Yuan said in his heart that this is so shameless? The former leader doesn't even want to do the festival, and it doesn't matter if he gives up everything he has, and he grabs the penguin's fur and picks it up to touch himself? But don't say it, the big penguin seems to be invincible in the world by relying on this trick, so it can be seen that you have to be more shameless than your competitors to seize the opportunity of competition.

"The question is, will Youtu be as undisciplined as you?"

"It doesn't have to be so undisciplined, just adjust the direction anyway. Dawen Entertainment has now changed Lao Fan as the president, let's see what he does. Didn't I talk to him? I feel that I still have ideas, at least the new set of money plans he proposed is good, and it is very purposeful and very quintessential. ”

"It's not easy to get you to say the word 'essence'. ”

"Don't be too busy with ridicule, Ali, willing to shoot money, the combination of these two words is powerful. Ali doesn't understand the content, doesn't understand the video users, doesn't understand the service, what should I do? Why did Youtu get worse after it was acquired by Ali? Because Ali not only does not use this superpower, but also emphasizes that Youtu is income-oriented, so that Youtu can earn money + diversion for Ali. The direction is reversed, and no matter how hard you try, it's useless.

Now that Lao Fan is the president, he is willing to spend hundreds of millions of dollars, will there be fewer small advertisements? Will packaged sales be reduced? Will the experience of non-VIP be improved? Will the experience of young people be improved? Do you think about it? Lao Fan's status and personnel transfer ability in the Ali Group have not been said? He has the ability to change the business logic and ecology of Youtu, I think we can wait and see, and there is no need to have a closed attitude towards Youtu. ”

Yuan Yu was a little unhappy, "It seems that you already want to give you land, right?

"No, I'm open to everybody to see who's on the right foot. I've already told you and Zhang Dongdong about this attitude, but what about the others?"

Yuan Yu spread out the small book again: "Souki is still the same condition as before, but it is said that special advertisements can be placed on the portal." ”

"We could have made money to advertise on their portal, okay?

If the previous conditions are maintained, then the price of Souki needs to be carefully calculated compared with who is higher and who is lower than Youtu, because it also has a great correlation with the drama itself. Youtu's money policy is directly linked to the user's viewing time, while Souki is a purchase + advertising click share, and the floating part only depends on the advertisement.

But this is a problem that Zhang Dongdong needs to consider,

Yuan Yu hurriedly turned to the next page: "I learned about their house when I returned to China next week, it was so miserable, I regretted going to this trip." ”

"Even the heritage of a listed company has been lost?"

"Don't mention this listed company, the news of financial fraud is flying all over the sky, and I don't know when it will be delisted, pass." ”

"This is too miserable, isn't it? Accountant Jia went to the United States to build a car, and they can't even make up their accounts?" Chu Yuanxi felt a little sad about the death of a rabbit and a fox, but fortunately, he should not fall into this step.

Yuan Yu turned another article: "Then there is iQiyi." iQIYI spoke very nicely, showed us the visual technology they were preparing to launch, and then invited us to join the Yunteng project. ”

"That's why I don't think we're doing anything. ”

"I don't think it's taken very seriously, there are a lot of tricks, but the rules are too complicated, compared to the souki Youtu. ”

"That's a big platform, how big is people's plate? There is no need to pay too much attention to our nature with traffic labels, which is understandable. Chu Yuanxi thinks it's normal, if he is the person in charge of iQiyi, of course he will definitely welcome the traffic drama, but the key point is that you can't suffer a loss in money.

Talking with iQiyi/Penguin and talking with Youtu/Souki is definitely a completely different talk. The number of paid members of iQiyi Light has gone to 100 million, and obtaining new users is still an important goal, but it cannot be forced, especially relying on traffic dramas to force it is super cost-effective, because although user addition is KPI, it is obvious that we must also pay attention to user quality.

Any platform has to run for the quality of its followers after a period of hunger for the number of users. After the video platform grows bigger, it relies on content, word-of-mouth and service to attract users spontaneously, which is much stronger in quality than the introduction of traffic dramas. Especially services, and iQIYI has always been at the forefront of the industry in this regard.

iQIYI's obsession with visual technology makes Chu Yuanxi awe-inspired, as a webcasting platform, what services can they provide to users? For example, when broadcasting dramas, they automatically capture close-ups and generate emojis with copywriting, hitting the hearts of young people with one blow. Another example is the "only watch Ta" function, which allows the audience to only watch the relevant clips of a certain character and skip other plots when watching the drama.

This is a deep digging of the combination of content and services, and it is also a refined operation for users. On the other hand, Youtu, even 1.5 times the speed of playback is not such a simple function, in this regard, it has been thrown out by iQiyi for a few light years, and it can only rely on traffic dramas to be users.

However, if there is no corresponding way for the users attracted by traffic dramas, the churn rate is super high, and the fans are a group of migratory birds, running with the traffic. This is a problem that Youtu must face, and iQiyi is qualified not to be burdened by this.

This state is also determined by the status quo of domestic dramas, there are very few big dramas with both traffic and word-of-mouth, or only a small number of production teams use one powerful product after another to prove that they are qualified to negotiate with the website before starting according to the double standard of traffic + word-of-mouth.

The reason why this is so is precisely because there is a great deal of mutual exclusivity between the two, which can only be reconciled by the super genes of the production team. This ability is so unique that many producers rack their brains to have this superpower, such as bringing in half of the old drama bones in the entertainment industry to play with the traffic, as if this can greatly improve the reputation.

The problem is that if this kind of brainless operation is feasible, it will immediately be imitated by all film and television companies that are not good at content, making the value of old drama bones skyrocket, but the most likely result is that a greasy traffic niche will destroy half of the old drama bones in the entertainment industry, such as "Far X Before X" invested, produced, written and starred by a scumbag this year, and the old drama bones can't be supported.

Therefore, the general producer will take one of the traffic and quality as their own positioning, and negotiate the next home before starting the film, so as to make money before shooting. In fact, if you have confidence in yourself in a traffic drama, you can talk about the product after the film is completed, but the problem is that people who shoot traffic dramas generally have little confidence.