Chapter 995: Don't Leave the Enemy Alive!
It took Yang Fei three days to outline the financial management book to be written, and wrote thousands of words every day when he had time, and it only took a few days to write the beginning of tens of thousands of words.
Su Tong led a team to other places to deal with the non-cooperation between some stores and supermarkets.
Two years ago, Procter & Gamble once made a fuss, using its influence to demand that stores and supermarkets can only choose between the products of the beauty group and the products of Procter & Gamble.
At that time, the product line of the beauty group was not rich enough, and the influence was not as great as that of Procter & Gamble, and some stores were forced to make a choice between the two.
This is the power of monopoly.
When one company is strong enough, other companies are not able to compete. The winner is king, the winner takes all, and the loser doesn't even have to drink the soup.
If you don't want to be eliminated, you can only force yourself to continue to grow and become the king of this field.
When you can't succeed in a certain field no matter how hard you try, it's time to try your luck in another field.
That night, Yang Fei received a call from Su Tong at home.
"Yang Fei, after our persuasion, and put forward many preferential conditions, many stores and supermarkets still agreed to cooperate with us. But there are still a few supermarkets that are unwilling, and they choose Procter & Gamble among P&G and our products. ”
Yang Fei groaned: "Is there anyone in this world who can't get along with money?"
Su Tong said helplessly: "Procter & Gamble gave them the pressure to choose one of the two, and their senior management felt that P&G's products must be better than our products, so no matter what we say, they don't agree." ”
Yang Fei said: "You tell me the list of these stores." ”
As he spoke, Yang Fei took out the list information that Su Tong had copied to him before, and every time Su Tong read a name, he would take a pen and tick the name of that company.
"That's all, and several of them are still national chains of large supermarkets. Su Tong said, "If they don't cooperate, the impact on us will still be quite big." ”
Yang Fei sneered: "Short-sighted! Wal-Mart is American, and they have not refused to allow our products to enter the market! These chain stores are so afraid of foreign goods?"
Su Tong said: "Wal-Mart is large, and they have just entered the Chinese market, they urgently need to be recognized by Chinese consumers, of course, they don't want to lose big because of small things." Moreover, Wal-Mart has reached a global partner plan with us, and when they negotiate with P&G, they are also confident, and P&G cannot lose such an important store, so they can only give in. ”
She paused and asked, "Yang Fei, what about these stores?" Do you want to come and deal with it yourself?"
Yang Fei thought for a while and said, "I'll make a call first and contact their boss." ”
"We have a lot of distribution channels now, if they don't cooperate, then forget it, right?" Su Tong was obviously a little tired, in order to cooperate, she negotiated with these channels a few times, but there was still no progress.
Yang Fei hung up the phone, took the list of channel providers, found the largest supermarket chain, and called the boss of the other party.
The secretary who answered the phone, with a crisp voice and a hint of impatience, asked, "Which one?"
Yang Fei said: "Hello, I am Yang Fei of the Beautiful Group, is your boss here? I want to talk to him about cooperation." ”
"You really don't have to call anymore, our boss said that he won't cooperate with you!"
"Everything has to be discussed, you are a channel provider, you are a store, why refuse our products? The products of the beauty group are widely praised by consumers and have won numerous awards, which is a win-win cooperation ......"
"Are you annoyed? Our boss said that he won't cooperate! Don't you understand?" The other party's tone instantly became high-pitched, "Don't call again! I'm annoyed! What are you beautiful group? Can you compare with other Procter & Gamble? Procter & Gamble is an American product! You are domestic products! Our mall only sells high-end goods!"
The anger in Yang Fei's heart rose inexplicably: "I don't agree with what you say." Natural soap powder and laundry detergent were made by us first, and Procter & Gamble copied ours. ”
"Procter & Gamble won next year's bid king, what about you? What do you have? It's not better, isn't it? Don't waste each other's time. There's really no need for that. ”
"Please answer the phone from your boss and I'll have a chat with him. Our beauty group is a domestic brand, but our raw materials, quality, formula, process and other aspects, absolutely not inferior to any daily chemical company in the world, Procter & Gamble and Unilever have been our foundry. ”
"It's useless to say more, I'm still saying the same thing, we won't cooperate with you. I'm busy here, goodbye. ”
Yang Fei looked at the phone that was hung up, stunned.
It's been a long time since I've been rejected like this!
Hehe!
Interesting!
Yang Fei raised his eyebrows, thinking that Procter & Gamble's hand was too good, right?
If you have the ability, everyone will compete fairly, put the products together, and let consumers choose for themselves, why do you monopolize the market?
But what can you do if someone wants to do that?
In this world, how many companies are registered every minute, and how many companies are lost?
Not much to say about other industries, let's take the daily chemical industry as an example, in every round of price war, there will be many small and medium-sized enterprises that can't stand it and hang up, but emerging enterprises will continue to join in.
It is the law of nature that the law of the jungle is the law of nature.
Yang Fei can't expect others to have mercy, and it is impossible for others to lose their own interests and give you a way to live.
After a long time, Yang Fei's brows slowly relaxed.
He called Su Tong: "Senior sister, Sanfu Supermarket is very good, refused my request, and didn't even give me the opportunity to talk to their boss!"
"Flutter!" Su Tong couldn't help but smile when he heard this, "I rarely see you suffocating, why am I so happy?"
Yang Fei said: "Senior sister, we can't encourage their atmosphere of discriminating against domestic brands! What point has our brand lost to Procter & Gamble? Why does he look down on him so much?"
"Alas, some people just kneel for a long time, their knees are bent, and they can't stand up. Su Tong said angrily, "They also rejected me like this, saying that they only sell high-end goods, so I will hehe, Sanfu Supermarket is an ordinary supermarket chain, a low-end brand than ours, they still sell it! ”
Yang Fei said: "If they want to play, then let them play." They look down on us, so we have to improve ourselves. Senior sister, can you check how many chain stores are there in Sanfu Supermarket across the country?"
"I've checked it a long time ago, and Sanfu has fifteen stores across the country. ”
"Hehe, it's only fifteen shops? I thought it was a cow! In this way, if you check where their stores are opened, we will open a 666 supermarket next to their store! If you don't open a shopping mall, you can open a supermarket, and we will buy whatever goods Sanfu buys, and the price must be lower than theirs!"
Su Tong was taken aback.
Yang Fei said proudly: "If you don't be my friend to Yang Fei, then you are my Yang Fei's enemy! If you don't give me a way to live, I won't give him a way to live!"
It was the first time for Su Tong to see Yang Fei so "flying and domineering", but how could he be so comfortable and relieved?