawamoto bowed deeply to the media and apologized to the American people for their poor test results at the IIHS.

Toyota Tatsuro and Kawamoto Nobuhiko both said that in the future, they will actively learn lessons, solemnly reflect, and actively rectify to provide the American people with high-quality and low-priced, stable and reliable, and at the same time have higher safety cars......

Seeing this almost identical report, many Americans have the illusion: They negotiated it, right?

Looking at these two almost identical apology statements and rectification statements, it is no wonder that the American people have such a delusion.

Of course, there is nothing wrong with this statement, but when these two almost identical statements appear, it is inevitable that people will doubt the sincerity of Honda and Toyota: Are you serious?

Chen Geng was also curious, how could Honda and Toyota make such a naïve mistake, or was it really just a coincidence?