The game live broadcast industry has always been open before the start of the battle of Touteng, and no one is entangled in the issue of game copyright, and the penguins are also generous, which can be entangled but not needed.

It's just that everything has changed after the start of the Tou Teng War, and copyright has become a wall built by penguins in the live broadcast circle, mainly to prevent headlines.

Penguin itself is half of the game circle of the national dynasty, so when it starts to act, the four major live broadcast traffic platforms in the investment map are naturally like fish in water, whether it is the old fighting shark, cat tooth or the new B station and Kuaishou who cut into the game live broadcast, there is no need to scruple anything.

As for other live broadcast platforms, such as the YY live broadcast of Huanju, at least in China, it looks completely harmless to humans and animals, so the penguins are not very careful.

But since the watermelon was officially sued by the penguins, the headlines have basically said goodbye to the live broadcast of the game.

Speaking of which, isn't there still a clear stream of slag in the game industry? The problem is that there are indeed many slag and explosive games, and they don't use copyright card people too much, but there are too few suitable for live broadcasting!

The key point of game live broadcast is that not all games are suitable for live broadcast, the most suitable for live broadcast is the competitive category, and other types are almost meaningless, for example, the live broadcast of those card games can only be maintained by taking advantage of the temporary popularity, and there are many anchors who rub hot spots, but it is difficult to become a long-term solution. So the question is, will a person who is interested in the game live streaming industry tilt his energy and resources towards categories that are not suitable for live broadcasting?

Game live broadcast is a great eater of anchor resources, and traffic, anchors, and games are all indispensable. Penguin's move seems to be only a "semi-closed" part of the game selection, but the games of Zayi are basically kryptonite games, only the wilderness action can still be broadcast, and the game products of other companies are even more useless.

This makes the entire game live broadcast environment, and the top anchors are basically gathered in two parts, the first is the dead and eating chicken, and the second is the emerging hot spots.

For example, the auto chess series has made many anchors have the desire to try, and if each emerging category has the possibility of becoming a long-term meal ticket, middle-waist anchors are willing to try, which is the most worthwhile shortcut to break the shackles of class and become a big anchor.

But it's a pity that this kind of popular game rarely appears, and there are often money-making games, but only those that make money and are suitable for live broadcast will have a volume absorption effect on the anchor. Therefore, the headlines only have traffic, and there is no way to attract game anchors, and the game is blocked by Penguin almost all suitable models, what should I do?

First, develop a popular game suitable for live broadcasting, and the rooster sings the world, and the problem can be solved by 80% without saying that it is all solved. This is like the patents of technology companies, many times it is not to make money through licensing, but to create strategic space, and there is room for mutual authorization with the counterparty, so that it will not be stuck.

Second, of course, we are counting on which game company will suddenly come up with a similar game, and there is always hope for the country, as the most developed country in the world's game industry...... Right?

The question is how many of the game companies of the national dynasty are not aimed at making money? There are some, but most of them have this kind of feeling, so it is difficult to develop products that are suitable for live broadcasting. More companies make products according to the methodology, which is called the methodology of making money.

At this time, the development of the Baren Group is very worth looking forward to, but before the Gobi Network was the first shot to hang up, it was very good to be active or something, but it was not suitable for live broadcasting, and then a sharp turn, not to develop the game and change to a development platform, which disappointed the headlines.

But "Enemies of Rome" was launched quietly, and after a slow climb to around Christmas, it has begun to accelerate dramatically, and a month later, today it is more than 13 million DAUs and is still increasing rapidly, and it has strong competitive attributes, which is very suitable for live broadcasting!

An MMO has actually made a competitive attribute, what is the situation? This is the situation prepared for the headline system! It is suitable for live broadcast and easy to become a hit, which is called the product itself can speak, so the rumors that Zhang Ming wants to buy Mediterranean games are so lively.

You must know that "Enemies of Rome" is really hot and it is completely possible to engage in competitions, open a separate game server to mirror the player's competitive values in the past, it's very simple, you don't need to merge servers and you don't need to touch the problem of different servers and different mission lines.

There are many people who see this, in fact, a few days ago, Penguin Games has taken the initiative to contact the Baren Group, hoping to be able to act as a global agent for this product, and offer very relaxed conditions and very high agency fees.

This is the first time that the Ba people have contacted the high-level penguin generals in addition to the WeChat big dragon father, Chu Yuanxi had to apologize politely, saying that this is an important part of the big strategy of the Ba Ren Group, which is related to equipment production, the promotion of the app store and the construction of overseas self-media accounts, and maybe the game can be developed in the future, which is really not suitable for agents to others.

Chu Yuanxi can now say this kind of thing in the development of game socialization, not because of Kangkang's arrogance, but because his peers have already made a good game social. For example, "Sword Network 3" resells real estate in the game, which is much more powerful than selling equipment in the system mall, and it coincides with Chu Yuanxi. He asked Yu Wenhui to add a real estate system to the game early on, there are more ancient places in Greece and Rome, and the game is very worth selling.

This is the reason why the headlines are currently giving the green light to the Ba people on Douyin, anyway, although Douyin has no borders, it has not cut the Ba people and the well-off, this degree of convenience can actually be regarded as a kind of resource exchange.

In such a situation, the employees in the well-off found a problem, so someone asked stupidly: "Mr. Chu, we have carried out large-scale publicity and activities in Kuaishou, Douyin, Toutiao, and WeChat public accounts, why don't we do it in Kangkang? Isn't your own position more suitable?"

This time, Chu Yuanxi was not polite, and directly gave him an idiot's gaze.

Xue Jianhua saw that it was his direct subordinate who was asking, and his face suddenly darkened, and he only heard Chu Yuanxi say: "We don't feel sorry for destroying other people's social ecology, it doesn't matter to us to inject some information flow garbage into them." Kangkang is our own!"

In fact, this is also the reason why Douyin Kuaishou takes current restriction as a routine operation, and the spread of some works is not bad, but it is calculated by the system and redundant. No matter how good the redundancy is, it will destroy the user's experience and destroy the living space of other videos.

The reason why Kuaishou has no current limit is because the spread of the Ba people in Kuaishou is not particularly explosive, there is no redundancy, and the spread on Douyin is naturally a pit for other MCNs not to want, but this is life.

Xue Jianhua said in his heart that Mr. Chu has now learned to save face? After going back, he personally sprayed: "Are you stupid? What are we doing this for? Is it good to bring new people to Xiaokang? In order to attract new people, it is not a loss to invite newcomers to watch movies! The people in Kangkang are already our users, so let's invite them to watch movies? Let's pay for one piece? Use our brains and ask again!"

However, in fact, Chu Yuanxi didn't think so. A lot of bad new activities are extremely unfriendly to old users, as if old users and new users are treated equally, that is, good steel is not on the blade, for fear that old users will take advantage of this.

But you can't think so with the goal of national, the national product is for users to use for a lifetime, not just to be a "new user" for a short time. The national app is not about numbers, it's data, not how many users I have, how many DAUs I have, but how they use our APP, what they do on it every day, and how long it takes.

The APP of a small household, even if you are willing to make more friends, old users have to be willing to appreciate it.

At present, this is the situation that the well-off is facing, as long as the "I Serve" film does not rush to the Spring Festival and the National Day two schedules, there is no big problem with the ticket compensation of the well-off, especially the domestic protection file, which is very stable. However, rushing to the Spring Festival stalls is equivalent to putting forward a higher challenge to himself, whether from the perspective of the theater chain or the audience.

For the theater line, anyway, whatever film is put on is basically full, and the ticket price of "I Am Served" is not particularly high, even if there is a ticket supplement, it is nothing more than keeping the seats full, which is not much different from other movies, why do you need to schedule more films? It can be said that if "The Return of the Great Sage" was released during the Spring Festival, it was almost certain to die, and if there was no opportunity for word-of-mouth fermentation and counterattack, the time window would close quickly.

From the audience's point of view, Zhu Wei is not a star but an Internet celebrity, even if the performance is good, it has to be something that can only be known after watching it, and it is inevitable to preconceived judgment that this is a bad movie before watching the movie, which is called colored glasses, and it is difficult to avoid.

That's why the hype is needed. Zhu Wei's problem is actually easy to solve, just hype her worth, use her worth and identity to suppress the Internet celebrity personality and arouse the audience's interest. After all, Zheng Kai has never worked with such a rich actress, and the audience has never seen a movie with such a rich actress.

Zhu Wei's worth is not the same as last year, he will almost be on the Forbes main list, and his ranking will not be low, not on the list of potential women, the difference is nothing more than when he will be on the list, and the Baren Group is about to IPO. Moreover, the founders of the Ba people have always paid taxes according to the rules, and at the same time, they started from scratch, and the process of creating wealth is not cheating, there is no gray income, and it is very clean.

Forbes says it's useless, it's really useless, and the only time it's useful is when you need to hype something.

On the contrary, the theater chain is more sober and will not be despised because there is an Internet celebrity worth tens of billions in the cast. In fact, on the contrary, a veteran in the industry like Kang Li certainly knows what angle to choose, and the wine in the theater is very easy to drink after revealing the capital behind "I Served". This is the motivation for the theater chain to be willing to add films, the more insiders are less likely to be proud of the prince and prince, and they have more awe of the magic of capital than ordinary people.

Although Ba Ren looks like a capital, it is actually not lethal, even if there is, it is also lethal in the field of animation and games, and Ba Ren is still a new party in the film and television industry. The hype ability on Douyin is good, and it is not something that theaters need to care about.

However, the well-off is currently like the rising sun, and the health coin, Kangkang and the demon city are all pure Internet products, which can exist without relying on the operation area. Therefore, even if Xiaokang is a chain of convenience stores, it is currently well-known in China even on the Internet map, showing an effect similar to that of a platform.

Such an enterprise is more like capital than the Pakistanis, and capital is not just money, but influential money. If there is any disadvantage of Xiaokang, it is that the money is actually not too much, but this becomes less important when there are Ba people sitting in the rear.

Therefore, the preparations that can be made have actually been done, the crosshairs have been aimed, the trigger has been pulled, and the bullet will be fired at the target of the Spring Festival file in 10 days, whether it will hit the bull's-eye or hit four or five rings, or miss the target? The bullet can be calibrated a little bit during the flight, but the change will not be great.

At the same time, it seemed very reckless when Chu Yuanxi wanted to set the schedule for the Spring Festival, but now it seems that it has become reasonable to brave the Spring Festival stalls.

Chu Yuanxi asked such a question within the well-off: "If there is a choice, shall we fight a bucket or a long-term battle?"

These are two important battles during the Warring States period of the island country, the former has been in the history textbook of the junior high school of the national dynasty, and the latter appears frequently in the online articles of the starting point Chinese network. The former is a precise sniper battle, and it doesn't matter whether Oda Nobunaga hit it by mistake or accurate calculation, and the final result is presented as an extremely accurate direct smash of the Yellow Dragon, which is the same as cheating on the map.

The essence of it lies in the fact that the two sides have entered a state of battle, and Nobunaga is not carrying out a completely unsuspecting sneak attack on Imagawa Yoshimoto. But the preparation of the week is easy to slacken, common is not doubtful, Imagawa Yoshimoto has 40,000 people, Nobunaga is only 2,000, 20 times the difference, but because of a heavy rain, Nobunaga with a bad card just magically did not hit any of the Imagawa family's peripheral troops, directly touched Yoshimoto's main formation.

As a result, the bad card turned into a king bomb, so that Yi Yuankong had a strong military force, but the incident suddenly could not be used, and he was beheaded.

If this is according to the logic of "Romance of the Three Kingdoms", the clever military advisor should arrange a general to lead a man and a horse to ambush the enemy on the way through which the enemy must pass, deliberately concede the opponent's front formation, and wait for the current formation to come over and then burst into trouble. And the battle in reality is not a romance that is better than a romance, and it is more achievable.

The Battle of Nagaga was fought with 15,000 members of the Takeda family, under the command of Suwa Katsuyori, who took the initiative to cross the river and attack the 28,000 men of the Oda and Tokugawa families. The Takeda family was strong and strong, and Suwa Katsuyori didn't think he was weak, but as a result, the other party, Elder Nobun, not only waited for the battle, but also dispatched a very restrained army, and in the end, the Takeda family was defeated very badly.

If Xiaokang wants to really rise, the main opponent is Ali. Although the penguin may not be able to sit still when it sees Kangkang's growth and activity, the penguin can't help the well-off for the time being, because the business line of the well-off is so complex, but almost all of them have flashed the penguin's advantageous zone. So that the penguins can't do it directly, they have huge power but can't use it, so they can only rely on investment to drive and make some moves.

It is Huang Tuan who can cause trouble, but Huang Tuan is an independent company that wants to do things that are in line with its own strategy. Xiaokang does not deliver takeaways, does not do tourism, although his business is definitely coveted by the Yellow Group, but the Yellow Group has no boundaries and does everything, so the use of ability has always been efficient.

In this case, it is not easy to adjust to a state that is completely aimed at the well-off, at least not as fast as Ali. They have so much to tweak that they can cut horizontally at best.

For example, with the increasing influence of Huangtuan on brand restaurants, it is easy for large stores to make choices on shared arcades. The more famous the store, the longer the queue, and the greater the utility of the shared arcade. And it is not difficult for Huang Tuan to develop a shared arcade business, or the degree of difficulty is similar to that of Xiaokang.

But Ali's size is so large, even if it maintains the same high efficiency as Huangtuan, it won't be too long to squeeze out some of its ability to target the well-off. The two sides have even reached a consensus that Chu Yuanxi's time window is only until May this year.

Chu Yuanxi always has to leave room for himself, right? It is impossible for Chu Yuanxi to judge last year that it can be delayed until May this year, and he has been making plans according to this, and what should he do if he can speed up the process when something new suddenly appears? Therefore, the safe time can definitely only be planned until the first quarter, and it may still be within the time window later, but it can no longer be regarded as safe.

Therefore, his problem is very clear, the Spring Festival file is not "I Obey", even if it is released later, and the expected success is achieved, it has also entered the decisive moment, which is equivalent to fighting a long battle. Even if Xiaokang gets enough dividends from "I Obey", he is still weaker than Ali, this is an indisputable fact, and the well-off at that time did well, and he can probably compare with Huang Tuan.

It's not that it's not okay to fight the Battle of Changjia, Huang Tuan fights with Ali every day, and there are many of them at the level of the Battle of Changhua, and the Takeda family in history does not necessarily lose, if it is Nobuyharu Baba who commands the Takeda Army instead of Katsuyori Suwa, he may win.

So what Chu Yuanxi gave was indeed a multiple-choice question, "I Served" was on the Spring Festival, and it was a time when the other party had made combat preparations but had not yet adjusted to the best state, and the peripheral troops that should be sent were not all tightly arranged, similar to a barrel between barrels. This is similar to the Spring Festival red envelope raid on Alipay that year.

Although Jack described Nianlu as a sneak attack on Pearl Harbor, Nianlu was born, and cooperating with the Spring Festival Gala was not a temporary act, not an undeclared war. Therefore, it is really unreasonable for Ali to be unprepared, but the suddenness is too fast and too great, and there is an urgent lack of time to react to stress.

Of course, it is not necessary to do nothing to put the trigger down, because the saliva of the film circle has already been sprayed.