Uncle Sheng used to write about the Internet, and later focused on playing music, and Ma Luo, an important talent of the Ba people, has not given up the profession of a writer until now, and Bai Sha sometimes writes short and medium stories on the official account, so as to get a little bit of edge.

The two of them didn't hear what they said before, and then they heard Bai Sha say: "Cough, if you want me to say that you are really worried, you can use the public number word if you want to protect your copyright." ”

Ma Luo rolled his strange eyes: "WeChat public account? It's too troublesome to rely on drainage, I've done it." ”

Chu Yuanxi suddenly remembered Ma Luo's mysterious public account, all the ones with wheels are not released, but stored in the library as materials, and let people see them through template links.

Bai Sha is naturally a veteran of writing public articles: "How high is the traffic?"

Uncle Sheng patted Bai Sha on the shoulder: "Brother Dei, are you a layman, right? What Ma Luo wants is to protect copyright, and the headline department does not have the gene to protect originality." ”

"Hey, isn't your relationship with Toutiao good?" Bai Sha looked very surprised, "And the Toutiao APP is not as unbearable as you say, right?"

However, Chu Yuanxi said: "I agree with what Uncle said, it's not a matter of whether the relationship is good or bad. Think about how Toutiao started and how many news media originality it infringed? How many music copyrights did Douyin infringe on, and how many lawsuits did it fight? How could they protect originality if they couldn't blatantly encourage porterage, which was already very aggrieved?

Let me give you an example, why is there so much phenomenon of moving videos in Douyin? You know how to move videos? They have already formed an industrial chain, but generally speaking, they are moved to different sites, such as moving Zhu Yan's Douyin video to the oil turtle, and moving Ling'er's Kuaishou video to the volcano, like this. But some on Douyin don't even bother to move to other stations, and directly steal the video of their own big Internet celebrities on Douyin, can you believe it?"

"You mean, Douyin doesn't care?"

"Pretend to manage it, anyway, it's basically useless for fans to complain, you have to bring the big UP master over to complain, and there are many deleted videos and few bans. ”

Speaking of this phenomenon, Chu Yuanxi is also quite helpless, and the Douyin account will be banned for various harmonious reasons, among which the risk of moving videos is relatively low. "In short, capitalists like things that can be seen, things that can be quantified, such as traffic. How to do high traffic and low cost, there must be people in that direction. ”

Bai Shaxin said this, and it couldn't be more vivid than if the capitalist himself said this!

When it comes to the preferences of capital, Uncle Sheng stands aside, and he can't help but think of Yang Jiangang. What he has in mind is that those cultural media groups that hold a large number of high-quality copyrights must not copycat peak visual effects, because the threshold for research and development is actually not high.

In other words, even if the peak visual effects funds are sufficient, the advantage is nothing more than the first mover. Fortunately, capital does not like this kind of long-term plan, capital does not like to start by planting grass if it wants to eat meat, and it is not even possible to find pasture and graze directly, at least start from slaughtering, which is the minimum requirement.

Even Uncle Sheng felt that even Chu Yuanxi was not so interested in drawing comics now, and making money was too slow and not exciting enough. For a poor boy who is poor and white, it is unimaginable that he can earn 100 million in one year, and for a person with 30 billion to spend a year and work hard to earn 100 million, it is unthinkable.

It is said that "The Unconscious King" is the bullet at the bottom of the box, and a lot of effort has been put into the entire IP cultivation process, and now Zhang Luo is also in full swing, and the movies are all started, but now he only pays attention to the mobile game "Enemies of Rome".

This is the influence of "capital", Uncle Sheng feels that he has inevitably become a part of capital, and it is the kind that can never go back to the past, and even his thoughts are being imperceptibly changed. only pays attention to the mobile game "Enemies of Rome", and he doesn't even pay attention to VR, because mobile games can make money, and he has seen the process of making money in "Out of the Mountains".

As for the strategic significance and long-term impact of VR games on the Baren Group, and even the impact on the overall listing of the group, Uncle Sheng doesn't care so much, anyway, this is a problem that the CEO and chairman need to consider.

In fact, he still doesn't understand it a little, because he feels that the strength of the Israelis and Palestinians is not enough to warm up the mobile game "Enemies of Rome", but "The Unconscious King", which is not very profitable, has been working hard to promote. Of course, this is not very profitable.,The monthly turnover of the idle mobile game is also tens of millions.,If you change to a smaller company, you can wake up with a smile.,If you don't wake up, you must be weaving more krypton gold activities in your dreams.,In order to push up the flow.。

But for the Ba people, and even for Uncle Sheng himself, how can the mobile game not work hard to promote, how can it arouse the sense of expectation of Ba people? How can more people come to Krypton gold? For the game, he doesn't know as much as Ma Luo, but it doesn't prevent him from imagining what posture to use to count money.

Similarly, for another company, the IP strength of "Enemies of Rome" is already quite good, and the animation has reached the second season, and there are billions of hits on the synchronization to Youtu, what else do you need for a bicycle?

But for the Ba people, this IP is equivalent to a lot of publicity through the animation platform, that is, the peak visual effects and the further downstream Youtu to promote, rather than the Ba people's own matrix. His propaganda power shows a normal heart, and his work output is not low, but it has little to do with "Enemies of Rome".

This IP has established a service account similar to "Out of the Mountain in Troubled Times" back then, but it is not used to release animations, but only to gather fans, so it has not gathered many fans at all. When Chu Yuanxi was doing "Out of the Mountain in Troubled Times", how delicate was Chu Yuanxi's personal operation? It was to smash traffic and do activities, divert fans, and adjust the content of each account to achieve the maximum drainage and activity effect of the service account.

What are these hundreds of thousands of fans enough to do now? If he hadn't seen the operation of the Ba Ren information with his own eyes, he would have thought it was a high imitation number.

Moreover, there is no plan for development and warm-up at all? At that time, Chu Yuanxi was a series of operations to form a combination punch, and finally warmed up in the form of offline press conferences, and then opened several consecutive waves of warm-up on major reservation websites and official websites, and waited until the game was launched with 7 million reservations, so it was able to make a lot of money, and krypton gold exploded as soon as it was launched.

"Enemies of Rome" let alone the offline press conference, so it made an official website, and there was not even a shadow of the reservation.

"You don't need to worry at all!" Chu Yuanxi explained very sharply: "Mobile games are just warm-ups. Our mobile games will definitely make money, but they may not make money in the first month, the mobile game will be launched first, VR will be launched later, and the mobile game will be warmed up for three months in advance. Oh, you can rest assured that I will do something. ”

It's easy to say, but Chu Yuanxi is actually not easy at all, because he has no score at all whether DreamWorks can complete the animated movie on schedule. And the biggest publicity point of this game is obviously the movie promotion stage, assuming that everything goes well, if the movie is released simultaneously in the country and North America, it will need to wait until January next year, so December is the focus of the work.

And he also has a consideration, and he doesn't want to publicize this mobile game with much fanfare, that is, there are many rule innovations in the game, whether these innovations will work or not?

Therefore, if the mobile game is like the original "Out of the Mountains", Chu Yuanxi will, and finally get a reservation of 5 million There should be no problem, but what if it hits the street after it is launched? What if it is blown up? Think about the famous scene of "Mountains and Seas Mirror Flowers" issued by Youzu at the end of April, Chu Yuanxi doesn't want things like blowing up clothes, serial numbers, and maintaining more than ten hours to send players 110 consecutive draws to happen to "Enemies of Rome".

What's more, this game is designed for VR scenes, although there is no problem with "transplanting" to mobile games, but there is always a little bit that is not so appropriate, and it is definitely different from setting up a project to polish the player experience with the goal of mobile games, in other words, mobile games naturally have weaknesses.

Innovation is not a completely positive word in the capital market, cottages are, cottages can inherit and carry forward the successful methodologies of others, and innovation can only be their own beacons, and the risk is very high.

So there is certainly no regret about "Enemy of Rome" in terms of practicing his game philosophy, but there is nothing wrong with being careful and leaving yourself a way back. The Ba Ren Group has a big business and can't afford the failure of the game "Enemies of Rome", but it can withstand its slow heating for three months, and when the state is okay in December, it will be able to get the rhythm back in one go. I held it back for the first three months, and then it exploded together.

This game product carries whether the VR equipment can be sold well and whether the app store can be launched, that is, it carries the extension of the Baren Group to the field of science and technology, and also represents the diversified development of the Baren Group from a cultural and creative enterprise that eats the virtual economy to achieve the physical direction.

This is not a question of 100 million more than 100 million or 100 million less monthly turnover of mobile games, Chu Yuanxi himself attaches great importance to it.

Under this special attention, Yu Wenhui was under great pressure, and he stayed up until the end of September when the mobile game test and packaging were completed, and the rest was publicity and operation. This aspect is, of course, represented by the Ba people's group, and the same as the model of the Gobi network, using the IP and publicity of the Ba people, it is impossible for all profits to be left to the Mediterranean, which is unscientific.

In fact, there is no airtight strong in this market, and various channels have long known that Ba Ren is holding an S-level game masterpiece, so they have all made moves.

According to the general process, the CP in the game development stage should start to find an agent to look at the product and negotiate business, of course, this step can be avoided. Then, depending on the degree of product completion, whether to communicate with the channel in advance, communicate after the product comes out, or communicate after a period of polishing and testing.

However, the "Out of the Troubled Times" produced by the Ba people is famous, and although the idle mobile game "Wudao Dujun" has not been tepid, the DAU is only below the pesticide and chicken eating of the dead, which is enough to be proud of all the buying games. And the magic is that the activity can always be maintained at a high water level, and it is not taken down at all, which is simply not in line with the objective law of idle games.

You must know that no matter how popular the idle game is, it is limited by the system and gameplay, basically the version update is a set of numerical gameplay, and in the end, it is inevitable that there will be no good people for a thousand days, and no flowers will be red for a hundred days. However, the idle mobile game of "Wudao Dusk" actually updated the version according to the rhythm of a normal mobile game, and was not entangled in the numerical gameplay at all, resulting in the updated version not causing player loss.

The reason why the mobile game before the dead pesticide has a longevity ceiling is that as long as the numerical gameplay is added when the version is updated, it will cause some loss. Not only are players slowly losing money, but there is no incentive to continue topping up.

That's the paradox of the updated version. If you don't update it, players will get tired of filling in the numerical pits; if you update the normal gameplay, you will increase the output of game resources, which is equivalent to increasing the speed of players filling the pits and reducing the reason for the players' krypton; updating the numerical gameplay is equivalent to asking players to fill in the krypton gold, which will be directly lost.

Therefore, before the numerical planning, after the game enters the middle stage, the numerical planning is hanging, and it is necessary to balance the output and consumption of the numerical value and the requirements of the new features and new copies for the player, so as to prolong the life of the game.

Many practitioners think that only games with e-sports properties such as the dead and eating chicken can jump out of this fateful cycle, but they didn't expect Ba Ren to give a new answer - as long as you don't update krypton, the recharge of players with Buddhism can also delay aging. From the test value planning to the test system planning, the new version must make fun functions.

Therefore, when "Enemy of Rome" was still under development, several large channels came to negotiate, and some of them even wanted to sign blindly, that is, as long as Chu Yuanxi nodded, he signed directly without looking at the product.

As a result, he was stopped by Chu Yuanxi and said that you must look at the product first, otherwise you will say that I am a cheater.

As a result, some channels said that for the sake of Ba Ren's production, for the sake of Ba Ren's game genes, strong self-media matrix, mature player operation model and user attributes as a whole for positive factors such as games, all channels of this game add up, and the monthly turnover may reach 100 million.

This is still in front of Chu Yuanxi, but you can imagine what people will say after they go back.

Judging from the news received by Chu Yuanxi, some people say that the operation mode has returned to the era of "Dota Legend", change the UI, 3D to 2D, "Enemy of Rome" summons creatures, isn't this the "Dota Legend" stunt?

Some people say that people's "Dota Legend" only needs one click to put a stunt, how convenient it is to operate, you can really do it, you are in a hurry, and you have to recruit a summon to get N many times. The characters in Dota Legend are self-advancing, and you have to move the protagonist during this battle, do you think it's e-sports?

There are also people who, like Uncle Sheng, have noticed that the media of the Ba people are quiet, and they do not warm up "The Enemy of Rome" at all, so they assert that the Ba people themselves are not optimistic about this product. No wonder Chu Yuanxi, who has always been unfriendly to the channel, is so easy to talk about this time.

Chu Yuanxi fully understands the complaints of friends from these channels, and there is no need for any explanation. The channel on the product is not to say "on" and it is over, the channel will put forward requirements, such as doing krypton activities and so on. This is a matter of course, people have to arrange exposure, and they have to give good display positions, not to support game producers, but to make money.

Of course, Chu Yuanxi wants to make money in this game, but he doesn't want to be affected by the channel, but mainly me, so the channel doesn't matter. More importantly, he hopes that in the future, these mobile game players can seamlessly turn into VR players, still using the same account and the same server, not to transfer servers but to devices. This can't happen to channel players, unless the channel is willing to open a separate VR app store for the Ba people.

Therefore, the more players on the official website, the better. This also means that the propaganda mouth of the Pakistani people must still be activated, as long as the intensity is mastered.

After taking care of all this, Chu Yuanxi and Yu Wenhui finalized the date for the mobile game to be launched - Friday, September 25th. It was also on this day that Ali Chen Junsheng contacted Xiaokang Group again and told Chu Yuanxi their decision.

Chu Yuanxi looked at the long message on WeChat, and said in his heart, isn't it just to use the local capital in Southeast Asia controlled by Ali as an investment entity? It is equivalent to going around in a circle, there is no need to say so wordy, and it is impossible to clear it up anyway.

In fact, at this time, Chu Yuanxi didn't particularly care about whether Ali followed or not, because Elizabeth was bold and found Go_Jek, and behind the Go_Jek stood a corporate investment group led by Penguin, plus Google. This financing, since Chu Yuanxi gave Elizabeth independence, of course, respects her opinions, as long as the valuation satisfies Chu Yuanxi, it is naturally the priority of the money she finds.

In this case, will there be any problems with the entry of local capital in Southeast Asia controlled by Ali in the same round? Or can they coexist harmoniously and peacefully? Chu Yuanxi was not sure, so he directly forwarded his intention to Elizabeth, and let the people who should worry about it do it.

In such a flicker, seeing that the time has entered October, the Ba people and the well-off have a rare long vacation, and many brothers have been busy for more than a year without getting a serious rest, and it is time for revenge consumption, revenge tourism and revenge staying.

However, Chu Yuanxi can give himself a holiday, but Zhu Wei can't, because "I Obey" is in the final finale. This movie started in early April and finished in early October, which lasted exactly half a year, but it cannot be considered shoddy because of the short time.

Those dramas that lasted very long probably needed to set up a scene on the spot, dig a puddle or something, and Director Chen even built a city in Xiangyang. Actors wear special makeup for five hours at a time, and there is a lot of time loss without considering the cast. Modern urban dramas are different, especially without martial arts, no homicide, no drag racing, airplanes, ships, etc., the time is inherently short.

It is impossible for "The Faint King of No Way" to be completed in half a year, and the current plan is 9 months. This is still in the case of emphasizing the fight to the flesh rather than hanging Weiya flying around, otherwise the time will be extended.