The key is that the time is tight and the task is heavy, and the World Robot Conference on August 21 needs to come up with reliable demand before this day, and there are still three weeks to complete it. After hearing this time node, Lu Yu's eyes were dark.

And it's just the workload, the question is how to ask? Without an expert in the field of robotics, how can you come up with a suitable demand?

"Oh, you don't have to think it's that complicated. It's actually very simple, the main test is content creation ability, but switch to a new field. Chu Yuanxi scolded Fang Xuan, "Have you seen the video of the robot that exploded on Douyin earning wages and paying electricity bills? If you want to iterate it, what do you do?It's very simple, let the robot's eyes change shape, and as the tone changes, it's equivalent to the characters in the game doing multiple sets of expressions, it's very simple, right?"

Secondly, first design some robot-related content in a utopian way, any category. Regardless of the industry, industrial robots, warehouse robots, and food exploration are OK. It doesn't have to conform to the logic of reality, it's okay to make it up, as long as it's fun. It can also be paired with drones and the like.

It's the same as when you design TikTok live content. Your normal real person,You have to open your mind to how to reverse the design.,The robot doesn't need it for the time being.,Just fun.。 Of course, there is a plot, which can form a serial, or even with a reversal, which is better.

Finally, classify and sort out the scripts you designed, what kind of robots are needed, do you want to dive, don't you want to fly, and then according to the script, what actions do you need to do?

I'll ask Zhao Jie to find you a game resource plan later.,You communicate.,This process is the same as mentioning art resource requirements when making games.,What characters are needed.,What appearance.,What characteristics are needed.,How many sets of actions are needed.,Describe the specific actions.,Punching、Kicking、Beating、Hitting the street,That's it。 Got it?"

Lu Yu felt very sorry for Chu Yuanxi, being in such a game company as Ba Ren, he was so ignorant of the production process of the game!

But think about it, this kind of content is actually nothing more than throwing money + using your brain. High input means high output, others rely on carrying videos to deceive attention, rely on copying other people's content to deceive attention, rely on following the trend to deceive attention, nothing more than not wanting to spend money and have no brains, we have both, this looks like it is going to lead a new wave of trends!

It is conceivable that when this wave of content is sent out, the caution of the harvest must be against the sky, and it is an almost blank category on Douyin. Robots with futuristic punk temperament make videos in a group, very avant-garde, very geeky, there may be N scenes where multiple robots cooperate or confront each other in a video, and you can even design some funny sand sculpture clips of people and robots.

Sand sculpture has always been a relatively scarce category on Douyin, but it is a particularly attractive category at station B, with a large number of sand sculpture grandmothers represented by handmade Geng, which is very easy to attract fans. Why is it not easy to produce sand sculptures on Douyin? Because Douyin is a little more elegant than Bilibili and Kuaishou, the atmosphere of the community is a little more elegant. So it's easy to make sand sculptures, but you can't be too stupid or too earthy, otherwise it won't be in line with the tone of Douyin users. On the other hand, Kuaishou, there are many sand sculptures in the style of Tuhi.

If you want to be a sand sculpture and you can't be stupid, you can't do it without any real skills, and you need a lot of wisdom. It can be said that the wisdom of handicraft Geng is breaking through the sky, and there is a talent in the field of sand sculpture that is difficult for ordinary people to reach, and Lu Yu can't do it.

But the robot can effectively fill the trench.

Thinking of this, Lu Yu turned to exclaim: "Mr. Chu, although your idea sounds quite unexpected at first glance, but if you think about it carefully, I really have a five-body throw! How did you come up with this idea of developing categories? Can you pass on your experience?"

Chu Yuanxi laughed, "I didn't think of it, it was Feng Lin." ”

"Huh?" Lu Yu suddenly shut down, and after a long time, he said in a sneering voice: "Feng Lin, this, I thought she left...... Mr. Chu, do you have any other short video studios outside?"

"No, what do you think about it?"

Chu Yuan Xixin said to take this opportunity to "clarify", after all, he even did the appearance of the camera, the video exploded, and Lu Yu still knew Feng Lin. "She just played with the ticket. You bring people in, I dismiss people, I can't compensate people for anything? In my case, it's more appropriate to compensate for a hit work, and then you saw it, using the company's materials, and she contributed such a brain hole after coming and going. ”

Lu Yu's mouth almost turned into an O-shape, and his heart said How can I feel so wrong? You explained so deliberately, what did you compensate for others?, you appeared in person, there are so many works in the whole Ba people, how many of your old gentlemen appeared in person? She gave you such a big brain hole, did you compensate others for several hundred million?

But this bad thing must not be vomited, Lu Yuxin said that if it was replaced by Yang Jiangang or Zhao Jie, he might vomit, but he couldn't. Thinking of Yang Jiangang, he suddenly remembered that Yang Jiangang had asked him about community ecology just now.

Yang Jiangang couldn't wipe his face after being routinely whipped by Chu Yuanxi, but it was about community ecology, which he had to face in a few months, and he couldn't help but figure it out, so he turned to Lu Yu, who was most likely to understand community ecology in addition to Chu Yuanxi, for advice.

However, Lu Yu didn't understand either.

Now it's time to take advantage of the situation to ask Mr. Chu, isn't it?

"Community ecology? Why do you ask this? We people will not get involved in community ecology for the time being. ”

"Isn't this a particularly popular word lately?" Lu Yu sneered.

"It's really hot, and it seems that the people in the circle are becoming more and more professional. "Chu Yuanxi is honestly very envious of those who are now qualified to engage in community ecology, as the Internet is more and more developing in the direction of stock fighting, as the dividends of 4G gradually disappear, if you want to engage in community ecology, you must first have a community......

The ultimate goal of the well-off is to build a nationwide community ecology, in order to achieve this goal, Chu Yuanxi has done the most homework in this field, and there has been no opportunity to use it since this venture.

In fact, the community ecology is an in-depth mining of user value, and many platforms obviously have a large number of users, but they are indifferent to the community ecology. Especially for those enterprises that grew up in the early days of the Internet, if they operate the community ecology in a presumptuous way, it seems that the function can be handed over. This is all a manifestation of not understanding the deep digging of user value, because it was too easy for them to get users at the beginning, and they didn't need to dig deeper.

And now, before the next wave of dividends arrives, all user value has to be dug deeper, otherwise the story of growth alone will not be able to realize the valuation.

"The community ecology is actually very simple, it is nothing more than to let users come to your online community to find the content they are looking for, and the output content is what other users want to see, and then form a benign interaction. The reason why the word is becoming hot now is because the Internet has evolved from the era of traffic to the era of content. ”

Seeing that Lu Yu didn't understand, Chu Yuanxi felt that he was very reliable and diligent in his work, but he was too inattentive to himself, and he also needed to improve.

However, Lu Yu's best way to improve is to enroll him in a senior president class or something, rather than arranging specific work for exercise, because he is different from Yang Jiangang, he has time to wave, time to go out to broaden his horizons, understand the development trend of the Internet, and understand the evolution and rise and fall of the industry other than self-media. This kind of experience indoctrination model based on history is suitable for those who have time.

Chu Yuanxi took a sip of water, and then said: "Let's put it this way, why has Baidu been declining and declining? It's very simple, users can't find the content they need on Baidu, and it's hard to find it, so they no longer use the Baidu search engine." This is the same as those portals in the early days of the Internet as search engines and then being killed by Baidu, and the search on the slag wave is not as good as Baidu's experience. ”

"Is Baidu's program getting worse? No, right? I remember you said that the only thing Baidu can do is the program ape. ”

"The program is very good, and the problem with Baidu is that it doesn't understand what content is, and it doesn't understand the value of content and how to get it. Ten years ago, the Internet didn't pay attention to content? But at that time, everyone supported Baidu for their content, and only when they got it could they get users through Baidu's traffic. Therefore, Baidu can rise even if it relies on crawlers, and can provide good content to search users, and no one wants to offend him.

Now I'm sorry, content is getting more and more valued, and content platforms are building fences. The first is legally, I didn't authorize you, you search for my content, and if you dare to search for it, I will sue you. The second is that technically, they have used new technologies, new distribution protocols and link conventions, and Baidu can't climb it. For example, the content in the WeChat public account, if there is no moving number to the public network, Baidu will not be able to search for it. ”

Lu Yu blurted out: "But Sogou can be searched!" As a writer of explosive articles, of course, he has mastered the skills of manuscript washing, and Sogou is a necessary weapon...... Thinking about it this way, Baidu can search for less content, of course, it will decline and decline again.

"Yes. I really admire one thing, they have been in the content era for so long, do you have a little reflection on Baidu? They are so funny. ”

"You've got that pointed, huh?"

"Do you remember that before, Baidu sued Toutiao for infringing the rights of TOP1 products, suing for unfair competition and stealing search results, claiming 90 million. Then Toutiao immediately countersued Baidu for infringing on Toutiao's short video content, claiming the same amount? Baidu's unprofessionalism is reflected in the fact that they may think that it is natural for me to find something from you! ”

Lu Yu couldn't help but ponder, the Internet has evolved from the era of traffic to the era of content, which means that the lack of content will lead to a decline in traffic. Baidu is not a problem with the engine itself, but the idea does not change, users can't search for the content they want, and even the traffic will decline, not to mention the community ecology?

However, in fact, he likes Baidu's very much. Baidu's heart for doing content is a sincere heart, and the support for Baijiahao is extremely attractive traffic + cash subsidies, and at the same time, it really doesn't understand content. On today's Internet, it's not easy to find such a big platform with a lot of money!

As soon as the subsidies of hundreds of schools were opened, all kinds of robots washed the manuscript and the black industry went away, becoming a hodgepodge of plagiarism, the subsidies were all brushed away by the black industry, and the huge plagiarism target was waiting for others to sue. Then in order to support Baijia, he also blocked the search of a certain one, making it extremely refreshing to carry a certain content, Lu Yu loved Baijia to death when he did it alone to break the article from the media!

This vivid example gave him a rough understanding of what the content era is, but how to form a community ecology?

I only listened to Chu Yuanxi's explanation: "The formation of ecology is actually the gathering of things by like, and the division of people by groups. People who identify with each other are more likely to raise their emotional temperature and become a group. It is certainly not wrong for those who engage in platforms to follow this idea to do the community, and the key opinion leaders play a very large role in the community, and the platform must effectively guide it. Mutual scolding groups are just a product of special conditions. But does it make sense for you to look into this?"

"Yes, yes, yes. This affects the question of whether to open it on Kuaishou or Douyin if I want to take the money-making routine of short videos to attract fans and live broadcasts to receive gifts. Lu Yu was a little excited, "I heard people say that the reason why Kuaishou Live has a higher income than Douyin and the unit price of e-commerce customers is also higher is because Kuaishou's community ecology is doing well." I didn't quite understand it all along. ”

Chu Yuan Xixin said that Lu Yu's heart for making money can't die! He is now driving a tractor's trumpet, and the advantage is that some of them are not under the banner of the Ba people, and they will not have any impact on the Ba people when they are used to make money. As long as you don't do it too much, don't do it too badly, even if someone picks it out one day in the future, it doesn't matter.

And Chu Yuanxi couldn't stop it, because this was not Lu Yu's wish alone, the entire Ba people were confident that they supported him, and there were many people who wanted to improve the company's cash flow.

A company can operate, generate profits, and play its due role, and ultimately rely on employees, a small part of the time is the boss's idea to shine, and most of the time is the employee to create value.

In a sense, Chu Yuanxi is even happy to see this situation, because this is a manifestation of the company's benign operation, even if there is a change of president, the company can go on smoothly, which is a very good thing.

He always felt that only the worst boss would magnify the desire for control to infinity, and that the company did not need talents, only minions, and did not need to trust anyone. No matter how big this kind of company is, decay is only a matter of minutes, and there is almost no fault tolerance. As for what should be done if the degree of freedom of employees becomes greater and becomes difficult to control after decentralization, and the number of moths multiplies? This is a problem that must be solved by corporate governance, and it is a place where management means are embodied.

"So, you understand now, why is Kuaishou live broadcast income high?"

He was interested in testing Lu Yu, and Lu Yu suddenly stood up. Why?

I only listened to Chu Yuanxi's explanation: "This is because Douyin is entertainment, and the user relationship chain is an entertainment relationship chain, shallow." Kuaishou is a community, a chain of user relationships, deep. It is precisely in order to create their community atmosphere that Kuaishou would rather die than change the information flow model, and has always emphasized that it is not the same product as Douyin. In fact, it is just self-deception, and the facts have proven that Douyin's information flow is stronger than the Kuaishou community. However, Kuaishou is also changing, and there have been big moves recently. ”

"Ahh

After Douyin was born, the anti-human operation mode of Kuaishou's APP has been ridiculed by the industry group I don't know how many times, Lu Yu heard that Kuaishou has changed, and he was very excited.

"If you are poor, you will think about change, especially after the meeting in Kuaishou Mountain City, I can feel that they have a sense of urgency, and so many executives have been parachuted in one go. If the ecology of the community does not change, this batch of airborne will be meaningless, and these people enter to change. I heard that it is going to be a new product cottage volcano. ”

"Huh, why don't you copy Douyin?"

"Because...... Because the volcano is originally a copycat of Kuaishou, there is no pressure on Kuaishou to adjust the UI. If you want me to say that Kuaishou just can't wipe off face, if I change me, I can go to me or me, go directly to the cottage, don't have so many worries. ”

Chu Yuanxi said, habitually knocking on the edge of the tea table with his fingers, Lu Yu chuckled in his heart, only to hear him ask: "It's been talking for so long, aren't you going to report something?"

"I, what's the report?"

"Heh, have you learned to pretend to be confused? Chu Yuanxi slapped the teacup on the tea set seat with a "snap", "Xiaohong's entire network download channel is off the shelves, one step away from the ban, the money you invested in the number is going to be in vain, right?

"This, you can't blame me for this, Mr. Chu. Lu Yu was very aggrieved, and said in his heart What am I for? In order to make money for the company, I can't bear the child without the wolf, but this time the wolf took the child away. "Besides, I didn't lose much money, just more than one million, and Xiaohong didn't die, but I didn't let it download......"

"Rub, isn't more than a million dollars money?Why are you deducted from your bonus?" Chu Yuanxi sneered, "This is God who doesn't let you do e-commerce, Xiaohong is a grass planting platform, I don't know what you are doing with Xiaohong, hahaha?

To put it mildly, Xiaohong is also very miserable, for the sake of traffic to relax the content risk control, the content is so out of line that rowing does not rely on oars, and can actually search for black products, powder, black five types of health care products and special services, this can work? It's a pity that they are still seeking $500 million in financing before this, anyway, Ali Penguin, which has invested before, I don't know how to feel now.

Lu Yu heard that Chu Yuanxi didn't have much anger, and he breathed a long sigh of relief in his heart, "I can't think of it, doesn't Xiaohong have a sense of risk? ”

Unexpectedly, Chu Yuanxi said abruptly: "There really is, they will die if they don't wave." Alas, in this era, there is really not much time left for community content entrepreneurs, and traffic and security cannot be both. Xiaohong does not have a certain window of time, and there is no five-year time to develop. ”