Chapter 892: The Value and Price of Ideas
In other words, Zhao Jie's team uses the company's internal friction to let players experience richer gameplay, which can be said to be very distorted. There is no mini-game within the vision of the Celestial Empire that allows players to play themselves to death, and the Ba people game dares to be the first in the world to eat this first bite of crab.
This game is suitable for sending overseas, all of which can be used as a key point for advertising, and overseas users are more axial, and they eat this set very much, and then they will have to watch a lot of promotional advertisements for "Enemies of Rome".
However, Chu Yuanxi didn't have time to spit out this matter today, the "Animal Company" mini game is for the entire mini game group, and it doesn't want to explode to any extent, just ensure the lower limit of the team.
The volume he mainly intends to check today is "Wudao Dusk", which is the most highly anticipated by the entire company among the four IPs, because the nature of the content is different. The content of "The Unconscious King" is a standard big IP content, which can be operated with full copyright, movies, television, gold-absorbing games and even peripherals, as long as the IP is successfully established, the impact on the valuation will be immediate.
The "mini game" of "Wudao Dusk" is an exclusive APP, and there is no concept of mini game for players, it is an idle mobile game. And when it is released externally, because it is an independent APP, it must go through the process of applying for a version number in accordance with the normal mobile game model. Fortunately, when the track was changed in August, the application for the version number had already begun, so it was okay to queue up in this regard, and it was not a problem for the time being.
Chu Yuanxi put the freshly baked version 0.6.0 apk in his mobile phone, ready to experience the real machine, and then said to Zhao Jie: "You guys typed the version overnight, right? ”
"Don't, can't I listen to you?"
Chu Yuan Xixin said in his heart, don't be funny! Listen to my opinion, you can make it completely in accordance with the quality and quantity of the plan, and I think it's OK if you don't deform, okay?
The reason why this project was completed in three months was mainly because Chu Yuanxi and Zhao Jiecai went together. Chu Yuanxi is not energetic enough to take care of it, Zhao Jie is a real dish, when doing project design, he only considers the workload of the program, and does not consider the art at all, so that when it comes to the four projects together, the art of the Ba Ren game is crowded, and he can't do it at all. It was only at this time that Zhao Jie thought that mini-games also need to be art!
Moreover, the art work of the mini game is not suitable for outsourcing, and in the end, the artists of peak visual effects had to bear part of the workload, which can barely catch up with the progress.
I only heard Chu Yuanxi sigh: "Alas, even if I have an opinion, your finished products have been made, and it is not appropriate to mention it now." Making game products is like educating children, there is no way to turn back, unless you have another one. The small opinion will be said tomorrow.,If the server doesn't drop the chain, let the brothers go to sleep.。 You just stay. ”
Zhao Jie knew that Chu Yuanxi would say this, because Chu Yuanxi was also a Sankei before, and he was on the same side as the project team. The most annoying situation of the game project is that the boss doesn't talk during the production process, and after it's done, he says that you can't do it well, then it's not right, you have to change it, and you even have to go back to the furnace.
Catching up with such a boss, the project team had to vomit three liters of blood collectively, because before any project started to be produced, it was repeatedly met to discuss and finalize. Moreover, in the process of research and development, the boss wants to change the track, and there is an opportunity to point out the problem, and if the product does not deviate from the plan, the boss is equivalent to denying everything before. This is not a question of doing well or not at all, and many game project teams fall apart directly when they encounter this situation.
If you want to talk about the feeling at first sight, Chu Yuanxi thinks it's okay, this is a vertical version of the game, naturally eating art than the horizontal version, but it is more suitable for the user's habits.
The graphics of the game are all landscape paintings. If you want to talk about the style of landscape painting, there is a small plot in "Xuanyuan Sword 3 Traces of Heaven", the third generation protagonist Chen Jingqiu ran to the second generation of protagonists He Ran and Gu Yuesheng (this is a male fox, from the time of the flood to the Sui Dynasty, thinking about it very frightened) secluded island, the screen is full of landscape painting style, very emotional. Although the time for art work in the Ba Ren game is relatively rushed, there is a little bit of "Trace of Heaven" from the opening screen to the main interface, and Chu Yuanxi is quite satisfied.
But when you really start hanging up, you feel that there is still room for improvement in art?" "Zhao Jie, is this character's movements wrong, these moves are very distorted, and there is no beauty at all." ”
Chu Yuanxi said and put down the phone. He definitely can't hang up for a few hours to experience the experience, but use the GM tool to send the desired props and martial arts potential directly to the game, and as a result, after hanging a complete set of "Dragon Sword", there are thirteen moves to develop this set of S-level swordsmanship, which should be a complete and coherent set of swordsmanship according to the design. As a result, the small shrimp almost went back and forth twice, stabbing left and cutting right, and it was over.
This is absolutely not true, because every move should be different, and according to high standards, it should be coherent and with a physical aesthetic. In this way, when the player obtains the "Dragon Sword Fragment", he or she will learn one or several moves from the decomposition action according to the number.
"Ahh Zhao Jie calmly explained: "It's really too late to do every set of actions for each weapon, now it's all weapon types of male and female characters to ensure that each attack action is made, and the other actions are renamed and reused, and the resources are replaced one by one when they are made." ”
He glanced at Chu Yuanxi's mobile phone and saw that it was the male protagonist who was using a sword, "The one with the sword has already made up a set, so you see that it is a cycle of two actions, and it is obvious that you change the gossip stick to Golang, and now there is only one action on the top of Mount Tai." ”
Chu Yuanxi understands that this is the practice of solving problems in game projects. In other words, when you open the game editor now, the action resources in the library must be all from nan_gongji_jian_001 to nan_gongji_jian_013, but in fact, there are only two actions, 001 and 002, and the others are their replicas and suffixes.
In this way, it doesn't matter if the game is full of holes the day before it goes live, as long as the new action files are replaced with the new ones when they are packaged for the last time before the launch.
Chu Yuanxi experienced it a few more times, and found that it was too early to collect the roll today, and a large number of artists only solved the problem on the one hand, and the plot was not completely handled.
The plot in the game is triggered by the player's level, and it is relatively natural for players to play normally, and it is reasonable to trigger the plot with the constant fight for the gang. But idle games,Players have the right to play abnormally.,For example, we won't take the gang task.,And then hang up and practice.,Go to the mall to buy props and open the box.,Spend ¥,This is a natural game, right?
In fact, Chu Yuanxi's use of GM tools to give himself martial arts potential and props is equivalent to the effect of this brainless recharge gameplay, so I can see a problem at once, why didn't the player go anywhere, triggering a bunch of plots?
Zhao Jie also saw it, and immediately said: "We are ready to change this plot mechanism." ”
"But it's not okay if there's no plot all the time. ”
Chu Yuanxi thought that what Zhao Jie said was to link the plot to the level and the map development range at the same time, but he didn't expect Zhao Jie to wave his hand and say: "We plan to reset the plot of this game, reset it into a separate short unit, and then each one is triggered according to the conditions." Now the planning is sorting out the conditions, and it has to be ensured that all the conditions cannot be achieved at the same time, or how to show the plot in an appropriate way if they are achieved at the same time. ”
"So the shelves of your plot have been built, and now it's the configuration?"
The so-called shelf is talking about the performance system of the plot, including trigger conditions, performance methods, etc., and now Zhao Jie's team is not trying to solve the framework problem, but the technical details.
Chu Yuanxi pondered: "That is to say, it is a bit like "The Legend of the Martial Arts"?"
"Hey, yes, it's "Martial Arts", but it doesn't have the continuous plot in "Martial Arts". ”
"The Legend of Martial Arts" is an epoch-making game of Heluo Studio, as a cultivation game, the gameplay is extremely rich, and the plot is separated, and the trigger conditions are strange. However, because of this, there is a problem when it is necessary to show the serial, the player triggers the first plot, but when it is time to trigger the second segment, it is not triggered because the game has too much freedom, for example, the player has been in retreat for a month, and it is perfectly missed.
This is logical, but the experience presented to the player is fragmented. Zhao Jie has obviously also played "Martial Arts", so he plans to take its essence and get rid of its dross.
"Okay, then I'll wait for you to change another version and then come to acceptance. Chu Yuanxi said and put down the phone, and then became very solemn: "You must do a good job this time, you must do a good job." ”
He repeated it twice, rarely, and then said, "Please." ”
"What kind of situation do I rely on you? What's wrong with you?" Zhao Jiexin said that it must be done well, otherwise it will not be sold at a high price, why do you emphasize it alone?
I only heard Chu Yuanxi say: "I just thought about what the big game of "Wudao Dusk Jun" should do. ”
"How to do a triple-A open world?"
Big games are games that carry more missions, such as making money, Zhao Jie popped out of his mouth with two very tall words, but they are not applicable to mobile games, but there are more on Steam.
"We don't force 3A, the open world is generally a gimmick, and it's not necessarily fun to open up. Aren't last year's "Fallout 76" and "The Legend of Heluo Heroes" tragic enough?
Regarding the development of "The Unconscious King", I don't plan to release it on any other platform. My idea is this, it's better to play tricks on the plot, do RPG games, not do random plots, but do UGC plots, yes, it's UGC!"
Zhao Jie is also a person who hasn't slept all night, and now he is confused, and he was immediately confused when he heard UGC, "How about RPG?"
I only heard Chu Yuanxi say: "My latest idea is to make a model similar to a traditional stand-alone RPG, with a map and a maze, and the player-controlled character runs through the maze to fight, like the fairy sword and Xuanyuan sword, and the turn-based battle or ARPG is OK, this is not tangled." ”
"Damn! such an RPG?" Zhao Jie thought it was a card RPG, a card RPG of a domestic pit daddy mobile game, even if it is as successful as "Yin Yang Liao", the so-called map in it is nothing more than putting some buttons on the interactive interface, clicking to select a copy, and then entering the war. This is not a concept at all from what Chu Yuanxi said, nor is it a production difficulty.
"yes, that's it, why did I want to do this? because I wanted to open up the game editor to the player, and then we could make more scenes, characters, and so on. Then players use the internal materials of the game to write their own plots, integrate the ready-made art materials, make DCLs, and pay other players to download. ”
The so-called DCL is the expansion pack of the game, if it is official, it is the updated game content, but what about the player's own production?
The problem is that Zhao Jie thinks about it this way, game planning can be made, players can make it, it's nothing more than the use of the game editor Players are not familiar with game planning, this is actually not a problem, the editor just waits for it to be easy to use.
I only heard Chu Yuanxi say excitedly: "This is a very big deal!" Under this set of gameplay, no matter how the game technology changes, because our game is linked to the content, and it is strongly related, each player can add branches to the big story structure, generate content, and then turn it into intellectual property.
Even the DCL created by the player can be brand new original content, which has nothing to do with the backstory, but just uses our art materials. You see, if we come up with a material, we can ask to share this intellectual property and share the wisdom of players, which is too profitable!"
Speaking of this, Chu Yuanxi obviously regretted it, "Hey, I don't want to sell it anymore, it's too unpleasant to sell such a project for 10 billion, it's too little, this idea is too awesome!"
Zhao Jie was stupid, and said in his heart, don't sell it, what should we do if you don't sell it?
"And the players are definitely happy. Chu Yuanxi waved his hand vigorously, "UGC users provide DCL content, and Baren Group helps you register intellectual property rights and share them." When the time comes, you will have a share of your branch for filming movies and television, and you can also make independent movies, which is simply cool for ordinary players.
And this is a full-field operation of the business, players are cool, but we are even cooler, as long as we continue to launch new art materials, we can operate for more than ten years to ensure that a huge game empire does not fall. It is especially advantageous for companies with strong IP operation capabilities. ”
This idea was also just born by Chu Yuanxi, but the more he said it, the smoother it became. If the peak visual effects is an animation UGC platform, then this way can be made into a game UGC platform, of course, the category can only be RPG, and there is no way to expand other gameplay, unlike the editor of Warcraft, which can support 3C adaptation and can make DOTA. But even this is very practical, which is a compilation of the wisdom of games, traffic, and UGC users.
In fact, not to mention foreign countries, there is already a sandbox game in China that has done DCL's UGC ecology, and it has been operating silently for many years, and now the monthly active users have reached a terrifying 80 million, which can be said to be a dark horse in the corner, and it also proves that this set of UGC gameplay is absolutely feasible.
However, that company lacked the genes of IP operation and content development, so it could not generate value outside of games. But the Ba people are different, and Chu Yuanxi believes that the Ba people are extremely strong in this regard. The point is, it is not particularly difficult to make this kind of game editor, and it is much simpler than the editor of Warcraft.
"Really, I really don't want to sell it! I feel like I'm losing money on how much my idea sells. ”
Zhao Jie suddenly screamed: "Don't change your hexagram at this time, let's talk about it!"
When Chu Yuanxi revealed to Zhao Jie that he planned to sell the Baren game, Zhao Jie himself refused, but when Chu Yuanxi made a condition that Zhao Jie's team would give priority to cashing out the money after the sale, he immediately agreed. Although the so-called preferential distribution is only limited to the preferential distribution of the options obtained after the establishment of the subsidiary of Baren Games, for example, Zhao Jie previously proposed the H5 of "Out of the Mountain in Troubled Times", and the special 30 million obtained from Chu Yuanxi is not within the scope of this realization, but it is still a very favorable condition.
"Mmmm, don't change the hexagram, don't change, let them add money!" Chu Yuanxi said, his eyes lit up, "Zhao Jie, what should you do after the mini game is launched, is it clear?"
"Huh, what am I supposed to do? More mini-games?"
"No! It's to make the game editor! If Ali doesn't add money, I'll leave this project in the Ba people, hahahaha!"
At this moment, Chu Yuanxi can already price his ideas without hesitation, and they are not cheap, because his industry status and the resources he has at his disposal can fully make his ideas valuable.
But when you don't have status and resources, you can't do it. Just like in January last year, when Ba Ren Entertainment was founded, Chu Yuanxi gave everyone options. At that time, Chu Yuanxi already had the idea of the overall operation of Ba Ren Entertainment, and this idea was also very valuable, looking at it today, the creativity + execution was worth tens of billions, and the creativity itself had to account for half of it, but at that time, it was obvious that he couldn't think like that.
Don't say it's him, even if it's pony, how much was the idea of OICQ worth back then? Today, it's 3 trillion, but it's hard to even 3 million at the beginning, and you can't sell it everywhere. Later, Li Chaoren's eldest son invested a sum of money in it, and sold it immediately after making a little money, and told others about it as a classic case of his own investment, but as the market value of the penguins became higher and higher, he didn't talk about it anymore.
Today, any business plan of PONY means a flow of funds of hundreds of millions, and the value of creativity is not only reflected, but also infinitely amplified.
The same is true for Chu Yuanxi. If he blindly emphasized how valuable his ideas were and how many options they should be worth at that time, they were telling the truth, but would Uncle Sheng and Zhu Wei still follow him? The result of infinitely diluting others is that they will not be recognized. It is difficult to gather people from all over the world, it is too easy to divide the luggage back to Gao Laozhuang, the company can't do it, the company's wheel is the first to turn, and how much they are divided is the second, the balance of which lies in the control of the company.
It is difficult to understand this kind of open-minded person who has never created a business, and Chu Yuanxi is now full of words, and a high-quality idea can become more than 10 billion.
This is the value and price of ideas, and the price always fluctuates around the value, and the fluctuation range can reach tens of billions of dollars.