The author Jun wrote the DLC as DCL and was ridiculed by the group.,But there's no way about this.,A lot of wrong first impressions can't be changed as soon as they're formed.,I still call Maserati Maseratila...... Ladies and gentlemen, hahaha.

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Creativity in the content era is valuable, but it also needs to be implemented, and creativity should reflect the value, accompanied by the awareness and determination of implementation.

What is consciousness?

When the editor of Warcraft III was made out of 3C by players, if the glass slag was conscious, it was natural to sort out the current limitations of their products, and then transform the editor into a platform mode.

You know, even in the free-range state, this editor still gave birth to several 3C's and later DOTA. As for glass slag, treat DOTA as if it were an RPG game.

So the question is, how much is the MOBA industry driven by DOTA worth? It's hard to say, but as long as glass slag spends some manpower and material resources to make Warcraft Editor a platform and operate it according to the normal company platform model, there will be nothing to do with LOL and later Dota 2. The disappearance of a company far away in the United States will rewrite the course of the entire Celestial Empire game circle, and even the pesticides of the deceased will be affected.

In this sense, a slack in the glass slag has consolidated the penguin's supremacy.

LOL and DOTA are different in terms of gameplay, but the most essential difference is that LOL is developed and operated according to the network platform model, and hundreds of millions of players on the whole network play together, while DOTA is only an online mode. What was the glass slag doing at that time? I was keen to ask the producers of Red Alert to lead StarCraft 2.

From this point of view, glass slag not only lacks business sense, but also does not see the situation clearly, and does not see that the future of the gaming industry lies in MOBAs rather than RTS games.

That's why they were able to make Diablo 3 in the cartoon style, and I don't know what players like.

The experience of the following two games is actually lackluster.

Although "Animal Meal" has done a good job in the management and cultivation of food + cute things, especially in the retention rate, it has borrowed the model of Liwa's son travel + sending letters in "Traveling Frog", allowing the chef of the animal restaurant to go out to study, and constantly send back learning experiences, giving players several thoughts of going online again to take a look. But this theme is not new, and it has to fight with a large number of competing products on the market, and the ceiling seems relatively low.

And the last one, the original plan was to make an operational abusive game. In the end, Zhao Jie's team absorbed the essence of successful pioneers such as Fat Bird Fly, Jump and so on, and designed a "flight-landing" pixel style game that ambushed a large number of emergencies.

In fact, a jump is a fly-landing game, but the player does not need to control the direction, only need to control the power, decide the landing site, supplemented by more magical sound effects, with a strong sense of operation, easy to immerse the user, but once out of the immersion, the user will obviously feel the power of the time killer.

Therefore, this game has eaten the biggest bonus of WeChat's mini-game function, and the gameplay is simple enough to play, but it lacks freshness and cannot last long after playing too much.

The game made by Zhao Jie's team not only has route selection, which requires players to control the direction of the flight of the pixel bird, but also a large number of emergencies will occur during the flight. It may be that you chose a road at the previous intersection, and as soon as you flew to the next node, a demon wind blew in front of you, and it became very difficult to fly.

The essence of this game is that the player can charge up the flight distance before the bird takes off, and after takeoff, before landing, the player can still tap the screen to increase the altitude in the air, so as to exert influence and struggle twice more against the vortex cyclone.

In the end, it is the same as jumping, the endless level mode compares the flight distance, and then uses the WeChat system to do social rankings, which is a serious WeChat game.

However, Chu Yuanxi is not particularly optimistic about this game, because the abuse is not cool enough, and the operation is difficult, but it does not have magic. There are several games on the market that have become popular because of abuse, and the abuse is particularly tricky, and the game characters give players a feeling that wild horses are untamable, and it is easy to produce the thrill of conquest after success.

And the abuse of this "Stupid Bird Flying" is mainly reflected in the sudden incident, which makes the player surprised and then scolds his mother after choosing the route, which produces a sense of frustration. On the contrary, in the midst of emergencies, players basically have no room to struggle, the magic power is difficult to defeat the number of days, it is difficult to grasp the effect of clicking, either flying far or flying closer, anyway, Chu Yuanxi's hands are crippled, and often no matter how he points it, he can't fall on the opposite island.

So in the end, the most comprehensive sorting, the most anticipated is still "Wudao Dusk Jun"; and then the product of "Animal Company" is considered to have made characteristics, but the content is too alternative, the key is whether the target user recognizes it is doubtful, and it is estimated that only the more hardcore in the urban white-collar crowd will play; "Animal Dinner" needs to look at luck, the work that should be done is basically done, and success depends on the probability; "Stupid Bird Flying" has low expectations, so it can only be said that what if it becomes popular?

Among them, the latter three are in a relatively complete product state, and then polish it and do a productization work to see the effect. For mini games, there are relatively few functions and systems, and this work will take less than a few days. Only "The Unconscious King" still needs to be overhauled, as well as accept all the art resources, and then wait for the version number to be released, it will take a while.

Saturday of this week is a legal working day, and on the 12th, Chu Yuanxi posted such a message on the Weibo of Moments and Baren Entertainment at the same time: My little broken company is about to go bankrupt, can you believe it? I have never played such an abusive IQ idle game, and it is not so difficult for me to run a company in reality. The point is that this game is still out of our company itself!

As soon as this public information that obviously paid tribute to President Wang came out, it immediately caused ridicule from the crowd, because Cha Fan's posture was too obvious! The circle of friends is okay, they all have to give Chu Yuanxi a face, but not on Weibo.

If this is posted on station B, there will be no hairy things, for the behavior of just rice, station B has a relatively large tolerance as the main battlefield of young people, as long as it is not a bad meal, it is easy to say, and even users will participate in the barrage. But the anger on Weibo is very heavy, and the atmosphere of the two communities is very different.

"Isn't it just a new game?"

"Let me be healthy, H5 games, don't play, don't play!"

"The cold rice of "Animal Company" is still being fried?

"You can find a better copywriter!"

But there are also those who can't help but be curious,H5Although the game is not as convenient as the mini game,But it's also more friendly,It's ready to use for users,It's a good application without downloading APP。

So, a few hours later, the style of painting on Weibo changed!

"Damn, I'm really dead, my company actually went out of business! Since I played Monopoly in junior high school, I have never played a business war game and gone out of business!

"No wonder Mr. Chu doesn't believe it, I don't dare to believe it! The most pitiful thing about this game is not the disease of big companies, it's the market! This market is too pitiful, isn't it? What the hell is it that only sells contracts? Don't you have any props?"

"President, it's time for you to take your medicine!"

"Upstairs, it's only magical to sell contracts!"

One of the things that Chu Yuanxi is more satisfied with in "Animal Inc" is that this market, after polishing, highlights the networking function, allowing players to buy and sell contracts with each other. In other words, my company can't run anymore, there is no business to come to the door, and there is no money, and yours is doing well, then you can sign a contract that is expected to make money and put it on the market, and I will buy it.

In reality, this is actually the meaning of layer by layer of subcontracting, buying and selling, but in the process of subcontracting, it is necessary to exploit. In the game, players who can't operate and can't sign money-making contracts obviously don't have game currency sales contracts, and if they have, they must be used to improve their operations, so what can be used to buy and sell contracts is to use the diamonds purchased within ¥, or directly use ¥ offline.

In fact, all games that support transactions between players will inevitably involve direct offline transactions by players, but later this kind of transaction channel was basically blocked by game companies. Since players are willing to buy it, why don't game companies sell it directly in an official capacity? Why should professional players earn this money? In online games, the protagonist hits a superb artifact and sells it for 1 million, and the game company runs the code to see how much this equipment costs, and this kind of unjust buyer can draw less money to buy a more divine artifact.

Since the journey opened this precedent, the following game companies have all left their profits in the system store.

This is especially true in the era of mobile games, where professional gamers can only go to the point card game to strike gold and become a gold coin farmer. Generally, games that collect point cards according to the online time do not sell equipment, and rely on the number of heads rather than in-app purchases for income.

But the goal of the Ba people to make small games is only DAU, so they don't compete with the people for profit, and it is not easy to play this game well, and it is not easy for players who have spare energy and contracts to sell. This operation strategy, logically speaking, should be able to attract some players, at least its unique appearance, the original non-unique operation mode has become unique under the backdrop of friends.

In fact, when Zhao Jie submitted this game design plan, Chu Yuanxi also hesitated, not because of income, but because of whether it would trigger any high-pressure supervision. Although there has been a hint of loosening of restrictions on games by the relevant departments recently, the supervision is still extremely strict, and all game makers are trembling on thin ice in China, for fear of stepping on something that they have not paid attention to but are actually very strict.

However, this in-game transaction is really not big, and it is not an evil act, so to cause regulatory problems, how popular is the game?

Therefore, he is willing to take a little risk and pass this design, because this elegant eating appearance is more likely to be recognized by players. There are all kinds of props that can be bought with diamonds in the mall of this game, but only the funds in the game are not sold, so no props can intuitively solve the economic problems encountered by the player company, only the contract can, with Chu Yuanxi's twenty years of game experience, this setting is the easiest to get player loyalty.

This kind of management game, if you open a guild between players and play against each other, it is extremely exciting. Many years ago, when Chu Yuanxi was still in middle school, online games had just become popular, a simulation management + battle game packaged in the skin of interstellar battles, and the two guilds on both sides of the fierce battle overnight almost bought out the resources in the server, and the resources consumed by the bombardment were close to three million yuan if they were bought in cash, which caused a sensation at the time.

However, Chu Yuanxi didn't plan to raise the intensity of the game to that height, which would almost certainly trigger regulation, and tax issues alone would trigger regulation, and the game would be suspected of money laundering if played like this.

What this design means in the player ecology is obvious, Chu Yuanxi has also briefly deduced, but he didn't expect the spontaneous evolution of players in the game faster than he expected.

In the afternoon of the same day, some players quickly discovered that as long as these contracts dare to sell, someone will use diamonds to leave, and after a day's work, Chu Yuanxi looked at the market again, and the purpose was that no matter what the contract price was 999999.

This is a price that absolutely no one can afford, and the person who sells the contract must be receiving emails plus WeChat or Taobao to go through the offline transaction process. Chu Yuan Xixin said that it has developed so fast? This market has changed abruptly, and it has become an oligopoly market in just one day? For players with good skills or good luck, it should make a lot of money.

However, those who want to buy a contract can enter a virtuous cycle the next day, so that the supply will increase accordingly.

As a result, I never expected that the next day, just the next morning, someone broke the news on Weibo, and at the same time @Ba Ren Entertainment, saying that they found a professional businessman in the game.

The so-called game merchant is to buy contracts with players in cash, and then buy low and sell high, and sell virtual in-game props as commodities to unjust players.

In fact, it is not a big wrong, Chu Yuanxi suddenly found that with the state of just opening the service for a day, the number of players who entered the game, the total number of contracts that can be generated is not much, and there are many for personal use, so the number of people who can flow into the trading market cannot compete with commercial funds at all.

In other words, can this market be monopolized?

Chu Yuanxi hurriedly registered some small accounts in person to contact the seller as a buyer, and then found that the terrifying thing was not how high the contract was speculated, but that the price had been rising!

it!

The biggest feature of the Celestial Empire is that as long as anyone speculates on any commodity, the price can rise. This year, for example, there is a strange situation of shoe frying. If the fried shoes can be understood, then how to fry the blind box? Isn't that a gacha of the island country? There is nothing new at all, and it does not have any value, because it is obvious that anyone who buys all the lottery tickets at the lottery station must lose money.

But as long as the person who did it in the first place makes money, and can find someone with a bigger head to hand over the flower of the drumming, there will be countless smart people rushing in, thinking that they will not be the last stick. Even my big A shares have appeared on the price limit board death squad, the existence of which is reasonable, speculating on a completely worthless stock, the game is who is more stupid than whom.

Chu Yuanxi thought that the props of his game were monopolized by the game merchant and then exploded, and he said in his heart, isn't this terrible? With such a stir-fry, it is possible that more people will have a keen sense of smell and enter the game in a short period of time, but when the game merchant ships it, the game will be destroyed directly!

The most fearful thing about idle games is that players show passion and then release it, just like the super fierce battle of three million in one night, and after the fight, the suit becomes a ghost suit.

What's more, the voice that is most likely to appear in the player circle is "conspiracy theory", for example, the game company planned this kind of hype, with the aim of increasing popularity, etc., and it will not be washed away when the time comes.

"Animal Inc" mini-game has to pursue a good start, and it has to close the door and beat the dog......

Chu Yuanxi immediately brought the mini game operation team that was still sleeping to the company, and said: "Let's do activities! Increase the drop rate of contracts! You arrange it, and start increasing the explosion rate at two o'clock in the afternoon! Pay attention to arrange all the supporting needs to be adjusted, don't just change a contract, otherwise the game experience will be distorted." ”

"We just started the service, Lao Chu. A Sankei in the mini game group said, "There is a contract in the server opening event, and all the activities do not involve the contract, and now the explosion rate is harmful to the game." ”

"I know, I know. Chu Yuanxi paced back and forth, "But now there are two evils, this can only be done, we must clear out those game merchants, and we can't let them make waves!"

He briefly talked about the effect he had observed, as well as the harm of being fired props, and as a result, a planner was out of water after hearing it: "Then we should secretly adjust the explosion rate." ”

"You mean...... Secret change?" Chu Yuanxi frowned instinctively. He doesn't have many bottom lines, and making games without dark changes is one of them, so he is more accustomed to calling "Yin Yang Liao" "Dark Changer".

"That's right, let's increase the explosion rate first, so that the output of players will be more, and the game merchants will have to spend more money to monopolize the market. The planner said while thinking, "And then, for example, tomorrow, or when, the other party's economic pressure is very high, let's announce that we will carry out activities to increase the explosion rate, and then increase it, what will happen to these hoarders of contracts?"

"Can't sell?"

"At least you can't sell it for a while, right?" Zhao Jie interjected beside him, "The operation of our animal company is not as long as there is a contract. Before the contract, Jin Gui was because of scarcity and low output, so it became a shortcoming, and if the player did not lack the contract, it would be something else, such as talents in key positions, and the contract would become garbage. ”

"Mmmmmmmmmmmm Chu Yuanxi thought about it, the ingenuity of this game design is that the contract props are all time-limited, just like the contract in reality, they all have an "expiration date". Therefore, when the contract is redundant, it is really redundant and can only wait for the expiration.

"But won't this seriously hurt the player's experience?" he asked again, from the player's point of view, I have a good thing that has expired, which is equivalent to forgetting to use a coupon of 100 minus 90, which is very unpleasant.

"Leave this to our numerical planners to adjust, and we'll definitely find a balance. Zhao Jie rolled his eyes when he saw the numerical planner, and then realized that it was going to be adjusted at two o'clock in the afternoon, which was more than ten o'clock......

I only heard Chu Yuanxi say: "Then it's decided." ”

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