After Yang Fei returned to China, at the high-level meeting, he described the strategic plan that the group was about to adjust.

He explained in detail the defensive warfare and the application of the three principles in the actual combat process.

All of you here are group executives, including returnees who have studied abroad, experienced managers, well-known managers in the industry, and rising stars like Su Tong.

However, these people are the first to hear of the so-called "defensive war".

Wei Xinyuan couldn't help but think that the boss went to Harvard for further study, and his theoretical level was really much more advanced.

Yang Fei said calmly: "Defense, does not mean to give up resistance, let alone no longer attack! I just said, we must continue to attack ourselves, but also to strangle those opponents who are good at attacking in the growth period!"

Wei Xinyuan immediately asked: "Boss, I remember you said before that we should not crack down on domestic private enterprises like 'Libai', and welcome them to develop and grow?

Yang Fei smiled: "This is not a conflict. As I said earlier, we are good at attacking our opponents, so we can block him! If it is our friend or an ally, then of course there is no need to block it. ”

Wei Xinyuan nodded: "I understand." ”

Su Tong's phone rang, she went out with her mobile phone, answered the phone, hurried in, and said, "Procter & Gamble has moved." They started selling at a reduced price. Moreover, the price drop is unprecedented!"

Yang Fei smiled: "Sure enough, at the end of every year, they won't stop." ”

Wei Xinyuan also smiled bitterly: "They just don't want us to have a good year." ”

Su Tong asked, "Should we fight?"

Yang Fei said with a serious face: "Not long ago, I said that depending on the other party's price reduction, we will decide whether to reduce the price or not. But now I'm going to adjust my strategy!"

Wei Xinyuan and the others were all shocked.

Since becoming a competitor with Procter & Gamble, Yang Fei has mostly avoided price wars and never faced them head-on!

This time, listening to Yang Fei's tone, is he going to face it head-on?

Yang Fei's handsome face flashed with a radiant light: "Soldiers are not tired of deceit! I said before that I should not fight, but it was just to confuse the opponent." However, our group is fighting a lawsuit with Procter & Gamble in the United States! We can't lose this lawsuit, and in the same way, we can't lose this price war!"

His tone became more and more passionate: "If you want to fight, let's fight openly! Fight a vigorous price war! Ignite, Meili Group!"

"Okay!" Wei Xinyuan and the others were all middle-aged, and they should have reached the age of being conservative and steady, but when they heard Yang Fei's sensational words, their blood boiled!

It's been a long time since I've been holding Procter & Gamble!

The beautiful group has been pressed and beaten by Procter & Gamble, and they use price wars to open up every year!

Although it is said that Yang Fei can always make strange moves to defuse Procter & Gamble's attack.

But it's not as refreshing as a head-on declaration of war!

Just like tunnel warfare, guerrilla warfare, and flank warfare, although they can also achieve partial victories, how can they be so happy as a full-scale war?

Wei Xinyuan and others, who have been suppressed for too long emotions, urgently need a big battle to vent.

They originally thought that this year would still be silent, small fights, and P&G.

Unexpectedly, Yang Fei went against the norm, abandoned the young man and the old man, and burst out with a strong youthful enthusiasm!

"This year, we have an absolute advantage! First, cost control, we have no competition for the king, and Procter & Gamble has won the king, their advertising cost in China, at least 200 million more than ours! Spread these two hundred million to the cost of each product, how much advantage do we have? Second, the market advantage, our beautiful group, has become the leader of the domestic daily chemical industry! We must show the bearing of a leader, and play the momentum of a leading enterprise!"

"Okay!" The emotions of Wei Xinyuan and the others were instantly ignited by Yang Fei's words!

One of the most important abilities as a leader is to make presentations.

Yang Fei's speech ability has long been exercised.

Especially during the Qingda Entrepreneurship Club, Yang Fei's speech ability was more prominent, and it was also approved by everyone.

Yang Fei's eyebrows fluttered and said: "In this year's big battle with Procter & Gamble, we will invest all our resources and start an all-out war at all costs! Here, I make the following arrangements. ”

"In terms of laundry detergent, we have launched large-capacity packaging! All types, including general powder, concentrated powder, natural soap powder, how much does Procter & Gamble sell for a bag, we also sell for a bag, and on the basis of the same price, we will give away a bag of laundry detergent of the same amount!"

Not only will the price be reduced, but the portion will be doubled!

When Wei Xinyuan heard this, he couldn't help but be taken aback: "Boss, just drop it to the same price, right? Do you want to give you a bag of laundry detergent of the same amount? Then we can't afford to lose money?"

Yang Fei said: "Of course, it's to send ordinary powder! How much does it cost? Don't care about this amount of money! To fight a price war, you have to spare no money!"

Wei Xinyuan waved his hand vigorously and said, "Okay, then hit, him, mother, yes!"

Yang Fei said: "Pay attention to the wording, don't burst into foul language!"

Wei Xinyuan said: "I'm sorry, boss, I'm so excited!

Yang Fei smiled: "In terms of shampoo, the same strategy is implemented, and the price of all products of Meisi is reduced to the same level as Procter & Gamble!

Zhu Zhongnan said: "This can be had, the price of shower gel is low, buy shampoo and send shower gel, we can afford to send it." Moreover, Procter & Gamble's price is already lower than ours, and I estimate that no matter how low they are, it will not be much lower than our current selling price, so we can continue to fight this price war!"

Xie Guiyan said: "I agree with the boss's decision, the cleansing and shower gel must be in sufficient supply, and cooperate with the group to fight this price war." ”

Yang Fei said: "Skin care products and beauty products are temporarily unmoving. When the Chinese New Year comes, our beautiful group will have a big move! ”

Ji Shaokang and Ruan Yuling nodded in response: "Okay, let's get ready and wait for the boss's notice." ”

Yang Fei said: "The price war must be fought, and the expansion of the market must also be carried out! Nationwide, all hypermarkets and supermarkets are our home field! Send more sales representatives out to contact the large and small stores in various regions, and our products must be stationed in stores and supermarkets! This is the most important move for us to occupy the market!"

He looked at Su Tong and Jiang Wanxia: "This work, it will be handed over to President Su and President Jiang for supervision and management, if you encounter difficulties in entering the store, please go to solve it in person, if there is anything that cannot be negotiated, tell me, I will personally come forward to negotiate! In this world, there is no business that cannot be solved through negotiation, if one negotiation fails, then we will conduct two negotiations! Until we win!"

Su Tong straightened his waist: "Okay, boss, I know." I have here a data sheet of hypermarkets across the country, and most of them work with us. But there are still about 1 in 10 stores and supermarkets that, for various reasons, have not yet established a relationship with us. ”

Yang Fei said: "You clean up this table, list the stores and supermarkets that have no cooperation, and copy a copy to me, and we will break them all! Before the Spring Festival, we must complete this task!"